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Forbes
5 days ago
- Business
- Forbes
The Power Of Micro-Moments: How Brands Can Win Attention In Seconds
Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of 'Local to Global.' Considering how fast-paced the current digital world has become, where just a blink consumes a second to fill up, consumers want information right away. If a brand succeeds in making a positive impression during the few seconds of a consumer's online search for something, there is a possibility to create a lasting impression. What Are Micro-Moments, And Why Do They Matter? Micro-moments are brief, seconds-long situations in which people turn to their mobile devices to find an answer or solution, like when searching for a restaurant's menu or an in-the-moment tutorial. Micro-moments matter because these events happen at the exact onset of demand. You aren't just browsing casually; you are searching with intention, and brands that appear with an appropriate answer can create a big impact. The brands that know how to meet consumers in such moments are changing the rules of digital engagement. Marketing during the micro-moment is essential. How Are Brands Winning With Micro-Moments? Brands that have mastered this strategy remain focused on fulfilling what a consumer needs at the moment. In an age when digital marketing is trending toward personalization, real-time engagement comes before anything else. Here are some ways I see brands achieving this: Make use of elaborate data analysis to foresee customer behavior and display hyper-targeted content tailored to an individual. In other words, understand a consumer's journey and feed them appropriate content before they even ask for it. Provide them content based on their previous interactions with your website or services, such as browsing history or prior purchases. I'd also recommend looking into incorporating AI design into your ad creatives. This helps to optimize ads in real time, showing the most relevant messaging to consumers at the right time. Brands must avoid being seen as a disinvestment by offering instant support to consumers. Such instances of immediate engagement are so precious in converting these micro-moments, whether it means resolving service queries or simply providing first-tier information. AI bots are a great way to offer your customers a 24/7 live chat, where they can receive an immediate reply and not be kept waiting. Chatbots and live chats can also be helpful for putting suggestions forward even before a customer asks for them, which allows for a more proactive customer service experience. Because of their very nature, more micro-moments occur on mobile than any other channel. Thus, a mobile-friendly site is not enough; it must be optimized for maximum speed and easy navigation so that the experience is seamless. • Mobile-First Design: The website should be most and best viewed and navigated on a mobile device. • Instant Loading: In micro-moments, anything that allows faster loading is a boon; tools such as Google PageSpeed Insights can be used to cut down on loading time. Short video content has become more important for micro-moments. Social media platforms are great for sharing quick, relevant messages that consumers can identify with. Consider TikTok or Instagram Stories, which allow brands to produce content in a "snackable" format and can be consumed quickly. Interactive video ads, wherein users interact with the content, can also help brands differentiate themselves in a crowded digital space. By creating content that is clear, engaging and informative, brands are more likely to capture attention and drive engagement during micro-moments. As voice search gains momentum, content must be optimized for voice queries. More and more people are seeking immediate answers from their voice assistants, and brands need to have their content optimized so as to appear during these key moments. Voice queries tend to be longer and more conversational, so brands need to take that into consideration in their SEO strategy. And since voice search is usually oriented to local queries, brands need to be optimized for "near me" searches so that customers nearby can find the brand—and its solutions—easily. Social proof has one big way of driving energy toward micro-moments. Consumers seek out reviews and testimonials when they are thinking about purchasing something. Presenting such compelling content at the right moment can swing the balance in favor of the brand. This includes displaying real-time reviews and ratings on the customer's journey and sharing user-generated content, like pictures of happy customers or video testimonials, to enhance trust and authenticity. Micro-Moments Of The Future Going one step further in technological advancement, the prospects of micro-moments seem even more exciting. Artificial intelligence, augmented reality and predictive analytics will enhance these micro-moments in becoming even more personalized and instant. Wouldn't it be amazing if you could virtually try on clothes or get a recommendation right there in front of you as you stand on the cusp of purchasing? Brands ready to adopt these technologies will have an early lead in gaining consumer attention through newer methods. Big Opportunity In Quick Moments Interacting with a customer for a few seconds might seem too trivial to place value upon, but those few seconds of interaction are the very times during which brands can humanize themselves. Shrinking attention spans and rising consumer expectations demand a responsive, dynamic brand that is always there to offer help. That's what brands must have ingrained in their mission. By working at becoming the de facto provider of immediacy and usefulness during those few seconds of interaction, brands can ensure that these fleeting moments turn into enduring relationships. The brands that respond to this challenge will work toward converting in those few seconds of opportunity. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Time Business News
6 days ago
- Business
- Time Business News
Building High-Growth SaaS Brand Through SEO-Driven Strategies
Growth is the lifeblood of any SaaS company. But scaling sustainably requires more than just clever features or a slick user interface—it demands visibility. That's where SEO becomes a game-changer. Search Engine Optimization (SEO) isn't just about keywords and backlinks. It's a long-term strategy to drive qualified, organic traffic and build a recognizable SaaS brand that stands out in a saturated market. In this guide, we'll break down how SaaS companies can harness SEO to unlock high growth, improve acquisition, and dominate their niche. Unlike paid ads, SEO has a compounding effect. You invest time and resources upfront, but the benefits keep building over time. For SaaS businesses, this means recurring traffic, lower cost per acquisition (CPA), and consistent leads. Most potential customers begin their journey with a Google search. Whether they're looking for tools, comparisons, or tutorials, your SaaS brand needs to be visible in those moments. SEO ensures your solution is discoverable when intent is highest. Moreover, SEO helps you establish topical authority. That means when you produce content that consistently answers questions and solves problems in your domain, Google—and your audience—will begin to see your brand as a trusted resource. Before content can shine, your site must be technically sound. Technical SEO is the backbone of visibility. It's what allows search engines to crawl, index, and rank your pages efficiently. Here's what to prioritize: Site speed : Fast-loading pages enhance user experience and influence rankings. Use tools like Google PageSpeed Insights to diagnose issues. : Fast-loading pages enhance user experience and influence rankings. Use tools like Google PageSpeed Insights to diagnose issues. Mobile responsiveness : A large chunk of your traffic comes from mobile. A responsive design is non-negotiable. : A large chunk of your traffic comes from mobile. A responsive design is non-negotiable. Crawlability : Ensure proper use of and internal linking. If Google can't find a page, it won't rank. : Ensure proper use of and internal linking. If Google can't find a page, it won't rank. Clean URL structure: Keep URLs short, relevant, and keyword-friendly. Fixing these technical elements lays a solid foundation for every other SEO effort that follows. Content fuels SEO. But for SaaS companies, it must do more than just rank—it needs to educate, qualify, and convert. Start with keyword research. Look for a mix of high-intent keywords (like 'best project management software') and informational terms (like 'how to manage remote teams'). Tools such as Ahrefs, SEMrush, and Google Search Console are useful for spotting gaps and opportunities. Then map keywords to different stages of the buyer journey: Top of Funnel (TOFU) : Blog posts, guides, and tutorials. : Blog posts, guides, and tutorials. Middle of Funnel (MOFU) : Case studies, comparison pages (e.g., 'Product A vs Product B'). : Case studies, comparison pages (e.g., 'Product A vs Product B'). Bottom of Funnel (BOFU): Product demos, pricing pages, testimonials. Consistency is key. Create a calendar, update old posts, and focus on evergreen content that retains value over time. Backlinks are a major ranking factor. But not all links are equal. Quality matters more than quantity. Aim to earn links from relevant, trustworthy sites in your industry. Guest posting, digital PR, and partnerships are common tactics. For example, contributing to respected outlets like TechCrunch or HubSpot not only earns backlinks but also boosts brand credibility. Also, consider content formats that naturally attract links: Original research : Share unique industry data or insights. : Share unique industry data or insights. Tools and templates : Resources that others want to reference. : Resources that others want to reference. Thought leadership: Insightful, non-promotional articles by your executives. If your internal team lacks bandwidth, hiring a SaaS SEO consultant can help streamline outreach and improve link-building ROI without diluting brand voice. SEO shouldn't stop at traffic. For SaaS businesses, the ultimate goal is conversions—whether that means free trial signups, demo requests, or direct purchases. Use SEO data to guide UX improvements: A/B test CTAs : Headlines, button placements, and offer formats. : Headlines, button placements, and offer formats. Reduce bounce rates : Improve internal linking and make content more engaging. : Improve internal linking and make content more engaging. Track behavior: Use heatmaps and session recordings to understand user flow. Also, integrate conversion elements into content. For example, a blog post can feature a subtle signup form or link to a relevant feature page. Make the path from discovery to conversion seamless. Product-led SEO is a newer strategy where the product itself becomes part of the content ecosystem. Think of it as giving users a taste of your tool within your SEO strategy. For example: A time-tracking tool might offer a free 'time calculator' that ranks for 'how to calculate billable hours.' A CRM platform might create a customizable 'cold email template' generator. These micro-tools solve specific problems and are optimized for keywords—bringing users into the product experience earlier in their journey. It builds trust and improves retention. Success looks different in SaaS than in e-commerce or publishing. It's not just about page views or rankings. Focus on metrics tied to growth: Organic signups or leads Keyword movement for core features Customer acquisition cost (CAC) via organic LTV:CAC ratio improvements from SEO channels Also, track how SEO supports other functions. Are sales reps using blog content during demos? Are support tickets decreasing thanks to how-to articles? Tools like Google Analytics, HubSpot, and Looker can help tie SEO efforts back to business outcomes. Building a high-growth SaaS brand through SEO isn't a quick fix. It requires planning, patience, and consistent execution. But the payoff is worth it. By investing in technical structure, publishing high-value content, earning credible backlinks, and optimizing the user journey, SaaS companies can create a growth engine that compounds over time. Start today—not just to get more traffic—but to become the trusted authority your future customers are already searching for. TIME BUSINESS NEWS
Time Business News
22-06-2025
- Business
- Time Business News
Unleashing the Power of SEO with Terus: Your Ultimate Guide to Digital Growth
In today's hyper-competitive online world, SEO isn't just a marketing tactic; it's the foundation of digital presence. As experts in the field, Terus empowers businesses to achieve exceptional online visibility, attract qualified leads, and build lasting brand authority. Backed by decades of collective experience, the SEO team at Terus understands that great SEO isn't about gaming algorithms. It's about connecting people to the information, products, and services they truly need. This article combines well-established scientific consensus, industry research, and real-world experience to deliver actionable, trustworthy advice. Modern users demand immediate, relevant answers. Search engines reward brands that deliver these answers consistently. Research from HubSpot shows that 75% of users never scroll past the first page of search results. Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines emphasize content quality, author credibility, and user trust. SEO is no longer just about keywords—it's about value. Key Benefits of SEO: Increased organic traffic Higher conversion rates Stronger brand credibility Long-term cost savings compared to paid ads Enhanced user experience Terus designs SEO strategies that align with these goals, helping businesses secure sustainable digital growth. SEO is a complex interplay of human psychology, computer science, and behavioral data. Google's algorithms consider over 200 ranking factors, including user intent, site performance, content relevance, and backlink authority. According to a comprehensive Moz study, factors such as domain authority, high-quality backlinks, and engaging content play a decisive role in search rankings. Terus integrates these scientific principles into every SEO campaign, ensuring evidence-based optimization that resonates with both users and search engines. At the core of every successful SEO campaign is keyword research. Terus employs advanced tools like SEMrush, Ahrefs, and Google Keyword Planner to identify keywords that match searcher intent. This approach ensures relevance, reduces competition, and maximizes visibility. Key On-Page Elements Optimized by Terus: Compelling Title Tags & Meta Descriptions Clear Header Structures (H1-H6) Engaging, valuable content Optimized image ALT tags SEO-friendly URL structures Internal linking for enhanced navigation Mobile-first responsive design Fast page load speeds (validated by Google PageSpeed Insights & GTmetrix) Technical SEO ensures your website is easily crawlable and indexable by search engines. Terus optimizes: XML Sitemaps & Canonical Tags Schema Markup for rich snippets SSL Certificates (HTTPS) Core Web Vitals compliance 404 Error management & redirect handling Content is king—but only when it delivers value. Terus develops content strategies focused on: Solving customer problems Providing actionable advice Showcasing brand expertise Addressing frequently asked questions (FAQs) Encouraging social shares and backlinks High-quality backlinks signal trust and authority. Terus secures backlinks through: Guest posting on reputable sites Industry partnerships Digital PR and influencer outreach Broken link reclamation SEO is an ongoing process. Terus uses tools like Google Analytics, Search Console, and Hotjar to monitor performance, adjust strategies, and capitalize on emerging opportunities. Google's emphasis on E-A-T makes it essential for businesses to showcase their expertise, authority, and trustworthiness. Terus ensures that all content: It is created or reviewed by industry experts Cites reputable sources (scientific research, whitepapers, authoritative blogs) Includes author bios with verified credentials Provides transparent information about business goals and contact details Utilizes HTTPS and data privacy measures for user security What sets Terus apart is our unwavering commitment to ethical, user-centric SEO. Our team of certified SEO specialists, content strategists, and technical engineers has helped hundreds of businesses achieve sustained growth. We stay at the forefront of algorithm updates and industry shifts, ensuring our clients always remain competitive. Client Testimonials: Since partnering with Terus, our organic traffic has grown by 300%. Their expert team made SEO easy to understand and highly effective.' 'The transparency, expertise, and results delivered by Terus are unmatched. They're not just a vendor; they're a trusted partner.' SEO (Search Engine Optimization) is the process of improving your website's visibility on search engines like Google. It's essential because higher visibility leads to more organic traffic, better brand credibility, and long-term digital growth. SEO is a long-term investment. Most businesses start seeing measurable results within 3-6 months, depending on competition and website condition. While both have merits, SEO provides sustainable, long-term traffic without ongoing ad spend. Paid ads stop generating leads once your budget runs out; SEO keeps delivering value. Basic SEO can be learned, but professional SEO involves technical expertise, data analysis, content strategy, and continuous monitoring. Partnering with experts like Terus ensures the best outcomes. Terus adheres strictly to Google's Webmaster Guidelines, employing only white-hat, ethical SEO techniques focused on user value and sustainable growth. In the evolving digital marketing landscape, SEO remains the most reliable, cost-effective, and sustainable strategy for achieving long-term success. With Terus ( you're not just investing in SEO—you're investing in trust, authority, and lasting relationships with your audience. Our expert-driven, science-backed approach guarantees transparency, measurable results, and continuous growth. Join the countless businesses that have transformed their digital future with to elevate your brand? Contact Terus today and unleash your website's full potential. TIME BUSINESS NEWS
Time Business News
07-06-2025
- Business
- Time Business News
Boosting Shopify Speed & Performance Optimization With the Help of Shop Gait
Every millisecond counts in an eCommerce business, and your Shopify store is no exception. Frustrated users, low conversions, poor search engine rankings, and even worse are the results of slow-loading websites. There is no way to accomplish desired outcomes if optimization is a mere good-to-have feature. It is fundamental to achieve exceptional outcomes. At Shop Gait, we have pieces of advice to ease your journey. Offering Shopify speed & performance optimization guarantees that no further optimization is needed at the user end. It improves ease of use, search engine ranking, and ultimately, sales. This blog will help you with the analysis of the Shopify Support & Maintenance Service and the Shopify API Integration Service to a very advanced level of optimization. Think of a website you would like to visit, but takes the life out of you waiting to load. By all means, a website that loads quickly is user-friendly and highly likely to improve customer satisfaction. In most cases, customers will not leave the website after loading if it has multiple pages. Along with other loading and navigational features, your website's speed impacts its SEO ranking. This means Shopify stores that load slowly are losing potential site visits. This is because Google algorithmically gives preference to sites that load faster relative to others. Therefore, if you have a slow Shopify store, implement Shopify Speed & Performance Optimization, and Shopify Support & Maintenance Service. With that in mind, here are the most common reasons that can help in Shopify Speed & Performance Optimization: – Non-optimized, oversized images – Unoptimized Shopify themes – Excessive use of applications (apps) – Poor coding – Optimization of content delivery is absent Knowing these reasons puts you ahead in trying to improve your store's performance. If you're looking to improve your store's website, evaluating your current statistics is the first step. Google PageSpeed Insights, GTmetrix, and the integrated tools of Shopify can serve as a foundation for Shopify Speed & Performance Optimization. Aside from the services offered, these tools also provide Shopify Support & Maintenance Service, and an insightful explanation of the sources of lagging performance. The metrics that are most analyzed when accessing website performance include: First Contentful Paint (FCP)—the time it takes from the moment a user initiates the page load until the first piece of content appears. Time To Interactive (TTI)—how much time it takes till the webpage becomes completely ready for interaction. Largest Contentful Paint (LCP)— time required till the biggest portion of the webpage is loaded Cumulative Layout Shift (CLS)— Searches for disrupting layout shifts that are not expected and pose a risk to user experience. These metrics help you understand the current state of your store and the most pressing areas for improvement. Image optimization deserves attention because images are often the most time-consuming element on a page. Choose the Most Optimal Formats: Formats such as WebP provide unparalleled quality lossless compression. Formats such as WebP provide unparalleled quality lossless compression. Compress Image Files: Use TinyPNG to decrease the file size without losing clarity. Alternatively, there's also the option of using Shopify Apps. Use TinyPNG to decrease the file size without losing clarity. Alternatively, there's also the option of using Shopify Apps. Use Lazy Loading: Only the images visible on the user's screen will be loaded, and this will decrease both load time and speed. Shopify theme is critical to the performance of your store. Select a Lightweight Theme: Select a responsive and fast theme. Shopify offers the free Dawn theme and other paid options such as Turbo. Select a responsive and fast theme. Shopify offers the free Dawn theme and other paid options such as Turbo. Remove Unused Features: Get rid of all unused animations, 3rd party widgets, and integrations that clutter your theme. Get rid of all unused animations, 3rd party widgets, and integrations that clutter your theme. Clean Up Theme Code: Reduce the CSS and JavaScript code of the theme to remove bloat that is slowing your site. While apps can improve the utility of your store, overusing them can severely cripple performance: Audit Your Apps: Evaluate your app installations regularly and promptly uninstall those that are no longer useful. Evaluate your app installations regularly and promptly uninstall those that are no longer useful. Choose Optimized Apps: Assure that the reviews of an app you want to install are favorable and that it is optimized to have minimal effect on your store's speed. Another aspect of enhancing performance is efficient coding: Minify Resources: Reduce the size and loading time of files by minifying CSS, JavaScript, and HTML files. Reduce the size and loading time of files by minifying CSS, JavaScript, and HTML files. Defer Non-Critical Resources: Load only the most important elements first, deferring scripts that are not immediately needed. Load only the most important elements first, deferring scripts that are not immediately needed. Enable Browser Caching: Files like images, CSS files, and HTML can be kept on the user's computer via caching, making future visits faster. A Content Delivery Network (CDN) refers to a network of servers distributed globally for serving content from the geographical region closest to the user. Shopify already has a built-in CDN that can be optimized by: Integrating with external CDNs such as Cloudflare for redundancy and speed. Exploring the CDN's platform for other options, such as caching for performance boosts. Database Optimization Unused data in your Shopify database can contribute to lag: Regularly remove old or inactive products, images, and customer records. Utilize Shopify apps like Matrixify to clean up and organize your inventory data. With most of the traffic coming from mobile devices, it is essential to optimize mobile access: Responsive Design: Check that your store is mobile-enabled with its texts, buttons, and small diagrams arranged to suit smaller screens. Check that your store is mobile-enabled with its texts, buttons, and small diagrams arranged to suit smaller screens. Accelerated Mobile Pages (AMP): Adding AMP to serve light mobile pages that load without delay. If you use Shopify Plus, you have access to sophisticated methods and tools: Script Editor: Implement the Shopify Plus Script Editor for personalized checkout workflows and enhance performance. Implement the Shopify Plus Script Editor for personalized checkout workflows and enhance performance. Automated Testing: Regularly execute A/B testing to evaluate loading time and optimize it to the best possible level. Regularly execute A/B testing to evaluate loading time and optimize it to the best possible level. API Integration Services: Utilize the Shopify API Integration Services for integration with other platforms, which enhances operational efficiency by automating manual workflows. Ensuring that your Shopify store runs at peak levels of speed and performance is critical for competitiveness, enhances user experience, and contributes positively to SEO for professionals? Shop Gait offers unique, tailored Shopify Support & Maintenance Services to enhance store performance. We also provide an equally capable Shopify API Integration Service, through which our professionals will enable seamless integration to bring your store to pro status. TIME BUSINESS NEWS
Time Business News
16-05-2025
- Time Business News
How to Improve Website Performance for Better User Experience
In the fast-paced digital world, a website's performance is more critical than ever. Visitors expect websites to load quickly, operate smoothly, and offer a seamless browsing experience. Whether you're running a blog, an e-commerce platform, or a business site built on TYPO3, optimizing your website's performance is essential for retaining visitors and improving your online visibility. A fast-loading website helps reduce bounce rates and keeps users engaged longer. If a site takes more than three seconds to load, nearly 40% of users will abandon it. Beyond user satisfaction, search engines like Google also use site speed as a ranking factor. So, poor performance doesn't just lose you customers—it can also cost you traffic from search engines. Several components contribute to overall website performance. Understanding and optimizing these factors can make a significant difference: Your hosting environment plays a foundational role. Shared hosting might be cost-effective but often results in slower performance due to shared resources. Consider switching to a dedicated server or cloud-based hosting with scalable resources, especially for larger TYPO3 websites. High-resolution images slow down load times. Use image compression tools like TinyPNG or built-in TYPO3 extensions to reduce file sizes without compromising quality. Implement lazy loading for below-the-fold images to defer loading until the user scrolls. Caching is vital for performance. TYPO3 supports powerful caching mechanisms, including static file caching and memory-based solutions like Redis or Memcached. These help serve content faster by avoiding repeated database queries. Removing unnecessary characters from code files makes them lighter and faster to load. TYPO3 offers configurations and third-party extensions to automate minification and bundling of static resources. As your website grows, your database can become bloated with unused records. Regular cleanup and optimization can speed up database queries, enhancing the user experience. TYPO3 offers tools to maintain your database health. A significant percentage of internet users access websites from mobile devices. Ensuring your site is responsive and performs well on mobile is not optional—it's a necessity. Optimize font sizes, spacing, and media queries to deliver a smooth experience on smaller screens. You can't improve what you don't measure. Here are a few tools to monitor and test website performance: Google PageSpeed Insights Offers recommendations for both mobile and desktop performance improvements. Offers recommendations for both mobile and desktop performance improvements. GTmetrix Provides detailed insights into load times and what's slowing your site down. Provides detailed insights into load times and what's slowing your site down. WebPageTest Useful for analyzing speed from different locations and browsers. For TYPO3-specific insights, running a TYPO3 Website Check can give you a thorough analysis of your site's health and performance. TYPO3 is a robust and scalable CMS, but without proper configuration, even TYPO3 sites can suffer from speed issues. Here are a few TYPO3-specific suggestions: Disable unused extensions Use the TYPO3 scheduler to automate tasks like cache clearing Monitor system logs for errors or performance bottlenecks To further enhance your site's health, consider using the TYPO3 Website Check This specialized tool offers a comprehensive audit that highlights performance issues, SEO gaps, security vulnerabilities, and TYPO3-specific configuration problems. It's a valuable resource for developers and site administrators alike. Even seasoned developers make mistakes that hurt website performance. Avoid these common pitfalls: Ignoring mobile optimization Installing too many plugins or extensions Failing to update TYPO3 to the latest version Not using a CDN (Content Delivery Network) for global audiences If you find yourself encountering any of these issues, a regular TYPO3 Website Check can help identify and correct them before they escalate into bigger problems. Site performance and SEO are closely linked. A slow website affects not just user satisfaction but also your position in search engine results. Improving performance enhances crawlability, increases dwell time, and reduces bounce rates—all critical SEO metrics. In fact, many SEO audits now include performance tests as a core component. If you're serious about ranking well, make speed optimization a top priority and complement your efforts with a TYPO3 Website Check. Website performance is no longer just a technical concern—it's a business priority. A faster, smoother website means happier users, better SEO rankings, and higher conversion rates. While tools like Google PageSpeed Insights offer a general perspective, for TYPO3 users, nothing beats a specialized TYPO3 Website Check to ensure optimal configuration and operation. TIME BUSINESS NEWS
