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MLB Invests in Jomboy Media, Embracing Creator Content
MLB Invests in Jomboy Media, Embracing Creator Content

Yahoo

time18-06-2025

  • Business
  • Yahoo

MLB Invests in Jomboy Media, Embracing Creator Content

Major League Baseball and Jomboy Media announced a partnership Tuesday that includes MLB acquiring a minority stake in the digital sports media brand. The size of the investment was not disclosed, though it is believed to be the league's first direct investment in a creator-led content company. MLB's investment comes from its Baseball Endowment L.P. (BELP) fund, valued at more than $1 billion according to the Atlanta Braves' most recent SEC filings, which was recently used to acquire a stake in the Athletes Unlimited Softball League as well. Advertisement More from In addition to equity, the tie-up includes access to MLB events, IP and sponsorship connections for Jomboy, while the league looks to benefit from Jomboy Media's ability to reach casual fans online. 'Having a strong content creator community is going to be good for baseball in the long run,' MLB EVP, media and business development Kenny Gersh said in an interview. Jimmy 'Jomboy' O'Brien and Jake Storiale started the company in 2017 with a Yankees-focused podcast before expanding to cover the entire league—and other sports too. Last year, the company tallied 93 million engagements across social media and achieved $10 million in revenue. Advertisement Jomboy Media raised $5 million in 2022 in a round led by Connect Ventures, an investment partnership between Creative Artists Agency and New Enterprise Associates. Connect cofounder Jack Davis, a Jomboy board member, helped put the latest deal together, working with recently promoted Jomboy Media CEO Courtney Hirsch. 'It's kind of surreal,' Hirsch said. 'It just shows how important creators are when it comes to sports. It recognizes the fact that meeting people on digital platforms is a way to grow the game. And it shows that our community-centric approach is just really valued and being recognized by the league itself. It just kind of gives us chills.' Hirsch added that the new relationship won't change Jomboy's approach when it comes to the way the company's talent covers the game and its players. Jomboy Media also runs its own lighthearted sports league and corresponding show, 'The Warehouse Games.' Gersh said MLB's work with Jomboy came mainly through the league's media department as baseball looks to foster more connections with online voices. A decade ago, executives took heat for being relatively restrictive with digital rights compared to peer sports. Recently MLB has been more encouraging—both to outsiders and to its own—by recognizing the value of virtual conversation. Advertisement In April, MLB announced an expanded partnership with Boardroom that included player-driven online storytelling. 'We are focused, as we have been, on helping to amplify content creators' voices,' Gersh said, 'We will look for ways with other potential content creators to make sure that they have a platform to continue to produce baseball-related content.' Baseball is witnessing a surge of interest, including post-pandemic highs in attendance, Sunday Night Baseball viewership and streaming usage over the last year. The league's own social handles have also swelled, including a roughly 70% year-over-year gain on X from late 2023 to late 2024. Best of Sign up for Sportico's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

Brad Garrett Signs with Gersh for Voiceover Representation (EXCLUSIVE)
Brad Garrett Signs with Gersh for Voiceover Representation (EXCLUSIVE)

Yahoo

time14-06-2025

  • Entertainment
  • Yahoo

Brad Garrett Signs with Gersh for Voiceover Representation (EXCLUSIVE)

Actor Brad Garrett has signed with Gersh for voiceover representation, including animated features and series, gaming and voiceover branding. This announcement follows last week's launch of Gersh Voice, headed by veteran voice agent Pam Goldman. More from Variety Children's Media Company Totoy Signs with Gersh, Sets 'José Totoy' Feature Film Jeffrey Donovan Signs With Gersh (EXCLUSIVE) Gersh Hires Pamela Goldman as Head of Voice Garrett has brought to life dozens of beloved characters across some of the most popular animated films, including in Pixar's 'Finding Nemo,' 'Ratatouille,' 'A Bug's Life,' 'Finding Dory,' and the upcoming film 'Elio,' as well as Disney's 'Tangled' and 'Planes,' and 'The Night at the Museum' franchise. His other notable voice credits include 'Casper' and the voice of Eeyore in 'Christopher Robin' and 'Ralph Breaks the Internet.' On screen, Garrett won three Emmy Awards for his performance in 'Everybody Loves Raymond,' and also starred in ''Til Death,' 'Single Parents,' 'Gleason' and 'Fargo.' Along with Gersh, Garrett is represented by Entertainment 360, UTA, & Gendler, Kelly & Cunningham. The launch of Gersh Voice follows a recent series of strategic moves by Gersh that have doubled the agency's size and expanded its presence to 16 countries. The agency's growth plan began following a 2023 equity investment from Crestview Partners. In 2024, Gersh acquired two A3 departments — forming Gersh Digital and expanding its Alternative department — and the global sports and entertainment agency You First, which established Gersh as a player in worldwide sports representation. That momentum continued in 2025 with the elevation of Leslie Siebert to president, formalizing a leadership structure focused on collaboration, client success and continued agency growth. Earlier this year, Gersh announced that it had hired veteran agent Bonnie Bernstein, who joined the agency from CAA. Best of Variety New Movies Out Now in Theaters: What to See This Week Emmy Predictions: Talk/Scripted Variety Series - The Variety Categories Are Still a Mess; Netflix, Dropout, and 'Hot Ones' Stir Up Buzz Oscars Predictions 2026: 'Sinners' Becomes Early Contender Ahead of Cannes Film Festival

Shira Haas Signs With Gersh
Shira Haas Signs With Gersh

Yahoo

time10-06-2025

  • Entertainment
  • Yahoo

Shira Haas Signs With Gersh

EXCLUSIVE: Emmy-nominated Shira Haas has signed with Gersh for representation in all areas. Haas can most recently be seen as the female lead in Marvel's Captain America: Brave New World. She stars as Ruth Bat-Seraph, a former Black Widow spy turned high-ranking U.S. official. More from Deadline 'Captain America: Brave New World' Sets Disney+ Premiere Date Gersh Signs Children's Media Company Totoy Matthew Shear, Actor-Filmmaker Behind SXSW Prize-Winner 'Fantasy Life,' Signs With Gersh Haas' international breakthrough came with her leading role as Esther Shapiro in Netflix's 2020 miniseries Unorthodox, for which she received Emmy, Golden Globe and Critics Choice nominations, and won the Independent Spirit award for Best Female Performance in a Scripted Series. Her character, known as Esty, is a young woman who leaves her ultra-Orthodox Jewish community in Brooklyn to seek freedom in Berlin. She also starred as the lead in the indie film Asia, for which she won the award for Best International Actress at the 2020 Tribeca Film Festival. Her other notable credits include Bodies, Shtisel, The Zookeeper's Wife, Broken Mirrors and A Tale of Love and Darkness. Along with Gersh, Haas is represented by TFC Management, Zohar Ya'kobson Representation in Israel, and Sloane, Offer, Weber & Dern. Best of Deadline Sean 'Diddy' Combs Sex-Trafficking Trial Updates: Cassie Ventura's Testimony, $10M Hotel Settlement, Drugs, Violence, & The Feds A Full Timeline Of Blake Lively & Justin Baldoni's 'It Ends With Us' Feud In Court, Online & In The Media Where To Watch All The 'John Wick' Movies: Streamers That Have All Four Films

Les Dilley, Oscar-Winning ‘Star Wars' Art Director, Dies at 84
Les Dilley, Oscar-Winning ‘Star Wars' Art Director, Dies at 84

Yahoo

time24-05-2025

  • Entertainment
  • Yahoo

Les Dilley, Oscar-Winning ‘Star Wars' Art Director, Dies at 84

Les Dilley, the Oscar-winning production designer of 'Star Wars: A New Hope' and 'Raiders of the Lost Ark,' has died from complications associated with Alzheimer's. He was 84. 'With sadness, I'm writing to share the news that Les Dilley has passed away. An Oscar winner for his work on 'Raiders of the Lost Ark' and 'Star Wars', Les contributed his artistic talents to a great number of beloved and classic films and series, including 'Alien', 'The Abyss', 'The Empire Strikes Back', 'Superman', and 'An American Werewolf in London',' Matt Andrée Wiltens, Head of Global Corporate Communications at Gersh, said in a statement shared with TheWrap. 'Les's legacy lives on in the many iconic films he helped bring to lifefor over six decades and in his family home he personally built as an homage to his work,' Dilley's family said in a statement. 'His love for the motion picture business was evident to the very end. When he wasn't on set, he enjoyed constructing things in his workshop at home, playing ice hockey, and a good cup of tea. In addition to his incredible work ethic, quirky British humour, and love of life, he was a dedicated and loving husband, father, grandfather and friend to many. He will be greatly missed.' More to come… The post Les Dilley, Oscar-Winning 'Star Wars' Art Director, Dies at 84 appeared first on TheWrap.

Tandem Sports + Entertainment Rebrands as Gersh Sports
Tandem Sports + Entertainment Rebrands as Gersh Sports

Yahoo

time19-03-2025

  • Business
  • Yahoo

Tandem Sports + Entertainment Rebrands as Gersh Sports

Tandem Sports + Entertainment is rebranding as Gersh Sports. The U.S. basketball practice becomes the first division to operate under the Gersh Sports brand, reflecting the agency's vision for a more integrated approach to global athlete representation as it builds a unified, cross-disciplinary sports operation that works in close collaboration with its entertainment business. The consolidation of business units under the Gersh Sports banner is a step in Gersh's acquisition of You First, which it announced in December last year. The acquisition doubled the size of the agency to over 600 employees, expanded its presence to 15 countries and positioned it as a player in worldwide sports representation. More from Variety Hamish Linklater Signs With Gersh (EXCLUSIVE) Leslie Siebert Promoted to Gersh President as Agency Restructures Leadership 'Shadowhunters,' 'The Originals' Alum Matt Hastings Signs With Gersh (EXCLUSIVE) Integrating Tandem's resources, network and expertise into the wider Gersh organization will create greater opportunities for all clients across the sports and entertainment landscape, while ensuring the agency continues to deliver individualized service at the highest levels. The integrated operation will see clients benefit from an enhanced range of services, including personal brand development, endorsement and marketing support, cultural impact, and philanthropic advisory services. The Gersh Sports Basketball division is being led by Steve Gersh, Head of Gersh Sports, and You First CEO, Juan Aísa, supported by a team of veteran Tandem agents and senior executives. 'Bringing our sports and entertainment divisions into closer alignment allows us to optimize results for our clients,' said Steve Gersh. 'It's a reflection of what makes Gersh unique: a premium agency with a boutique feel—backed by scale and resources, grounded in the personalized, hands-on service that defines who we are.' Clients represented by Tandem are working with the same agents and representation teams, now under Gersh Sports. Clients include NBA players Jarrett Allen (Cleveland Cavaliers), Desmond Bane (Memphis Grizzlies), Luke Kornet (Boston Celtics), and Jeremy Sochan (San Antonio Spurs), as well as Hall of Famers Ray Allen, Tamika Catchings, Tim Duncan and Grant Hill. The agency also provides NIL representation for college players, including Chaz Lanier (Tennessee), Andrew Carr (Kentucky) and Kanon Catchings (BYU). Last month, Gersh restructured its leadership, naming Leslie Siebert as sole president overseeing day-to-day operations at the agency. Alex Yarosh, Nick Collins, Rhonda Price, Bill Gersh and Steve Gersh were named managing partners. In January last year, Gersh acquired the Digital and Alternative departments of the A3 agency and has since added new agents and senior executives and continued to expand its client roster. Best of Variety New Movies Out Now in Theaters: What to See This Week Oscars 2026: First Blind Predictions Including Timothée Chalamet, Emma Stone, 'Wicked: For Good' and More What's Coming to Disney+ in March 2025

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