Latest news with #GenescoBrandsGroup
Fibre2Fashion
3 days ago
- Business
- Fibre2Fashion
US Wrangler partners with Genesco in multiyear footwear licensing deal
Wrangler, the legendary denim and lifestyle brand, and Genesco (NYSE: GCO), a footwear industry leader with a portfolio of owned and licensed lifestyle brands and more than 1,250 retail stores, have signed a new multiyear licensing agreement for Genesco to design, source and market men's, women's and children's footwear under the Wrangler brand. The agreement between Wrangler and Genesco is a strategic move for both companies, designed to support Wrangler's growth and development as a cross-category lifestyle brand and leverage and build on Genesco's extensive branded footwear expertise. Wrangler seeks to expand its reach and accessibility, resonating with a broader audience looking for style and functionality across both apparel and footwear. The initial collection will feature a blend of classic Wrangler inspired designs and more trend-driven styles. With Wrangler's signature rugged look and Genesco's track record for innovation and success, the partnership promises to deliver fresh and distinctive designs to the market. Wrangler has signed a multiyear licensing deal with Genesco to design, source and market footwear for men, women and children. The partnership aims to expand Wrangler's lifestyle brand presence, blending its rugged heritage with Genesco's footwear expertise. The first collection, featuring classic and trend-driven styles, will launch in Fall 2026. 'We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,' said Steve Armus, Vice President of Licensing and Collaborations at Wrangler . 'This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.' 'Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,' said Rick Higgins, President of Genesco Brands Group . 'We're excited to leverage our know-how to build a footwear assortment that honors Wrangler's legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.' The first Wrangler footwear collection under the licensing agreement is expected to launch in Fall 2026. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fashion Network
4 days ago
- Business
- Fashion Network
Wrangler steps into footwear with Genesco
Wrangler, the denim and lifestyle brand, is stepping into footwear with a new multiyear licensing agreement with Genesco Inc. As part fo the deal, Genesco will design, source, and market men's, women's, and children's footwear under the Wrangler name. The partnership, slated for Fall 2026, will launch with an initial collection featuring a blend of classic Wrangler inspired designs and more trend-driven styles. 'We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,' said Steve Armus, vice president of licensing and collaborations at Wrangler. 'This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.' The strategic partnership marks Wrangler's continued evolution into a full-fledged lifestyle brand, expanding its footprint beyond apparel and reinforcing its position in the market across both apparel and footwear. 'Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,' said Rick Higgins, president of Genesco Brands Group. 'We're excited to leverage our know-how to build a footwear assortment that honors Wrangler's legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.'
Fashion Network
4 days ago
- Business
- Fashion Network
Wrangler steps into footwear with Genesco
Wrangler, the denim and lifestyle brand, is stepping into footwear with a new multiyear licensing agreement with Genesco Inc. As part fo the deal, Genesco will design, source, and market men's, women's, and children's footwear under the Wrangler name. The partnership, slated for Fall 2026, will launch with an initial collection featuring a blend of classic Wrangler inspired designs and more trend-driven styles. 'We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,' said Steve Armus, vice president of licensing and collaborations at Wrangler. 'This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.' The strategic partnership marks Wrangler's continued evolution into a full-fledged lifestyle brand, expanding its footprint beyond apparel and reinforcing its position in the market across both apparel and footwear. 'Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,' said Rick Higgins, president of Genesco Brands Group. 'We're excited to leverage our know-how to build a footwear assortment that honors Wrangler's legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.'
Fashion Network
4 days ago
- Business
- Fashion Network
Wrangler steps into footwear with Genesco
Wrangler, the denim and lifestyle brand, is stepping into footwear with a new multiyear licensing agreement with Genesco Inc. As part fo the deal, Genesco will design, source, and market men's, women's, and children's footwear under the Wrangler name. The partnership, slated for Fall 2026, will launch with an initial collection featuring a blend of classic Wrangler inspired designs and more trend-driven styles. 'We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,' said Steve Armus, vice president of licensing and collaborations at Wrangler. 'This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.' The strategic partnership marks Wrangler's continued evolution into a full-fledged lifestyle brand, expanding its footprint beyond apparel and reinforcing its position in the market across both apparel and footwear. 'Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,' said Rick Higgins, president of Genesco Brands Group. 'We're excited to leverage our know-how to build a footwear assortment that honors Wrangler's legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.'
Fashion Network
4 days ago
- Business
- Fashion Network
Wrangler steps into footwear with Genesco
Wrangler, the denim and lifestyle brand, is stepping into footwear with a new multiyear licensing agreement with Genesco Inc. As part fo the deal, Genesco will design, source, and market men's, women's, and children's footwear under the Wrangler name. The partnership, slated for Fall 2026, will launch with an initial collection featuring a blend of classic Wrangler inspired designs and more trend-driven styles. 'We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,' said Steve Armus, vice president of licensing and collaborations at Wrangler. 'This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.' The strategic partnership marks Wrangler's continued evolution into a full-fledged lifestyle brand, expanding its footprint beyond apparel and reinforcing its position in the market across both apparel and footwear. 'Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,' said Rick Higgins, president of Genesco Brands Group. 'We're excited to leverage our know-how to build a footwear assortment that honors Wrangler's legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.'
