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The Sun
22-07-2025
- Entertainment
- The Sun
Iconic 2000's alcopop makes its return to shop shelves after 20 years – and it's perfect for summer BBQs & festivals
AN iconic 2000's alcopop will make its return to shop shelves after 20 years. Reef, a fruity vodka drink loved by ravers, made it's come back last year, with bottles sold at B&M stores. 1 But this summer the nostalgic booze group is repackaging the product to give partygoers a whole new way to enjoy the drink. The 3.4% ABV drink will be sold in a resealable carton. The group said the new carton format was "designed with socialisation in mind". Matthew Bulcroft, marketing director at Global Brands, added: "The resealable carton gives consumers more flexibility, less waste, and a better drinking experience overall. "Whether you're partying hard or chilling out, Reef's here for it." Shoppers will be able to pick up the nostalgic tipple from this month. A 15-pack of cartons will set you back £27, working out at around 55p per drink. You can also order boxes of the boozer at A 10-pack of the original bottled booze is still available to shop at B&M for £8.50. Its return comes as Gen Z are looking to revive fashion and trends once popular in the 2000's. Why Guinness tastes better in Ireland Reef's lower alcohol percentage is also likely to appeal to the group, who are notorious for drinking less than older generations. Matthew added: 'Reef's return last year tapped perfectly into the nostalgia trend – and our new carton is the next exciting step. "It's about giving fans what they love, in a smarter, cooler way that fits modern life." Nostalgic drinks make a comeback And Reef is not the only nostalgic drink making a come back. Bacardi Breezers are back just in time for summer, and will be sold at £2 a bottle. Customers can enjoy two flavours, including Zesty Orange, Zingy Lime and Crispy Watermelon. Elsewhere, the legendary "Cream of Manchester", Boddingtons Cask Ale is hitting taps again. First brewed in 1778, the famous ale disappeared from handpumps in 2012 but is now set to return to pubs across the North West. Manchester's oldest brewer JW Lees is to brew the cask ale close to its original home under licence from Budweiser Brewing Group. Punters who have waited 13 years for a sip of the creamy ale will be able to order a pint of it in selected pubs across the North West from September, before it becomes more widely available. Double Diamond beer also made its return to pubs last year, and it was recently revealed that it has returned to the high street, with cans of the pale ale on sale in Tesco. Why are products axed or recipes changed? ANALYSIS by chief consumer reporter James Flanders. Food and drinks makers have been known to tweak their recipes or axe items altogether. They often say that this is down to the changing tastes of customers. There are several reasons why this could be done. For example, government regulation, like the "sugar tax," forces firms to change their recipes. Some manufacturers might choose to tweak ingredients to cut costs. They may opt for a cheaper alternative, especially when costs are rising to keep prices stable. For example, Tango Cherry disappeared from shelves in 2018. It has recently returned after six years away but as a sugar-free version. Fanta removed sweetener from its sugar-free alternative earlier this year. Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks. While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.


The Sun
24-06-2025
- Entertainment
- The Sun
Iconic alcohol brand to bring back original cans to shops after 30 years
AN ICONIC 90s booze is bringing back its original cans after more than three decades. Shoppers will be able to buy cans of Hooch in its original packaging this summer. The zesty lemon alcopop is relaunching its 1995 can to celebrate its 30th birthday. The limited-edition can will be available through all retailers including supermarkets that currently stock the 440ml lemon Hooch can. It can also be bought at Good Time In, at £38 for a 24-pack. The limited cans are styled just like the originals – complete with the bold lemon mascot and loud, nostalgic design that had teens everywhere ditching bitter pints for something sweeter. Newer-style 440ml Hooch cans are already available in the major supermarkets, with prices starting at £1.68 at Asda. Hooch first landed in 1995 as the fun, fizzy antidote to the 'boring beer' scene, and quickly earned cult status with its cheeky attitude and unforgettable taste. The limited-edition can comes after Hooch made its way into pubs and arenas on taps for the first time. Jacob Barrett, Hooch brand manager, said: 'This isn't just about looking back – it's a celebration of three decades of bold flavour, fun and total rebellion against boring drinks.' 'It's our way of saying cheers to those who've been with us since the beginning, and hello to a new generation of Hooch fans.' More booze news The boozy comeback comes as other 90s favourites make a splash with Bacardi Breezers also making a return. The drinks will come in the flavours Zesty Orange, Zingy Lime and Crispy Watermelon. Fury as cost of 12-pack of beer set to soar by £1 thanks to sinister new tax brought in by Labour They'll be priced at just £2 a bottle. Meanwhile, popular soft drink brand Ka launching its first alcoholic line. They will come in the flavours Black Grape, Fruit Punch, Pineapple and Karnival Twist. Each of the drinks will have Ka's popular flavours mixed with Caribbean white rum. The 330ml cans will be sold for £2.79. It seems brands have been racing to bring out new alcoholic canned drinks for the summer. Shoppers went wild for the latest collection of tinnies from M&S, which include favourites such as mojitos, pina coladas and cosmos. There's also a mint and elderflower Hugo Spritz and a Limoncello Spritz. Meanwhile, Lidl was selling pre-mixed cocktail cans for the bargain price of 89p. It included flavours like the Bitterol Spritz, Strawberry Daiquiri, Mojito and Pina Colada. Rival Aldi brought out a similar range starting at 99p. Their tinnies include Hard Seltzers and Spicy Margaritas. How to save money buying alcohol Alcohol can be pricey if you're planning a party or hosting an event but there are ways to cut costs. It's always important to drink responsibly, here, Sun Savers Editor Lana Clements share some tips on getting booze for the best price. Stocking up can mean big savings on drinks, especially if you want to buy wine or fizz. The big supermarkets regularly offer discounts of 25% when you buy six or more bottles of wine. The promotions typically run in the lead up to occasions such as Bank Holidays, Christmas and Easter. If you know you are going to need booze later in the year, it can be worth acting when you see offers. Before buying your preferred drink make sure you shop around to find the best price – you can use a comparison site such as or Don't forget that loyalty cards can unlock better savings so make sure you factor that in too. If you like your plonk, wine clubs can also be a good way to save money and try new varieties. You'll usually have to pay a membership fee in return for cheaper price so work out if you will be buying enough to make the one off cost worthwhile.