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Mexico's Bimbo to invest $2 billion in the country through 2028
Mexico's Bimbo to invest $2 billion in the country through 2028

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time2 days ago

  • Business
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Mexico's Bimbo to invest $2 billion in the country through 2028

MEXICO CITY (Reuters) -Mexican breadmaker Grupo Bimbo will invest $2 billion in seven Mexican states through 2028, Bimbo's Mexico head Jose Manuel Gonzalez said on Thursday during President Claudia Sheinbaum's morning press conference. The investment will go towards strengthening Bimbo's infrastructure in the Latin American country, the executive said. "We believe that we will not be affected if any tariffs are imposed by the U.S.," Gonzalez added when asked about the possible effects of U.S. tariffs on Mexican imports that are set to go into effect on August 1. U.S. and Canada are Grupo Bimbo's primary market accounting for nearly 50% of its sales.

Grupo Bimbo Reports Progress in Its Environmental Sustainability Strategy
Grupo Bimbo Reports Progress in Its Environmental Sustainability Strategy

Yahoo

time12-06-2025

  • Business
  • Yahoo

Grupo Bimbo Reports Progress in Its Environmental Sustainability Strategy

The world's leading baking company presented its 2024 Annual Report: 'Actions that Transform,' highlighting progress on its 2030 and 2050 commitments It has more than 4,200 electric delivery vehicles, the largest fleet in Mexico and Latin America 94% of Grupo Bimbo's packaging is now recyclable HORSHAM, Pa., June 12, 2025 (GLOBE NEWSWIRE) -- In celebration of World Environment Day, Grupo Bimbo, the world's leading baking company, presented its 2024 Annual Report: 'Actions that Transform,' which outlines business progress and advances toward its 2030 and 2050 Sustainability Strategy goals. As part of its sustainability strategy, Grupo Bimbo has established a comprehensive plan to protect and preserve natural systems through its priority. This plan is structured around three key pillars: Net Zero Carbon Emissions, Zero Waste, and Regenerative Agriculture. Through its Net Zero Carbon Emissions pillar, the company is implementing a range of strategies to achieve its goal of becoming a net zero carbon emissions company by 2050. One of these initiatives is sustainable mobility. Today, Grupo Bimbo operates more than 7,757 vehicles powered by alternative fuels. Of these, over 4,200 are electric, solidifying its leadership as the company with the largest electric delivery fleet in Latin America and Mexico. Under its Zero Waste pillar, Grupo Bimbo reported that 94% of its packaging is now recyclable and reaffirmed its goal that by 2025, 100% of its packaging will be recyclable, biodegradable, or compostable. Additionally, in terms of waste management, we have 80 bakeries and production facilities that send zero waste to landfill. Aligned with its Regenerative Agriculture pillar, the company has implemented these practices across nearly 300,000 hectares, with the goal of sourcing all key ingredients from land cultivated using regenerative methods by 2050. Alejandra Vázquez, VP Global Sustainability at Grupo Bimbo, stated: '2024 was a year of great progress and significant efforts to continue generating a positive impact on the planet, in the lives of our associates, and in the communities where we live and work. We are very proud of these achievements within our Sustainability Strategy, as we continue to take firm steps toward our purpose of Nourishing a Better World.' Recently, the bakery also shared progress on its other two priorities in its latest sustainability report. Under the priority, that is focused on offering better nutritional profiles, plant-based diets, and purpose-driven sustainable brands, Grupo Bimbo reported that 99% of its daily consumption products are free from artificial colors and flavors. Under the priority, aimed at strengthening communities and caring for our people, Grupo Bimbo highlighted the implementation of 267 community projects in 28 countries through its 'Good Neighbor' program, benefiting more than 530,000 people. To learn more about the company's progress in sustainability, visit Annual Report 2024. Contact: bbu@

DDB Chicago Wins Creative and Strategy Assignment for Bimbo Global
DDB Chicago Wins Creative and Strategy Assignment for Bimbo Global

Yahoo

time20-05-2025

  • Business
  • Yahoo

DDB Chicago Wins Creative and Strategy Assignment for Bimbo Global

CHICAGO, May 20, 2025 /PRNewswire/ -- DDB Chicago has been appointed to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world's largest baking company, following a competitive pitch. In this new role, DDB Chicago will be responsible for connecting all of Grupo Bimbo's corporate activation pillars to its flagship brand, amplifying brand loyalty, awareness, associations, and perceived quality across key international platforms. This expansive remit includes stewardship of existing partnerships and will bring to life Grupo Bimbo's "People. Passions. Planet." framework — empowering communities, celebrating athletes' passions, and reinforcing the brand's sustainability commitments at every major touchpoint. "We're thrilled to partner with Bimbo on the global stage," said Jaime McGill, Head of Strategy at DDB Chicago. "By giving brands an emotional advantage, we tap into what truly moves people. Our team is excited to bring the power and warmth of this extraordinary brand to life, nourishing what people love, in every way they experience it." This announcement follows Bimbo Bakeries USA's 2024 consolidation of its creative strategy, social, influencers, PR, commerce, production, and media business with Omnicom. ABOUT DDB WORLDWIDE DDB ( is The Emotional Advantage Agency. We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward. As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army. Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, 2023 Global Network of the Year by Cannes Lions, and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. Founded in 1949, DDB is part of Omnicom (NYSE: OMC). Media Contact regina@ View original content to download multimedia: SOURCE DDB Worldwide Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Grupo Bimbo SAB de CV (BMBOY) Q1 2025 Earnings Call Highlights: Record Sales Amidst North ...
Grupo Bimbo SAB de CV (BMBOY) Q1 2025 Earnings Call Highlights: Record Sales Amidst North ...

Yahoo

time30-04-2025

  • Business
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Grupo Bimbo SAB de CV (BMBOY) Q1 2025 Earnings Call Highlights: Record Sales Amidst North ...

Consolidated Sales: Record-breaking sales in the first quarter. Mexico EBITDA Margin: 19%. Latin America EBITDA Margin Increase: 50 basis points. North America Sales Decrease: 4.9% excluding FX effect. Canada EBITDA Margin Contraction: 130 basis points. Latin America Net Sales Increase: 5.2% excluding FX effect. Europe, Asia, and Africa Sales Increase: 4.5% excluding FX effect. Europe, Asia, and Africa EBITDA Margin: 7.2% unchanged from Q1 2024. CapEx: $260 million, 20% lower than Q1 2024. Total Debt: MXN161 billion. Net Debt to Adjusted EBITDA Ratio: 2.9 times. Full-Year Guidance Adjustment: High single-digit sales growth, mid-single digit EBITDA growth. Warning! GuruFocus has detected 6 Warning Sign with BMBOY. Release Date: April 29, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Grupo Bimbo SAB de CV (BMBOY) achieved record-breaking sales in the first quarter, driven by exceptional diversification and global presence. The company reported high single-digit growth in EBITDA, with Mexico reaching a 19% EBITDA margin, highlighting operational strength. Grupo Bimbo SAB de CV (BMBOY) was named one of the World's Most Ethical Companies for the ninth consecutive year, reflecting its commitment to ESG principles. Sales in Latin America increased by 5.2%, with strong performance in Brazil, Argentina, and the Central America region, contributing to a 50 basis point expansion in adjusted EBITDA margin. The company is actively broadening its distribution footprint and leveraging channel-specific strategies to deliver compelling value across various markets. Sales in North America decreased by 4.9% due to a soft consumption environment and the impact of last year's strategic exit from certain non-branded items. Adjusted EBITDA margin in Canada contracted by 130 basis points, primarily due to soft top-line performance and strategic investments in transformation projects. The company faces challenges in North America with a weak consumer environment and ongoing strategic investments impacting EBITDA margins. In Europe, Asia, and Africa, the adjusted EBITDA margin remained unchanged due to the impact of minimum wage increases and the phase-out of wage subsidies in Romania. Grupo Bimbo SAB de CV (BMBOY) revised its full-year guidance, anticipating a softer consumption environment in North America and a slight margin contraction compared to last year. Q: Can you provide insights into the early benefits of your investments in the US and any changes in guidance due to the current global scenario? A: Mark Bendix, Deputy CEO, explained that Grupo Bimbo is optimizing its North American operations by integrating people, processes, technologies, and systems. This transformation is a multi-year plan aimed at enhancing operational efficiency and expanding customer base. Diego Gaxiola, CFO, added that current tariffs have minimal direct impact on Grupo Bimbo due to the USMCA framework. The guidance adjustments are based on the current US environment, with no additional tariff impacts assumed. Q: What are the consumption trends in Mexico, and how do they compare to North America? A: Rafael Romero, Co-CEO, noted some softness in Mexican consumption, particularly in convenience channels, but highlighted resilience in retail and traditional channels. Despite a softer scenario, Grupo Bimbo sees opportunities to adapt its portfolio and expand in key locations and emerging channels in Mexico. Q: Could you elaborate on the performance and challenges in North America and EAA regions? A: Diego Gaxiola mentioned that specific investment impacts in North America are not disclosed, but margins are sustainable with room for improvement. In the EAA region, labor expenses in Romania and the loss of subsidies have pressured margins, but the company is confident in managing these challenges and continuing margin improvements. Q: How is Grupo Bimbo addressing competitive dynamics and consumer trends in the US? A: Mark Bendix explained that the US market is bifurcating, with economically stressed consumers opting for private labels and affluent consumers choosing premium products. Grupo Bimbo is expanding its value segment offerings and premium products to address these trends, while also adapting promotional strategies post-pandemic. Q: What is the outlook for CapEx and working capital for the year? A: Diego Gaxiola stated that the company generated positive free cash flow in Q1 and is cautious with CapEx execution. While the initial CapEx guidance remains, it may be adjusted slightly lower. The company is focused on improving working capital and expects to generate cash from it, enhancing financial position. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus.

Grupo Bimbo invites girls from 22 countries to participate in "The Bimbo Dream"
Grupo Bimbo invites girls from 22 countries to participate in "The Bimbo Dream"

Yahoo

time04-03-2025

  • Business
  • Yahoo

Grupo Bimbo invites girls from 22 countries to participate in "The Bimbo Dream"

The selected girls will be able to train at the Futbol Club Barcelona women's facilities in Spain and to meet Aitana Bonmati. This initiative reaffirms Grupo Bimbo's dedication to supporting youth and sports on a global scale. MEXICO CITY , March 3, 2025 /CNW/ -- Grupo Bimbo, a global leader in the baking industry, and its BIMBO® brand, a Global Partner of FC Barcelona and Main Partner of FC Barcelona Women, are searching for 49 girls from different countries to participate in the second edition of "The Bimbo Dream". The company has launched a selection process in 22 countries to choose 42 girls between the ages of 10 and 13. Additionally, BIMBO® will invite seven girls from its social programs, "Dream Champions" in Central America and "Futbolito Bimbo" in South America, to take part in the initiative. Those selected from both the call and the social programs will have the opportunity to train and play soccer for four days at the FC Barcelona facilities in Spain. They will also get to meet Aitana Bonmatí, the world's best player, gaining insight into her journey as the star midfielder of the Azulgrana team. The 2025 Bimbo Dream is open to girls in the following countries: Canada, The United States, Mexico, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Nicaragua, Panama, Venezuela, Argentina, Paraguay, Uruguay, Chile, Brazil, Morocco, Portugal, Romania, Spain and The United Kingdom. The guidelines are available on the website and the deadline to apply is April 7th, 2025. To participate in The Bimbo Dream, parents or guardians of interested girls must upload a video to the competition's social networks and share it on the official website. In the video, applicants should introduce themselves, explain why they want to join the event, and display their passion for soccer. Each country will have an internal jury to select the winners who will travel to Barcelona for this unique experience. The jury will assess whether the following requirements have been met: proper registration on the website, uploading a video tutorial, answering the quizzes on the website, having a visa or permit if required and a valid passport to travel to the city of Barcelona, playing football at least four hours a week to ensure it is played at a semi-professional level. Alberto Levy, Bimbo's Global Marketing VP, said: "At Grupo Bimbo, we are thrilled to launch this new edition of The Bimbo Dream, inspiring 49 young girls to pursue their dreams. Through this global initiative, we empower female talent while promoting healthy eating habits, teaching them to create delicious, nutritious sandwiches that fuel their physical performance." Since 2022, Bimbo has become the Global Partner of FC Barcelona and the Main Partner of FC Barcelona Women. Through this partnership, it aims to develop female talent and gender equality, while promoting nutrition, healthy lifestyles and the dreams of girls, boys and young people who are passionate about the sport. In its inaugural year, The Bimbo Dream brought together 55 girls from 22 countries. Contact: Mario Enrique Sánchez, Global External Communications Director of Grupo Bimbo View original content to download multimedia: SOURCE Grupo Bimbo View original content to download multimedia: Sign in to access your portfolio

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