Latest news with #GoogleSearchLabs
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Business Standard
2 days ago
- Business Standard
Google launches 'AI Mode' in Search in India: What is it and how to use
Google's AI Mode in Search, now rolling out to users in India, brings Gemini-powered multimodal responses and richer answers to complex, conversational queries New Delhi Google has officially begun rolling out its AI-powered search experience, AI Mode in Search, to users in India. Previously offered as an experimental feature under Google Search Labs, AI Mode is now becoming available to everyone through the Google app—no additional sign-up required. Google said the broader rollout follows an 'encouraging' response from users who participated in the Labs preview. Google's AI Mode in Search: Availability Google stated that the AI Mode experience in Search is already being gradually rolled out to users in India. In the coming days, users will begin to see a new 'AI Mode' tab appear in Search results as well as within the search bar of the Google app. All features previously available in the Labs version will be included in the stable rollout. However, for now, the AI Mode experience is limited to English. What is Google's AI Mode in Search? Powered by Google's Gemini 2.5 multimodal AI model, AI Mode allows users to interact with Search in more natural and visual ways. Users can speak a query, upload an image, or snap a photo using Google Lens and then ask questions based on what they see. Example use cases include identifying a plant and asking for care instructions or uploading a photo of a broken household item and asking how to fix it. AI Mode also integrates real-time local information, shopping results, and data from Google's Knowledge Graph to deliver more relevant and helpful responses. The feature is available on the Google app for both Android and iOS. Google's AI Mode in Search: How to use According to Google, AI Mode is specifically designed to handle complex, multi-step queries that would typically require several separate searches. Whether users are comparing smartphones, planning vacations, or tackling DIY projects, the AI Mode leverages Gemini's multimodal understanding to provide detailed summaries, follow-up prompts, and additional reading links. For instance, instead of running multiple searches like 'indoor games for kids,' 'cheap play activities,' or 'how to keep kids active,' users can simply ask: 'How can I keep my four and seven-year-old kids active indoors without spending much?' and receive a rich, context-aware answer with ideas, tips, and links—all in one go. Behind the scenes, the AI Mode uses a method known as 'query fan-out,' where a single complex query is broken down into smaller sub-queries. These sub-queries are then processed in parallel across the web to generate more detailed and comprehensive results—far beyond what typical keyword-based searches can offer.
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Business Standard
21-05-2025
- Business
- Business Standard
Google I/O 2025: AI Mode brings virtual try-on, smart checkout for shopping
Google has announced new features within the AI Mode in Search, for enhancing the online shopping experience. With this new feature users get the option to try clothes on virtually, and if it's the right fit then a built-in AI agent will buy them for the user. Google also said that AI Mode combines the capabilities of Gemini with Google's Shopping Graph to help users browse, compare, and find the right products easily. AI Mode in search gets smarter Announced at Google I/O 2025, AI Mode is expanding to be much more helpful for finding furniture, clothes, and other products. The mode allows for conversational web searches, narrowing down topics with AI overviews and nuanced answers. AI Mode for shopping will supposedly help users generate ideas and find inspiration through more conversational searches. For example, if a user asks AI Mode for a travel bag, it will not show random items. It will curate a visual panel of options altered as per user's preferences and needs. The results will get updated in real time, making it easy to explore options and discover new brands. Virtual try-on technology According to Google, one of the most exciting features of AI Mode is the virtual try-on technology. It said that shopping for clothes online can be tricky, especially when the user is unsure of how something will look on them. Now, users can upload a full-length photo of themselves and virtually try on various dresses, clothing directly from Google Search. This AI-powered tool will understand how clothing fits and moves on different body types, and shows realistic results based on their own image. It will use advanced image generation technology to make sure each piece looks natural and accurate, considering the fabric texture and body shape. This feature is currently being rolled out in the US through Google Search Labs. Agentic checkout AI Mode will also make it easier to buy a selected product at the right price. With the new checkout feature, users can track prices on any product, set their preferred size, colour, and budget, and receive alerts when the price drops. When the user is ready to buy, they just need to tap "buy for me." After this, Google will add the item to the checkout cart on the merchant's website and will use the user's Google Pay details to secure the purchase. This agentic checkout feature will be rolling out in the coming months to product listings in the US.
Business Upturn
13-05-2025
- Entertainment
- Business Upturn
The future of Bollywood PR: Why GEO and Google's AI Mode are redefining the rules
The PR industry in Bollywood is no stranger to disruption. From the rise of digital media to the dominance of streaming platforms, the game has always evolved. But now, with Google's new AI Mode in testing and the emergence of Generative Engine Optimization (GEO), the industry is staring at its most significant inflection point yet. This isn't just another trend — it's a seismic shift that demands immediate action. PR professionals, marketing strategists, and business leaders in Bollywood must pivot now or risk being left behind. Google's AI Mode, currently in testing within Google Search Labs, is not just an upgrade — it's a revolution. It promises a more immersive search experience, powered by Gemini 2.0, with advanced reasoning, thinking, and multimodal capabilities. This means users will no longer need to sift through multiple links or compare information manually. Instead, AI Mode will deliver comprehensive, AI-generated answers, making search faster, smarter, and more intuitive. For Bollywood PR, this changes everything. The rise of GEO and why it matters for Bollywood PR Generative Engine Optimization (GEO) is the new frontier for visibility in AI-driven search engines. Unlike traditional SEO, which focuses on ranking high in organic search results, GEO is about optimising content to appear in AI-generated summaries and answers. With Google's AI Mode set to dominate search, GEO will become the cornerstone of effective PR strategies. For Bollywood, where public perception and media coverage are everything, GEO offers a unique opportunity. Imagine a scenario where a user searches for 'upcoming Bollywood movies' or 'best performances in Indian cinema.' With GEO-optimised content, your client's movie or performance could be featured prominently in the AI-generated answer, bypassing the need for users to click through to a website. This is the future of earned media, and it's coming faster than you think. An article titled 'Top Bollywood PR agencies: Shaping stars and movies' on the entertainment trade website Branding Bollywood notes, 'As a pioneer of hybrid PR and crisis management in Bollywood, Dale Bhagwagar Media Group blends traditional credibility with cutting-edge digital innovation. Backed by deep industry knowledge, its founder, Dale Bhagwagar champions Generative Engine Optimization (GEO), urging a shift from Search Engine Optimization (SEO) to future-ready AI strategies. His ethical approach to PR sets him apart as the top best publicist in an industry often criticised for manipulation tactics.' Why mainstream news media must adapt Mainstream news websites, including Bollywood news portals, business news platforms, and lifestyle sites, are already feeling the pressure. While many veteran and legacy websites have embraced paid news and branded content, the trust and credibility of organic and earned coverage remain unmatched. However, with AI Mode, the rules of engagement are changing. News websites that fail to adapt to GEO risk losing their visibility in AI-generated summaries. For Bollywood PR professionals, this means rethinking how they pitch stories and collaborate with media outlets. The focus must shift from merely securing coverage to ensuring that the content is optimised for AI-driven search engines. This includes using structured data, aligning with search intent, and incorporating traditional keyword research in a way that resonates with AI algorithms. The action plan for Bollywood PR professionals The time to act is now. Google's AI Mode is still in testing, but its launch is inevitable. Here's what Bollywood PR professionals need to do to stay ahead: Embrace GEO as a core strategy: Start optimising your content for AI-driven search engines. This includes understanding how AI algorithms interpret and summarise information. Collaborate with tech-savvy media outlets: Partner with new-age websites and tech-savvy platforms that are already experimenting with AI-friendly content formats. Invest in AI literacy: Equip your team with the skills to understand and leverage AI tools. This is no longer optional — it's essential. Focus on quality and relevance: AI Mode prioritises comprehensive, well-reasoned answers. Ensure your content is not just optimised but also valuable and insightful. The bigger picture Google's AI Mode and the rise of GEO are not just about technology — they're about redefining how information is consumed and shared. For Bollywood PR, this is a chance to lead the charge in a new era of media engagement. The industry must pivot now, or risk being overshadowed by those who do. As Dale Bhagwagar, India's most trusted publicist, puts it, 'The Bollywood PR fraternity has always thrived on visibility and perception. But now, with AI-generated summaries becoming the first touchpoint for information, we're no longer competing for headlines — we're competing for algorithmic relevance. Those who fail to understand this shift will become invisible in plain sight.' So you see, the future belongs to those who adapt. And in the world of Bollywood PR, the future is already here.
