Latest news with #Gr4vy
Finextra
10-07-2025
- Business
- Finextra
Mattilda Selects Gr4vy for white-label payment orchestration across Latin America
Mattilda, a Mexico City-based fintech and edtech startup focused on automating school fee collection, has chosen Gr4vy, the cloud-based payment orchestration platform, to power Mattilda Pay, its new white-label payment offering. 0 This showcases how platforms are increasingly turning to Gr4vy for fully branded, customizable payment infrastructure, highlighting the growing demand for flexible, customizable payment infrastructure that platforms can run under their own brand. Mattilda supports more than 50,000 students across a growing network of private schools in Latin America. As it expanded into payments, the company needed a provider that could support its transition into a payfac, offering the right payment integrations, branding control, and speed to launch ahead of seasonal peaks. As a Gr4vy platform merchant, Mattilda gains full orchestration capabilities and uses a white-labeled solution that offers a fully branded experience to every customer they support. 'This partnership highlights what Gr4vy was built for,' said John Lunn, Founder and CEO of Gr4vy. 'We're giving platforms like Mattilda the tools to take control of their payment systems and scale without being limited by legacy infrastructure or vendor lock-in.' With Gr4vy for Platforms, Mattilda can expand into new markets like Colombia while tailoring payment setups for each school or partner it supports. The platform gives them the flexibility to manage multiple payment strategies under one system, without added complexity. This flexibility, combined with roadmap alignment and ongoing support, helped Mattilda launch Mattilda Pay quickly and stay on track for peak season. 'Gr4vy's payment infrastructure has been a game changer for us, helping us accelerate time to market across multiple geographies. With the right tools in place, our customers can focus on what truly matters: educating their students, not chasing collections,' said José Agote, CEO of Mattilda. Mattilda Pay is the first step in a broader expansion strategy across Latin America, with Colombia as the launch market. The partnership with Mattilda reflects Gr4vy's broader vision: to give platforms the tools to fully control their payment infrastructure, on their own terms. By enabling a branded, multi-merchant orchestration setup, Gr4vy is showing what's possible when payments are built to support scale, flexibility, and real business needs, not just integrations.
Finextra
24-06-2025
- Business
- Finextra
Gr4vy to rewire payments for Grammarly
Gr4vy, the cloud-based payment orchestration platform, today announced that Grammarly, the trusted AI assistant for communication and productivity used by over 40 million people and 50,000 organizations, has chosen the company's no-code cloud system to create bespoke checkout experiences for its millions of users. 0 Grammarly needed a solution that would allow it to optimize its payment performance by integrating multiple payment service providers (PSPs) without the complexity of direct integrations—an effort that would otherwise require extensive development resources and ongoing maintenance. Gr4vy enables Grammarly to experiment with different PSPs effortlessly while also improving efficiency, reducing transaction costs, and increasing approval rates. Through Gr4vy's single integration, Grammarly now has access to over 400 payment providers, eliminating the need for custom-built PSP connections. Gr4vy's plug-and-play, no-code platform allows Grammarly to activate new PSPs with a single click, eliminating months of engineering work and significantly speeding up time to market. Additionally, Gr4vy ensures redundancy and reliability—if one PSP experiences downtime, transactions are rerouted instantly, preventing disruptions and revenue loss. 'Grammarly's decision to use our platform is a testament to the simplicity and flexibility we offer, as well as our ability to deliver efficient and scalable solutions that will drive customer growth and retention,' said John Lunn, Founder and CEO of Gr4vy. 'We are thrilled to empower Grammarly with the flexibility it needs to optimize payment processes while focusing on its core mission of helping people and teams do their best work.' Grammarly leverages several key features of Gr4vy's platform to improve its payment operations. With Gr4vy's hosted payment fields, Grammarly can securely collect sensitive card data, ensuring full PCI compliance. In addition, Grammarly uses Gr4vy's Account Updater to handle recurring billing transactions efficiently, automating the management of expired cards and ensuring uninterrupted subscription management. These features allow Grammarly to continuously refine and experiment with its payment strategy while maintaining the agility and scalability needed to support its growing operations Gr4vy continues to redefine the payment landscape by enabling businesses like Grammarly to take full control of their payment strategies. With a flexible, scalable, and future-proof infrastructure, the platform helps companies boost profitability, streamline operations, and explore new payment experiences—without the constraints of legacy systems. As Gr4vy expands its global reach, it remains focused on providing businesses with the tools they need to succeed in an evolving payments ecosystem. Committed to progress, the company helps industry leaders unlock their full potential and shape the future of payments.
Yahoo
12-04-2025
- Business
- Yahoo
How one startup coordinates your payments
This story was originally published on Payments Dive. To receive daily news and insights, subscribe to our free daily Payments Dive newsletter. Payment orchestration firm Gr4vy was founded in 2021 amid the global pandemic, with merchants around the world scrambling to adjust to sales that had rushed fully online, virtually overnight. In this rapid migration to digital and massive new volume online, many retailers found their payment systems lacking, Gr4vy's founder and chief executive, John Lunn, said in an April 3 interview. The company's cloud-based platform supports some 400 alternative payment types, along with anti-fraud and other software tools, he said. Gr4vy (pronounced like the sauce) has about 50 employees in 14 countries, all of whom work remotely. The company, which calls Silicon Valley home, has raised about $27 million and is funding its growth through sales, aiming to avoid further fundraising. Gr4vy isn't profitable yet, Lunn said, declining to specify when the company may achieve that. Gr4y's orchestration tools are used for commerce globally across a variety of industries, including at Grammarly, the San Francisco-based software company; Event Cinemas, an Australian movie theater chain; Corendon Airlines, a Turkish leisure carrier; Wikimedia Foundation, the nonprofit that oversees Wikipedia; and Wisconsin-based Trek Bicycle, which adopted Gr4vy's platform last month. A U.K. native and former PayPal Holdings executive, Lunn was previously at payments service provider CyberSource, which Visa acquired in 2010. He also worked on launching PayPal's venture capital investment operation and has advised companies in the payments industry. Lest you're curious why Gr4vy carries a '4' in its name, in lieu of the vowel, the reason concerns a cash-strapped startup's need to conserve funds. 'The domain gravy (dot-com) with an A in it was $1.5 million. The domain gravy with a four in it was $5,' Lunn said. Editor's note: This interview has been edited for clarity and brevity. JOHN LUNN: We're a technology layer that sits between mainly retailers and the rest of the financial ecosystem when it comes to payments. There's lots of payment service providers (PSPs) out there, anti-fraud companies and payment choices. The traditional way for a retailer to interact is to connect to one or many of those and then manage all of those connections and repayments they need to go through. They usually will build a payments team that manages those connections, manages that technology and that software. What Gr4vy does is provide a piece of technology that steps in and gives you all of that functionality, so your head of payments and your team can essentially move faster because they're not having to build and maintain everything with custom code. They didn't have a choice before. It's very similar to other stories in technology. You probably connected to one PSP to start with, when you were small, and then as you grew, you added more functionality. So maybe you connected to something like a Stripe, and then six months later you go and add PayPal. Then you maybe add a firm, and then you go global, and you need to do that. Traditionally, companies have grown organically by just adding more and more of those connectors. And accordingly, their payments teams have got bigger and bigger, and you've got some companies now that (have) nothing to do with payments, but have 300 plus payment people, payment teams, because they had to grow this group organically from that setup. As I spent a lot of time talking to retailers, and I realized you're all building the same thing, you're all building independently with custom code. This makes no sense. Let's build a tool that does this. We work with them as partners. We'll sit above the PSP or gateways. The gateways themselves will be the ones who are connecting to the acquirers, and the acquirers will be connecting to the Visas or Mastercards. So, we're higher in the process when it comes to motion integration. As we've grown, those schemes have become increasingly more interested in Gr4vy because they now say, 'Look, I could create this new product, and I could go to every PSP in the world and launch it, or I could go to Gr4vy, which is connected up to most of those PSPs, and launch it, and then I get access to those merchants and all those PSPs.' Most U.S. retailers are going to need to process cards, right? They need to accept cards because that's what consumers want. We will make it easier for them to integrate other payment types as well. Things like open banking in Europe or pay-by-bank in Australia. We support over 400 different alternative payment types. So, yes, we make it easy as a merchant to add other things, to give the consumer choice, perhaps to give them pricing advantages. But we can't solve the problem of how much acquirers are charging for Visa or Mastercard transactions or Amex or whoever else, because that's between them and their acquirers. We don't touch the money. We're a technology event. Usually, when a merchant comes to talk to us, it's because something has happened with their status quo that makes them reconsider what they've got. When we started Gr4vy four years ago, I talked to a venture capitalist who said, 'In North America, most retailers are single acquirer. They have one acquirer. That's it. Why would anyone need Gr4vy?' If you saw the stats that came out recently, 60% of North American merchants are considering having a second acquirer right now. So, we've seen that trend change very rapidly over the last few years, where just having one source for everything is changing now. Merchants have realized having two not only increases your chance to get a successful authorization, it gives you increased negotiating power, gives you the ability to optimize, etc, etc. What we've seen is that fundamental change among North America merchants, where they've realized that having more than one is a good thing, and it gives us more choice and more power. This is a huge market, in my view. I was at MAG (Merchant Advisory Group) conference earlier in the year and on stage a very senior member of MAG said that every merchant here will be using orchestration in the next five years. I think the market is ginormous. I think you have specialization in orchestration. I don't think there's going to be one winner. I think you're going to end up with a similar situation you have today, where there's some orchestrations that specialize in SMB (small-medium business). There's orchestrators that specialize in enterprise-large merchant. There's going to be some specific to travel and airlines, some are specific to gambling and gaming. I mean, it's a huge, huge market, but yeah, we have competition. We have people doing similar things in different ways. But my largest source of competition is the in-house team who wants to keep on doing it the way they did it. That's my biggest competition. A lot of people call themselves orchestrators. The term has been slightly co-opted in that it got very trendy, very quickly. A lot of companies decided they did payment orchestration when they weren't really doing anything different than they've ever done in the past. The difference between us, where we do pure-play payment orchestration, is what we do in infrastructure — give control to the merchant — is very different than a gateway that has connections to multiple payment types. They'll call themselves an orchestrator because they can do Visa, Mastercard, Affirm and PayPal. That, in our view, is not orchestration. That is a gateway. But it sounds better in your marketing message to call yourself an orchestrator. There's a small (group), maybe 11 or 12 globally, payment orchestrators that do what we would call pure-play payment orchestration. We have got two main parts of the business. We have very, very large retailers, merchants, and that's kind of where we sit. We work with the larger end of the industry that have the harder problems to solve, and we've designed a platform to be very flexible and work for that particular segment. So, we would see ourselves sitting in the large, midsize enterprise space. The second side of our business is we actually serve platforms who serve merchants. We're working with other payment service providers. We're working with (independent sales organizations), we're working with software platforms and people who want to get into the payment business to provide them with infrastructure so they can do that. At the moment, it's early days, but I think the chances of us making it to IPO and not being acquired are pretty slim, because we're becoming increasingly that sort of important piece on the chess board. Sign in to access your portfolio
Yahoo
10-04-2025
- Business
- Yahoo
Sift Expands Partner Program to Deliver Identity Trust Across Global Markets
Continued Program Momentum for the AI-Powered Fraud Platform Now Offers Multiple Partnership Categories and New Partner Portal SAN FRANCISCO, April 10, 2025 (GLOBE NEWSWIRE) -- Sift, the AI-powered fraud platform delivering identity trust for leading global businesses, today announced a significant update to its Partner Program, designed to support partners in transforming digital risk into revenue opportunities. On the heels of major program investments including appointing Leslie Lorenco as VP of Channel Sales, the Sift Partner Program now includes multiple partnership categories and deeper ways for partners to engage with Sift. Each partner category is aligned with prescribed annual sales revenue goals, technical capabilities, and product certifications: Influence Partners: Channel experts who can refer customers to Sift, earning revenue by connecting businesses with cutting-edge fraud prevention without complex sales processes. Authorized Resellers: Technology partners who directly sell Sift products, generating customer demand and expanding the platform's reach across diverse market segments. Service Providers: Strategic implementation experts who use deep technical knowledge to help customers optimize Sift's fraud decisioning capabilities, turning complex identity signals into actionable insights. "Our go-to-market partners seek alignment with market leaders who can solve the risk-revenue equation," said Leslie Lorenco, VP of Global Channel Sales at Sift. "Sift's platform addresses the spectrum of consumer journey fraud challenges—from account takeover to payment fraud—with identity trust at the core for hundreds of global brands. Our expanded partner program creates a clear on-ramp for partners to tap into a rapidly expanding $40B fraud prevention market while delivering measurable value to their customers." Key program highlights include: Dedicated partner support with direct access to Partner Managers and Sales Engineering resources Comprehensive marketing tools, including co-branded collateral and Market Development Funds Extensive technical training and certification programs Access to Sift product demo environments and sandbox technologies Collaborative sales systems including deal registration and referral programs "Online fraud continues to evolve and challenge businesses of all sizes,' said John Lunn, CEO and founder at payment orchestration platform Gr4vy. 'Sift brings deep expertise and a strong reputation in the fraud prevention space. Their technology and support have helped us to deliver greater value to our customers." Partners can learn more and apply to the program by visiting the Sift Partner Portal here. About Sift Sift is the AI-powered fraud platform delivering identity trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at and follow us on LinkedIn. Media Contact: Victor White VP, Corporate Marketingpress@ in to access your portfolio
