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Business Standard
6 hours ago
- Business
- Business Standard
Tata Group, Google, Infosys three most attractive employer brands: Report
Tata Group, Google India and Infosys have emerged as India's top-three most attractive employer brands, according to Randstad Employer Brand Research (REBR) 2025. As per the report, India's workforce is increasingly prioritising purpose-driven employment choices, with work-life balance, equity, and attractive salary & benefits emerging as the top Employee Value Proposition (EVP) drivers. Tata Group scored very high on financial health, career progression opportunities, and reputation the top 3 EVP drivers for the organisation, as per the survey. Google India climbed the rankings this year to emerge as the runner-up, followed by Infosys, which occupied the third spot. The top-10 most attractive employer brands in India for 2025 also include Samsung India at the 4th place, JPMorganChase (5th), IBM (6th), Wipro (7th), Reliance Industries (8th), Dell Technologies Ltd (9th) and State Bank of India (10th). State Bank of India has entered the list of top 10 employer brands as the only Indian multinational public sector bank, the survey said. Based on insights from over 170,000 respondents across 34 markets, including 3,500-plus in India, the study reveals that today's talent expects far more than just a pay cheque. They are looking for inclusive, future-focused workplaces that support both personal and professional growth. When asked about their perception of an ideal employer, work-life balance and attractive salary and benefits have emerged as potential gaps that Indian employers still need to address, as per the survey. "The 2025 findings reflect a clear shift- today's workforce is no longer satisfied with conventional jobs; they're seeking equity, purpose, meaningful growth, and work-life harmony," Viswanath P S, MD & CEO, Randstad India, a talent company, said. Viswanath said: "This year's data also reveals a steady rise in job-switching intent, especially among younger talent. It's a wake-up call for employers to move beyond transactional perks and build organisational cultures rooted in trust, transparency, and shared purpose." "As we lean further into a skills-based economy, the competition for top talent will only grow fiercer. The organisations that prioritise inclusion, foster continuous learning, and align with what truly matters to talent will stand out. I believe the REBR 2025 report will serve as a strategic compass for every employer striving to become a true talent magnet," he said. As per the report, 47 per cent of Indian employees planned to switch jobs in the first half of 2025, with both Gen Z (51 per cent) and Millennials (50 per cent) displaying a strong intention to switch employers. Moreover, AI usage is rising rapidly, with 61 per cent of Indian employees now using it regularly. Millennials are the most active users, with a 13 per cent increase over the previous year. The expectation of AI's impact remains high, with 38 per cent of employees feeling that AI is impacting their work significantly. Randstad India is a leading talent company providing services across four key specializations - operational talent solutions, professional talent solutions, digital talent solutions, and enterprise talent solutions.
Time of India
3 days ago
- Entertainment
- Time of India
ETBWS 2025: The consumer funnel is collapsing; discovery and purchase are happening all at once
Consumer journeys are increasingly non-linear, and the boundaries between entertainment and commerce are dissolving by the day. Today, consumers stream, search and shop seamlessly across multiple platforms. For marketers, this presents new opportunities to influence purchase decisions and foster brand affinity at every touchpoint. Neha Markanda , head of industry, e-commerce, Google India, took the stage at the 7th edition of the Brand World Summit , organised by ETBrandEquity, to discuss this dynamic consumer landscape. Effectively engaging audiences, she noted, requires understanding how attention spans stretch and splinter across media channels. Highlighting the meteoric rise of cricketer Vaibhav Suryavanshi after his IPL performance, Markanda said, 'Suryavanshi's rise turned into an overnight sensation, thanks to the internet rallying behind his achievements. Within hours, more than 25,000 pieces of content were created about him, amassing over a billion views. But the story does not end there. Today's unpredictable consumers are not confined to a single platform like live cricket or the IPL. They are constantly searching, streaming and scrolling, often simultaneously.' Consumer engagement now extends far beyond the action of a live cricket match. To remain relevant, brands must meet audiences across a variety of touchpoints and moments. With attention spans shortening, it is particularly notable that short-form video content, once synonymous with mobile, is increasingly consumed on large television screens as well. Short-form video has emerged as a powerful new-age tool for impact, particularly during the two to three high-value occasions each year when brands seek to be seen, heard and drive measurable outcomes. The traditional notion of the consumer journey as a linear funnel is rapidly collapsing. It is no longer a simple progression from awareness to purchase. Instead, the journey is fragmented, dynamic and ever-evolving, more like a map of influence than a funnel, challenging brands to identify where and how to create meaningful interactions that deliver results. Today's consumers are not just passive viewers; content actively fuels their curiosity, prompting deeper and more frequent research into brands. Beyond the sheer volume of research, the nature of search itself is shifting. Queries are longer, more complex and often conversational. 'This transformation is powered in large part by AI,' Markanda emphasised. 'AI Overviews are now available in over 100 countries, with more than a billion global users each month tapping into them to explore, discover and make decisions in an intuitive, conversational manner.' For Generation Z, search has become a critical touchpoint in the shopping journey, serving as a launchpad for new brands, price points and product line extensions. However, this shift poses a challenge: how can marketers keep pace with the sheer velocity of change in the digital ecosystem? Unlike physical retail, where a display window can be carefully curated, the online marketplace is a perpetually evolving environment with millions of products in a constantly updating feed. Here, AI becomes a key enabler. Rather than deploying large teams to manually craft detailed product descriptions, AI can automate and optimise product listings, boosting both accuracy and efficiency. 'Once brands deploy AI tools , they can dramatically improve product discoverability. I encourage every marketer to explore how AI can be leveraged across three core objectives: relevance, measurement and creativity,' Markanda concluded.
India.com
4 days ago
- Business
- India.com
Google Starts Same-Day Repairs And Doorstep Service For Pixel Users In India Ahead of Pixel 10 Launch; Check Full List of Cities
Google's New Service For Pixel Users: Google India officially introduced same-day smartphone repairs for Pixel users in India ahead of the Pixel 10 launch. The repair services will be accessible in top metro cities including Bengaluru, Chennai, Delhi, Mumbai and Hyderabad, along with other key tier-1 and tier-2 cities. This new support service aims to fix 80 per cent of Pixel devices on the same day, which is a major step up in customer service. Customers who submit their Pixel smartphones at designated walk-in centres before 2 PM can generally expect same-day repairs. Google has now taken over its logistics, shipping, and after-sales services, reducing its dependence on third-party sellers. While the company has traditionally relied on external partners for service in India, it also operates Google-exclusive service centres in select cities. Meanwhile, Google has also enhanced its online support tools to make the repair process more transparent and user-friendly. Pixel users can now track repair status, access step-by-step troubleshooting guides, book service requests online, and locate authorised service centres with ease. These upgrades are designed to streamline the user experience and minimise delays in resolving device issues. It is important to note that the expansion of after-sales service is part of Google's wider strategy to strengthen its Pixel ecosystem in the Indian market. Earlier this year, Google made several strategic moves to strengthen its presence in India. It launched its official online store, offering a direct purchase channel for consumers, and introduced 24/7 customer support to enhance user experience. To assist users further, Google rolled out the Pixel Simulator and YouTube guides, along with attractive EMI and cashback offers. The company also began assembling Pixel devices locally, marking a significant step toward boosting domestic manufacturing. Adding further, the reports suggest that Google has started scouting locations for its first-ever physical retail stores in the country, indicating a deeper push into the Indian market. Google's Same-Day Repair Service For Pixel Users: Full List Of Cities Google's same-day Pixel repair support is now available across 21 cities in India, significantly expanding its after-sales service network. The service covers major metropolitan and tier-2 cities, including Ahmedabad, Bengaluru, Bhubaneshwar, Chandigarh, Chennai, Cochin, Delhi, Ghaziabad, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Ludhiana, Mumbai, Pune, Raipur, Surat, and Thiruvananthapuram. This expansion aims to provide faster and more convenient support for Pixel users across the country.
Business Standard
6 days ago
- Business Standard
Pixel: Google offers same-day repair, free pick-up and drop option in India
Google has expanded its after-sales service for Pixel users in India, introducing same-day repair centres in 21 cities. The initiative aims to deliver faster and more accessible support, with 80 per cent of Pixel phone repairs now being completed within the same day, said the US-based technology company. In addition, users can opt for a free mail-in repair service, which includes doorstep pick-up and drop-off at no extra cost. Same-day repair centres: Faster fixes for Pixel users Announced via Google India's official X (formerly Twitter) account, the new same day repair centres are now live in metro cities such as Delhi, Mumbai, and Bengaluru, as well as other key urban centres. Customers who submit their Pixel devices before 2:00 pm at designated walk-in locations can expect same-day servicing. These centres are categorised as Exclusive and Priority Service Centres, offering expedited repair services for Pixel phones, earbuds, and smartwatches. Free doorstep repairs for wider accessibility For users unable to visit a repair centre, Google is offering a mail-in option with free doorstep pick-up and drop. This option is designed to help users in remote areas access certified repair services without stepping out of their homes. Enhanced online support tools To streamline the process further, Google has updated its support page with a suite of new tools and resources. These include: Troubleshooting guides Repair status tracking Online booking for repair requests Service centre locator More support for the Pixel ecosystem Beyond hardware repairs, Google continues to build on its Pixel ecosystem in India with various customer-first initiatives, including: Exchange offers and cashback on new Pixel devices A guidebook with Pixel tips and best practices 24/7 support via phone and chat Tutorial videos for setup and troubleshooting on YouTube EMI and bank discounts for new buyers Pixel Simulator to explore features before purchasing With this expansion, Google aims to provide a hassle-free support experience that caters to users across both metro and non-metro regions. Earlier this year, Google launched its online store in India, offering direct access to its devices directly from the company. The company is now gearing up to launch the next-generation Pixel line-up, scheduled for August 20. The India launch, however, has not been confirmed at the time of writing this report.
Indian Express
6 days ago
- Entertainment
- Indian Express
YouTube rolls out creator-focused feature Hype in India: What is it, and how do you use it?
YouTube has made Hype, a feature that lets creators gain more traction and reach the Leaderboard, available in India. With the feature, creators now have the ability to 'Hype' their videos, and it will help creators get discovered, as 'reaching new viewers can be a hurdle,' said Google India in a blog post published on Tuesday, July 15. The feature will appear just below the Like button of videos posted by YouTubers. The more the number of 'Hypes' the creator's video gets, the higher it will climb on the Leaderboard of the top 100 hyped videos. Users can only Hype a YouTube video three times per week free of charge. This feature will only be available for creators with less than 5,00,000 subscribers. Users can Hype a video posted by a creator only in the first seven days after the video is published, and as mentioned earlier, only three videos can be hyped per week for free. When a video is hyped, it receives points. The more points the content creators get, the higher they climb on a country-specific leaderboard with the top 100 Hyped videos, which appears under the Explore section on YouTube. Higher the rank, greater is the chance of the video being featured on the YouTube homepage. The Top 100 Hyped Videos tab will appear under the Explore section on YouTube. Hype also helps creators analyse their content. Hyped videos may also receive badges indicating that the video is a favourite among viewers. When viewers Hype a creator, bonus points are automatically provided for rising creators based on their number of followers. The fewer the subscribers, the higher the benefit, enabling smaller creators to obtain more traction on their content. 'We want to make sure everyone has a fair opportunity at the limelight. In just the first four weeks of our beta tests for Hype in Turkey, Taiwan, and Brazil, users hyped over 5 million times over more than 50,000 unique channels,' Google said. The Hype feature was launched globally in 2024, with a handful of YouTube creator-focused features such as automatic dubbing, which lets creators translate audio tracks into different languages before adding them to their videos. Jewels and Gifts are a new set of digital items that fans can give to creators during their live streams. Content creators on the platform can also ask an AI bot for suggestions on video ideas, titles, thumbnails, and outlines via the Inspiration Tab in YouTube Studio.
