Latest news with #Guidelinesfor
The Sun
6 days ago
- Business
- The Sun
Malaysia to launch AI guidelines for media and digital content
KUALA LUMPUR: Malaysia is preparing to introduce the Guidelines for Responsible AI Communication, a framework designed to guide professionals in media, public relations, and digital content creation. Communications Minister Datuk Fahmi Fadzil emphasised that these guidelines will align with the National AI Roadmap, ensuring ethical and transparent practices as AI continues to influence public discourse. Fahmi highlighted the importance of human oversight in AI-driven communication, stating, 'We live in an age where communication is borderless and increasingly shaped by artificial intelligence ... even as machines evolve, one thing must never change - human ethics and judgment must lead.' He made these remarks during his keynote address at the Kuala Lumpur International PR Conference (KLIP 7), delivered virtually from Geneva, where he is attending the WSIS+20 summit. The minister stressed that Malaysia's ASEAN chairmanship this year requires leadership rooted in vision, empathy, and ethics. He also commended the KLIP 7 theme, 'Impactful AI, Social Media Communication and Online Education,' for addressing the evolving role of technology in information sharing. Fahmi pointed to the Venice Pledge, a global standard for ethical AI communication, as a key reference. He acknowledged the contributions of Jaffri Amin Osman, president of the Institute of Public Relations Malaysia (IPRM), in shaping the pledge as part of the Global Alliance for Public Relations. The conference, now in its fifth year, serves as a platform for PR and communication professionals, academics, and industry leaders from ASEAN and beyond. This year's event includes keynote speeches, panel discussions, and networking sessions, offering insights into the latest trends in AI and digital communication. – Bernama
Hans India
30-05-2025
- Business
- Hans India
Centre issues norms to curb illegal sale of radio equipment on E-com sites
The Central Consumer Protection Authority (CCPA), under the Ministry of Consumer Affairs, Food and Public Distribution, on Friday issued norms to curb the illegal sale of radio equipment on e-commerce sites. The Guidelines for the Prevention and Regulation of Illegal Listing and Sale of Radio Equipment including Walkie Talkies on E-Commerce Platforms, 2025, aims to curb the unauthorised sale of wireless devices that may pose risks to consumer safety. The devices can mislead consumers regarding their legal position and interfere with critical communication networks, including those used by law enforcement and emergency services, said the Ministry. The guidelines were finalised following extensive inter-ministerial consultations with the Department of Telecommunications (DoT) and the Ministry of Home Affairs (MHA), where it was observed that walkie-talkies are being sold on e-commerce platforms without mandatory and clear disclosures regarding the requirement of wireless operating license or compliance with applicable laws. The product listings for walkie-talkies do not specify whether the device requires a license from the concerned authority for use. 'The omission of details such as frequency range, licensing obligations under the Indian Telegraph Act, 1885, or the Wireless Telegraphy Act, 1933, and the Use of Low Power, Very Low Power Short Range Radio Frequency Devices (Exemption from Licensing Requirement) Rules, 2018 and the potential legal consequences of unauthorised use, misleads consumers into believing that the devices are freely operable by the general public,' the Ministry said. Further, the guidelines mandate that only authorised and compliant walkie-talkie devices operating on permitted frequencies are listed for sale on online platforms. It stated that product listings must specify frequency ranges and other technical parameters and include proof of regulatory approval (equipment type approval). It also requires e-commerce entities to undertake due diligence and verify regulatory compliance, including licensing where applicable, and listings lacking frequency information or necessary certification should be taken down. The new norms also prohibit misleading advertisements or product descriptions that may misinform consumers about the legal usage of such devices. Sellers should ensure that equipment listed for sale does not operate on frequencies that are not exempted from the requirement of frequency assignment and authorisation by the DOT and ensure that the frequency bands on the product description are clearly labelled. The guidelines also outline penalties and enforcement mechanisms for violations by the Consumer Protection Act, 2019. Previously, the CCPA issued 13 notices against 16, 970 product listings to leading digital marketplaces against the listing and sale of walkie-talkies on e-commerce platforms. These were found without proper frequency disclosure, licensing information, or Equipment Type Approval (ETA), thereby, violating the Consumer Protection Act, 2019. 'These platforms are under constant monitoring and examination, in addition to notification of the guidelines,' the Ministry said.
