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Economic Times
03-07-2025
- Entertainment
- Economic Times
Good Game to launch global gaming reality show from India with $50 million investment
Good Game Group is launching its gaming reality show, Good Game, in India with a $50 million investment over five years. Indian cricketer Rishabh Pant is the brand ambassador. Premiering in partnership with Spunnge Media, the show aims to tap into India's burgeoning gaming market. The winner of the India edition will receive $100,000 and compete in Good Game APAC. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Popular in Media/Entertainment 1. Good Game to launch global gaming reality show from India with $50 million investment Tired of too many ads? Remove Ads US-based Good Game Group , the creator of the global IP Good Game , is set to launch its flagship gaming reality show in India ahead of rollouts in the US, UK, and company plans to invest up to $50 million in India over the next five Game will debut the world's first 'as-live' global gaming reality show from India, highlighting the country's rising influence in digital entertainment and competitive gaming. Indian cricketer Rishabh Pant has been signed as the brand show will premiere in India through a partnership with Spunnge Media, followed by launches in the US, UK, and Australia. The series will stream on a leading OTT platform, a linear TV channel, and Cockfield, founder of Good Game, said India was selected as the launchpad due to its large, relatively untapped market, its mature entertainment ecosystem, and a rapidly expanding gaming community.'India has scale, has an existing entertainment ecosystem that's globally known, and it has a young and burgeoning gaming market that is ripe for growth,' he the specific OTT and TV partners have not been disclosed, Cockfield confirmed that both digital and linear broadcast deals are secured, with a formal announcement expected as the first 'as-live' competitive reality TV show of its kind, Good Game is a global talent competition for gamers, content creators, and entertainers. Contestants will undergo challenges spanning gaming, entertainment, business, and promotional skills, with the aim of identifying future global winner of the India edition will take home $100,000 in cash and prizes and earn a spot in Good Game APAC, where they will compete against top gamers from across the region. Judged by celebrity figures from gaming, sports, and entertainment, the show's 'as-live' format allows for real-time shooting, editing, and release, ensuring timely and high-quality company is targeting $40 million in revenue within the first year of the India launch, with projections rising to $140 million in year two as it expands show production, builds hub locations, and introduces consumer offerings such as subscriptions and retail. Revenue is expected to exceed $250 million by the third its first year, Good Game aims to reach 500,000 consumers across India, the US, UK, and Australia, with a global average revenue per user (ARPU) of $5. Over the next four years, the company plans to scale to 15 million users, targeting a blended ARPU of $15 to $20 through subscriptions, retail, and event-driven purchases.'The ecosystem itself is going to pull about 40 million in 2025. That's four shows—India, US, UK, and Australia. And then we'll be expanding into up to 30 countries by 2029, with all those discussions in progress or already closed,' Cockfield Game is structured like a global tournament. 'You can think of it more like an Olympics or FIFA because it is multiple shows leading up to regional shows leading up to aglobal finale,' he esports, the show isn't just about gaming skill. 'That's esports. This is Idol for gamers,' Cockfield said, comparing it to The Voice or MasterChef. 'It's aimed at the 3.3 billion gamers worldwide, not the 200 million hardcore gamers globally.'On signing Pant as brand ambassador, he explained: 'Rishabh being younger, engaged and a great person… he defines what we think of as celebrity. Now, being the most expensive IPL cricketer of all time also helps and he has a great social media following.'The show will generate revenue through a mix of sponsorships and commerce. 'We're breaking the mould away from advertising and going with commerce. The monetisation of the show is going to be through sponsorship revenue. Broadcast revenue ties up where I can put the show. We are also looking to maximise reach to drive commerce.'The company has also launched a fashion label, GG Design (GGDZN), tied to the show. 'We've launched a clothing brand to go along with the show and that with our partners, the brands that are working with us in the show, will drive commerce through our platforms and existing e-commerce channels.'
Korea Herald
02-07-2025
- Entertainment
- Korea Herald
Good Game, World's First As-live Global Gaming Reality Show announced
NEW YORK, July 3, 2025 /PRNewswire/ -- Good Game Group Inc. has announced the launch of Good Game, the world's First 'As-live' Global Gaming Reality Show, blending the thrill of reality television with the high-stakes world of competitive gaming, to crown the world's first Gaming Celebrity Superstar. The company has signed ace Indian cricketer, Rishabh Pant as the global brand ambassador and partnered with Spunnge Media Private Limited for the first show. Good Game will be available globally across select Broadcast Partners and Good Game's YouTube channel, supported by watch parties across various social media platforms. The company is currently inviting interest for sponsorships and partnerships from brands looking to reach Gamers, who sit at the intersection of pop culture, gaming and entertainment. Talking about the show, Rai Cockfield, Founder of Good Game said," Everyone is a Gamer. With 3.3 billion players, gaming generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon. Natural product integration (not just placement) is crucial to telling brand stories alongside those of the Gamers. We're excited at the early interest of brands for this one-of-a-kind opportunity at the intersection of content, community, and commerce." Rishabh Pant, Ace Indian Cricketer and Youth Icon said,"I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout." "We are honoured and thrilled to have Rishabh on-board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world's biggest and most high pressure platforms." Rai added Good Game is the first 'as-live' competitive reality show, slated as a Global Talent Competition for Gamers, Creatives, and Entertainers to test their gaming, entertainment, business and promotion skills. The winner gets $100,000 in cash and prizes and will compete against Asia-Pacific's best Gamers in Good Game APAC. The show will be judged by leading celebrities in each market, from the gaming, sports and entertainment world. The long-term vision is to enable participants to expand their careers across entertainment genres, and attract international audiences while building their personal brand.
Cision Canada
02-07-2025
- Entertainment
- Cision Canada
Good Game, World's First As-live Global Gaming Reality Show announced
NEW YORK, July 2, 2025 /CNW/ -- Good Game Group Inc. has announced the launch of Good Game, the world's First 'As-live' Global Gaming Reality Show, blending the thrill of reality television with the high-stakes world of competitive gaming, to crown the world's first Gaming Celebrity Superstar. The company has signed ace Indian cricketer, Rishabh Pant as the global brand ambassador and partnered with Spunnge Media Private Limited for the first show. Good Game will be available globally across select Broadcast Partners and Good Game's YouTube channel, supported by watch parties across various social media platforms. The company is currently inviting interest for sponsorships and partnerships from brands looking to reach Gamers, who sit at the intersection of pop culture, gaming and entertainment. Talking about the show, Rai Cockfield, Founder of Good Game said," Everyone is a Gamer. With 3.3 billion players, gaming generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon. Natural product integration (not just placement) is crucial to telling brand stories alongside those of the Gamers. We're excited at the early interest of brands for this one-of-a-kind opportunity at the intersection of content, community, and commerce." Rishabh Pant, Ace Indian Cricketer and Youth Icon said,"I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout." "We are honoured and thrilled to have Rishabh on-board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world's biggest and most high pressure platforms." Rai added Good Game is the first 'as-live' competitive reality show, slated as a Global Talent Competition for Gamers, Creatives, and Entertainers to test their gaming, entertainment, business and promotion skills. The winner gets $100,000 in cash and prizes and will compete against Asia-Pacific's best Gamers in Good Game APAC. The show will be judged by leading celebrities in each market, from the gaming, sports and entertainment world. The long-term vision is to enable participants to expand their careers across entertainment genres, and attract international audiences while building their personal brand. Contact:
Time of India
02-07-2025
- Entertainment
- Time of India
Good Game to launch global gaming reality show from India with $50 million investment
US-based Good Game Group , the creator of the global IP Good Game, is set to launch its flagship gaming reality show in India ahead of rollouts in the US, UK, and Australia. The company plans to invest up to $50 million in India over the next five years. Good Game will debut the world's first 'as-live' global gaming reality show from India, highlighting the country's rising influence in digital entertainment and competitive gaming. Indian cricketer Rishabh Pant has been signed as the brand ambassador. The show will premiere in India through a partnership with Spunnge Media, followed by launches in the US, UK, and Australia. The series will stream on a leading OTT platform, a linear TV channel, and YouTube. Rai Cockfield, founder of Good Game, said India was selected as the launchpad due to its large, relatively untapped market, its mature entertainment ecosystem, and a rapidly expanding gaming community. 'India has scale, has an existing entertainment ecosystem that's globally known, and it has a young and burgeoning gaming market that is ripe for growth,' he said. Although the specific OTT and TV partners have not been disclosed, Cockfield confirmed that both digital and linear broadcast deals are secured, with a formal announcement expected soon. Billed as the first 'as-live' competitive reality TV show of its kind, Good Game is a global talent competition for gamers, content creators, and entertainers. Contestants will undergo challenges spanning gaming, entertainment, business, and promotional skills, with the aim of identifying future global stars. The winner of the India edition will take home $100,000 in cash and prizes and earn a spot in Good Game APAC, where they will compete against top gamers from across the region. Judged by celebrity figures from gaming, sports, and entertainment, the show's 'as-live' format allows for real-time shooting, editing, and release, ensuring timely and high-quality content. The company is targeting $40 million in revenue within the first year of the India launch, with projections rising to $140 million in year two as it expands show production, builds hub locations, and introduces consumer offerings such as subscriptions and retail. Revenue is expected to exceed $250 million by the third year. In its first year, Good Game aims to reach 500,000 consumers across India, the US, UK, and Australia, with a global average revenue per user (ARPU) of $5. Over the next four years, the company plans to scale to 15 million users, targeting a blended ARPU of $15 to $20 through subscriptions, retail, and event-driven purchases. 'The ecosystem itself is going to pull about 40 million in 2025. That's four shows—India, US, UK, and Australia. And then we'll be expanding into up to 30 countries by 2029, with all those discussions in progress or already closed,' Cockfield said. Good Game is structured like a global tournament. 'You can think of it more like an Olympics or FIFA because it is multiple shows leading up to regional shows leading up to a global finale,' he added. Unlike esports, the show isn't just about gaming skill. 'That's esports. This is Idol for gamers,' Cockfield said, comparing it to The Voice or MasterChef. 'It's aimed at the 3.3 billion gamers worldwide, not the 200 million hardcore gamers globally.' On signing Pant as brand ambassador, he explained: 'Rishabh being younger, engaged and a great person… he defines what we think of as celebrity. Now, being the most expensive ideal cricketer of all time also helps and he has a great social media following.' The show will generate revenue through a mix of sponsorships and commerce. 'We're breaking the mould away from advertising and going with commerce. The monetisation of the show is going to be through sponsorship revenue. Broadcast revenue ties up where I can put the show. We are also looking to maximise reach to drive commerce.' The company has also launched a fashion label, GG Design (GGDZN), tied to the show. 'We've launched a clothing brand to go along with the show and that with our partners, the brands that are working with us in the show, will drive commerce through our platforms and existing e-commerce channels.'
