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Reuters
6 days ago
- Business
- Reuters
AI-powered ads to drive growth for global entertainment and media industry, PwC says
July 24 - Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's revenue to $3.5 trillion by 2029, according to PwC. The industry is projected to record a compound annual growth rate of 3.7% until 2029, the consulting firm said in its Global Entertainment & Media Outlook 2025-29 on Thursday. The growth will also be supported by non-digital categories such as live events. Economic uncertainty from inflation and shifting trade policies are prompting consumers to cut back on non-essential spending, pressuring entertainment subscriptions, movie outings and digital media. At this time, advertising is emerging as a significant driver of revenue growth for the industry at-large, PwC said. Digital formats, which accounted for 72% of overall ad revenue in 2024, will rise to 80% in 2029, with new technologies including AI and hyper-personalization expected to drive more end-market uptake, the report said. Ad revenue from connected TV is expected to rise to $51 billion in 2029, driven by higher digital engagement, PwC said. The industry is also set to benefit from strong video games revenue, which is forecast to grow to about $300 billion in 2029. "There's certain general macroeconomic pressures on individuals, families and advertising starts to subsidize a lot of that," said Bart Spiegel, global entertainment and media leader at PwC U.S. The industry "has always been at the forefront of technological innovation, but companies will need to remain nimble and proactive to embrace the future and satisfy consumers in an ecosystem that rewards creativity and tailored content," Spiegel said.
Malay Mail
6 days ago
- Entertainment
- Malay Mail
Madame Tussauds Unveils 13 New Taylor Swift Figures in Historic Global Launch
Madame Tussauds Hong Kong's new Taylor Swift wax figure will celebrate the folklore era, as part of the global entertainment brand's biggest launch to date HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - In news that's sure to make every Swiftie's wildest dreams come true, global entertainment brand Madame Tussauds today unveils its biggest figure launch to date, creating not one, but. The figures, launching in 13 cities across four continents, will make guests feel as if they've stepped on stage at Taylor Swift | The Eras simultaneous multi-figure launch is the most ambitious in Madame Tussauds' 250-year history, reflecting Taylor Swift's standing as one of the most influential and enduring artists of the 21century. The trailblazing star recently wrapped her record-breaking Taylor Swift | The Eras Tour – selling-out 149 dates across five continents – and now Madame Tussauds marks this legacy by immortalising iconic moments from the historic tour for fans around the world., said:A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from Taylor Swift | The Eras Tour. Images and footage released today reveal the Madame Tussauds Hong Kong figure celebrates the folklore era in show-stopping dramatic split sleeves and leaf detailing embellishment, the new figure is dressed in a flowing green Alberta Ferretti dress, specially created by the designer for Madame Tussauds Hong Kong. The look is finished with green lace up boots and bespoke microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during Taylor Swift | The Eras launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand's global estate, the new figures will appear in theandattractionswith a touring figure kicking off its residency inFollowing today's iconic unveiling, fans will be able to visit Madame Tussauds Hong Kong's new Taylor Swift wax figure at the attraction fromKeep an eye out on Madame Tussauds' social channels for more news on this historic Instagram: YouTube: Twitter: Xiaohongshu: Douyin: Weibo: WeChat: (Search "香港杜莎夫人蜡像馆")Hashtag: #madametussaudshongkong #ThePeak The issuer is solely responsible for the content of this announcement. About Madame Tussauds Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered for over 250 years. With 22 attractions in the world's top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame. About Merlin Entertainments Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences. See for more information.
Broadcast Pro
30-01-2025
- Business
- Broadcast Pro
BBC Studios appoints Rose Hughes as SVP of Global Format Sales
Over a 15-year career, she has also worked Keshet International, where she was VP of Finished Programmes, Formats, Co-Productions and Pre-Buys. BBC Studios has announced the appointment of Rose Hughes as its new Senior Vice President of Global Format Sales. Hughes will lead the Global Format Sales team and oversee the sales strategy for both unscripted and scripted formats, reporting directly to Jacob de Boer, EVP of Global Entertainment. This marks a return to BBC Studios for Hughes, who previously served as Senior Sales Executive, Formats Licensing for the Nordics and Benelux. With 15 years of experience in TV distribution, Hughes brings expertise across various genres. She joins BBC Studios from Seven One Studios, where she held the position of VP of Sales, working alongside acclaimed producers such as Snowman and CPL. Additionally, Hughes played a key role in reviving Married at First Sight New Zealand and facilitated a CBS pilot adaptation of the German scripted format Einstein. She also spearheaded brand partnerships, including an AVOD and FAST deal with Nine Australia featuring over 900 hours of Married at First Sight content. Prior to her role at Seven One, Hughes served as VP of Finished Programmes, Formats, Co-Productions, and Pre-Buys at Keshet International, where she managed sales strategies across Digital, Scandinavia, the UK, the US and Canada. Jacob De Boer, EVP of Global Entertainment said: 'I'm delighted to welcome Rose back to BBC Studios to lead our Global Format Sales, a pivotal role for driving commercial revenues of the business. Bringing with her a fantastic track record and a wealth of experience she is the ideal person to take our globally renowned unscripted and scripted formats to even more audiences around the world.' Hughes added: 'Globally iconic brands like The 1% Club, Dancing with the Stars, The Great Bake Off, The Office and Ghosts showcase the incredible depth of BBC Studios' catalogue. With world-leading creators delivering a pipeline of exciting new formats such as radical reality dating format, The Honesty Box , anti-love story Homebound 3.0 , and noir thriller Blackshore , it's an inspiring time to return. I'm eager to expand beloved brands and bring innovative new formats to even wider audiences.' Hughes will assume her new role in February 2025. Tags: featuredpostBBC StudiosRose HughesJacob de BoerGlobal Format Sales
