Latest news with #Gongcha
Yahoo
13-06-2025
- Entertainment
- Yahoo
Gong cha Names Stray Kids' Felix as Global Brand Ambassador
Ambassadorship will see release of limited edition products to foster connections with guests and expand global brand influence BOSTON, June 13, 2025--(BUSINESS WIRE)--Gong cha, one of the world's fastest-growing global bubble tea brands, has announced Felix, member of world-renowned South Korean act Stray Kids, as its new Global Brand Ambassador. With nearly 2,200 locations in 29 international markets, Gong cha is at the cutting edge of the global bubble tea market, serving up high-quality, freshly brewed, hand-crafted beverages made with premium ingredients to millions of customers. A long-time fan of Gong cha, Felix is often spotted enjoying his favorite drinks, occasionally sharing his go-to order—Taro Milk with 100% sweetness and extra pearls—with his 26.8 million Instagram followers. His love for the brand and personal experience with bubble tea positions him as more than just a spokesperson, bringing an authenticity and relatability that guests can connect with. As Global Ambassador, Felix will help raise awareness of the brand's unique and innovative beverages through high-profile brand campaigns. In addition, Gong cha will launch new, limited-edition products for fans around the world. The partnership between Gong cha and Felix builds on Gong cha's strategy of connecting with the Gen Z audiences through culturally relevant brand partnerships and marketing campaigns. In recent months, Gong cha has launched partnerships with LINE FRIENDS Minini and Final Fantasy XIV, which have helped introduce new consumers to the brand. The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow. ABOUT GONG CHA Founded in Taiwan in 2006, Gong cha is a global bubble tea brand recognized for its premium product, scalable operational model, and strong corporate support. With nearly 2,200 locations across 29 international markets, it is one of the fastest-growing bubble tea brands in the U.S. and globally. Gong cha has been ranked #1 in the Tea category on Entrepreneur magazine's Franchise 500® list for four consecutive years (2022–2025). Learn more about the brand and its franchise program at View source version on Contacts Ashley Martinez, Carbonateashley@
Yahoo
13-06-2025
- Entertainment
- Yahoo
Gong cha Names Stray Kids' Felix as Global Brand Ambassador
Ambassadorship will see release of limited edition products to foster connections with guests and expand global brand influence BOSTON, June 13, 2025--(BUSINESS WIRE)--Gong cha, one of the world's fastest-growing global bubble tea brands, has announced Felix, member of world-renowned South Korean act Stray Kids, as its new Global Brand Ambassador. With nearly 2,200 locations in 29 international markets, Gong cha is at the cutting edge of the global bubble tea market, serving up high-quality, freshly brewed, hand-crafted beverages made with premium ingredients to millions of customers. A long-time fan of Gong cha, Felix is often spotted enjoying his favorite drinks, occasionally sharing his go-to order—Taro Milk with 100% sweetness and extra pearls—with his 26.8 million Instagram followers. His love for the brand and personal experience with bubble tea positions him as more than just a spokesperson, bringing an authenticity and relatability that guests can connect with. As Global Ambassador, Felix will help raise awareness of the brand's unique and innovative beverages through high-profile brand campaigns. In addition, Gong cha will launch new, limited-edition products for fans around the world. The partnership between Gong cha and Felix builds on Gong cha's strategy of connecting with the Gen Z audiences through culturally relevant brand partnerships and marketing campaigns. In recent months, Gong cha has launched partnerships with LINE FRIENDS Minini and Final Fantasy XIV, which have helped introduce new consumers to the brand. The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow. ABOUT GONG CHA Founded in Taiwan in 2006, Gong cha is a global bubble tea brand recognized for its premium product, scalable operational model, and strong corporate support. With nearly 2,200 locations across 29 international markets, it is one of the fastest-growing bubble tea brands in the U.S. and globally. Gong cha has been ranked #1 in the Tea category on Entrepreneur magazine's Franchise 500® list for four consecutive years (2022–2025). Learn more about the brand and its franchise program at View source version on Contacts Ashley Martinez, Carbonateashley@
Business Wire
13-06-2025
- Business
- Business Wire
Gong cha Names Stray Kids' Felix as Global Brand Ambassador
BOSTON--(BUSINESS WIRE)--Gong cha, one of the world's fastest-growing global bubble tea brands, has announced Felix, member of world-renowned South Korean act Stray Kids, as its new Global Brand Ambassador. The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow. Share With nearly 2,200 locations in 29 international markets, Gong cha is at the cutting edge of the global bubble tea market, serving up high-quality, freshly brewed, hand-crafted beverages made with premium ingredients to millions of customers. A long-time fan of Gong cha, Felix is often spotted enjoying his favorite drinks, occasionally sharing his go-to order—Taro Milk with 100% sweetness and extra pearls—with his 26.8 million Instagram followers. His love for the brand and personal experience with bubble tea positions him as more than just a spokesperson, bringing an authenticity and relatability that guests can connect with. As Global Ambassador, Felix will help raise awareness of the brand's unique and innovative beverages through high-profile brand campaigns. In addition, Gong cha will launch new, limited-edition products for fans around the world. The partnership between Gong cha and Felix builds on Gong cha's strategy of connecting with the Gen Z audiences through culturally relevant brand partnerships and marketing campaigns. In recent months, Gong cha has launched partnerships with LINE FRIENDS Minini and Final Fantasy XIV, which have helped introduce new consumers to the brand. The brand campaign featuring Felix will launch first in Korea in mid-June, with a U.S. and global roll-out to follow. ABOUT GONG CHA Founded in Taiwan in 2006, Gong cha is a global bubble tea brand recognized for its premium product, scalable operational model, and strong corporate support. With nearly 2,200 locations across 29 international markets, it is one of the fastest-growing bubble tea brands in the U.S. and globally. Gong cha has been ranked #1 in the Tea category on Entrepreneur magazine's Franchise 500 ® list for four consecutive years (2022–2025). Learn more about the brand and its franchise program at
Yahoo
10-06-2025
- Business
- Yahoo
Bubble tea brand Gong cha announces expansion into Arizona
Taiwanese bubble tea brand Gong cha has signed a multi-unit franchise agreement with franchisee group Blu Tea Arizona to bring its offerings to the Arizona market, marking its entry to the US state. The new stores will be located in Tempe, Mesa and Chandler, contributing to Gong cha's footprint in the western US. This expansion is part of the brand's strategic plan for 500 US locations by 2028. Blu Tea Arizona is operated by a group that has previously developed Gong cha outlets in other regions. This agreement represents their third territory expansion with the brand. The introduction of Gong cha to Arizona aligns with the state's warm climate, increasing bubble tea awareness and a demographic that aligns with the brand's target audience. More than 22% of Arizona's population is aged between 15 and 29, Gong cha's core customer base, enabling market entry and sustained growth. Blu Tea Arizona president Fernando Ochoa stated: 'When we first explored diversifying our franchise portfolio with a beverage concept, we were looking for a category leader with strong demand, with a premium product, and a scaleable model.' 'Based upon this, we chose to partner with Gong cha. Our success in other markets has affirmed our confidence in the brand, and we see a strong opportunity to continue to scale into Arizona with a multi-unit deal. We plan to grow quickly with multiple stores across the Phoenix region.' In May 2025, Gong cha announced the appointment of Michael Nedelkovich Jr to lead growth in high-traffic, non-traditional venues. "Bubble tea brand Gong cha announces expansion into Arizona" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Business Wire
09-06-2025
- Business
- Business Wire
Gong cha Enters Arizona With New Multi-unit Deal, Marking First Stores in the State
BOSTON--(BUSINESS WIRE)-- Gong cha, the world's leading bubble tea brand with nearly 2,200 locations in 29 international markets, and more than 240 stores in the U.S. across 21 states and Washington, D.C. and Puerto Rico, is entering the Arizona market for the first time through a multi-unit franchise agreement with Blu Tea Arizona. The agreement will bring new stores to Tempe, Mesa, and Chandler, expanding Gong cha's growing presence across the Western U.S. as part of its strategy to reach 500+ U.S. locations over the next 3 years. 'When we first explored diversifying our franchise portfolio with a beverage concept, we were looking for a category leader with strong demand, a best-in-class product, and a scalable model,' said Fernando Ochoa, President of Blu Tea Arizona. Blu Tea Arizona is operated by an experienced franchisee group that has successfully developed Gong cha locations in other markets. This marks their third territory expansion with the brand, a move that reflects both strong unit performance and the ease of scaling the Gong cha model. With a flexible store format, low startup costs, and a highly engaged fan base, Gong cha continues to attract multi-unit operators looking to grow within the premium beverage category. ' When we first explored diversifying our franchise portfolio with a beverage concept, we were looking for a category leader with strong demand, with a premium product, and a scalable model, ' said Fernando Ochoa, President of Blu Tea Arizona. ' Based upon this, we chose to partner with Gong cha. Our success in other markets has affirmed our confidence in the brand, and we see a strong opportunity to continue to scale into Arizona with a multi-unit deal. We plan to grow quickly with multiple stores across the Phoenix region. ' With year-round warm weather, strong segment awareness around bubble tea, limited direct competition, and a high density of residents within the brand's target demographic, Arizona is an ideal market for Gong cha's continued U.S. growth. More than 22% of the state's population falls between ages 15 and 29—Gong cha's core audience—creating strong conditions for long-term success in the market. The Phoenix expansion is part of Gong cha's broader roadmap to reach 500 U.S. locations by 2028. ABOUT GONG CHA Founded in Taiwan in 2006, Gong cha is a global bubble tea brand known for its premium product, simple and scalable operational model, and strong corporate support. Today, it has nearly 2,200 locations across 29 international markets and is one of the fastest-growing bubble tea brands in the U.S. and abroad. The brand #1 in the Tea category in Entrepreneur magazine's prestigious Franchise 500® list for the fourth consecutive year (2022, 2024, 2024, 2025). Learn more about Gong cha and its franchise program at
