Latest news with #GobiIISneakerPremiumCanvas
Fashion Network
3 days ago
- Lifestyle
- Fashion Network
Vivobarefoot launches shoe made from mushroom-based material HyphaLite
British eco brand Vivobarefoot has debuted a 'forward-thinking' addition to its line-up. It's the vegan Gobi sneaker which is made with mycelium, a natural, root-like structure found in fungi. And it's an important launch for Vivobarefoot as it 'marks a substantial move toward eliminating plastic from the brand's vegan offerings'. According to Charlotte Pumford, the brand's director of Sustainability, creating a durable vegan shoe without synthetic materials has long been a challenge: 'We've been seeking a plant-based material that can perform at the level people expect from everyday footwear,' she told Forbes. The innovation was made possible through a collaboration with HyphaLite, a company pioneering the use of mycelium. By combining mycelium with latex and cellulose, the team developed a leather-like material that is animal-free and plastic-free. While early prototypes lacked durability and were overly absorbent, the team eventually refined the material to withstand daily wear, with the Gobi's tough design allowing for repair, tying into the brand's Revivo programme, which refurbishes and reuses worn footwear to keep products out of landfill longer. The Gobi II Sneaker Premium Canvas, priced £96, is currently available via Vivobarefoot's website and at selected retail partners.
Fashion Network
3 days ago
- Lifestyle
- Fashion Network
Vivobarefoot launches shoe made from mushroom-based material HyphaLite
British eco brand Vivobarefoot has debuted a 'forward-thinking' addition to its line-up. It's the vegan Gobi sneaker which is made with mycelium, a natural, root-like structure found in fungi. And it's an important launch for Vivobarefoot as it 'marks a substantial move toward eliminating plastic from the brand's vegan offerings'. According to Charlotte Pumford, the brand's director of Sustainability, creating a durable vegan shoe without synthetic materials has long been a challenge: 'We've been seeking a plant-based material that can perform at the level people expect from everyday footwear,' she told Forbes. The innovation was made possible through a collaboration with HyphaLite, a company pioneering the use of mycelium. By combining mycelium with latex and cellulose, the team developed a leather-like material that is animal-free and plastic-free. While early prototypes lacked durability and were overly absorbent, the team eventually refined the material to withstand daily wear, with the Gobi's tough design allowing for repair, tying into the brand's Revivo programme, which refurbishes and reuses worn footwear to keep products out of landfill longer. The Gobi II Sneaker Premium Canvas, priced £96, is currently available via Vivobarefoot's website and at selected retail partners.
Fashion Network
3 days ago
- Lifestyle
- Fashion Network
Vivobarefoot launches shoe made from mushroom-based material HyphaLite
British eco brand Vivobarefoot has debuted a 'forward-thinking' addition to its line-up. It's the vegan Gobi sneaker which is made with mycelium, a natural, root-like structure found in fungi. And it's an important launch for Vivobarefoot as it 'marks a substantial move toward eliminating plastic from the brand's vegan offerings'. According to Charlotte Pumford, the brand's director of Sustainability, creating a durable vegan shoe without synthetic materials has long been a challenge: 'We've been seeking a plant-based material that can perform at the level people expect from everyday footwear,' she told Forbes. The innovation was made possible through a collaboration with HyphaLite, a company pioneering the use of mycelium. By combining mycelium with latex and cellulose, the team developed a leather-like material that is animal-free and plastic-free. While early prototypes lacked durability and were overly absorbent, the team eventually refined the material to withstand daily wear, with the Gobi's tough design allowing for repair, tying into the brand's Revivo programme, which refurbishes and reuses worn footwear to keep products out of landfill longer. The Gobi II Sneaker Premium Canvas, priced £96, is currently available via Vivobarefoot's website and at selected retail partners.
Fashion Network
3 days ago
- Lifestyle
- Fashion Network
Vivobarefoot launches shoe made from mushroom-based material HyphaLite
British eco brand Vivobarefoot has debuted a 'forward-thinking' addition to its line-up. It's the vegan Gobi sneaker which is made with mycelium, a natural, root-like structure found in fungi. And it's an important launch for Vivobarefoot as it 'marks a substantial move toward eliminating plastic from the brand's vegan offerings'. According to Charlotte Pumford, the brand's director of Sustainability, creating a durable vegan shoe without synthetic materials has long been a challenge: 'We've been seeking a plant-based material that can perform at the level people expect from everyday footwear,' she told Forbes. The innovation was made possible through a collaboration with HyphaLite, a company pioneering the use of mycelium. By combining mycelium with latex and cellulose, the team developed a leather-like material that is animal-free and plastic-free. While early prototypes lacked durability and were overly absorbent, the team eventually refined the material to withstand daily wear, with the Gobi's tough design allowing for repair, tying into the brand's Revivo programme, which refurbishes and reuses worn footwear to keep products out of landfill longer. The Gobi II Sneaker Premium Canvas, priced £96, is currently available via Vivobarefoot's website and at selected retail partners.
