Latest news with #HDFCLife
The Wire
a day ago
- Business
- The Wire
HDFC Life Launches East-Focused Campaign in West Bengal and Odisha to Drive the Need for Financial Preparedness
Mumbai, Maharashtra, India (NewsVoir) HDFC Life, one of India's leading life insurers, is known for campaigns that connect with audiences through relevant and insight-based communication. In its latest campaign, HDFC Life has reached out to audiences in the Eastern part of the country – across the states of West Bengal and Odisha - with the message 'Enjoy today while planning for your family's tomorrow'. The ad film features Abir Chatterjee, one of West Bengal's prominent actors. Given India's cultural diversity, regional marketing plays a key role in building stronger connections. Recognising this need, HDFC Life launched a unique region-focused campaign approach last year, starting with the Southern states. The campaign and other focused efforts saw the brand improve on its key health parameters like awareness across southern markets. After South, HDFC Life has decided to now focus on the Eastern states of India. Consumer studies from the East indicate that lifestyle improvement is on top of the list in terms of financial goals. Individuals aspire to enjoy their life to the fullest with their families – outings, vacations, celebrating cultural events, etc. In order to ensure that the family's goals and aspirations are not compromised, one needs to secure their future with timely financial planning. This is conveyed by the protagonist as he speaks about his childhood memories in the ad film. Click here to watch the ad film. Speaking about the campaign, Pritika Shah, Head – Marketing, HDFC Life, said, 'India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy. The positive response to our earlier South-focused efforts has encouraged us to take this approach towards other parts of India. Our first-ever East-focused campaign, featuring Abir Chatterjee, has been launched for the audiences of West Bengal and Odisha. We believe that with our campaign, we will be able to connect and inspire more individuals towards financial independence.' Adding to this, Vikram Pandey, Chief Creative Officer, Leo - South Asia said, "For our first conversation with key Eastern states of West Bengal and Odisha, we wanted to lead with a trusted voice who could be a catalyst for change towards responsible financial planning. We brought the conversation to life through the voice and journey of celebrated actor Abir Chatterjee. Through this campaign, we hope to capture the audience's attention and mobilise them to secure their family's future.' The campaign will be available across multiple media platforms, including television, digital, and outdoor. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
a day ago
- Business
- Fashion Value Chain
HDFC Life Launches East-Focused Campaign in West Bengal and Odisha to Drive the Need for Financial Preparedness
HDFC Life, one of India's leading life insurers, is known for campaigns that connect with audiences through relevant and insight-based communication. In its latest campaign, HDFC Life has reached out to audiences in the Eastern part of the country – across the states of West Bengal and Odisha – with the message Enjoy today while planning for your family's tomorrow. The ad film features Abir Chatterjee, one of West Bengal's prominent actors. HDFC Life Launches East-Focused Campaign in West Bengal and Odisha to Drive the Need for Financial Preparedness Given India's cultural diversity, regional marketing plays a key role in building stronger connections. Recognising this need, HDFC Life launched a unique region-focused campaign approach last year, starting with the Southern states. The campaign and other focused efforts saw the brand improve on its key health parameters like awareness across southern markets. After South, HDFC Life has decided to now focus on the Eastern states of India. Pritika Shah, Head – Marketing, HDFC Life Consumer studies from the East indicate that lifestyle improvement is on top of the list in terms of financial goals. Individuals aspire to enjoy their life to the fullest with their families – outings, vacations, celebrating cultural events, etc. In order to ensure that the family's goals and aspirations are not compromised, one needs to secure their future with timely financial planning. This is conveyed by the protagonist as he speaks about his childhood memories in the ad film. Click here to watch the ad film. Speaking about the campaign, Pritika Shah, Head – Marketing, HDFC Life, said, 'India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy. The positive response to our earlier South-focused efforts has encouraged us to take this approach towards other parts of India. Our first-ever East-focused campaign, featuring Abir Chatterjee, has been launched for the audiences of West Bengal and Odisha. We believe that with our campaign, we will be able to connect and inspire more individuals towards financial independence.' Adding to this, Vikram Pandey, Chief Creative Officer, Leo – South Asia said, 'For our first conversation with key Eastern states of West Bengal and Odisha, we wanted to lead with a trusted voice who could be a catalyst for change towards responsible financial planning. We brought the conversation to life through the voice and journey of celebrated actor Abir Chatterjee. Through this campaign, we hope to capture the audience's attention and mobilise them to secure their family's future.' The campaign will be available across multiple media platforms, including television, digital, and outdoor.
Time of India
a day ago
- Business
- Time of India
HDFC Life Share Price Live Updates: HDFC Life experiences heightened trading volume
27 Jun 2025 | 08:45:46 AM IST Discover the HDFC Life Stock Liveblog, your go-to destination for real-time updates and comprehensive analysis of a top-performing stock. Keep track of HDFC Life's latest details, including: Last traded price 799.45, Market capitalization: 172120.64, Volume: 4290163, Price-to-earnings ratio 95.05, Earnings per share 8.41. Our liveblog offers a holistic view of HDFC Life by examining both fundamental and technical indicators. Stay ahead of market trends with breakingnews that can impact HDFC Life's performance. Our market analysis and expert opinions provide valuable insights to guide your investment decisions. Join us on the HDFC Life Stock Liveblog and stay informed in this dynamic market landscape. The data points are updated as on 08:45:46 AM IST, 27 Jun 2025 Show more
Time of India
2 days ago
- Business
- Time of India
HDFC Life Share Price Live Updates: HDFC Life Reaches New Heights
Stay up-to-date with the HDFC Life Stock Liveblog, your trusted source for real-time updates and thorough analysis of a prominent stock. Explore the latest details on HDFC Life, including: Last traded price 792.15, Market capitalization: 169031.1, Volume: 371882, Price-to-earnings ratio 93.35, Earnings per share 8.41. Get a comprehensive understanding of HDFC Life with our coverage of both fundamental and technical indicators. Stay informed about breaking news that can have a significant impact on HDFC Life's performance. Our expert opinions and recommendations empower you to make well-informed investment choices. Trust the HDFC Life Stock Liveblog to keep you informed and equipped in the dynamic market landscape. The data points are updated as on 09:27:58 AM IST, 26 Jun 2025 Show more Show less
The Wire
4 days ago
- Business
- The Wire
HDFC Life in Association with Society for Innovation & Entrepreneurship (SINE), IIT Bombay Launches 'HDFC Life InsUReka'
A nationwide innovation challenge for startups Mumbai, Maharashtra, India (NewsVoir) In a significant move to foster sustainable, industry-wide innovation, HDFC Life, one of India's leading life insurers, in partnership with the Society for Innovation & Entrepreneurship (SINE), IIT Bombay, has launched 'HDFC Life InsUReka' – an innovation challenge for startups. This strategic partnership marks a key milestone in India's Insurtech journey, bringing together HDFC Life's industry expertise with SINE's technological prowess to offer a platform that aims to identify and support startups driving innovation in life insurance. Image: The initiative invites startups from across India to co-create transformative, tech-driven solutions that address real-world challenges in the life insurance industry. Through this challenge, HDFC Life and SINE seek to catalyse a new wave of innovation focused on enhancing customer experience, improving operational efficiency, advancing risk management, and driving digital transformation in the life insurance value chain. Why participate in HDFC Life InsUReka? The HDFC Life InsUReka challenge offers a unique opportunity for startups to gain high-impact visibility, mentorship, and potential collaboration with one of India's leading life insurers. Startups participating in the program will work on carefully curated real-world problem statements sourced from HDFC Life's operating ecosystem. SINE, the technology business incubator at IIT Bombay will play a key role in short listing, mentoring, and supporting the startups at every stage of the challenge. Key benefits include • Opportunity to work on Proof of Concept (PoC) to solve business challenges with HDFC Life. Successful POCs may lead to potential contracts with HDFC Life, giving startups a gateway to enterprise-level partnerships • Opportunity to scale their technology with industry-grade support • Mentorship from industry leaders and access to a curated boot camp at SINE • Networking and visibility through interactive sessions, workshops at SINE The challenge will culminate in a startup showcase where standout innovations may lead to long-term partnerships with HDFC Life. How to Apply: Interested startups can submit their applications online through the official portal at Speaking on the launch, Sameer Yogishwar, Chief Operating Officer, HDFC Life, said, 'At HDFC Life, we are innovating at every step of our customers' life insurance journey. Right from product creation to developing service solutions – there is a lot of research and designing that takes place in the background with a singular focus on customer convenience. We are delighted to partner with SINE. We have always believed in the power of partnerships and collaborations that foster growth and create opportunities through creative thinking, fresh ideas and state-of-the-art technology. With HDFC LifeInsUReka, we look forward to tapping into the entrepreneurial energy of India's vibrant startup ecosystem and co-create a strong, future-ready innovation pipeline. We believe HDFC Life InsUReka will serve as a platform for startups to innovate and contribute towards our efforts for achieving 'Insurance for All by 2047'.' Highlighting the significance of the partnership, Shaji Varghese - Chief Executive Officer, SINE IIT Bombay said, 'At SINE, we are committed to enabling breakthrough innovations that can transform industries. Our collaboration with HDFC Life for the 'InsUReka Innovation Challenge' aligns perfectly with our mission to nurture deep-tech startups and foster impactful solutions. This initiative not only brings real-world problem statements to the startup ecosystem but also creates a unique opportunity for entrepreneurs to co-create with one of the leading insurers in the country.' Interested startups can apply for HDFC Life InsUReka until 7th July. For more information reach out at (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
