26-06-2025
Tesco glitch sees shoppers strip shelves bare of luxury chocolate bars reduced to clear in ‘system error'
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TESCO has accidentally slashed the price of a viral luxury chocolate bar.
Shoppers are racing to the retailer to snap up the popular treat that was reduced to clear.
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Godiva's take on the viral Dubai chocolate hit Tesco shelves earlier this month
Tesco has recently launched Godiva's Pistachio & Kadayif chocolate bars, inspired by the viral sensation that took social media by storm.
The sweet treat contains creamy milk chocolate, rich pistachio paste and crispy shredded filo dough used in Middle Eastern pastries.
Godiva's take on Dubai chocolate weighs 122 grams and scans at the till for £10 a bar.
Tesco Clubcard members can get a deal and pay only £7.95 instead.
However, some shoppers have spotted the luxury chocolate selling for half the price.
One user posted on Linkedin an image of Godiva's bars on the shelves with a "reduced to clear" sign.
The post read: "Yet another fad is reduced to clear.
"Instead build the brand by focusing on the core customer propositon for long term commercial success."
The chocolate bar hit the Tesco shelves for a limited time which led to speculations as to why it was discounted.
One person wrote: "Or maybe people who walk into a store aren't the audience on the dubai-chocolate train, it's those who shop online."
Another person said: "Dubai Chocolate flooded the market, it's everywhere local corner shop, home bargains, b&m, garage forecourts, it lost its exclusive appeal."
Dubai Chocolate Bar: The Irish Artisan Sensation
A spokesperson for Godiva told the Grocer that they saw a "strong" demand for the product and it has been "selling well".
They added that the reduced price was "due to a supply chain system error".
Tesco has now fixed the glitch and the Godiva's bars are selling at their regular prices in all stores.
Tesco spokesperson told the Sun: "An error on our system caused Godiva Pistachio & Kadayif Milk Chocolate bars to be incorrectly marked down in price in some stores on Tuesday (June 24).
"The error has now been corrected, and the product is at normal price in all our stores."
Shoppers might be disappointed to learn that retailers don't have to honour the low price of a product if it's a glitch.
Shops might choose to honour the price on the label, and it's worth asking them to just in case.
But the shop can just withdraw the item for sale and say it's not available if the price is a mistake.
If the glitch goes through at the checkout and you buy the item at the lower price, you won't have to pay the money back.
Citizen's Advice says they're only legally entitled to ask you for more money if you'd talked about the price (eg £100) and they ended up charging you much less instead (eg £10).
If you're looking for Godiva's bar alternatives, this isn't the first time retailers have tried to cash in on the Dubai chocolate craze.
Aldi has recently unveiled their version of a "Dubai-style" chocolate which is easy on the pocket at just £3.99.
Lidl's JD Gross version flew off the shelves, and Waitrose offers a similar pistachio white chocolate bar for £2.75. Morrisons stocks its own version—Bolci Dubai Chocolate—for £5.
To get the best deal, savvy shoppers are encouraged to compare prices using online tools like PriceSpy, Google Shopping, or Idealo.
These platforms let you check price histories and spot deals across retailers.
