21-06-2025
Fanatics, a global digital sports platform to open office in Qatar
Fanatics, a leading global digital sports platform, announced plans to further its strategic global growth and will enter the Middle East via a new office and operation in the State of Qatar. The move signals Fanatics' commitment to expand into regions where it can partner with transformative global sports properties looking to grow their businesses and reach fans across many parts of the sports landscape – including fan gear, collectables and live events.
The new office in Doha will host members across the Fanatics enterprise and be a hub for operations in the region. This initiative builds on a landmark partnership signed between Fanatics and the State of Qatar in February, including a premier Fanatics Fest sponsorship. The highly anticipated event takes place from June 20-22 in New York City and establishes a new pathway for Qatar to strengthen its alignment with the global sports community.
Tucker Kain, Chief Strategy and Growth Officer at Fanatics, said: 'As we expand our portfolio of businesses and brands, it is crucial that we identify emerging markets where there is a real opportunity to amplify the engagement and passion around sports and collecting. We've researched and analysed the sports landscape across the Middle East for quite a while and are excited about what a local Fanatics operation can bring to the region.'
Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office in Qatar, said: 'The establishment of Fanatics' regional hub in Qatar demonstrates the confidence global industry leaders have in Qatar's business environment and our strategic location. As Fanatics establishes its regional operations in Qatar, we gain a world-class partner, create opportunities for local talent development and knowledge transfer and position Qatar at the forefront of the digital sports development globally. This partnership will showcase Qatar's dynamic sports landscape and foster deeper connections between our region and the global sports industry.'
Starting tomorrow at Fanatics Fest, Visit Qatar will curate an exclusive, invite-only lounge experience for corporate partners, C-suite executives, and select athletes and celebrities to network and connect throughout the weekend.
About Fanatics
Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximise the presence and reach of our hundreds of sports partners worldwide by offering products and services across Fanatics Commerce, Fanatics Collectables, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hard goods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners; over 5,000 athlete and celebrity relationships and over 250 exclusive athlete partnerships; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are dedicated to continuously enhancing the fan experience and delivering exceptional service to sports fans globally.
The Government Communications Office was established in 2015 to serve as the strategic communications arm of the State of Qatar. It coordinates communications activities across government and public-sector institutions, showcasing the country's vision, initiatives and achievements in line with the Qatar National Vision 2030.
