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Little Rock CVB launches resident survey to further improve tourism

LITTLE ROCK, Ark. – The Little Rock Convention and Visitors Bureau says the tourism industry is vital for Arkansas' capital city. Officials say visitor spending generates over a billion dollars for the city each year. Wendy Camarena is from California, she says coming to Arkansas was at the top of her list. 'Honestly something that you look for in California is the greener and the scenery. Coming to Arkansas was the number one choice for that.' Camarena said. 'Its resources are good for everyday adventure hiking, walking and exploring especially the water.' Show Calendar: Concerts happening in Arkansas in May Gina Gemberling is the President & CEO of the LRCVB. She says the tourism industry has become a significant cornerstone for Little Rock. 'Annually, the economic impact is at $2.6 billion into the local economy and over $80 million in local taxes,' she said. She says people come in for vacations, conventions, business travel and more which generates millions in local and state tax revenue, saving households in Little Rock money. 'The local sales tax that's coming in through our visitors saves each household in Little Rock over $1000 dollars annually,' Gemberling said. Now On Sale: Tickets for Bowling For Soup, Old Crow Medicine Show and more at The Hall This week Gemberling says they launched a survey from residents to learn what they think of tourism and how they can improve to elevate the city as a travel destination. 'We want to know what residents think of tourism, what sights and attractions are our residents' vision and what do our residents feel we are missing out on in Little Rock,' Gemberling said. Gemberling said they already did a survey for tourists. Camarena adds she doesn't have many suggestions but does have a few. 'I feel like concerts could be a little more in Little Rock, rather than driving to Rogers for the AMP,' Camarena said. Maryland rockers Clutch return to the capital city with 'Full Flank Ahead' 2025 Tour Despite that, she says the Natural State offers more than she imagined. Gemberling says the for the resident survey will be available for two to four months. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.