Latest news with #GuardianGeneration3
Business Wire
a day ago
- Automotive
- Business Wire
Mitsubishi Electric Automotive America Launches Guardian Generation 3 Trial with Seeing Machines in North America
MASON, Ohio--(BUSINESS WIRE)--Mitsubishi Electric Automotive America, Inc. (MEAA) is proud to announce the launch of a six-week pilot for the class-leading Guardian Generation 3 aftermarket solution with our North American team. This initiative marks a significant step forward in our collaboration with Seeing Machines Limited, the advanced computer vision technology company renowned for its AI-powered operator monitoring systems designed to improve transport safety. Our collaboration with Seeing Machines began with a Referral Agreement in February, aimed at accelerating sales of Guardian Generation 3 in the Americas by leveraging MEAA's extensive customer relationships in the region. The joint pursuit of business has already generated a steady pipeline of opportunities, and this first pilot with our U.S.-based team is a direct result of that agreement, demonstrating the incremental potential that this relationship can bring to the direct sales efforts by both organizations. Masahiro Kaji, President & CEO of MEAA, commented: 'This collaboration with Seeing Machines marks a significant step forward in our commitment to enhancing vehicle safety through advanced technology. The synergy between our teams has been remarkable, enabling us to initiate the Guardian Generation 3 pilot with our North American team within the first few months of our agreement. This rapid progress underscores our shared dedication to innovation and excellence. We are excited about the potential this relationship holds and look forward to achieving groundbreaking results together in the coming months.' Paul McGlone, CEO of Seeing Machines, added: 'We are delighted to see our team working so well with the team at MEAA as we look to leverage their relationships and customer base to accelerate sales in the region. The launch of this pilot, which comes not long after the start of our collaboration, reconfirms our joint conviction and opens a promising path to Aftermarket sales and overall success in the Americas. Our experienced team are working closely with the team at MEAA to leverage relationships alongside telematics and safety system expertise to make things happen fast. It's a positive sign to have a Mitsubishi Electric Corporation company engaging with Guardian Generation 3 through a trial, and we're optimistic about where this could lead. The connected vehicle market in the US is significant and highly competitive and I believe that working with MEAA represents our best chance for success. In fact, this is just one of several trials we are currently running in the region, representing a total near-term market opportunity of over 18,000 vehicles across a range of transport and logistics companies.' For more information on Guardian Generation 3 and MEAA's agreement with Seeing Machines, contact info@ About Mitsubishi Electric Automotive America, Inc. (MEAA) Mitsubishi Electric Automotive America, Inc. was established in 1979 to serve the North American automotive, heavy-duty truck and coach business. Mitsubishi Electric Automotive America offers a wide range of products and services, including passenger entertainment systems, car navigation systems, screens, head units, amplifiers, and powertrain products such as starters and alternators. Additional information is available at
Yahoo
03-03-2025
- Automotive
- Yahoo
Mitsubishi Electric Automotive America Signs Agreement with Seeing Machines to Promote Guardian Generation 3 Driver Monitoring Technology Across the Americas
Guardian Generation 3 aftermarket system uses advanced computer monitoring technology to track signs of driver distraction and drowsiness MASON, Ohio, March 03, 2025--(BUSINESS WIRE)--Mitsubishi Electric Automotive America, Inc. (MEAA), a leader in advanced automotive electrical and electronic systems, today announced it has signed a Referral Agreement with Seeing Machines Limited to promote Seeing Machines' Guardian Generation 3 driver monitoring solution across the Americas. This collaboration marks a significant step to enhance road safety by expanding the reach of Guardian Generation 3, an AI-powered system designed to detect and mitigate driver distraction and fatigue in commercial vehicles. Following Mitsubishi Electric Mobility Corporation's strategic investment in Seeing Machines in December 2024, this agreement leverages MEAA's extensive aftermarket distribution network and customer relationships in the transport and logistics industries. Guardian Generation 3 is an aftermarket driver monitoring system (DMS) that uses advanced computer monitoring technology to track signs of distraction and drowsiness in real time. The system alerts drivers locally through visible and audible warnings, as well as haptic feedback via a vibration unit installed under the seat. In critical situations, the technology goes a step further—capturing event-based footage and transmitting it to a live monitoring center, where trained analysts can intervene within seconds by contacting fleet managers or designated personnel. Unlike continuously monitored in-cab cameras, Guardian only records when a safety event is detected, addressing privacy concerns while providing fleets with crucial risk mitigation data. This agreement with Seeing Machines aligns with our purpose to provide cutting-edge technologies that support safer, more efficient commercial vehicle operations," said Masahiro Kaji, President and CEO of MEAA. "Guardian Generation 3 is a game-changer in driver monitoring. By utilizing our well-established distribution network, we are excited to bring this solution to fleet operators across the Americas. We believe the more Guardian units there are on the roads, the safer they will be for everyone." With increasing global regulations on driver monitoring technology, like those mandated in the European Union, Guardian Generation 3 is well-positioned as a proactive solution for fleets across the Americas looking to enhance safety, reduce liability, and improve operational efficiency. Guardian Generation 3 will be showcased at MEAA's booth (#938) at the Technology & Maintenance Council (TMC) Annual Meeting March 10-13 in Nashville, Tenn., providing attendees with an opportunity to see the technology in action. For more information on Guardian Generation 3 and MEAA's agreement with Seeing Machines, contact info@ About Mitsubishi Electric Automotive America, Inc. (MEAA) Mitsubishi Electric Automotive America, Inc. was established in 1979 to serve the North American automotive, heavy-duty truck and coach business. Mitsubishi Electric Automotive America offers a wide range of products and services, including passenger entertainment systems, car navigation systems, screens, head units, amplifiers, and powertrain products such as starters and alternators. Additional information is available at About Mitsubishi Electric Corporation With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its "Changes for the Better." The company recorded a revenue of 5,257.9 billion yen (U.S.$ 34.8 billion*) in the fiscal year ended March 31, 2024. For more information, please visit *U.S. dollar amounts are translated from yen at the rate of \151=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2024 View source version on Contacts John Tewsjtews@ (248) 320-3814 (cell) Sign in to access your portfolio
