Latest news with #GlobalMarketsProgram
Arab News
24-06-2025
- Business
- Arab News
San Francisco 49ers host first community event in UAE
DUBAI: The San Francisco 49ers have made history by becoming the first NFL franchise to host an event in the UAE. It followed the announcement that the league had granted the 49ers marketing, fan engagement, and commercial rights in the market. For the latest updates, follow us @ArabNewsSport The event — which featured a flag football coaching session and youth flag football clinic in Dubai — highlights the club's continued investment in youth athletics and the growth of flag football worldwide in the lead-up to the sport's inclusion in the 2028 Summer Olympics. The 49ers announced in March that they had been granted activation rights in the UAE as part of the NFL's Global Markets Program. The initiative builds on the team's success in other global markets, including the UK and Mexico in which the 49ers' local fan base has grown by at least 50 percent. The 49ers have hosted more than 50 community events in the UK and Mexico since 2021, leaving a lasting impact on local youngsters. Tuesday's event was held at GEMS World Academy Senior School, which is part of the largest network of schools in the UAE, serving 125,000 students. The day began with staff from the 49ers training more than two dozen physical education teachers in the fundamentals of coaching flag football. Then around 30 students, aged 10-11, participated in a flag football clinic, enjoying different NFL-themed practice drills and an introduction to flag tag. Sourdough Sam, the mascot of the 49ers, also made a special appearance to engage with students and interact with fans. Stephanie Rogers, executive vice president of marketing for the 49ers, said the occasion marked 'an exciting milestone in the 49ers' global fandom journey.' She added: 'We're thrilled to see so much local enthusiasm for the San Francisco 49ers and flag football. We have been warmly welcomed by the community and we look forward to building long-lasting relationships with future fans and partners here. 'Our commitment is not just about flag participation but about creating a journey for youth development. Across a combination of in-person events, digital activations and community initiatives, we aspire to share the storied history of the 49ers with the UAE.' Elevate recently announced its role as the 49ers' agency of record for global marketing efforts, after acquiring Rise Group, the Middle East's sports and entertainment agency. The partnership will strengthen the team's ability to make a meaningful impact in the UAE. Dave McCann, partner at Rise Group, said: 'The 49ers are synonymous with innovation and community engagement, and we look forward to unlocking more opportunities for both the team and MENA (Middle East and North Africa region) partners as we continue to grow in the region. 'We're excited to help shape the future for both the 49ers and flag football in the UAE.' The 49ers are also announcing the launch of their Arabic social media channels — on Instagram, X, TikTok, and Facebook — during their visit to further engage with local communities.
Yahoo
28-05-2025
- Business
- Yahoo
Tennessee Titans granted NFL international marketing rights in Ireland
Get ready to incorporate some green and orange into the two-tone blue. The Tennessee Titans have been awarded NFL international marketing rights in Ireland, meaning the Titans will be able to build communities, fan events, brand awareness and commercial opportunities across the Atlantic Ocean. Advertisement The NFL debuted its "Global Markets Program" in 2022, giving licensing rights to teams in 21 countries, but the Titans had not been included in the group before now. The Titans will join Green Bay, Jacksonville, Kansas City, Pittsburgh and the New York Jets among teams with marketing rights in Ireland. "Both Nashville and Ireland are deeply rooted in music, storytelling, and community pride," Titans president Burke Nihill says. "This partnership allows us to authentically connect with Irish fans while promoting the shared values and cultural bonds between our regions. We see this as a tremendous opportunity to grow our fan base, foster new relationships, and promote the best of Music City abroad.' Flights connecting Nashville to Dublin, launched in April, another notch for the connection. SCHEDULE TALK: Tennessee Titans 2025 game-by-game predictions following NFL schedule release Advertisement "Nashville and Ireland have long shared a strong musical bond, and that connection is set to grow even deeper as the Tennessee Titans engage directly with Irish fans,' said Deana Ivey, president and CEO of the Nashville Convention & Visitors Corp. 'With the launch of a new direct flight and the expansion of the Titans fan base, our two cultures are more linked than ever. We look forward to sharing even more of our Southern hospitality and unmistakable magic of Music City.' Prior to this partnership, the Titans were one of just three NFL teams without international marketing rights, the others being Buffalo and Cincinnati. By contrast, there are teams like the Detroit Lions, Kansas City Chiefs, L.A. Rams, Miami Dolphins and Seattle Seahawks that have five or more active partnerships. The NFL will play its first game in Dublin in 2025, pitting the Minnesota Vikings against the Pittsburgh Steelers on Sept. 28 at Croke Park. The Titans last played overseas in 2023 in London and will not play internationally in 2025. "League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth," says Peter O'Reilly, the NFL executive who oversees international development. "We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together.' Advertisement Nick Suss is the Titans beat writer for The Tennessean. Contact Nick at nsuss@ Follow Nick on X, the platform formerly called Twitter, @nicksuss. This article originally appeared on Nashville Tennessean: NFL grants Titans international marketing rights overseas in Ireland
USA Today
21-05-2025
- Business
- USA Today
Bengals reveal big news with international rights
Bengals reveal big news with international rights The Cincinnati Bengals have entered the NFL's Global Markets Program, officially earning international marketing rights in Canada. The Bengals announced the big news early this week, expressing excitement for the chance to expand their brand internationally as the NFL continues to grow. Bengals Director of Strategy and Engagement Elizabeth Blackburn said the following in the statement: "Canada has a great history and passion for football, and we are excited to join the Global Markets Program to further engage with and grow our strong Canadian fanbase. Growing the game globally is an important priority for the NFL. We are excited to be part of the Global Markets Program's expansion to include all 32 teams and look forward to broadening the reach of Who Dey Nation in Canada." RELATED: Bengals rookie Shemar Stewart remains out with contract dispute While some might've theorized the Bengals would go after notable Bengals fan hotspots such as Germany, the team sticks close to home here with the rights to Canada, joining the 31 other teams now involved in the program. These rights award five-year terms, so the Bengals get the next half-decade to work their branding in Canada. RELATED: Joe Burrow ends silence on Trey Hendrickson, Bengals contract spat
USA Today
21-05-2025
- Business
- USA Today
NFL grants Tennessee Titans international marketing rights in Ireland
NFL grants Tennessee Titans international marketing rights in Ireland The NFL's Global Markets Program is designed to allow teams to build brand awareness and fandom outside the United States. The program started in 2022, and the league aims to have every team participate. Recently, the Nashville Convention and Visitor's Corporation collaborated with the city of Dublin, Ireland, and Aer Lingus Airlines to establish a direct flight from Nashville to Dublin. The flight operates four times a week and connects the Music City with the Celtic tradition of Ireland. In an effort to bolster this relationship, the NFL granted international marketing rights to the Tennessee Titans in Ireland. "Both Nashville and Ireland are deeply rooted in music, storytelling, and community pride. This partnership allows us to authentically connect with Irish fans while promoting the shared values and cultural bonds between our regions," said Burke Nihill, Titans President and CEO. "We see this as a tremendous opportunity to grow our fan base, foster new relationships, and promote the best of Music City abroad." The Titans will now plan marketing campaigns and engagement opportunities in Ireland, including youth football camps, cheer camps, and music-driven events. "We're thrilled to have all 32 clubs a part of the Global Markets Program in 2025," said NFL Executive Vice President Club Business, Major Events & International Peter O'Reilly. "League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together."
Canada Standard
21-05-2025
- Business
- Canada Standard
Bengals Join NFL's Global Markets Program in Canada
The Cincinnati Bengals have been granted international marketing rights in Canada as part of the NFL's Global Markets Program. This allows the Bengals to build brand awareness and fandom in Canada through engagement, marketing, digital and social media content, and NFL Flag development. "Canada has a great history and passion for football, and we are excited to join the Global Markets Program to further engage with and grow our strong Canadian fanbase," said Bengals Director of Strategy and Engagement Elizabeth Blackburn. "Growing the game globally is an important priority for the NFL. We are excited to be part of the Global Markets Program's expansion to include all 32 teams and look forward to broadening the reach of Who Dey Nation in Canada." Canada is considered a priority market for the NFL. The Bengals selected Canada as a way to grow the team's brand in a country where an authentic connection already exists. Bengals players Chase Brown and Tanner McLachlan both are Canadian, which has led to content and marketing opportunities with NFL Canada. Brown, along with Ja'Marr Chase, visited Montreal last year to support the Montreal Flag Regional and tour the Montreal Canadiens NHL facilities. The team's 2023 International Fan of the Year John Di Girolamo is part of a passionate fanbase in Canada. Di Girolamo lives in Toronto and travels to Cincinnati for Bengals games as a Season Ticket Member. "The Bengals' fanbase in Canada is growing," said Di Girolamo. "This will be a great opportunity to help connect Bengals fans across the country and continue to build an international fanbase for the team." With the addition of the Bengals and two other teams, all 32 clubs will now officially participate in the Global Markets Program across 21 international markets as the NFL continues to prioritize global growth. "We're thrilled to have all 32 clubs a part of the Global Markets Program in 2025," said NFL Executive Vice President Club Business, Major Events & International Peter O'Reilly. "League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together." NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for a five-year term through the program and during this period can pursue activities that are consistent with what they can do in their home domestic market, in their awarded international markets. For more information on the Global Markets Program, visit:
