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New Straits Times

Proton-Grab tie-up grows stronger with S70, premium X-Series for E-Hailing segment

KUALA LUMPUR: Proton Holdings Bhd and Grab Malaysia have expanded their strategic partnership to further support the e-hailing community. The collaboration now includes more Proton model options, such as the Proton S70 and premium X-Series models, providing Grab driver-partners with greater variety as they continue earning on the platform. This builds on the success of the "Saga Power Up for Grab Driver-Partners" campaign launched in Nov 2024, which has so far generated 220 leads and recorded 148 vehicle registrations for the Proton Saga. According to Proton, the continued partnership reflects strong demand for its vehicles in the e-hailing segment and supports the shared goal of modernising Malaysia's ride-hailing industry with affordable and reliable cars. Driver-partners can now choose from a wider selection of Proton models, including those under the GrabCar Plus and GrabCar (6-Seater) categories. To help ease the cost of vehicle ownership, the partnership also offers incentives such as cash rebates of up to RM13,000, a 5 per cent service discount for the first two years or 40,000 km, and RM500 in fuel support. Proton Edar deputy sales director Ong Chee Wooi said Proton is thrilled to make its S70 and premium X-series models more accessible to Grab drivers. "For gig workers, this comprehensive programme extends beyond exclusive benefits to assurance of driving Proton cars. "Its reliability and affordable maintenance costs are important factors for those who use cars as their primary working tools," he said in a statement. Meanwhile, Grab Malaysia's director of country operations and mobility, Rashid Shukor, said the collaboration has made it easier for its driver-partners to access vehicles, enabling them to earn and support their families while meeting the growing demand for rides. He added that by extending to the S70 and premium X-series models, drivers now have the chance to elevate their driving experience, upgrade their vehicles, and cater to an even broader consumer base. "We look forward to continuing this journey together to build a future where opportunities are accessible to all," he said.