Latest news with #GodrejConsumerProductsLtd
Business Standard
a day ago
- Business
- Business Standard
Godrej Consumer Products Ltd down for fifth straight session
Godrej Consumer Products Ltd is quoting at Rs 1207.7, down 0.6% on the day as on 13:19 IST on the NSE. The stock tumbled 16.12% in last one year as compared to a 0.5% slide in NIFTY and a 11.34% fall in the Nifty FMCG index. Godrej Consumer Products Ltd is down for a fifth straight session today. The stock is quoting at Rs 1207.7, down 0.6% on the day as on 13:19 IST on the NSE. The benchmark NIFTY is up around 0.21% on the day, quoting at 24733.65. The Sensex is at 81039.68, up 0.18%.Godrej Consumer Products Ltd has added around 2.49% in last one Nifty FMCG index of which Godrej Consumer Products Ltd is a constituent, has eased around 0.14% in last one month and is currently quoting at 54732.95, up 0.13% on the day. The volume in the stock stood at 3.62 lakh shares today, compared to the daily average of 12.17 lakh shares in last one month. The benchmark July futures contract for the stock is quoting at Rs 1207.3, down 0.8% on the day. Godrej Consumer Products Ltd tumbled 16.12% in last one year as compared to a 0.5% slide in NIFTY and a 11.34% fall in the Nifty FMCG index. The PE of the stock is 93.34 based on TTM earnings ending March 25.
News18
6 days ago
- Lifestyle
- News18
Designing With Scent: How To Style Spaces Using Fragrance As A Décor Element
Whether you lean toward elegant diffuser blends or prefer plug-ins that quietly work behind the scenes, styling with scent is the secret sauce of interior design In interior styling, it's often the visual elements, colour palettes, furniture choices, lighting, and art that take center stage. But there's another, more subtle player that completes the sensory story of a space: fragrance. The right scent doesn't just freshen a room; it defines its personality, anchors memories, and sets the emotional tone for everyone who enters. 'Fragrance, to me, is as much a part of styling a space as picking the right lighting or art," says Arushi Agrawal, Founder & Director, Seva Home. 'It's not something you notice first but it lingers, it defines how the space feels." Curate Fragrance Like You Curate Design Much like textiles or textures, fragrance can reflect your overall design aesthetic from rich, earthy tones to clean and minimal palettes. Agrawal recommends thinking of scent as both sensory and visual: 'A sculptural candle is both a source of fragrance and a design element. It fills the room with scent while also adding visual character, much like a carefully chosen ceramic vase or a textured rug." Choosing the right fragrance device, whether a candle, diffuser, or plug-in can be just as intentional as choosing a light fixture. For traditional interiors, think warm, spice-infused scents housed in brass or wood-finished vessels. For contemporary homes, clean citrus or airy floral notes in monochrome or glass containers keep the vibe minimal and modern. Fragrance isn't just about smelling good, it's about aligning scent with the function and flow of the room. 'When styling a space, it's important to pair fragrance with purpose," says Agrawal. 'A calming lavender for winding down, or a citrus note to refresh a space before guests arrive… It's about creating an experience that engages more than just the eyes. That's what I love most fragrance gives your home a personality, without saying a word." Devices that Blend In, Not Stand Out For some, air fragrance devices are an afterthought something tucked away and forgotten. But brands like Godrej Aer are reimagining fragrance delivery as a design-friendly experience. 'For many consumers, air fragrances are the final step in home care, the finishing touch that enhances a freshly cleaned space," shares Vinit Mhamunkar, Head, Industrial Design at Godrej Consumer Products Ltd. 'While some may seek bold devices, we've found that most prefer formats that blend effortlessly into their décor." That design philosophy is visible in Godrej Aer's popular offerings like Aer Matic and Aer Plug, which are created not just for functionality but also for visual harmony. 'Each device is crafted to feel intuitive and inviting from their soft, simple curved forms to the calming colours and finishes that suit modern interiors," explains Mhamunkar. 'Whether it's a discreet wall-mounted spray or a compact plug-in, we design for delight ensuring every interaction, from refilling to fragrance diffusion, feels effortless." What's more, every scent released by Godrej Aer undergoes extensive user validation, ensuring it resonates with different moods and room types. The Invisible Layer of Home Styling Fragrance may be invisible, but its impact is anything but. When chosen thoughtfully, it becomes a seamless part of your home's design vocabulary, setting the scene, softening the mood, and elevating the everyday. Whether you lean toward elegant diffuser blends or prefer plug-ins that quietly work behind the scenes, styling with scent is the secret sauce of interior design – subtle, emotional, and transformative. view comments Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
21-07-2025
- Business
- Time of India
Godrej Consumer Products aims to scale liquid detergent brand Godrej Fab over 2-fold to hit Rs 500 cr revenue in FY26
FMCG firm Godrej Consumer Products Ltd (GCPL) is aiming to scale its liquid detergent business Godrej Fab over two-fold and hit an annual revenue of Rs 500 crore in FY26, said its Managing Director and CEO Sudhir Sitapati. Besides, it is also working to deepen its rural presence, premiumise portfolio in household insecticides and other segments, and to build out its new pet care business , said the latest annual report of the company. The Godrej Industries Group 's FMCG arm, which entered into the fast-growing liquid detergent segment almost a year ago, has "seen strong early success, and now the goal is to unlock the next level of growth", said Sitapati in the report. "Another key bet is scaling Godrej Fab - our liquid detergent - to Rs 500 crore. This will require sharper distribution, increased trials and more targeted communication," he said. In just over a year, Godrej Fab has hit Rs 250 crore in annualised revenue run-rate (ARR), which is a "big win" for GCPL, which entered into main wash detergents, with this brand. "This will likely be a multi-year growth engine and help us build leadership in a large, under-penetrated category," he said. According to Sitapati, FMCG, especially home and personal care (HPC), still has significant runway for volume-led growth. Despite recent macro headwinds, the long-term fundamentals remain strong. Terming FY25 as "a year of learning - and some unlearning", Sitapti said in India, GCPL delivered 5 per cent volume growth, which was below expectations, largely due to a sharper-than-anticipated consumption slowdown in the second half. While discussing GCPL's focus in FY26, he said it is betting on products that can drive scale, margin, and future readiness. "One of our top priorities is reshaping the deodorants category . We believe the current MRP and channel architecture in India is structurally broken. Our approach will be to rewire the price-pack-channel configuration, introduce more relevant innovation and invest in building brand equity instead of discount-driven sales," said Sitapati. Moreover, GCPL which nearly gets around 40 per cent of its revenue from foreign markets, has also plans to take Indian innovations to global markets. "Aer, Goodknight Liquid Vapourisers and our shampoo hair colour formats are scaling well internationally. We're now designing products with global scale in mind from the start - this unlocks synergies and improves return on innovation," he said. Over Godrej Ninja, through which GCPL recently entered into the pet food segment, Sitapati said it has plans to expand the business. "After launching in Tamil Nadu, the next phase will be about refining the model, expanding into new states, and shaping the category through purposeful brand building," he said. By combining expertise of its group firm Godrej Agrovet in animal nutrition with its marketing and innovation capabilities, GCPL aims to address the nutritional needs of Indian pets and establish a trusted brand in the pet care industry, he said. "This initiative aligns with our long-term vision to tap into high-growth, future-forward categories. GCPL remains the complete owner of the business and the brand," Sitapati added. Over its rural expansion , Sitapati said it is expanding Project Vistaar to over 6 lakh rural outlets. "This will deepen rural reach and help us build penetration in our core categories. This is not just a distribution push - it is an investment in long-term demand creation," he said. About Park Avenue and Kamasutra, a business which GCPL acquired two years before from Raymond Consumer Care, Sitapati said these "are categories of the future - deodorants, perfumes and sexual wellness". Fiscal year 2025 was GCPL's first full year of integration, and it made progress, but faced challenges also. "We entered the year with the ambition to grow this business by 20-25 per cent. We closed the year closer to 10 per cent. This shortfall was shaped by structural realities - these categories are still dominated by wholesale trade, deep discounting and fragmented channels," he said. GCPL has taken "decisive steps in the right direction" by rationalising the revenue base by 20 per cent from Rs 622 crore to Rs 500 crore, and significantly increased ATL (above the line marketing) spends from Rs 35 crore to over Rs 100 crore.
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Business Standard
20-07-2025
- Business
- Business Standard
GCPL aims to scale Godrej Fab over 2-fold to hit ₹500 cr revenue in FY26
FMCG firm Godrej Consumer Products Ltd (GCPL) is aiming to scale its liquid detergent business Godrej Fab over two-fold and hit an annual revenue of ₹500 crore in FY26, said its Managing Director and CEO Sudhir Sitapati. Besides, it is also working to deepen its rural presence, premiumise portfolio in household insecticides and other segments, and to build out its new pet care business, said the latest annual report of the company. The Godrej Industries Group's FMCG arm, which entered into the fast-growing liquid detergent segment almost a year ago, has "seen strong early success, and now the goal is to unlock the next level of growth", said Sitapati in the report. "Another key bet is scaling Godrej Fab our liquid detergent to ₹500 crore. This will require sharper distribution, increased trials and more targeted communication," he said. In just over a year, Godrej Fab has hit ₹250 crore in annualised revenue run-rate (ARR), which is a "big win" for GCPL, which entered into main wash detergents, with this brand. "This will likely be a multi-year growth engine and help us build leadership in a large, under-penetrated category," he said. According to Sitapati, FMCG, especially home and personal care (HPC), still has significant runway for volume-led growth. Despite recent macro headwinds, the long-term fundamentals remain strong. Terming FY25 as "a year of learning and some unlearning", Sitapti said in India, GCPL delivered 5 per cent volume growth, which was below expectations, largely due to a sharper-than-anticipated consumption slowdown in the second half. While discussing GCPL's focus in FY26, he said it is betting on products that can drive scale, margin, and future readiness. "One of our top priorities is reshaping the deodorants category. We believe the current MRP and channel architecture in India is structurally broken. Our approach will be to rewire the price-pack-channel configuration, introduce more relevant innovation and invest in building brand equity instead of discount-driven sales," said Sitapati. Moreover, GCPL which nearly gets around 40 per cent of its revenue from foreign markets, has also plans to take Indian innovations to global markets. "Aer, Goodknight Liquid Vapourisers and our shampoo hair colour formats are scaling well internationally. We're now designing products with global scale in mind from the start this unlocks synergies and improves return on innovation," he said. Over Godrej Ninja, through which GCPL recently entered into the pet food segment, Sitapati said it has plans to expand the business. "After launching in Tamil Nadu, the next phase will be about refining the model, expanding into new states, and shaping the category through purposeful brand building," he said. By combining expertise of its group firm Godrej Agrovet in animal nutrition with its marketing and innovation capabilities, GCPL aims to address the nutritional needs of Indian pets and establish a trusted brand in the pet care industry, he said. "This initiative aligns with our long-term vision to tap into high-growth, future-forward categories. GCPL remains the complete owner of the business and the brand," Sitapati added. Over its rural expansion, Sitapati said it is expanding Project Vistaar to over 6 lakh rural outlets. "This will deepen rural reach and help us build penetration in our core categories. This is not just a distribution push it is an investment in long-term demand creation," he said. About Park Avenue and Kamasutra, a business which GCPL acquired two years before from Raymond Consumer Care, Sitapati said these "are categories of the future deodorants, perfumes and sexual wellness". Fiscal year 2025 was GCPL's first full year of integration, and it made progress, but faced challenges also. "We entered the year with the ambition to grow this business by 20-25 per cent. We closed the year closer to 10 per cent. This shortfall was shaped by structural realities these categories are still dominated by wholesale trade, deep discounting and fragmented channels," he said. GCPL has taken "decisive steps in the right direction" by rationalising the revenue base by 20 per cent from ₹622 crore to ₹500 crore, and significantly increased ATL (above the line marketing) spends from ₹35 crore to over ₹100 crore.
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Business Standard
16-07-2025
- Business
- Business Standard
Nisaba Godrej outlines 2040 vision to shareholders in GCPL's annual report
In her letter to shareholders, Nisaba Godrej, executive chairperson of Godrej Consumer Products Ltd (GCPL), stated that the company's 2040 vision is bold, supported by a sharp total addressable market (TAM) strategy. She said this vision is already taking shape through GCPL's acquisition-led entry into deodorants, its foray into pet foods with a new brand, and its expansion into mass liquid detergents. Godrej opened her address by recalling a message from Sudhir Sitapati after last year's Godrej Group restructuring: 'Now let's be wildly successful.' She said the line stayed with her. 'It captures the spirit with which we're approaching the future—boldly, purposefully and with ambition,' she told shareholders. However, she acknowledged that the company has not yet achieved wild success and has fallen short of shareholder expectations. Godrej said that to be wildly successful, market-level growth is not enough. The company must move faster, be more honest about what's not working, resist blaming macroeconomic factors too easily, and relentlessly strengthen execution. Reflecting on the previous financial year, Godrej said: 'We saw strong momentum in innovation and working media investment. Brands like Godrej Aer continued to grow well. Fab, our new liquid detergent brand, crossed Rs 150 crore topline in its first year. Goodknight Incense Sticks have also been a big success. And Godrej Ninja, our entry into pet food, is a launch we did in record time with the partnership of our Group company, Godrej Agrovet.' She said the company also invested in strengthening its foundation, committing Rs 500 crore each to greenfield facilities at Chengalpattu in Tamil Nadu and Malanpur in Madhya Pradesh. 'Internationally, margins improved significantly—Africa, the US, and the Middle East reached 15 per cent EBITDA (earnings before interest, tax, depreciation and amortisation) after simplification and restructuring. This sets the stage for more in FY26, especially in Chile. Meanwhile, products like Pocket (both Aer and Stella), shampoo hair colour (both NYU and Issue), and Goodknight Liquid Vaporiser are scaling rapidly, contributing Rs 400 crore to international sales in FY25—a 58 per cent two-year CAGR,' Godrej said.
