Latest news with #Gen-Z
Time of India
a day ago
- Business
- Time of India
Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers
Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Inc. and Reliance Industries Ltd. in India. The world's most-populous country has about 650 million smartphone users — of whom over 270 million make purchases online, making it the second-largest e-retail market ahead of the US. About 200 million users engaged with videos on Flipkart while shopping in the first half of 2025, up from 75 million a year ago, data from the retailer showed. 'Users prefer to watch a video and make a decision' when shopping, making video commerce the obvious direction to take, Agrahari said. Two in three Gen-Z users now prefer this format of shopping, with 65% of video and streaming engagement coming from India's smaller cities. The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets. It also features livestreams to answer buyers' questions about products in real-time and let shoppers interact with influencers. Flipkart's foray into this segment, along with other Indian platforms like SoftBank Group Corp.-backed Meesho, follows a trend in China and other parts of Asia where top retailers routinely invest in promoting items via live videos, hiring influencers to hawk everything from lipstick to protein powders. Video-led shopping is currently driving sales in fashion, beauty, personal care and home decor categories, Agrahari said, adding that the next move is to include electronics and fitness-related content. The platform is building physical studios in the Indian cities of Gurugram, Mumbai, and Bengaluru to offer 'seamless' shooting and editing experience to its video creators, Agrahari said. User engagement numbers for daily livestreaming show the strategy is paying off. The number is up 17 times compared to the previous year, according to Agrahari. The surge is boosted by product videos which include clips of users dipping t-shirts in water to see if the colors bleed and using a variety of food in kitchen appliances to test reliability. The 'stress tests' work for livestreams and viewers want to see more, she said. 'We don't mind dropping a mobile phone just to prove that it is strong enough.'
Economic Times
a day ago
- Business
- Economic Times
Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers
ETtech Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg News. While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Inc. and Reliance Industries Ltd. in India. The world's most-populous country has about 650 million smartphone users — of whom over 270 million make purchases online, making it the second-largest e-retail market ahead of the US. About 200 million users engaged with videos on Flipkart while shopping in the first half of 2025, up from 75 million a year ago, data from the retailer showed. 'Users prefer to watch a video and make a decision' when shopping, making video commerce the obvious direction to take, Agrahari said. Two in three Gen-Z users now prefer this format of shopping, with 65% of video and streaming engagement coming from India's smaller cities. The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets. It also features livestreams to answer buyers' questions about products in real-time and let shoppers interact with foray into this segment, along with other Indian platforms like SoftBank Group Corp.-backed Meesho, follows a trend in China and other parts of Asia where top retailers routinely invest in promoting items via live videos, hiring influencers to hawk everything from lipstick to protein shopping is currently driving sales in fashion, beauty, personal care and home decor categories, Agrahari said, adding that the next move is to include electronics and fitness-related content. The platform is building physical studios in the Indian cities of Gurugram, Mumbai, and Bengaluru to offer 'seamless' shooting and editing experience to its video creators, Agrahari engagement numbers for daily livestreaming show the strategy is paying off. The number is up 17 times compared to the previous year, according to Agrahari. The surge is boosted by product videos which include clips of users dipping t-shirts in water to see if the colors bleed and using a variety of food in kitchen appliances to test 'stress tests' work for livestreams and viewers want to see more, she said. 'We don't mind dropping a mobile phone just to prove that it is strong enough.' Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Profits plenty, prices attractive, still PSU stocks languish. Why? Why Sebi must give up veto power over market infra institutions Oil, war, and the Hormuz gambit: Why the 2025 standoff won't mirror the 2022 shock! Second only to L&T, but controversies may weaken this infra powerhouse's growth story Stock Radar: Titan Company bounces back after testing 200-DMA in June; breaks out from 1-month consolidation – what should investors do? Long- or medium-term investing: Invest in ability & balance sheet; 6 large-caps from different sectors, with upside potential of up to 36% Weekly Top Picks: These stocks scored 10 on 10 on Stock Reports Plus These large- and mid-cap stocks can give more than 23% return in 1 year, according to analysts
Time of India
a day ago
- Business
- Time of India
Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers
Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Inc. and Reliance Industries Ltd. in India. The world's most-populous country has about 650 million smartphone users — of whom over 270 million make purchases online, making it the second-largest e-retail market ahead of the 200 million users engaged with videos on Flipkart while shopping in the first half of 2025, up from 75 million a year ago, data from the retailer showed.'Users prefer to watch a video and make a decision' when shopping, making video commerce the obvious direction to take, Agrahari said. Two in three Gen-Z users now prefer this format of shopping, with 65% of video and streaming engagement coming from India's smaller firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets. It also features livestreams to answer buyers' questions about products in real-time and let shoppers interact with foray into this segment, along with other Indian platforms like SoftBank Group Corp.-backed Meesho, follows a trend in China and other parts of Asia where top retailers routinely invest in promoting items via live videos, hiring influencers to hawk everything from lipstick to protein shopping is currently driving sales in fashion, beauty, personal care and home decor categories, Agrahari said, adding that the next move is to include electronics and fitness-related platform is building physical studios in the Indian cities of Gurugram, Mumbai, and Bengaluru to offer 'seamless' shooting and editing experience to its video creators, Agrahari engagement numbers for daily livestreaming show the strategy is paying off. The number is up 17 times compared to the previous year, according to Agrahari. The surge is boosted by product videos which include clips of users dipping t-shirts in water to see if the colors bleed and using a variety of food in kitchen appliances to test 'stress tests' work for livestreams and viewers want to see more, she said. 'We don't mind dropping a mobile phone just to prove that it is strong enough.'
The Star
a day ago
- Business
- The Star
Walmart-backed Flipkart turns to videos and livestream to woo Indian online shoppers
NEW DELHI: Flipkart India Pvt., the e-commerce giant owned by Walmart Inc., is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers. Using videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer, said in an interview to Bloomberg News. While the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy will give it an edge over rivals like Inc. and Reliance Industries Ltd. in India. The world's most-populous country has about 650 million smartphone users - of whom over 270 million make purchases online, making it the second-largest e-retail market ahead of the US. About 200 million users engaged with videos on Flipkart while shopping in the first half of 2025, up from 75 million a year ago, data from the retailer showed. "Users prefer to watch a video and make a decision' when shopping, making video commerce the obvious direction to take, Agrahari said. Two in three Gen-Z users now prefer this format of shopping, with 65 per cent of video and streaming engagement coming from India's smaller cities. The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets. It also features livestreams to answer buyers' questions about products in real-time and let shoppers interact with influencers. Flipkart's foray into this segment, along with other Indian platforms like SoftBank Group Corp.-backed Meesho, follows a trend in China and other parts of Asia where top retailers routinely invest in promoting items via live videos, hiring influencers to hawk everything from lipstick to protein powders. Video-led shopping is currently driving sales in fashion, beauty, personal care and home decor categories, Agrahari said, adding that the next move is to include electronics and fitness-related content. The platform is building physical studios in the Indian cities of Gurugram, Mumbai, and Bengaluru to offer "seamless' shooting and editing experience to its video creators, Agrahari said. User engagement numbers for daily livestreaming show the strategy is paying off. The number is up 17 times compared to the previous year, according to Agrahari. The surge is boosted by product videos which include clips of users dipping t-shirts in water to see if the colours bleed and using a variety of food in kitchen appliances to test reliability. The "stress tests' work for livestreams and viewers want to see more, she said. "We don't mind dropping a mobile phone just to prove that it is strong enough.' - Bloomberg
New York Post
2 days ago
- Entertainment
- New York Post
‘Sardine girl summer' trend has taken off — here's the unexpected way Gen Z is partaking in it
This vibrant, quirky nail trend has reeled in Zoomers — hook, line and sinker. Fishy fads have driven a shocking amount of conversations around style and health this year — and it's not just Gen-Z buying into them. In an annual report released earlier in 2025, Pinterest speculated that the fisherman aesthetic would take off among Gen X as well, with both age groups reportedly showing increased interest in search terms like 'fish bag,' 'sardine tattoo' and 'fisherman sandals.' Advertisement 4 Summer 2025 is all about the sardines. @thatshopcouple/TikTok Sardines, specifically, have taken off in popularity as a major wellness movement, with proponents of the craze touting it as a way to improve heart health, boost hair shine and prevent neurological disorders like Alzheimer's — among many other health benefits. Fisherman core dominated runways and NYC streets alike, with fashionable pieces ranging from nautical stripes to cable-knit sweaters to angling-themed accessories. Advertisement Despite the widespread interest in maritime motifs, the fishy nail craze is all Gen-Z. The look is directly inspired by multi-colored, glittery, eye-catching lures that anglers attach to the end of fishing lines. 4 This nail trend has taken off with Gen Z. @smoooooothbrain/Instagram A-fish-ionados of the eccentric manicure have taken to social media to show off their handiwork, and reactions from commenters have been overwhelmingly positive, particularly because of the length and color customization possibilities. Advertisement Some designs have even boasted intricate details like miniature feathers, chrome-polished scale patterns and bubbles, though perhaps the most over-the-top look is manicures that feature hooks actually pierced through the acrylic tips. Cameron Short, a Dallas-based nail artist who hopped on the trend back in February before it really exploded in popularity, told Vogue: 'I didn't really have a method to my madness, I just knew that I had to capture the nostalgia of fishing as a child.' 4 Some of the nail designs are extremely intricate. @strutnailstudioyyc//Instagram 4 Sardine girl summer has made its way to people's nails. @ Advertisement When working on her first set of fishing lure nails, Short, who posts her work on her Instagram @reallynichenails, gathered over a hundred reference photos of the brightly-hued bait, and has sold dozens of custom press-on nail sets featuring the style. Per comment sections on fishing lure nail photos across the Internet, Gen-Z loves the trend for the creativity and quirkiness — and many Zoomer girls have shared that their fishing-obsessed partners are equally as pumped about its burgeoning popularity. 'Those are adorable! My man who loves fishing really liked them too,' gushed one user in the comments under a Reddit post. Meanwhile, a chorus of comments to the effect of 'Wait, I'm obsessed' flooded into one of Short's fishing lure-forward posts. Unexpected as this offbeat beauty trend may be, many manicurists are simply happy to catch a break from the food-related fingernail fads — rest in peace, glazed donut nails.
