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Leading with Heart: Ooredoo Launches Phase 2 of Its Goodwill Journey to Uplift and Empower
Leading with Heart: Ooredoo Launches Phase 2 of Its Goodwill Journey to Uplift and Empower

Al Bawaba

time02-07-2025

  • Business
  • Al Bawaba

Leading with Heart: Ooredoo Launches Phase 2 of Its Goodwill Journey to Uplift and Empower

Following the success of Phase 1, Ooredoo has officially launched Phase 2 of its flagship CSR initiative, the Goodwill Journey, from Muscat Grand Mall. The launch was held under the patronage of H.E Sheikh Ali bin Mohammed Al-Tamimi, Wali of Samail, and in the presence of H.E Dr. Younis bin Hamed Al Siyabi, Member of Shura Council representing Wilayat of new leg of the journey takes the team to Al Dakhiliyah Governorate, where a major highlight includes the inauguration of the Coffee Waste Recycling Project at the Omani Women's Association in the Wilayat of of the winning initiatives from the Innovative Incubator Competition, the project transforms used coffee grounds from local cafés into natural skincare products. Spearheaded by more than 100 Omani women, this initiative supports sustainability, skills development, and entrepreneurship, with an annual production goal of over 2,000 Aziz, Director of Branding and Communications at Ooredoo, commented: "This phase of the Goodwill Journey is a reflection of what long-term community investment looks like, transforming ideas into viable projects, driven by local talent and purpose. Our focus is very much on supporting youth and empowering them to turn their energies into tangible achievements, and so it is inspiring to see the women of Sumail turning simple resources into something valuable and sustainable. This is exactly the kind of impact we strive to create, solutions that grow from within the community and can stand the test of time."The journey will also extend its impact to Wilayat Al Hamra, in partnership with His Excellency Sheikh Suleiman bin Saeed bin Salim Al-Azri, Wali of Al Hamra. Together, Ooredoo will support the development of the area near the Eid prayer ground, a popular site for tourists and youth, by installing cabins for productive families and job seekers. The project directly contributes to Oman Vision 2040, with a focus on youth empowerment, sustainable tourism, and inclusive economic growth. Now in its 21st year, the Ooredoo Goodwill Journey remains a powerful symbol of community empowerment and sustainable progress. With quarterly activations across the Sultanate, the initiative reflects Ooredoo's commitment to long-term social investment, women's empowerment, and building opportunities that leave a lasting impact. It also underlines the company's continued engagement and support Omanis and for communities across Oman. And it's not stopping there.

Ooredoo's Goodwill Journey Expands Beyond Ramadan for Year-Round Impact
Ooredoo's Goodwill Journey Expands Beyond Ramadan for Year-Round Impact

Al Bawaba

time18-03-2025

  • Business
  • Al Bawaba

Ooredoo's Goodwill Journey Expands Beyond Ramadan for Year-Round Impact

Ooredoo, has launched the 2025 Goodwill Journey from Muscat Grand Mall in Al Ghubra, under the auspices of H.E Sayyid Said bin Sultan al Busaidi, Undersecretary for the Ministry of Culture, Sports and Youth. This continues a two-decade legacy of uplifting communities across Oman. Held annually during the holy month of Ramadan, the Goodwill Journey has traveled across the Sultanate, reaching over 900,000 individuals and families through impactful initiatives. This year, the journey continues its Ramadan tradition and will expand beyond the holy month with an all-new look and feel. Now with quarterly activities, ensuring year-round impact with a renewed focus on sustainable development, digital inclusion, women's empowerment, and support for SMEs and vulnerable groups. As part of the 2025 Goodwill Journey, Ooredoo is launching key initiatives across Oman to enhance accessibility, healthcare, innovation, and inclusivity. The Goodwill Journey will begin in Rustaq, where Al Wafa Center will receive a shock absorber system and new outdoor play equipment, creating a safer space for children. Moving to Al Buraimi, Ooredoo will donate a Proctology Laser Machine and essential medical supplies to Al Buraimi Hospital, to enhance healthcare services. This is the first such piece of equipment of its kind in the Sultanate. In Liwa, the journey will support the Liwa Science and Innovation Center with robotics kits for over 2,000 people and renovate the Shabab Sports Team's sports field, providing better facilities for young athletes. Finally, landing in Sohar, Ooredoo will hold a workshop to maintain and fix wheelchairs across the Sultanate, to be held at the Omani Association for Persons with Disabilities. This one-of-a-kind event will be a stepping stone for sustainable projects that serve this particular sector. Ooredoo will also be providing one year of free internet to improve digital access. Over the years, the Goodwill Journey has operated on the belief that when people thrive, the nation prospers. Guided by this vision, Ooredoo continues to empower individuals, support businesses, and drive progress across Oman.

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