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Givenchy Beauty Signs Zhao Liying as Global Brand Ambassador
Givenchy Beauty Signs Zhao Liying as Global Brand Ambassador

Yahoo

time6 days ago

  • Entertainment
  • Yahoo

Givenchy Beauty Signs Zhao Liying as Global Brand Ambassador

SINGULAR TALENT: Givenchy Beauty on Tuesday appointed acclaimed Chinese actress Zhao Liying as its latest global brand ambassador. The brand said Zhao will help the brand forge a new chapter in the makeup vertical as she wears an almond terracotta shade in the campaign for the brand's new Le Rouge Velvet Matte lipstick. More from WWD EcoBeautyScore Launches in Europe as Consumers Demand More Transparency Elegant Beauty Looks Paraded Down Couture Catwalks EXCLUSIVE: Barberino's Raises $1.2 Million for Further Expansion in the U.S. Often hailed as the queen of daytime TV drama in China, Zhao achieved household fame for playing Hua Qiangu in 'The Journey of Flower,' Sheng Minglan in 'The Story of Minglan' and Xu Banxia in 'Wild Bloom.' Those roles helped her score top accolades at some of China's most prized awards in the television industry: the China TV Drama Flying Awards for Outstanding Actress, Golden Eagle Award for Best Leading Actress and Hundred Flowers Award for Best Supporting Actress, to name a few. Zhao has been steadily entering the film industry as well. Her portrayal of a hearing-impaired mother in famed director Zhang Yimou's Lunar New Year box office hit 'Article 20' last year earned her universal praise on Chinese social media. This year, she was also a part of the highly anticipated crime drama film 'She's Got No Name,' directed by Peter Chan. Zhao plays Xi Lin, a high-society divorcee who is also a playwright, during the Japanese occupation of Shanghai in the 1940s. As of July 2025, her name has been mentioned 11.2 billion times on China's popular social commerce platform Xiaohongshu, and she has more than 92 million followers on Weibo. Romain Spitzer, chief executive officer at Givenchy Beauty, said Zhao's 'singular talent, captivating elegance, vibrant energy and powerful femininity all perfectly capture what Givenchy Beauty stands for.' Best of WWD The Best Makeup in Grammys History: Kim Kardashian, Miley Cyrus, Cher and More Iconic Red Carpet Looks A Look Back at Grammys Best Makeup on the Red Carpet: Beyonce, Dua Lipa and More Photos The Best Eyeliner Brand According to Stacey Bendet, Queen of the Black Smokey Eye Solve the daily Crossword

8 things to know about Zhao Liying, global brand ambassador for Givenchy Beauty
8 things to know about Zhao Liying, global brand ambassador for Givenchy Beauty

Tatler Asia

time22-07-2025

  • Entertainment
  • Tatler Asia

8 things to know about Zhao Liying, global brand ambassador for Givenchy Beauty

Zhao Liying returned to the small screen in 2024 with Unseen Sister , a suspense drama produced by iQIYI. In it, she plays a woman drawn into a psychological mystery involving her twin, in a role that sharply departs from her earlier romantic leads. The series has been praised for its tight pacing and atmospheric tension, quickly climbing the platform's charts. For Zhao, it's another reminder of her range—and a pivot toward darker, more layered storytelling. 3. She stars alongside Zhang Ziyi in 'She's Got No Name' Above 'She's Got No Name' also stars Zhang Ziyi, Jackson Yee, Eric Wang (Chuanjun), Jiayin Lei and Mi Yang. Zhao Liying takes on a leading role in She's Got No Name , a historical suspense film directed by Peter Chan and co-starring Zhang Ziyi. The film reimagines the infamous 1945 Shanghai murder case involving a woman who dismembers her abusive husband, a story previously adapted by Chinese cinema icons. This version promises a more nuanced, female-driven take. For Zhao, it's a high-profile entry into arthouse cinema, sharing top billing with one of China's most acclaimed actresses. 4. Her career didn't start in film school Unlike many of her peers, Zhao didn't attend a top arts university. She studied electronics and information engineering at a vocational college and entered the entertainment industry after winning a Yahoo-sponsored talent competition in 2006. Her trajectory, from background actress to leading star, has made her something of a rarity in the industry, especially one that tends to favour graduates from Beijing Film Academy or the Central Academy of Drama. 5. She keeps her private life tightly controlled In an era of oversharing, Zhao Liying is surprisingly reserved. Her Weibo feed is mostly promotional, and her Instagram only has 11 posts. Her public appearances are highly curated, too. Even major life events—such as her marriage to actor Feng Shaofeng and subsequent divorce—have been addressed with brief, minimal statements. That level of discretion is partly why her Givenchy ambassadorship feels so intentional: she brings prestige without excessive tabloid noise. 6. She's no stranger to fashion campaigns Before Givenchy, Zhao had already been tapped by luxury brands. She has worked with Dior and Gucci, appeared in editorials for magazines and attended fashion week events in both Paris and Shanghai. Her style evolution—from girl-next-door looks to more structured, high-fashion silhouettes—mirrors her on-screen transformation from romantic heroines to more mature, complex characters. 7. She wears Givenchy Beauty's Le Rouge Velvet Matte lipstick in the new campaign In the campaign visuals for Givenchy Beauty, Zhao Liying wears the brand's Le Rouge Velvet Matte lipstick, a hero product for the maison. The shades were selected to complement her pared-back styling—classic, controlled and quietly powerful. It's a calculated image shift: Zhao has often been cast in softer, romantic roles, but here she appears sharp and self-assured. The campaign leans into her evolving persona while anchoring Givenchy's identity in modern elegance. 8. Zhao Liying is also a global ambassador for Galénic Her partnership with Givenchy isn't her only tie to French beauty. Zhao Liying is also the global ambassador for Galénic, a luxury skincare brand known for its pharmaceutical-grade formulations and minimalist aesthetic. Announced in early 2024, the collaboration positions Zhao at the intersection of science-driven skincare and high fashion. It also reinforces her role as a trusted beauty figure, not just a celebrity face, but someone with influence in both treatment and cosmetics categories.

Treat mum this Mother's Day with luxurious beauty buys from Givenchy
Treat mum this Mother's Day with luxurious beauty buys from Givenchy

7NEWS

time29-04-2025

  • Entertainment
  • 7NEWS

Treat mum this Mother's Day with luxurious beauty buys from Givenchy

Whether your mum's a beauty minimalist or a full-blown glam queen, Mother's Day is the perfect excuse to spoil her silly. Forget the flowers and step up with something a little more luxe — because she's earned it. This year, Givenchy Beauty has released a curated mix of new and iconic treasures that are as elegant and unforgettable as she is. Think silky perfumes, glow-up foundations, and lipsticks that double as accessories. Each product oozes French sophistication with a side of everyday wearability, so you know she'll actually use it. Whether you're shopping for your mum, mother-in-law, or treating yourself (no judgement), these Givenchy gifts are a guaranteed win. 1. Irresistible Nude Velvet EDP 80ml, $246 at Sephora Equal parts sensual and delicate, this fragrance is a second-skin floral fantasy. It opens with neroli and almond milk (yes, it smells as dreamy as it sounds) and blossoms into a gorgeous bouquet of damascena rose, rose water, and iris. The dry-down? Musky, warm cedar that lingers long after the hugs are over. Elegant and addictive, it's a guaranteed compliment magnet. 2. L'Interdit Absolu EDP 50ml, $226 at Sephora For the mum who's not afraid to stand out. This daring floral-woody scent blends orange blossom and tuberose with a sultry twist of vetiver, patchouli, and a final hit of tobacco. It's bold, rich, and a little rebellious — in the chicest way possible. She'll wear it out to dinner and get asked about it every single time. 3. Prisme Libre Glow Serum Foundation, $100 at Sephora Part skincare, part makeup, and fully fabulous. This glow-boosting serum foundation is your mum's new holy grail. It hydrates with micro hyaluronic acid, smooths with ceramides, and blurs imperfections with light-reflecting powders. Available in 14 shades, it melts into skin like silk and leaves a radiant, lit-from-within finish. Bonus: it actually improves skin over time, even after you wash it off. 4. Le Rouge Sheer Velvet Matte Lipstick, $70 at Sephora This lipstick isn't just makeup — it's an accessory. Encased in luxe pink velvet, it delivers buildable matte colour with a comfortable, blurring finish. Infused with wild mango butter and mineral pigments, it keeps lips soft, smooth, and perfectly tinted for hours. Mum will love the feel, the colour, and the fact that she can just pop it in her bag and go. 5. Prisme Libre 4-Colour Loose Powder Mini, $58 at Sephora She might not think she needs setting powder until she tries this. Ultra-fine and featherlight, this four-in-one powder set blurs, brightens, and mattifies like magic. With Givenchy's signature Prismatic Light™ tech, it gives skin that filtered glow without ever looking cakey. The mini size makes it perfect for on-the-go touch-ups — chic, compact, and totally covetable.

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