Latest news with #GenerationBeta
Yahoo
23-06-2025
- Entertainment
- Yahoo
Bird Names Are One of the Biggest Baby Name Trends for Gen Beta
So….there's a unique baby trend on the horizon. Babycenter discovered that for Generation Beta (those born in 2025-2039), there is a huge name trend already: with bird baby names. Now, we already know that nature names have been all the rage in the 2020s, from flower names to oceanic names. But now, enter the ever-so-cool bird-like baby names. You may be like, 'Bird names? Seriously?' But hear us out: there are so many bird baby names, and they're all so unique and beautiful. The site even reported that names like Cardinal, Robin, Raven, and Mavis have been rising in the ranks! But this got us thinking: What other unique bird names are there? Well, there's a lot more than you may think! There's Lark, Kestrel, Sparrow, and more; including a few celebrity-approved baby names that they give their own kiddos! So what are you waiting for? Spread your wings and soar into the world of bird names, and fall in love with all the unique baby names you may not have considered before! More from SheKnows These Are the Top Trending Baby Names in the U.S. Right Now, According To Google Best of SheKnows These Are the 36 Celebrities with the Most Kids 15 Celebrity Parents Whose Kids Went to Ivy League Schools Tween & Teen Slang 2025: A Definitive Guide to 'What the Hellyante' Your Kid Is Saying Right Now Aderyn isn't the name of a bird, but it's a gorgeous unisex Cornish name that literally means 'bird.' So you still get the bird vibes, but with a unique name many may not know about! Another birdlike name is Avis, a truly stunning girls name that's Latin for 'bird.' The name Aya has many different meanings, all over the world. However, if you look at the Hebrew meaning, Aya is a name linked to the 'honey buzzard' and birds in general. (And if you're wondering: it's Japanese for 'colorful,' Danish for 'happiness,' and Arabic for 'verse.') You may call it on the nose, but we call it adorable. The name Birdie is quite simple: it's English for bird, but it has so much personality attached to it. Fun fact: two celebrity mamas have named their children birdie, Actress Busy Philipps and soap star Maura West! Just throwing this in there to see if you were paying attention! While Buzzard isn't exactly a common name, the nickname Buzz is. It's strong, bold, and totally easy to remember! Who doesn't love the lil yellow bird? If you love them as much as we do, then chances are you love the name Canary, which is literally English for 'small bird.' Cardinal is a powerful, gorgeous red bird that always catches your eye, so it's no wonder that name has been growing in popularity (especially after Cameron Diaz and Benji Madden used it for their son)! Not only is the name Circe Greek for 'bird,' but it's linked to Circe, the Greek enchantress and daughter of Helios! So it's basically a two-in-one name! If you want a truly unique bird name, then you gotta check out the unisex Welsh name Deryn, which means 'bird.' Plus, it's a vintage name from the 1950s, so you get that cool eclectic vibe as well. The name Dove is not only a gorgeous girl bird name, but it's associated with beauty and peace. And if you're a fan of Dove Cameron, there's even more reasons to name your baby girl that! Eagle is a patriotic bird name that's both strong and powerful; which is perfect for your baby boy! The name Halycon is based on the 'Kingfisher bird,' and is linked to the Greek mythology surrounding the Halycyone, a mythic bird who could calm the seas. Plus, if the name looks familiar to you, it's the name of Ellie Goulding's second album! Think Tony Hawk, or the iconic, strong bird you randomly see on a Tuesday. The name Hawk carries a lot in the name: it's strong, and has so much symbolism behind it, including themes of success, power, and wisdom. So, as many now, Jay is a boy's name of Latin origin meaning 'jaybird,' and also known for the bird, Blue Jay. While Jay can be a nickname for a bunch of different names, it's so powerful on its own, especially since the blue jays are associated with courage. Kestrel is a striking unisex name that's not only unique, but it's the perfect name for those who love birds. Plus, there's so much mythology surrounding them in so many cultures, with many linking back to how full of wisdom they are. Lark is one of the most uncommon names for both girls and boys, and we have no idea why! They're not only cute birds with a cool name, but they're also linked to enlightenment. While you may associate Mavis with the vampire character in Hotel Transylvania, it's actually a beautiful French name meaning 'songbird.' Fun fact: the name Myna is associated with a bird in the starling family! However, the name has a totally different meaning: it's Latin for 'of the mind, intellect.' It's dark, it's gothic, it's mysterious, and it's the perfect girl's name! The name Raven has so many links to pop culture, as well as the dark bird; so take your pick as to why you wanna grab this name for your baby girl! Let's face it: Robin is the quintessential baby bird name. But did you know that it's also an English name meaning 'bright fame'? The name Sparrow is growing in popularity, and for good reason! It's a beautiful, poetic baby girl name, and it's a favorite from celebrities like Nicole Richie and Joel Madden, who named their daughter Sparrow! Fun fact: Chrissy Teigen and John Legend named one of their children Wren, and it's become a popular bird name. Not only is it a unisex name meaning 'small bird,' but it's such a cool name.
The National
01-05-2025
- Business
- The National
Seven megatrends shaping Middle East travel, from gig tourism to AI
Forget sleep tourism, noctourism and ancestral trips – these are all trends or micro-trends that are popular right now, but don't have the staying power of megatrends. What's the difference? The former are often a bandwagon to jump on for a limited time, while megatrends are shaping the tourism industry and how we travel. A handful of megatrends are having an impact on traveller experiences in the Middle East, according to experts at Arabian Travel Market, which is taking place at Dubai World Trade Centre this week. They crop up in conversation time and time again, and range from the huge potential of the cruise sector to gig tourism and travellers' use of AI. Increasingly, travellers around the world are planning trips to coincide with major events. Think the 'Taylor Swift effect', where the US megastar's Eras Tour had a direct economic benefit on the cities where she performed. Known as 'gig tourism', it is particularly popular in the Middle East, where Coldplay, for example, brought international travellers to the UAE. 'It's not just about attending an event,' says Sebastien Doussin, senior vice president of global travel services and destination management at dnata Travel Group. 'It's about what surrounds it – the access, the cultural immersion, the sense of belonging to something larger.' This is why tour operators are creating one-off experiences for travellers flying into the UAE during these 'big-ticket events'. For example, Arabian Adventures has scheduled an exclusive desert evening with former Haas F1 Team principal Guenther Steiner during Abu Dhabi Grand Prix weekend in December. With world-class venues such as Expo City Dubai, the Coca-Cola Arena, and facilities at Yas Island such as the Etihad Arena, the UAE is uniquely equipped to host major international audiences, Doussin tells The National. 'Beyond the venues themselves, the UAE offers an unmatched supporting ecosystem: seamless airport connectivity, premium accommodation at every scale, a vibrant culinary scene, cutting-edge transport and a highly service-oriented hospitality sector.' For the first time, technically speaking, seven generations can travel together, from the babies of Generation Beta to the ageing Silent Generation. This is giving rise to the trend of multi-generational travel worldwide, but particularly in the Middle East, where family values underpin everyday life. New luxury travel agency Jovial Travels, based in Dubai's JLT, says this has also generated a new trend called 'soft summering'. This movement is centred on slower rhythms and meaningful togetherness. Nearly half (45 per cent) of UAE residents prioritise family holidays focused on quality time and relaxation, while 58 per cent of millennial and Gen Z parents plan to bring extended family on holiday in 2025, and 89 per cent cite 'quality time' as their top motivation, according to Vinoli Obeysekara, head of sales at Jovial Travels. 'We're witnessing a real appetite for travel that feels restorative, not rushed.' While we have long been able to take cruises in this region, this is only going to become more popular, particularly following the introduction of Aroya Cruises, the first Saudi Arabian cruise line. In the UAE, the cruise sector is projected to reach $16.17 million this year, and the Emirates is becoming a popular destination thanks to its luxe ports, vibrant culture and warm weather, according to Statista Market Insights. Middle East ports are expected to record 300,000 cruise visits in 2025, according to the ATM Travel Trends Report, and cruise capacity is rising to build regional connectivity. Leading Swiss-Italian cruise line MSC Cruises has long been committed to the region and is set to expand its offerings, according to global executive director Angelo Capurro. These include more attractive offers for Middle East residents, such as last-minute booking options, which the company has noted as a local preference. Saudi Arabia is arguably having the biggest impact on regional tourism, as it continues to break all records in the sector, with 30 million international arrivals last year. By 2030, the country aims to reach 70 million visitors, making it one of the top seven most-visited nations worldwide, according to the kingdom's Ministry of Tourism. A huge proportion of this comes from religious tourism, as more pilgrims than ever head to Makkah for Umrah and Hajj, but Saudi Arabia is also benefitting from increased connectivity and tapping into younger, wealthier travellers who are seeking new and authentic experiences, according to the ATM Travel Trends Report. Speaking of authentic experiences, one of the biggest talking points of ATM this year is the trend of 'experiential travel' and 'authenticity'. While these can be seen as buzzwords, their essence is really important, says Paul Mulcahy, chief commercial officer of Mauritius hotel management company The Lux Collective. The brand perhaps epitomises this trend, and has two properties scheduled to open within the next few years in Sharjah. 'We genuinely try to bring the culture into the hotel,' Mulcahy explains. 'We put a lot of thought into making sure that when a visitor comes, they know where they are and they get a chance to really experience the location.' The company does this by incorporating local ingredients and cuisine, collaborating with nearby communities on architecture, artworks or experiences, and respecting the environment where each hotels is located. The Middle East is a travel destination that appeals to wealthier, younger audiences and those interested in adventure tourism and niche activities, according to the travel trends report. Authenticity is key, says Dave Goodger, from Oxford Tourism Economics, which worked with ATM on the report. A group of experts broke down the trend further at a panel discussion called The Power to Empower: Cultural Connectivity and Inclusion on day two of the ATM event. Deborah Thomson, cluster general manager of JA Hatta Fort Hotel and Terra Cabins, gave the example of an on-site coffee shop, based on a Hatta businessman's concept, which has become a popular local hangout. 'Hatta is quite a small place, with a population of 7,000, so it's important that we make the community feel part of our resort,' she said. Another example came from Blacklane, a global premium chauffeur service, which incorporates cultural elements into the car journey. In Saudi Arabia, this includes traditional fragrances, dates and coffee – things that connect travellers to the local environment. Again, this is a global trend, but one that has really taken hold in the region. Wellness tourism is set to jump from $830.2 billion in 2023 to over $1.3 trillion in 2028, according to the Global Wellness Institute. The Middle East and North Africa has been cited as one of the fastest-growing regions for this trend. 'We call it passport to immortality,' said Fouad Talaat, regional manager for at another panel discussion at ATM. 'This is customers wanting to travel and experience longevity wellness resorts that offer cutting-edge technology like red light, cryotherapy and more to seek benefits beyond immediate relaxation. They want long-term benefits.' This is another trend The Lux Collective has tapped into. It is introducing wellness programmes that include a follow-up when you get home. 'The idea is, you come and you'll do something that you take away with you,' says Mulcahy. 'We've all been there -you try to be good for a period of time and then let it all go. We're trying to make it last that bit longer, make it a bit more sincere.' We couldn't talk trends without touching on AI. New technology is being embraced across the region's travel industry, not just by hotels or tour operators, but by travellers themselves. 'Would-be travellers to the Middle East are twice as likely as other travellers to use AI chatbots,' says Goodger. Around 60 per cent of those interested in visiting the Middle East have used AI at least once before for their travel planning, while 60 per cent of travellers from the UAE trusted AI to plan every aspect of their trip compared to 48 per cent of tourists elsewhere. 'The algorithm is the planner,' said Aleix Rodriguez Brunsoms, director of strategy at Skift Advisory, in a talk about trends shaping the region. 'Social feeds and AI are inspiring and booking travellers' next trips. They're no longer just sources of inspiration, but trip planning and booking platforms.' Eighty per cent of travellers consult social media before making a travel decision, and 60 per cent are comfortable booking directly via social media, according to Skift. 'Gen Z and millennials are using this before Google, and influencers have gone from passive content creators to active travel sellers,' said Brunsoms. 'Destination marketing in the region is not about flashy campaigns, but building thousands of micro moments that are then emphasised by AI and distributed by influencers.'
The National
01-05-2025
- Business
- The National
Seven megatrends shaping Middle East tourism, from gig tourism to AI
Forget sleep tourism, noctourism and ancestral trips – these are all trends or micro-trends that are popular right now, but don't have the staying power of megatrends. What's the difference? The former are often a bandwagon to jump on for a limited time, while megatrends are shaping the tourism industry and how we travel. A handful of megatrends are having an impact on traveller experiences in the Middle East, according to experts at Arabian Travel Market, which is taking place at Dubai World Trade Centre this week. They crop up in conversation time and time again, and range from the huge potential of the cruise sector to gig tourism and travellers' use of AI. Increasingly, travellers around the world are planning trips to coincide with major events. Think the 'Taylor Swift effect', where the US megastar's Eras Tour had a direct economic benefit on the cities where she performed. Known as 'gig tourism', it is particularly popular in the Middle East, where Coldplay, for example, brought international travellers to the UAE. 'It's not just about attending an event,' says Sebastien Doussin, senior vice president of global travel services and destination management at dnata Travel Group. 'It's about what surrounds it – the access, the cultural immersion, the sense of belonging to something larger.' This is why tour operators are creating one-off experiences for travellers flying into the UAE during these 'big-ticket events'. For example, Arabian Adventures has scheduled an exclusive desert evening with former Haas F1 Team principal Guenther Steiner during Abu Dhabi Grand Prix weekend in December. With world-class venues such as Expo City Dubai, the Coca-Cola Arena, and facilities at Yas Island such as the Etihad Arena, the UAE is uniquely equipped to host major international audiences, Doussin tells The National. 'Beyond the venues themselves, the UAE offers an unmatched supporting ecosystem: seamless airport connectivity, premium accommodation at every scale, a vibrant culinary scene, cutting-edge transport and a highly service-oriented hospitality sector.' For the first time, technically speaking, seven generations can travel together, from the babies of Generation Beta to the ageing Silent Generation. This is giving rise to the trend of multi-generational travel worldwide, but particularly in the Middle East, where family values underpin everyday life. New luxury travel agency Jovial Travels, based in Dubai's JLT, says this has also generated a new trend called 'soft summering'. This movement is centred on slower rhythms and meaningful togetherness. Nearly half (45 per cent) of UAE residents prioritise family holidays focused on quality time and relaxation, while 58 per cent of millennial and Gen Z parents plan to bring extended family on holiday in 2025, and 89 per cent cite 'quality time' as their top motivation, according to Vinoli Obeysekara, head of sales at Jovial Travels. 'We're witnessing a real appetite for travel that feels restorative, not rushed.' While we have long been able to take cruises in this region, this is only going to become more popular, particularly following the introduction of Aroya Cruises, the first Saudi Arabian cruise line. In the UAE, the cruise sector is projected to reach $16.17 million this year, and the Emirates is becoming a popular destination thanks to its luxe ports, vibrant culture and warm weather, according to Statista Market Insights. Middle East ports are expected to record 300,000 cruise visits in 2025, according to the ATM Travel Trends Report, and cruise capacity is rising to build regional connectivity. Leading Swiss-Italian cruise line MSC Cruises has long been committed to the region and is set to expand its offerings, according to global executive director Angelo Capurro. These include more attractive offers for Middle East residents, such as last-minute booking options, which the company has noted as a local preference. Saudi Arabia is arguably having the biggest impact on regional tourism, as it continues to break all records in the sector, with 30 million international arrivals last year. By 2030, the country aims to reach 70 million visitors, making it one of the top seven most-visited nations worldwide, according to the kingdom's Ministry of Tourism. A huge proportion of this comes from religious tourism, as more pilgrims than ever head to Makkah for Umrah and Hajj, but Saudi Arabia is also benefitting from increased connectivity and tapping into younger, wealthier travellers who are seeking new and authentic experiences, according to the ATM Travel Trends Report. Speaking of authentic experiences, one of the biggest talking points of ATM this year is the trend of 'experiential travel' and 'authenticity'. While these can be seen as buzzwords, their essence is really important, says Paul Mulcahy, chief commercial officer of Mauritius hotel management company The Lux Collective. The brand perhaps epitomises this trend, and has two properties scheduled to open within the next few years in Sharjah. 'We genuinely try to bring the culture into the hotel,' Mulcahy explains. 'We put a lot of thought into making sure that when a visitor comes, they know where they are and they get a chance to really experience the location.' The company does this by incorporating local ingredients and cuisine, collaborating with nearby communities on architecture, artworks or experiences, and respecting the environment where each hotels is located. The Middle East is a travel destination that appeals to wealthier, younger audiences and those interested in adventure tourism and niche activities, according to the travel trends report. Authenticity is key, says Dave Goodger, from Oxford Tourism Economics, which worked with ATM on the report. A group of experts broke down the trend further at a panel discussion called The Power to Empower: Cultural Connectivity and Inclusion on day two of the ATM event. Deborah Thomson, cluster general manager of JA Hatta Fort Hotel and Terra Cabins, gave the example of an on-site coffee shop, based on a Hatta businessman's concept, which has become a popular local hangout. 'Hatta is quite a small place, with a population of 7,000, so it's important that we make the community feel part of our resort,' she said. Another example came from Blacklane, a global premium chauffeur service, which incorporates cultural elements into the car journey. In Saudi Arabia, this includes traditional fragrances, dates and coffee – things that connect travellers to the local environment. Again, this is a global trend, but one that has really taken hold in the region. Wellness tourism is set to jump from $830.2 billion in 2023 to over $1.3 trillion in 2028, according to the Global Wellness Institute. The Middle East and North Africa has been cited as one of the fastest-growing regions for this trend. 'We call it passport to immortality,' said Fouad Talaat, regional manager for at another panel discussion at ATM. 'This is customers wanting to travel and experience longevity wellness resorts that offer cutting-edge technology like red light, cryotherapy and more to seek benefits beyond immediate relaxation. They want long-term benefits.' This is another trend The Lux Collective has tapped into. It is introducing wellness programmes that include a follow-up when you get home. 'The idea is, you come and you'll do something that you take away with you,' says Mulcahy. 'We've all been there -you try to be good for a period of time and then let it all go. We're trying to make it last that bit longer, make it a bit more sincere.' We couldn't talk trends without touching on AI. New technology is being embraced across the region's travel industry, not just by hotels or tour operators, but by travellers themselves. 'Would-be travellers to the Middle East are twice as likely as other travellers to use AI chatbots,' says Goodger. Around 60 per cent of those interested in visiting the Middle East have used AI at least once before for their travel planning, while 60 per cent of travellers from the UAE trusted AI to plan every aspect of their trip compared to 48 per cent of tourists elsewhere. 'The algorithm is the planner,' said Aleix Rodriguez Brunsoms, director of strategy at Skift Advisory, in a talk about trends shaping the region. 'Social feeds and AI are inspiring and booking travellers' next trips. They're no longer just sources of inspiration, but trip planning and booking platforms.' Eighty per cent of travellers consult social media before making a travel decision, and 60 per cent are comfortable booking directly via social media, according to Skift. 'Gen Z and millennials are using this before Google, and influencers have gone from passive content creators to active travel sellers,' said Brunsoms. 'Destination marketing in the region is not about flashy campaigns, but building thousands of micro moments that are then emphasised by AI and distributed by influencers.'
Express Tribune
28-03-2025
- Politics
- Express Tribune
Future loss
Listen to article Generation Alpha followed Generation Z, and they are naming the generation now being born Generation Beta. This sounds like textbook late-capitalism dark humour. In online subcultures, "beta male" means men who lack masculinity. Why would anybody choose such a loaded word for an entire generation if it were not dark humour? Not fair. Youth and late capitalism have been debated for a long time, especially since the market crash of 2008. That fateful crisis turned countless lives upside down. Suddenly, families with great expectations for the future saw all their dreams evaporating before their eyes. America's middle class still has not fully recovered from its aftershocks. Whether it is a health crisis like Covid or the hyperinflation of recent years, those with diminished savings find themselves struggling like fish out of water. Yet, the consequences of these and other crises have been toughest on the young. They are the ones for whom the changes have been most drastic. After initially being brought up in relative comfort, they saw their parents and guardians struggling to make ends meet. The creature comforts they could count on vanished, and an uncertain future stared them in the face. As their educational careers progressed, many could not get into good schools and consequently had to prematurely join the workforce or were saddled with bone-crushing student loans. If you think prominent Americans are free of this problem, look no further than Congresswoman Alexandria Ocasio-Cortez (AOC) and former transport secretary Pete Buttigieg, who are still in the process of paying off their debts. I think I have mentioned it more than once in my columns, but perhaps repetition may help the message sink in. I have not read a better encapsulation of the tragedy faced by youth than the late Mark Fisher's Ghosts of My Life: Writings on Depression, Hauntology and Lost Futures (2014). A chapter titled 'Slow cancellation of the future' describes a cultural and social condition in late capitalism where the ability to imagine, create, or move toward genuinely new futures has been eroded. Instead of progress, marked by radical shifts in art, music, technology, or politics, society is trapped in a state of inertia, endlessly recycling the past. Fisher argues this is not a sudden collapse but a gradual, almost imperceptible process, where the expectation of novelty and transformation has been replaced by nostalgia, repetition, and a haunting sense of "what could have been". Fisher borrows 'Hauntology' from Jacques Derrida, using it to describe a cultural mood where the present is haunted by 'lost futures' - visions of progress (for example, space travel, utopian societies) once promised but never materialised. These ghosts linger in art and media, evoking a melancholic sense of absence. Building on Fredric Jameson's ideas of late capitalism, Fisher sees this stagnation as a symptom of neoliberalism's triumph in the 1980s and 1990s. The system prioritises profit and stability over innovation, flattening time into an eternal 'now' where radical change feels impossible. This is where we may need the help of another author. Kurt Andersen's Evil Geniuses: The Unmaking of America: A Recent History is custom-built to explain this stagnation. Published in 2020, it is a cultural, economic and political chronicle of how America transitioned from a relatively equitable society in the mid-20th century to one marked by extreme inequality and stagnation by the early 21st century. Andersen argues that this shift was not accidental but the result of a deliberate, decades-long campaign by a coalition of wealthy elites, big business leaders, and right-wing ideologues. Beginning in the 1970s, this group, whom he dubs 'evil geniuses', systematically dismantled the New Deal's progressive framework, reengineering the economy to favour the rich while leaving the middle and working classes with diminishing prospects. The book blends historical analysis, personal memoir, and sharp critique, tracing how policies like deregulation, tax cuts, and union-busting reversed a century of economic fairness. If you want to see the consequences of economic stagnation, there is no better example than Japan. After growing by leaps for decades, the country's economy started to stagnate in the 1990s. Until then, it had been at the centre of most innovations. Matt Alt, in his book Pure Invention: How Japan Made the Modern World, does an incredible job of tracing Japan's major contributions to innovation and technology. But then it all stopped. A number of political economists believe it was America, the country's chief benefactor after the Second World War, which deliberately slowed Japan's growth out of fear of a pre-war political relapse. Whatever the reasons, it is clear the society suffered and showed us the consequences of such stagnation. One heartbreaking example is 'enjo k?sai', a practice where young women, often teenage girls, engage in compensated relationships with older men in exchange for money or luxury goods, emerging prominently during Japan's post-bubble economic slump of the 1990s. Alt presents it as a transactional arrangement facilitated by telephone clubs or early internet platforms, ranging from platonic companionship to implied sexual encounters. It is tied to the materialistic desires of youth (for example, designer bags) in a society where traditional economic security had eroded. He situates 'enjo k?sai' within the 'lost decades', linking it to economic distress and gender inequality. He notes its association with the kogal (gyaru) subculture and its perception as a moral failing, sparking public outrage and debates about exploitation versus agency. He views it as a darker reflection of Japan's inventive spirit - a subcultural response to economic hardship that contrasts with the escapist creativity of otaku or Pokémon. Alt does not romanticise it but uses it to illustrate how societal pressures birthed complex, controversial coping mechanisms. All opinions given above are personal views of the authors, and you can disagree with them. But think about this moment in time. The global population keeps exploding. In his Capital in the Twenty-First Century, Thomas Piketty has already exposed the true scale of global inequality. The rise of the populist and libertarian right has resulted in more deregulation and the dismantling of the administrative state. On top of all this, competition in the field of AI development accelerates the pace of technological displacement and the erosion of job opportunities. Yet, there is no global consensus on the matter. While Elon Musk encourages people to have more babies, the question remains how safe the future is for those already brought into this world. It looks like the recipe for future loss is now complete.
South China Morning Post
27-03-2025
- Science
- South China Morning Post
From Gen Z to millennials to Gen Beta, what do these labels tell us? Experts weigh in
First there were baby boomers. Then there was Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged. Advertisement Generation Beta, expected to span those born from 2025 to 2040, is already being discussed by demographers and sociologists, and the term is fast gaining traction in English-language media. But just how meaningful are these generational labels and what do they really tell us about the people they supposedly define? 'They are more of a popular science category,' says generational researcher and author Ruediger Maas. Sociologist and youth researcher Klaus Hurrelmann says: 'The classifications have become very common [not only] in marketing and advertising but also in science.' A new generation emerges on the scene roughly every 15 years: baby boomers – those born after World War II up until 1964 – were followed by Generation X , born from 1965 to 1979. Advertisement
