11-06-2025
Tirlán and Aware launch ‘Grow Yellow' campaign to promote mental health awareness
Tirlán CountryLife has announced plans to collaborate with Irish mental health charity Aware on a campaign designed to promote mental health awareness through gardening and to raise vital funds.
The 'Grow Yellow – Brighter days ahead' campaign will run with support from Tirlán's network of 15 CountryLife lifestyle and garden retail stores, with €2 from every plant sold donated to support Aware's vital work.
Aware is a leading mental health charity supporting people impacted by depression disorder, anxiety, and related mood conditions. Founded in 1985, it was developed in response to the clear need for information, understanding, and support for individuals suffering from depression and other mood conditions, as well as their family members supporting a loved one.
In 2024, Aware directly supported up to 40,000 people via its support and education services. The organisation offers services to include support and self care groups, a support line and support mail, along with a range of positive mental health programmes designed to empower people with the knowledge, skills and tools to manage their mental health and live well.
The vibrant yellow-blooming Osteospermum or African Daisy plants are available now in all 15 Tirlán CountryLife branches for €7.50. The flower is characterised by its cheerful yellow blooms with purple centres and is available in distinctive yellow pots. The aim is to raise over €10,000 for Aware.
A vibrant yellow-blooming Osteospermum or African Daisy plants are available now in all 15 Tirlán CountryLife branches with €2 for every plant sold donated to support Aware's support services. Photo: Finbarr O'Rourke
As a dairy and grain co-operative, chairperson John Murphy said Tirlán was proud to support a cause that impacts so many people and so many communities throughout the country.
'Mental health is one of the most important issues facing Ireland today, whether you are living in a rural area, a town, or a city, and maintaining it must be a national priority. We're proud that our branches and our team of experienced horticulturalists can play their part in supporting the work of our charity partner Aware,' he said.
Ann Meaney, chief marketing and customer experience officer at Tirlán, highlighted the important role of Tirlán's CountryLife branches and the expertise available to support gardeners of all levels.
Commenting on the campaign launch, she said: 'Our CountryLife branches are serviced by experienced horticulturalists who are passionate about what they do. We invest in our branches to ensure our customers enjoy an excellent experience every time they visit. Gardening is not only a joy — it's a powerful way to support mental wellbeing.'
Dr Susan Brannick, Aware's Clinical Director, spoke about the therapeutic benefits of gardening on overall mental wellbeing.
'Gardening can be a wonderful opportunity to practice mindfulness. It allows individuals to connect with nature, reduce stress, and nurture their overall mental health. We are excited to partner with Tirlán CountryLife in this meaningful campaign to highlight the importance of protecting your mental health, enjoying the outdoors, and raising funds for our vital services,' she said.
The campaign is a seasonal one and will run for a short period of time in participating centres. Tirlán and Aware hope to sow the seeds for brighter days ahead, one plant at a time.
