17-06-2025
Mystery surrounds 'huge' Woolworths news that foodies in the know are gossiping about
FEMAIL can confirm that a banana bread flavoured crumpet is soon set to arrive in Woolworths stores - but mystery surrounds the highly anticipated launch.
Rumours of the new Golden Bakery Banana Bread Crumpets started circulating online in recent days, generating huge interest among crumpet fans.
The news was first broken by Melbourne food reviewer Nectro Vlangos, who goes by the online name @NectoriousPapi, after he posted about the upcoming launch to his TikTok account.
In a 17-second video titled 'New and Coming Soon to Woolworths', one of the featured product items that momentarily flashed on-screen was a product image of the new Golden Bakery Banana Bread Flavoured Crumpets.
The brand's iconic crumpets have been reimagined with a 'banana bread' flavour, and are set to be sold in a packet of six square-shaped crumpets.
According to the product label, the product is a 'new limited edition' variety and is 'made with real banana'.
FEMAIL spoke to an inside source who confirmed that the upcoming product launch would be available for a limited item frame and would be sold in select locations. They were unable to confirm the exact launch date in stores.
Golden were unable to be reached for comment by FEMAIL. But their own social media channels have thus far remained tight-lipped about the upcoming product launch.
Nevertheless, the comments section of the @NectoriousPapi video were alight with excitement from Aussie shoppers interested in tasting the new breakfast hybrid food.
'I don't even like crumpets but banana bread anything, count me in,' said one shopper.
'Keen for the crumpets', added another.
Rumours of the upcoming special variety crumpets also reached Facebook, revealed in one post that solely contained the six-word headline: 'Look what is coming to Woolworths'.
The Facebook post attracted loads of replies from curious foodies, with some already planning how they can use the new 'game changing' item to level up their breakfast.
'This with butter and maple syrup will be next level!' replied one.
'I'm imagining spreading with butter and cinnamon sugar, added another.
'Pour some custard in the holes and air fry for a few minutes then drizzle with maple syrup,' suggested a third person.
However, a few commenters expressed concern about the unusual flavour combination.
'I can't help but think these will taste like the 80s... When your sandwich got packed in the same lunchbox as your banana so everything tasted like banana,' read one laughing reply.
'Cannot put vegemite & cheese on banana crumpets, that ain't right,' said another.
'Does it taste like real bananas or does it have that yucky fake banana taste? I wouldn't mind trying it but depends what everyone else thinks,' questioned a third.
George Weston Foods, the parent company of Golden Bakery, recently launched a quirky new advertising campaign under the slogan 'make every bite Golden'.
Although the new campaign champions the classic Golden Bakery Crumpet, a spokesperson told B&T that the message was about inspiring Aussies to reimagine the humble crumpet with delicious new possibilities.
'Golden crumpets have always had a place at the table, and now we're giving people more reasons to bring them back, play with them, and make them their own,' said George Weston Foods marketing and innovations director Brett Grebert.
