Latest news with #GodsTrueCashmere
South China Morning Post
3 days ago
- Entertainment
- South China Morning Post
God's True Cashmere is not just another celebrity brand – Brad Pitt's label makes shirts designed to last years, explains jewellery designer and co-founder Sat Hari
When God's True Cashmere launched in 2019 with a small collection of overshirts – the kind worn by lumberjacks in the American West and hipster types around the world – it was tempting to dismiss it as yet another 'celebrity brand'. Founded by actor Brad Pitt and jewellery designer Sat Hari, the label started out as a passion project between two long-time friends who felt that there would be a market for plaid shirts made of the finest cashmere and embellished with precious stones that also functioned as buttons. As Hari has shared in the past, the idea for the label came to her in a dream in which she gave Pitt a green shirt. It didn't take long for Pitt to come on board as co-founder of the brand, which since then has developed into a full line of beautifully made separates catering to in-the-know types who appreciate the lasting value of pieces that can be passed down from generation to generation. Advertisement We caught up with Hari in Paris, where the brand presents all its collections, including the recently released God's True Linen, made with another fabric that Hari believes can be just as nourishing and full of life as cashmere. God's True Cashmere autumn/winter 2025. Photo: Handout God's True Cashmere has expanded gradually. Was that the plan from day one? Yes, intentionally, from the very beginning, the whole idea was to very slowly and steadily grow the brand – have a very strong foundation and then slowly start building the walls and the stairs and windows and anything else. The idea was to start with a shirt, make sure we make something that's quality and sustainable – unisex – and that really has the love that we put into every single piece, that it is translatable to the world, that people touch it and they feel there's so much intention in the pieces. Why start with a cashmere shirt instead of a cashmere jumper? A long time ago, maybe 15 years or so ago, a client of mine gave me a shirt. It was a woven shirt. The shape of the shirt wasn't very good but the material itself was really interesting. I really loved that shirt and had it for many years. I tried to find somebody else to [make] it. I would constantly be looking online to try and find a shirt that was like that. The manufacturer had stopped making them so I couldn't buy another one. Years and years had passed, and when I had that dream about Brad, I thought to myself, instead of getting a sweater, a regular jumper, I wanted to make him something that was really special, something that he could wear all the time, that would last, that he would feel really 'loved' him. God's True Cashmere are now expanding beyond cashmere. Photo: Handout How did Brad react when you suggested starting a label?
Daily Mail
6 days ago
- Entertainment
- Daily Mail
Brad Pitt, 61, reveals secret to his youthful appearance after looking 40 in F1... and it is NOT Botox
Brad Pitt looked very youthful in his new action-packed Formula One movie F1. And now the 61-year-old star has revealed how he looks decades younger, after laughing off questions about Botox. Turns out it is his Beau Domaine brand which has now introduced planet-friendly packaging. His French skin care brand - which he co-founded three years ago - is set to roll out a range of new product packaging, which uses matte white bottles with wooden tops. 'Every detail of the new look is intentional. From the recycled glass to the oak cap,' he told WWD on Tuesday. 'I wanted science-backed skincare that makes sense — not just for your skin, but for what you stand for.' When the brand originally launched, the original casing was made up of dark glass bottles with wooden tops. They were made from Château de Beaucastel, which is a Perrin-owned vineyard in Provence owned by the Perrin family. Now, the brand's bottles have been designed to be more light-weight in a bid to bring down their carbon footprint. In another move to reduce waste, the company is looking to use grape pomace - which is the leftover residue during the winemaking process - in bioactive skincare products. Last month, Brad also launched a line of linen clothing for summer, having founded his own God's True Cashmere company in 2019 with designer and spiritual healer Sat Hari. Now the brand is branching out into warm weather wear with The Elysian Collection, a unisex range made from biodegradable linen. Brad said in a statement: 'This collection is vibrant, exciting and introduces a fresh dimension to what we are doing. 'Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy.' Hari added: 'I am inspired by this new adventure for the brand. We have focused on expressing our version of what a luxury linen garment could be. 'There is a natural progression from our cashmere line including familiar bodies, gemstones and a focus on the holistic qualities, which I believe will resonate with our customer.' The pieces - which include shirts, trousers and shorts - come in shades of cream, white, yellow and green. God's True Cashmere launched with a range of cashmere shirts which feature seven buttons made from healing stones that are aligned with the body's chakras. The shirts retail from around £1,500 and the collection also includes cashmere hats, scarves and socks as well as jackets and T-shirts, which sell from around £500. Hari previously revealed she designs all the garments with the actor's help. She previously told the New Yorker: 'Brad and I design it all together. We pick the gemstone snap that we feel resonates with the shirt. It's almost like the shirt asks for the snap that it needs.' She also explained the idea for the company came after she had a dream in which she saw Brad dressed head-to-toe in green cashmere. She said of the dream: 'I looked at him and said: "What are you doing? Are you going golfing? You look like a leprechaun." And he said: "No, I just need more softness in my life."' She later told the actor about the dream: 'And he said: "That's strange, because on Tuesday I told my stylist: I need more green cashmere in my life. I need more softness." They went on to start the company together after Hari made him a green cashmere shirt. Meanwhile, his ex-wife Angelina Jolie oversees her clothing and accessories shop Atelier Jolie in New York City and his other ex Gwyneth Paltrow has her own brand of clothing with GOOP. Ex-wife Jennifer Aniston has her LolaVie haircare line.
Daily Mail
09-06-2025
- Entertainment
- Daily Mail
Brad Pitt is launching an 'exciting' side hustle... after his exes Angelina and Gwyneth did it first
Brad Pitt is launching a line of linen clothing for summer. The Hollywood actor launched his own clothing company called God's True Cashmere in 2019 with designer and spiritual healer Sat Hari. Now the brand is branching out into warm weather wear with The Elysian Collection, a unisex range made from biodegradable linen. 'This collection is vibrant, exciting and introduces a fresh dimension to what we are doing. Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy,' Brad said in a statement shared with Meanwhile, his ex-wife Angelina Jolie oversees her clothing and accessories shop Atelier Jolie in New York City and his other ex Gwyneth Paltrow has her own brand of clothing with GOOP. Hari added: 'I am inspired by this new adventure for the brand. We have focused on expressing our version of what a luxury linen garment could be. 'There is a natural progression from our cashmere line including familiar bodies, gemstones and a focus on the holistic qualities, which I believe will resonate with our customer.' The pieces - which include shirts, trousers and shorts - come in shades of cream, white, yellow and green. God's True Cashmere launched with a range of cashmere shirts which feature seven buttons made from healing stones that are aligned with the body's chakras. The shirts retail from around £1,500 and the collection also includes cashmere hats, scarves and socks as well as jackets and T-shirts, which sell from around £500. Hari previously revealed she designs all the garments with the actor's help. She previously told the New Yorker: 'Brad and I design it all together. 'We pick the gemstone snap that we feel resonates with the shirt. It's almost like the shirt asks for the snap that it needs.' She also explained the idea for the company came after she had a dream in which she saw Brad dressed head-to-toe in green cashmere. She said of the dream: 'I looked at him and said: "What are you doing? Are you going golfing? You look like a leprechaun." And he said: "No, I just need more softness in my life."' She later told the actor about the dream: 'And he said: "That's strange, because on Tuesday I told my stylist: I need more green cashmere in my life. I need more softness." They went on to start the company together after Hari made him a green cashmere shirt.
