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Economic Times
03-07-2025
- Business
- Economic Times
India's digital supply chain revolution: Turning e-waste into a trillion-dollar green opportunity
Advertorial India's booming digital economy grapples with a significant e-waste challenge, generating millions of tons annually with minimal formal processing. Supply Chain 4.0, integrating AI, IoT, and blockchain, offers a technology-driven solution for sustainable e-waste management. Policy support, skilled workforce development, and collaborative ecosystems are crucial to realizing digital circularity and transforming the e-waste crisis into a green opportunity. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India's digital economy is scaling new heights, but beneath this transformation lies a pressing environmental challenge: electronic waste (e-waste). As one of the world's top five e-waste generators, India faces the dual responsibility of sustaining its digital growth while addressing its growing environmental footprint. According to the Global E-Waste Monitor 2020 by the United Nations University, India generated 3.2 million tons of e-waste in 20191, with that figure rising steadily. Alarmingly, less than 10% of this waste is formally collected and processed, underscoring the urgent need for integrated, technology-led solution may lie in embracing Supply Chain 4.0—a forward-looking, technology-driven model that integrates artificial intelligence (AI), the Internet of Things (IoT), blockchain, and big data analytics into supply chain management. Global research trends show that Supply Chain 4.0 can significantly accelerate sustainability by enabling smart, connected, and circular supply networks. In India's context, these digital supply chains can revolutionise how electronic products are manufactured, tracked, used, and responsibly returned or instance, blockchain-based systems can ensure end-to-end traceability of products, enforcing Extended Producer Responsibility (EPR) and reducing reliance on unregulated recycling practices. IoT-enabled devices can signal when a product is approaching obsolescence or malfunction, triggering automated reverse logistics for repair, reuse, or environmentally safe recycling. Real-time data analytics can forecast waste generation patterns, optimise maintenance and refurbishment cycles, and strengthen secondary markets for reconditioned electronics, generating employment and reducing environmental while technology is essential, it cannot operate in isolation. For India to fully realise the potential of digital circularity, it must also invest in robust policies, skilled human capital, and collaborative ecosystems. A national framework is needed to incentivise circular business models, standardise data-sharing protocols, and mandate eco-design principles for electronic Indian corporations are already setting benchmarks by integrating these principles. Tata Consultancy Services (TCS) has implemented a closed-loop IT asset recovery system that connects internal hardware tracking with certified recycling vendors. Hindustan Unilever, in collaboration with Hyderabad-based Recykal, has launched digital recovery programs for plastics and e-waste through mobile platforms linked to consumers and retail outlets. Dell India operates a nationwide take-back initiative—'Reconnect'—that promotes responsible consumer returns and certified recycling. Similarly, MG Motor India has partnered with Attero Recycling to create a digitally traceable supply chain for end-of-life electric vehicle batteries, establishing India's leadership in sustainable EV waste these examples, policy frameworks must evolve to support nationwide adoption of digital traceability. While the E-Waste (Management) Rules, 2022 mark progress by enforcing producer collection targets, they lack the digital infrastructure necessary for comprehensive enforcement. A National E-Waste Digital Registry, modelled after the European Union's proposed Digital Product Passport, could ensure unique identification and lifecycle tracking of electronic products through QR codes or RFID tags. Financial incentives—akin to those under the FAME II scheme for electric mobility—should be extended to encourage investment in digital take-back systems, particularly for standardised blockchain protocols must be developed for authenticating EPR compliance and building trust among recyclers, manufacturers, and regulators, as recommended by NITI Aayog. The National Data Governance Framework, spearheaded by the Ministry of Electronics and Information Technology (MeitY), should include provisions for secure, interoperable data sharing across e-waste platforms. Equally important is human capital. To sustain these systems, India needs a digitally skilled workforce trained in IoT systems, data analytics, and reverse logistics. These competencies should be integrated into the Skill India Mission and aligned with the National Education Policy growing academic presence in Supply Chain 4.0 research signals its readiness to lead. The challenge now is translating this intellectual capital into real-world applications that make e-waste management data-driven, seamless, and inclusive. Embedding sustainability into our digital infrastructure will not only mitigate environmental harm but also create green jobs, boost competitiveness, and position India as a leader in sustainable innovation across the Global the right policy push and ecosystem support, India can turn its e-waste crisis into a green trillion-dollar opportunity, redefining its digital growth as not only fast but also future-ready and environmentally
Time of India
03-07-2025
- Business
- Time of India
India's digital supply chain revolution: Turning e-waste into a trillion-dollar green opportunity
India's digital economy is scaling new heights, but beneath this transformation lies a pressing environmental challenge: electronic waste (e-waste). As one of the world's top five e-waste generators, India faces the dual responsibility of sustaining its digital growth while addressing its growing environmental footprint. According to the Global E-Waste Monitor 2020 by the United Nations University, India generated 3.2 million tons of e-waste in 20191, with that figure rising steadily. Alarmingly, less than 10% of this waste is formally collected and processed, underscoring the urgent need for integrated, technology-led interventions. The solution may lie in embracing Supply Chain 4.0—a forward-looking, technology-driven model that integrates artificial intelligence (AI), the Internet of Things (IoT), blockchain, and big data analytics into supply chain management. Global research trends show that Supply Chain 4.0 can significantly accelerate sustainability by enabling smart, connected, and circular supply networks. In India's context, these digital supply chains can revolutionise how electronic products are manufactured, tracked, used, and responsibly returned or recycled. For instance, blockchain-based systems can ensure end-to-end traceability of products, enforcing Extended Producer Responsibility (EPR) and reducing reliance on unregulated recycling practices. IoT-enabled devices can signal when a product is approaching obsolescence or malfunction, triggering automated reverse logistics for repair, reuse, or environmentally safe recycling. Real-time data analytics can forecast waste generation patterns, optimise maintenance and refurbishment cycles, and strengthen secondary markets for reconditioned electronics, generating employment and reducing environmental strain. However, while technology is essential, it cannot operate in isolation. For India to fully realise the potential of digital circularity, it must also invest in robust policies, skilled human capital, and collaborative ecosystems. A national framework is needed to incentivise circular business models, standardise data-sharing protocols, and mandate eco-design principles for electronic goods. Several Indian corporations are already setting benchmarks by integrating these principles. Tata Consultancy Services (TCS) has implemented a closed-loop IT asset recovery system that connects internal hardware tracking with certified recycling vendors. Hindustan Unilever, in collaboration with Hyderabad-based Recykal, has launched digital recovery programs for plastics and e-waste through mobile platforms linked to consumers and retail outlets. Dell India operates a nationwide take-back initiative—'Reconnect'—that promotes responsible consumer returns and certified recycling. Similarly, MG Motor India has partnered with Attero Recycling to create a digitally traceable supply chain for end-of-life electric vehicle batteries, establishing India's leadership in sustainable EV waste management. Live Events Despite these examples, policy frameworks must evolve to support nationwide adoption of digital traceability. While the E-Waste (Management) Rules, 2022 mark progress by enforcing producer collection targets, they lack the digital infrastructure necessary for comprehensive enforcement. A National E-Waste Digital Registry, modelled after the European Union's proposed Digital Product Passport, could ensure unique identification and lifecycle tracking of electronic products through QR codes or RFID tags. Financial incentives—akin to those under the FAME II scheme for electric mobility—should be extended to encourage investment in digital take-back systems, particularly for MSMEs. Moreover, standardised blockchain protocols must be developed for authenticating EPR compliance and building trust among recyclers, manufacturers, and regulators, as recommended by NITI Aayog. The National Data Governance Framework, spearheaded by the Ministry of Electronics and Information Technology (MeitY), should include provisions for secure, interoperable data sharing across e-waste platforms. Equally important is human capital. To sustain these systems, India needs a digitally skilled workforce trained in IoT systems, data analytics, and reverse logistics. These competencies should be integrated into the Skill India Mission and aligned with the National Education Policy 2020. India's growing academic presence in Supply Chain 4.0 research signals its readiness to lead. The challenge now is translating this intellectual capital into real-world applications that make e-waste management data-driven, seamless, and inclusive. Embedding sustainability into our digital infrastructure will not only mitigate environmental harm but also create green jobs, boost competitiveness, and position India as a leader in sustainable innovation across the Global South. With the right policy push and ecosystem support, India can turn its e-waste crisis into a green trillion-dollar opportunity, redefining its digital growth as not only fast but also future-ready and environmentally responsible. Reference/s: Author: *This article has been authored by Dr Satchidananda Tripathy, Assistant Professor, Department of Management and Paari School of Business, SRM University, AP. Economic Times WhatsApp channel )
