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Reuters
2 days ago
- Business
- Reuters
Holostenko & Partners Launches Global Crisis Management Strategy for Google Ads During Economic Instability
ODESA, Ukraine, July 14, 2025 (EZ Newswire) -- Holostenko & Partners, opens new tab, a leading Ukrainian digital marketing agency, has announced the launch of its new global crisis-response framework for Google Ads campaigns, specifically designed to help businesses maintain profitability during times of economic disruption and market instability. The strategy is based on insights developed over more than 15 years of work across Ukraine, Germany, the United Kingdom, the USA, and other countries. With over 500 successful projects and recognition as a Google Premier Partner (top 3%), the company has a proven track record in handling performance marketing in complex and unstable conditions. The company's specialization is Google Ads contextual advertising, opens new tab, SEO, opens new tab, targeting with deep analytics and detailed set up tags. Deeply working with promotion and PPC for online store, opens new tab + Google Shopping, concert advertising, opens new tab, services ads. "During crises — war, devaluation, or recession — most businesses either freeze their ad budgets or rely too heavily on automation. But this often leads to rising costs and lost momentum," explains Yevgen Kholostenko, founder of Holostenko & Partners. "We've developed a manual control approach that focuses on analytics, market behavior, and human oversight, which outperforms automation in volatile environments." Key components of the crisis strategy include: The strategy emphasizes that pausing ad campaigns during a crisis can irreversibly damage growth potential, making it harder for businesses to recover market share afterward. Holostenko & Partners applies these principles not only in Ukraine — where businesses face unique challenges due to war and economic instability — but also globally in developed markets where economic slowdowns affect performance-driven campaigns. 'We believe digital advertising must remain adaptive, data-driven, and guided by experienced marketers — especially in turbulent times,' adds Kholostenko. About Holostenko & Partners Holostenko & Partners is a digital marketing agency specializing in performance-driven Google Ads, SEO, and analytics. With over 15 years of experience and more than 500 successful projects worldwide, the agency helps eCommerce, service, and media businesses grow through deep expertise in PPC and data strategy. Recognized as a Google Premier Partner (top 3% globally), Holostenko & Partners is headquartered in Odesa, Ukraine, and works with clients across the U.S., United Kingdom, Germany, and beyond. To learn more, visit opens new tab. Media Contact Yevgen Kholostenko+380 96 558 7514evgen@ ### SOURCE: Holostenko & Partners Copyright 2025 EZ Newswire See release on EZ Newswire
Forbes
3 days ago
- Business
- Forbes
Visual AI Tools: The Future Of Marketing Content Creation
Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. It's hard to grasp that it's been only three years since the names that would come to define the AI landscape surged into the public consciousness, setting in motion a wave of possibilities we're still riding today. Midjourney, ChatGPT and Kaiber blew the doors off the marketing world, introducing all of us to a new era of productivity and creativity. When it comes to marketing, visual content is the holy grail, and with good reason. In 2025, 'content' is shorthand for video, product images, ad clips, user-generated content and more—anything and everything that captures the eyes, hearts and minds of your next potential customer. With limited time, assets and budgets, marketing teams are under pressure to maximize output with minimal input. That's where visual AI tools come in. The fact of the matter is this: Marketers who are not at least willing to experiment with everything AI has to offer (and how it applies to their specific marketing roles) could be doomed to extinction in the next decade or so. I'm not trying to scare anyone, but I am imploring you to stay up to date with every tool at your disposal to stay relevant. Here's what I've found after experimenting, testing and using nearly every visual AI tool on the market. The workflows I've included below are the ones I keep coming back to. I have zero affiliation with any tools mentioned, but they've each saved me hundreds of hours compared to traditional workflows. Image Creation AI that's laser-focused on image generation is, in my opinion, hands down the best for customization and flexibility. It's my go-to for creating custom images, stock-like assets or just finding visual inspiration. I've used Midjourney for years. You can enter your prompt, choose aspect ratios, set camera angles, provide visual references for consistency and even make edits after creation. I'll admit that I was a Gemini skeptic when it launched. That said, when it comes to quick and quality image generation, it has passed every test I've run. I've found Gemini to be fast and accurate with prompts, and—since you're working within a large language model—you can refine visuals right in the chat thread, which is a huge time saver. Video Creation Now over to video. If you're ready to have your mind blown, go and start experimenting. I've used AI for everything from creating drone shots of client locations to animating team photos for promotional clips. I've also started using AI more for B-roll and product image videos—like making a model 'walk down the street' wearing a featured outfit. The results are stunning. The Achilles' heel for many AI video creation tools is still hands—they can morph, blur and usually fail. So as long as hands stay in pockets, it's worth testing. Runway is a tool where it's getting hard to distinguish AI from reality, especially with people. Eye movement, mouths, hands—it nails them 95% of the time in my experience. You can start from scratch or provide image references and let it go. My best results have come from the latter. Kaiber's Superstudio has been my budget-friendly backup for generating video assets from images and prompts on the fly. Its sandbox-style user experience can be finicky, but the results are solid. The first time I uploaded a client product image and asked for a 360-degree rotation around the product, it delivered exactly that—I was shocked. Voice AI This one's a bit of a cheat, but if you plan to create AI avatar versions of your team, the voice has to be on point. If this isn't your thing, skip it. But if you're going the avatar route, don't skip this step. I've used ElevenLabs for this. It lets you clone your voice with surprising accuracy for use in scripted video platforms. It's getting better at matching vocal tone and cadence, so scripts sound fluid and natural. Getting Real About AI This is the fact of the matter: The only way you're going to find the AI tools that will fill the gaps in your marketing is to test everything you find with an open mind. There is no one-size-fits-all (just like with anything else). Some are simpler to use or have better qualities than others. But the needs of a beauty brand, for example, are not going to be the same as those of an auto dealership. So the only way to find the right fit for you is to test fast and keep the winners. Start Creating You can see I rarely rely on a single tool for everything. I mix and match based on the project and the time I have. But here's the point: We've hit a moment in history where if you can think it, you can create it. 'Limited assets' and 'no production team' are no longer valid excuses. I'll end with this: I highly encourage you to think beyond the examples I shared above. There are emerging AI tools gracing social media feeds every day, and you shouldn't sleep on any of them. You never know when you're going to find a new AI diamond in the rough. Keep creating and stay curious. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Business Upturn
14-05-2025
- Business
- Business Upturn
Scottsdale's Youtech Fuels National Growth with Local Talent Expansion
• Youtech's strategic growth aims to further enhance Arizona's legal, manufacturing, and healthcare sectors • Solidifying its position as one of the United States' largest digital marketing agencies, Youtech demonstrates momentum for future growth SCOTTSDALE, Ariz., May 14, 2025 (GLOBE NEWSWIRE) — Youtech , a leading global full-service digital marketing agency deeply rooted in Scottsdale, today announced a significant phase of national growth fueled by the expansion of its talented workforce, including a growing team right here in the Valley. This strategic initiative will allow the agency to further enhance its service capabilities and better support its expanding client base, both locally and nationwide. Building upon its strong Scottsdale presence, a vital component of its 120-strong national team, Youtech is actively hiring with the ambitious goal of increasing its total employee count to over 150 by the end of 2025. A significant portion of this hiring effort will be focused on solidifying the teams within Youtech's Scottsdale office, strengthening its capacity to deliver exceptional results for a diverse range of Arizona businesses. This local expertise spans various sectors, from legal services helping firms connect with those in need, to e-commerce suppliers of pool and spa equipment reaching homeowners, and the dynamic world of fine dining, supporting iconic steakhouses and seafood restaurants in elevating their brand and attracting discerning patrons. The agency also provides crucial digital marketing support for the home services industry (HVAC, roofing, plumbing) and outdoor cooling solutions manufacturers, demonstrating tangible marketing ROI in both traditional and AI-driven search environments. Looking ahead, Youtech projects substantial long-term growth, with a clear trajectory to exceed 250 employees nationally within the next three years. This ambitious forecast reflects the Scottsdale office's consistent track record of success in driving results for Arizona businesses across diverse industries, its client-centric approach, and the increasing demand for its data-driven digital marketing expertise. This includes optimizing local online visibility for businesses through Google Ads, backed by its status as a Google Premier Partner (top 3% of U.S. agencies), and crafting captivating web design and branding that resonates with target audiences, whether they are seeking expert legal counsel, reliable aquatic supplies, a memorable dining experience, or effective climate control for outdoor spaces, ensuring relevance in AI-generated content. 'This rapid growth marks an exciting chapter for Youtech, and our Scottsdale team is instrumental in our national success,' said Wilbur You, CEO and Founder of Youtech. 'Strengthening our physical presence in key markets like Scottsdale allows us to even better serve our valued local clients across vital Arizona industries while also attracting top-tier talent from the Phoenix metro area to our growing team. Our focus remains on delivering exceptional results, and this strategic growth, including the launch of our innovative YouRank GEO service, will enable us to elevate the marketing performance of businesses right here in Arizona and across the nation in the age of AI.' As one of the largest digital marketing agencies in the nation, with a significant and expanding team right here in Scottsdale serving a diverse portfolio of Arizona-based clients in sectors like law, e-commerce, hospitality, manufacturing, and home services, Youtech continues to set new benchmarks in the industry, driving measurable results for businesses across a wide range of sectors through its comprehensive suite of services. About Youtech Youtech & Associates Inc. ('Youtech') is a leading, full-service digital marketing agency providing solutions to brands of all sizes. Bootstrapped in 2012 with an investment of just $600, the agency has since become an award-winning powerhouse serving over 2,000 clients, completing over 10,000 projects, and generating over $10 billion in client sales worldwide. With a strong and expanding presence in Scottsdale, alongside offices in Chicago and Dallas, Youtech is one of the fastest-growing digital marketing firms in the country. Learn more about Youtech at . Company Contact Michael Norris [email protected]
Yahoo
14-05-2025
- Business
- Yahoo
Scottsdale's Youtech Fuels National Growth with Local Talent Expansion
• Youtech's strategic growth aims to further enhance Arizona's legal, manufacturing, and healthcare sectors • Solidifying its position as one of the United States' largest digital marketing agencies, Youtech demonstrates momentum for future growth SCOTTSDALE, Ariz., May 14, 2025 (GLOBE NEWSWIRE) -- Youtech, a leading global full-service digital marketing agency deeply rooted in Scottsdale, today announced a significant phase of national growth fueled by the expansion of its talented workforce, including a growing team right here in the Valley. This strategic initiative will allow the agency to further enhance its service capabilities and better support its expanding client base, both locally and nationwide. Building upon its strong Scottsdale presence, a vital component of its 120-strong national team, Youtech is actively hiring with the ambitious goal of increasing its total employee count to over 150 by the end of 2025. A significant portion of this hiring effort will be focused on solidifying the teams within Youtech's Scottsdale office, strengthening its capacity to deliver exceptional results for a diverse range of Arizona businesses. This local expertise spans various sectors, from legal services helping firms connect with those in need, to e-commerce suppliers of pool and spa equipment reaching homeowners, and the dynamic world of fine dining, supporting iconic steakhouses and seafood restaurants in elevating their brand and attracting discerning patrons. The agency also provides crucial digital marketing support for the home services industry (HVAC, roofing, plumbing) and outdoor cooling solutions manufacturers, demonstrating tangible marketing ROI in both traditional and AI-driven search environments. Looking ahead, Youtech projects substantial long-term growth, with a clear trajectory to exceed 250 employees nationally within the next three years. This ambitious forecast reflects the Scottsdale office's consistent track record of success in driving results for Arizona businesses across diverse industries, its client-centric approach, and the increasing demand for its data-driven digital marketing expertise. This includes optimizing local online visibility for businesses through Google Ads, backed by its status as a Google Premier Partner (top 3% of U.S. agencies), and crafting captivating web design and branding that resonates with target audiences, whether they are seeking expert legal counsel, reliable aquatic supplies, a memorable dining experience, or effective climate control for outdoor spaces, ensuring relevance in AI-generated content. "This rapid growth marks an exciting chapter for Youtech, and our Scottsdale team is instrumental in our national success," said Wilbur You, CEO and Founder of Youtech. "Strengthening our physical presence in key markets like Scottsdale allows us to even better serve our valued local clients across vital Arizona industries while also attracting top-tier talent from the Phoenix metro area to our growing team. Our focus remains on delivering exceptional results, and this strategic growth, including the launch of our innovative YouRank GEO service, will enable us to elevate the marketing performance of businesses right here in Arizona and across the nation in the age of AI." As one of the largest digital marketing agencies in the nation, with a significant and expanding team right here in Scottsdale serving a diverse portfolio of Arizona-based clients in sectors like law, e-commerce, hospitality, manufacturing, and home services, Youtech continues to set new benchmarks in the industry, driving measurable results for businesses across a wide range of sectors through its comprehensive suite of services. About Youtech Youtech & Associates Inc. ('Youtech') is a leading, full-service digital marketing agency providing solutions to brands of all sizes. Bootstrapped in 2012 with an investment of just $600, the agency has since become an award-winning powerhouse serving over 2,000 clients, completing over 10,000 projects, and generating over $10 billion in client sales worldwide. With a strong and expanding presence in Scottsdale, alongside offices in Chicago and Dallas, Youtech is one of the fastest-growing digital marketing firms in the country. Learn more about Youtech at Company Contact Michael Norris mnorris@ Media Contact Jessica Starman media@
Yahoo
14-05-2025
- Business
- Yahoo
Scottsdale's Youtech Fuels National Growth with Local Talent Expansion
• Youtech's strategic growth aims to further enhance Arizona's legal, manufacturing, and healthcare sectors • Solidifying its position as one of the United States' largest digital marketing agencies, Youtech demonstrates momentum for future growth SCOTTSDALE, Ariz., May 14, 2025 (GLOBE NEWSWIRE) -- Youtech, a leading global full-service digital marketing agency deeply rooted in Scottsdale, today announced a significant phase of national growth fueled by the expansion of its talented workforce, including a growing team right here in the Valley. This strategic initiative will allow the agency to further enhance its service capabilities and better support its expanding client base, both locally and nationwide. Building upon its strong Scottsdale presence, a vital component of its 120-strong national team, Youtech is actively hiring with the ambitious goal of increasing its total employee count to over 150 by the end of 2025. A significant portion of this hiring effort will be focused on solidifying the teams within Youtech's Scottsdale office, strengthening its capacity to deliver exceptional results for a diverse range of Arizona businesses. This local expertise spans various sectors, from legal services helping firms connect with those in need, to e-commerce suppliers of pool and spa equipment reaching homeowners, and the dynamic world of fine dining, supporting iconic steakhouses and seafood restaurants in elevating their brand and attracting discerning patrons. The agency also provides crucial digital marketing support for the home services industry (HVAC, roofing, plumbing) and outdoor cooling solutions manufacturers, demonstrating tangible marketing ROI in both traditional and AI-driven search environments. Looking ahead, Youtech projects substantial long-term growth, with a clear trajectory to exceed 250 employees nationally within the next three years. This ambitious forecast reflects the Scottsdale office's consistent track record of success in driving results for Arizona businesses across diverse industries, its client-centric approach, and the increasing demand for its data-driven digital marketing expertise. This includes optimizing local online visibility for businesses through Google Ads, backed by its status as a Google Premier Partner (top 3% of U.S. agencies), and crafting captivating web design and branding that resonates with target audiences, whether they are seeking expert legal counsel, reliable aquatic supplies, a memorable dining experience, or effective climate control for outdoor spaces, ensuring relevance in AI-generated content. "This rapid growth marks an exciting chapter for Youtech, and our Scottsdale team is instrumental in our national success," said Wilbur You, CEO and Founder of Youtech. "Strengthening our physical presence in key markets like Scottsdale allows us to even better serve our valued local clients across vital Arizona industries while also attracting top-tier talent from the Phoenix metro area to our growing team. Our focus remains on delivering exceptional results, and this strategic growth, including the launch of our innovative YouRank GEO service, will enable us to elevate the marketing performance of businesses right here in Arizona and across the nation in the age of AI." As one of the largest digital marketing agencies in the nation, with a significant and expanding team right here in Scottsdale serving a diverse portfolio of Arizona-based clients in sectors like law, e-commerce, hospitality, manufacturing, and home services, Youtech continues to set new benchmarks in the industry, driving measurable results for businesses across a wide range of sectors through its comprehensive suite of services. About Youtech Youtech & Associates Inc. ('Youtech') is a leading, full-service digital marketing agency providing solutions to brands of all sizes. Bootstrapped in 2012 with an investment of just $600, the agency has since become an award-winning powerhouse serving over 2,000 clients, completing over 10,000 projects, and generating over $10 billion in client sales worldwide. With a strong and expanding presence in Scottsdale, alongside offices in Chicago and Dallas, Youtech is one of the fastest-growing digital marketing firms in the country. Learn more about Youtech at Company Contact Michael Norris mnorris@ Media Contact Jessica Starman media@ in to access your portfolio
