Latest news with #Gleeden
The Hindu
2 days ago
- Entertainment
- The Hindu
Kisses, Coldplay and consequences: Is monogamy out of style?
Picture this: you are the CEO of a data orchestration company, who is supposedly tuned into patterns. Yet somehow, you are oblivious to the iPhones orbiting your VIP box at a Coldplayconcert. During the Boston leg of their 2025 tour, Chris Martin spotlighted a cosy couple on the jumbotron — none other than Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot. His cheeky quip? 'Either they're having an affair or they're just very shy.' And with that, ColdplayGate was born. X (formerly Twitter) did what it does best, erupted. Memes flew. 'Never take your affair to a Coldplay concert,' posted @tribune. There was outrage over the pair's married status, and even more over their total lack of stealth. Andy Byron resigned on July 20, after boardroom rage and public spectacle. In 2025, it seems, betrayal is full HD and trending by morning. Infidelity is no new comet, but technology has made it shine. Burner phones have evolved into encrypted WhatsApp chats and sneaky Instagram DMs. Discretion is promised, drama is delivered. That Coldplay clip has 34 million views and counting. One user quipped, 'ALL YOU HAD TO DO was no-sell it,' while another pointed out the irony of the HR head flouting the very ethics they likely helped draft. Meanwhile, Andy Byron's wife, Megan, was flooded with Facebook messages before she quietly vanished offline. Love in the time of surveillance capitalism is brutal. Closer home But while the western world processed its popcorn-worthy scandal, India was quietly topping its own charts. Enter: Kanchipuram. Famous for temples and silk saris, the town now holds the rather unexpected title of India's most unfaithful city, according to Ashley Madison's June 2025 data. From #17 last year (according to Ashley Madison's winter data) to #1 now, Kanchipuram's climb reveals one thing: infidelity is not confined to metros. Smaller cities like Dehradun, Kamrup and Raigarh (which were also on the list) are proving that non-traditional relationships thrive far beyond the urban elite. A 2024 Gleeden survey revealed that 55% of married Indians admit to cheating. Tier 1 and 2 cities lead, thanks to anonymity and easy access to apps. A 2025 Ashley Madison–YouGov survey placed India alongside Brazil with the world's highest infidelity rate at 53%. But while western cultures often attribute cheating to opportunity, Indian affairs are more emotionally charged. According to Gleeden, 77% of Indian women cite boredom, and 72% report no regret. Perhaps surprisingly, it is educated, urban Indian women aged 30–60 who dominate infidelity apps. Financial independence, autonomy and — let's face it — monotony have reshaped their approach to relationships. So, are we in the middle of an infidelity boom? Not quite. Data like the General Social Survey in the US suggests that cheating rates have largely plateaued. What has shifted, dramatically, is visibility and with it, perception. In 2025, infidelity is not so much on the rise as it is in the spotlight. Where once affairs lived in the shadows — hidden in office corridors and 'business trips' — they now play out in pixels. From WhatsApp leaks to TikToks to 4K jumbotron footage, the Internet has evolved from a space for flirtation to a global surveillance network. A single kiss can now unravel careers, marriages, and public reputations within 48 hours. But culturally, our responses remain complex, and at times, deeply contradictory. Accountability is uneven. Andy Byron resigned within days of ColdplayGate breaking. Kristin Cabot, his HR counterpart and co-star in the scandal, has yet to face confirmed consequences, sparking debates about gender, power, and institutional double standards. Is one punished for optics and the other protected for silence? Meanwhile, public opinion is split between moral panic and meme-making. Some mourn the decline of values. Others tweet, 'Don't get caught during Fix You,' and move on. Relationships themselves have adapted. Many couples now treat infidelity not as an instant deal-breaker but as a signpost of emotional drift, unmet needs, or sheer fatigue. Some split. Others go to therapy. Many sweep it under the rug like last night's takeaway. The language has shifted too — 'open,' 'ethical non-monogamy,' and 'situationships' now coexist with old-school commitment. In fact, apps like Gleeden and Ashley Madison thrive on this blurred space between desire and discretion. What we are witnessing is not a moral decline — it is a perceptual shift. Infidelity in 2025 is less taboo, more talked about, and oddly, more marketable. It is the next Netflix docu-drama, the trending clip on X, the topic over drinks. And as personal choices become public property, even private betrayals get branded. So no, we are not cheating more. We are just getting caught better. And judged differently. It is no longer enough to cover your tracks, you will need to watch the crowd, the camera, and the cloud. And honestly, maybe just pick a different concert.
The Wire
10-07-2025
- Lifestyle
- The Wire
Gleeden Survey: 68% Say Social Media Disrupts Relationships; 41% Open to Open Relationships
New Delhi [India], July 10: Gleeden, the largest dating app for discreet connections in the world, has achieved a key milestone, reaching 3 million users in India. Gleeden commissioned a third edition of its national relationship study, partnering with global research agency IPSOS. The goal of the survey was to gain insight into how perceptions of love, commitment and emotional satisfaction differ across generations. The survey was conducted in May 2025 on a sample of 1,510 respondents, representative of the national demographics and aged between 18 and 60 years, living in 12 Tier-1 and Tier-2 cities, including Delhi, Mumbai, Bangalore, Jaipur, Kolkata, Hyderabad, Patna, Ludhiana, Kochi and more. The respondents included men and women from Gen Z, Millennials, and Gen X; this provided a diverse and eye-opening look into the changing relational landscape in India. Having surveyed these diverse respondents, the findings from the study provided some remarkable trends, including in regard to emotional boundaries and social media. 94% reported being happy in their relationships, and 84% were sexually satisfied; meanwhile, a sizable portion disclosed coming from a place of feeling emotionally void. In fact, 51% indicated they feel emotionally disconnected from their partner. A whopping 71% of people indicated that deleting chats or hiding conversations online equates to a breach of trust, regardless of whether there was any physical involvement. The study detected that 41% of participants expressed they would be open to an open relationship if suggested by a partner. 35% of respondents indicated they are already in an open relationship, while 26% are seriously considering one. In fact 55% of all respondents believe an open relationship will be the most dominant relationship trend over the next 10 years, while 59% agreed that non-monogamous relationships will likely be taken up by wider Indian society. Another notable finding was the emotional intimacy burden of life findings. 33% of respondents indicated that dissatisfaction with their relationship finds roots in work-life imbalance and time quality with a partner. Millennials, arguably the majority of the current workforce, were affected most, followed closely by Gen X and Gen Z. Social media itself serves to influence relationship expectations; with 29%, blaming social media's unrealistic romance portrayals, for nurturing discontent. Commenting on the findings, Sybil Shiddell, Country Manager of Gleeden India, said, 'At Gleeden, we have always felt that fulfilment and freedom to be true to oneself make up the cornerstone of any meaningful relationship. The results of this study back up what we have seen on our app--modern Indians are becoming increasingly self-aware, emotionally honest and open to exploring relationships on their own terms. As the norms surrounding love, intimacy and loyalty continue to evolve, Gleeden is proud to provide a non-judgmental safe space where people can redefine connection on their own terms." The survey ultimately illustrates the relationship dynamics of today--a landscape in which all demographics are increasingly aware of their emotional needs and ready to challenge entrenched customs in search for real satisfaction. You can download the app here: Google play: Apple Store: (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Hans India
05-07-2025
- Entertainment
- Hans India
Embracing New Experiences
Gleeden, the world's largest extramarital dating app, made by women for women, recently achieved the milestone of acquiring 3 million users in India. Launched in India in 2017, Gleeden has been highly popularized in the Indian market to become the go-to platform for individuals looking for discreet extramarital affairs. To celebrate this achievement, Gleeden conducted a nationwide survey, to understand the continuously changing status of relationships, focusing on how GenZ, Millennials and GenX individuals feel about love and marriage. This is the third survey of its kind that has been conducted by one of the leading global market research organizations, IPSOS, on behalf of Gleeden and focuses on love, marriage, and infidelity trends among three generations who have deeply embedded India's socio-cultural thinking in themselves. The survey was conducted among 1,510 individuals, both men and women, who are aged between 18-60 years and living in 12 tier-1 Indian cities (Delhi, Jaipur, Ludhiana, Kolkata, Patna, Guwahati, Mumbai, Ahmedabad, Indore, Bangalore, Hyderabad & Kochi), and tier-2 cities (Jaipur, Lucknow, Chandigarh, Gurugram, Indore, Noida, Surat, Nagpur, Bhubaneswar, Bhopal) The focus of the study was to understand the changing perception of infidelity among GenZ, Millennials and GenX, and the emerging trends that are changing their understanding of love & marriages. 'At Gleeden, we have always felt that emotional fulfillment and the freedom to make a choice is central to any connection that matters. This survey reinforces what we have seen on our platform - Indians of all ages are beginning to challenge tradition and seek relationships that fit their changing emotional realities. As the conversations around love, intimacy, and loyalty are changing, Gleeden is slowly becoming the go-to safe & non-judgmental space for individuals to understand and embrace societal changes in an authentic way, and on their own terms.' says Sybil Shiddell, Country Manager, Gleeden India The survey paints a detailed description of how Indians perceive relationships and the challenges these have to face in order stay healthy and happy, including infidelity, and how the different generations have been shifting opinion and mindsets over the past few years. It revealed that 33% of the total respondents feel that work-life balance and lack of quality time with family is a major challenge that leads them towards infidelity. The millennials (42%) make up the major part of these respondents, who are interestingly also part of the current workforce, whereas GenX (27%) and GenZ (31%) respondents also provide major backing in this aspect. Despite affirming to feel very happy and sexually satisfied in their current relationships, over half of the total respondents (51%), say that they lack any emotional connection with their partners, whereas 42% and 38% respectively highlight that lack of excitement & thrill, and physical intimacy is why they are indulging in infidelity. The GenX (55%) are the major voices who do not have any emotional connection with their partners, whereas 49% of GenZ say that they are not satisfied with the physical intimacy that they have currently. 54% of GenX respondents say that they frequently have thoughts of exploring connections beyond their relationships, with 44% of GenZ and 39% of millennials having the same opinion. Furthermore, the survey also reveals that both men (43%) and women (42%) have not stopped there, and therefore engaged in either physical and emotional infidelity Out of them, GenX (52%) leads the charts in having been part of both emotional and physical infidelity, followed by GenZ (41%) and Millennials (36%). The studies also reveal that 62% of millennials are more receptive to understanding the reason behind infidelity before making any decisions, followed by GenZ (50%), instead of looking to end the relationship abruptly. Additionally, the study shows that Indians today are more receptive towards using infidelity as a tool to stay emotionally fulfilled in a relationship. 58% of the respondents say that they are open to infidelity if it helped them stay emotionally fulfilled, whereas 45% are of the opinion that it could also reignite passion in stagnant marriages. Overall, a staggering 45% believe that infidelity can sometimes save a relationship, out of which 47% are married individuals. 50% of GenX respondents also reveal that humankind is not made for monogamy, with 41% of the GenZ and 37% of Millennials sharing the same opinion. 63% of GenX and Millennials also reiterated that societal pressure forces people to stay monogamous, while 59% of the GenZ share the same opinion. But the most striking finding from this part of the research is that men and women share virtually identical views on the subject: 62% of women and 61% of men believe that humans are not wired for monogamy — a model ultimately imposed by centuries of ossified social norms.' Overall, 61% of the respondents agree on this aspect, highlighting societal pressure as a major decision-maker in Indians' relationships. Finally, 41% of the respondents revealed that they are receptive to their partners suggesting an open relationship, while 35% admitted that they are already part of one. 68% of the respondents also pointed towards social media as the major enabler of infidelity, citing that it offers more opportunities. 64% of the respondents also admitted that they flirt on social media platforms despite being in a relationship, out of which 49% of the GenX respondents say that they do it frequently. The survey was conducted in May 2025 by IPSOS on behalf of Gleeden, with the objective of understanding how love and relationships are changing among GenX, Millennials and GenZ Indians, and how their opinions have shifted over the last years. The results have since indicated that more Indians are opening up towards the notion of infidelity as an enabler for emotional availability and happiness and are more receptive towards meeting new people.
Hans India
26-06-2025
- Lifestyle
- Hans India
How to keep your secret life juicy without burning bridges
Let's be real, not every marriage ends with a bang. Some just quietly fade into oblivion behind finely filtered vacation photos. For most people, it's not about hating their partner; it's about disappearing. The emotional connection is declining. Physical chemistry? It barely exists. Touch becomes habitual, conversations become transactional, and somewhere between work deadlines and the morning run to school, intimacy disappears. 'When emotional needs and physical needs are unmet, some people find they become engaged in a 'secret life' — not necessarily full-blown affairs, but opportunities where they feel seen, heard, desired. Whether it's a private online friendship, a hidden fling, or a secret relationship on the side — these 'other lives' become a vent for what the main relationship no longer offers.' says Sybil Shiddell, Country Manager, Gleeden But how do you go about living this secret life without burning down the world? Save The Drama for the Screen Should you lead a double life, don't let it become a Netflix thriller with cliffhangers and screaming fits. The real flex isn't getting away with it — it's being so unobtrusive, that no one is even nosy. Avoid people who are chaos junkies or seem to be auditioning for a reality show. Be especially wary of partners who suggest 'catching feelings' five minutes in, or announce that they 'finally' found something 'real' — those are signals to run. Wherever possible, keep your bounds tight. No meetups in public places, no potential run-ins with your friends of friends, no accepting each other's Instagram requests, and no sentimental 2am voice notes! Everybody's idea of a double life is THAT baggage. You perceive emotional discretion as cold attitudes, I perceive it as class. Drama is good for the screen, in life, it'll cost everything. Passwords Are Your Love Language Now In the time of surveillance, screenshotting, and synced devices — one swipe and you're about to be outed as a double-life lifestyler. Pick your digital hygiene as carefully as your skincare. Password everything and please God, do not make your anniversary date the passcode. Use messaging apps with disappearing messages. After you have finished with chats, archive instead of deleting (traditional receipts never change), and take two seconds to be sure you're not accidentally sending heart emojis in an unwanted chat window. Don't Be Fooled by the Side Storyline Sure, you're saying all the right things. Sure, it all feels so exciting. But you need to be clear about something: what you are doing in this secret is an escape, not a replacement. It is totally natural to start to imagine what your life would be like if you just ditched it all and ran away with your side book to Goa or Greece. But that is fantasy speaking, not reality. Keep your feet on the ground when your head is in the clouds. Don't blur the lines by allowing them to enter your own life or leaning on them for emotional rescue. It's okay to romanticise the 'what if' , just don't go ahead and start writing a whole other sequel. You can enjoy the chapter you are in, but don't let it reverse the entire book. Emotional Exit Plan? Optional. Emotional Awareness? Required. You don't have to have an exit plan or a divorce lawyer present to justify a secret life, but you do need a clear conscience and heightened self-awareness. Why are you there? What void is this filling? Is it being wanted, being listened to, or simply being reminded of who you were when you weren't someone else's partner, parent, or provider? Once you realize your motives, you can avoid reacting to impulse. You will become less likely to self-sabotage or hurt others unnecessarily.
