Latest news with #GreenSportsAlliance
Associated Press
3 days ago
- Business
- Associated Press
Green Sports Alliance Releases Revenue Generation Playbook to Turn Sustainability into Business Growth
PORTLAND, Ore., July 28, 2025 /PRNewswire/ -- At its 15th annual Summit, the Green Sports Alliance released its Revenue Generation Playbook, a practical guide designed to help sports organizations and venues transform sustainability initiatives into revenue-driving strategies. This playbook outlines six core fundamentals: developing a partnership strategy aligned with sustainability goals; securing mission-aligned sponsors; delivering and measuring partnership success; engaging fans through interactive experiences; tapping into market and government funding; and building long-term community impact. 'This Playbook draws on the collective expertise of our industry leaders, providing an inside look at sustainable sport partnership deals and the practical steps to initiate them,' said Micah Elan, Senior Manager of Sports Membership at the Green Sports Alliance and editor of the 2025 Playbooks. By integrating sustainability across departments and crafting tailored sponsorship packages, the Revenue Generation Playbook shows how teams and venues can attract new partners, enhance brand value, and unlock new funding sources. From driving fan loyalty to delivering measurable impact reports, each strategy helps sports organizations turn purpose into profit while elevating their role as community and industry leaders. This playbook was created with contributions from the following industry leaders. Play to Zero & Sports Greening Movement Partners: 3R Sustainability, Churchill Container, Delaware North, Keurig Dr. Pepper, Max-R, Think Beyond, and WM Corporate Members: 5Tool Sports Group and Wasserman This playbook also includes case studies from Cleveland Cavaliers, MLB, WM Phoenix Open, World Surf League, Austin FC, San Francisco 49ers, Allegiant Stadium, INDYCAR, University of Southern California, Chicago Bears, Sporting Kansas City, and NASCAR. By following the six fundamentals listed in the Revenue Generation Playbook, sports venues can strengthen partnerships, engage fans, and positively impact the community while boosting their own financial success. The Revenue Generation Playbook is available for download now at To learn more, attend the Strategy & Revenue Generation Symposium on November 5th at Gillette Stadium: About Green Sports Alliance: Green Sports Alliance leverages the cultural and market influence of sports & entertainment to promote healthy, sustainable communities where we live, work, and play. View original content: SOURCE GREEN SPORTS ALLIANCE
Yahoo
11-06-2025
- Business
- Yahoo
Green Sports Alliance Launches Strategy Playbook to Embed Sustainability into the Business of Sports
MIAMI, June 11, 2025 /PRNewswire/ -- Today, the Green Sports Alliance proudly announces the release of its latest comprehensive resource: the Strategy Playbook, a groundbreaking guide designed to help sports and entertainment organizations embed sustainability into core business strategy. As billion-dollar stadiums rise and championship moments captivate the world, the climate crisis is quietly emerging as the industry's toughest opponent. The Strategy Playbook responds to this challenge with a clear message: sustainability isn't just the right thing to do—it's a smart business move. "Every team owner, athlete, and entertainer has beaten the odds to reach the pinnacle of success," said Roger McClendon, Executive Director of Green Sports Alliance. "They are the A Team; they have the potential to increase revenue, mitigate risks, and provide leadership that results in a legacy of health and prosperity, not just for sport but for all of humanity." The Strategy Playbook offers a framework—rather than a technical manual—for creating a sustainability strategy that drives measurable business value. Drawing on expertise from over 30 contributors and leading organizations. This playbook was written in collaboration with the following Play to Zero members: 3R Sustainability, APTIM, CheckSammy, Delaware North, Keramida, Okapi Environmental Services, Populous, RWDI, Think Beyond, URT Solutions, and WM; along with the following corporate members: Agendi, D'Niche, Energy Sage, and TripleWin. Strategy Playbook offers actionable insights for teams at every level—from collegiate to professional leagues. It includes case studies from Golden State Warriors, Denver Zoo, Hard Rock Stadium, Moody Center, Gillette Stadium, University of Illinois, Penn State University, Cincinnati Zoo, Cincinnati Reds, Florida Panthers, Chicago Cubs, FIFA, Austin FC, Saint Paul Arena Company, Ashton Gate Stadium, University of Wisconsin Stevens Point, and the Minnesota Twins. Extreme weather, regulatory pressures, and shifting fan expectations have made the business case for sustainability. As McClendon puts it: "We're not just playing for today's wins; we're planning for tomorrow's future." The Strategy Playbook is available at About Green Sports Alliance:The Green Sports Alliance leverages the cultural and market influence of sports and entertainment to promote healthy, sustainable communities where we live, work, and play. The Green Sports Alliance convenes and educates professional and collegiate sports industries, the entertainment industry, and their partners to inspire environmental and social impact and to create a resilient and sustainable future for the next generation. View original content: SOURCE Green Sports Alliance
