Latest news with #HOKA®
Fashion United
27-06-2025
- Entertainment
- Fashion United
Hoka and StudioPROBA collaborate on a joyful, artistic sneaker collection
HOKA®, a division of Deckers Brands, proudly announced its latest collaboration with Studio Proba, the vibrant multidisciplinary design studio led by artist Alex Proba. This collaboration brought art into motion, reimagining a selection of HOKA's iconic silhouettes through StudioPROBA's joyful, sculptural lens. Proba, known for her vivid exploration of colour, pattern and sensory emotions, applied her joyful aesthetic to everything from murals and sculptures to textiles, furniture and digital media. Since Studio Proba's inception in 2013, the brand garnered global recognition for its playful, immersive designs that transformed everyday objects into art. This collaboration with HOKA applied that same ethos to movement, combining form and function in a limited edition collection of expressive shoes. The collection, rooted in bold creativity, optimism and self-expression, celebrated the innovative spirit that spring brings. Guided by the concept of 'Energy of Joy', the designs were inspired by organic movement, emotional connection and the dynamic relationship between humans and nature. Credits: HOKA Credits: HOKA 'This collection is a celebration of joy, movement and colour. I wanted each pair to feel like a small burst of happiness on your feet, as if you were walking through a dreamscape inspired by nature, play and emotion,' said Proba. 'Everything I create is meant to be experienced, whether it's a sculpture in a gallery, a mural or a rug in someone's home. In this case, it's shoes. They are pieces of art, yes, but pieces of art that are meant to be worn, used and lived in. I want to take away the preciousness that often surrounds art and invite people to literally step into joy.' The collection encompassed four striking colourways across three HOKA silhouettes: the Speedgoat six, Ora Primo and Kawana Mid. Each pair acted as a wearable piece of art, combining vibrant colours, texture and functionality to transform everyday movement into an immersive, expressive experience. Credits: HOKA 'Proba's innate ability to combine form and colour is particularly evident in this special collaboration. HOKA's reputation for vibrant colours and bold shapes is fully realised through her expert eye,' said Thomas Cykana, senior director of global collaborations and partnerships at HOKA. 'This collection invites everyone, from athletes to art lovers, to find joy in movement.' This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Fashion United
19-05-2025
- Entertainment
- Fashion United
Spencer Badu makes footwear debut with HOKA collaboration
HOKA® , a division of Deckers Brands (NYSE: DECK), is proud to introduce its latest collaboration with Canadian-Ghanaian designer Spencer Badu, marking the designer's official entry into the footwear industry. Known for his elevated and subversive uniform-inspired apparel, Badu brings a deeply personal narrative to the collaboration, rooted in diaspora, discovery and the journey to oneself. 'The first shoe was a big challenge,' said Spencer Badu. 'I wanted to create something that reflected the story of my brand. We design for movement, both physical and emotional, and this collaboration is an expression of that. It's a representation of the journey we take to understand ourselves and our roots.' The collaboration reimagines HOKA's Elevon X silhouette with a bold yellow upper and iconic details that reflect Badu's roots. In addition to the Spencer Badu logo, the shoe incorporates a Cowrie shell, once used as currency along the Gold Coast of Ghana, and two Adinkra symbols: Fawohodie (Freedom) and Nyame Dua (Tree of Life), which represent spiritual protection and personal liberation. HOKA X Spencer Badu. Credits: HOKA 'This partnership captures the true spirit of a successful collaboration: authenticity, movement and meaning,' said Thomas Cykana, Senior Director of Global Collaborations and Partnerships at HOKA. 'Spencer brought a vision that deeply aligns with our values, and together we created an emotional story told through his eyes.' The collaboration also comes to life through a short film directed and produced by Badu. Shot between Ghana and Toronto, the film captures moments of introspection and movement, from bustling scenes in Accra's Makola Market to quiet, personal scenes in the designer's studio, serving as both a visual campaign and an artistic statement. The Spencer Badu Elevon X is available at SpencerBadu's website and in boutiques, as well as on HOKA's website and authorized retailers worldwide. Retail price: €210. WORK AT DECKERS BRANDS? Check out the open vacancies
Business Wire
15-05-2025
- Business
- Business Wire
HOKA Launches Mafate X: Redefining the Original HOKA Trail Shoe – Now Evolved for Modern Ultra Racing
GOLETA, Calif.--(BUSINESS WIRE)-- HOKA®, a division of Deckers Brands (NYSE: DECK), proudly unveils the Mafate X, the latest evolution to the brand's iconic trail franchise. The Mafate is the HOKA brand's original trail shoe and first debuted 15 years ago at UTMB Mont-Blanc. Since then, the Mafate franchise has become a HOKA icon and continues to fuel the ambitions of trail runners globally. The Mafate X carries this legacy forward, enabling runners to get far out, faster, with engineered comfort, durability and propulsion. Inspired by the innately wild spirit of ultra trail runners, the Mafate X is designed for long haul adventures and brings unparalleled comfort, stability, and performance to the trail. The innovative construction of the shoe features premium foams, enhanced geometries and a forked carbon fiber plate to provide the support and efficiency ultra runners need for their longest distance runs. Far Out From its birthplace in the French Alps to the Western States Trail in the Sierra Mountains, HOKA has built a legacy rooted in enabling athletes to go beyond what they thought was possible. The Mafate X takes this to the next level by blending maximalist cushioning, advanced construction, and innovative design to enable ultra runners to conquer more miles. 'The Mafate X is all about innovation and pushing past limits. We evolved our max-cushion trail experience to provide the confidence, control, and adaptability ultra runners require for their biggest trail efforts,' said Colin Ingram, Vice President of Global Footwear Product at HOKA. 'We returned to our roots as a brand and embraced the paradox of max cushion and stability on trail to develop a new experience for the longest adventures, and we're excited to bring it to the trail running community.' The Mafate X represents the pinnacle of the HOKA brand's trail shoe innovation, delivering a harmonious blend of optimized comfort, control, and traction. Tested on some of the most iconic trails and ultra racecourses worldwide, the Mafate X is designed for long-haul adventures, offering a stable yet propulsive experience. Key features include: Ultra-Soft Dual-Layer Midsole: A super critically foamed EVA sole and PEBA top layer make even the most difficult miles feel more comfortable. Forked Carbon Fiber Plate: Cradles the foot for a consistent, stable ride over long distances, while the unique forked design allows for more adaptability on uneven trail terrain. Metarocker™ and Rearfoot-Focused Active Foot Frame™: Inspired by the HOKA brand's Skyward X, these elements enhance control during moderate paces typical of ultra-trail events. Ultralight Woven Upper: Durable, breathable, and designed for quick drainage, with a dynamic vamp and gusseted tongue for a secure fit. Vibram® Megagrip Outsole: Featuring playful taco-and-pizza-slices-shaped lugs, it adapts to varied terrain while leaving a joyful footprint on the trail. In conjunction with the shoe release, HOKA recently launched Mafate X FlyLab experiences around the globe. The first experience debuted at Canyons 100K last month, and the experience will be highlighted once again at Western States this year. The Mafate X Flylab invites the trail community to experience how HOKA brings its signature innovation to life on the trail, and beyond. The Mafate X is available for purchase today at and at authorized HOKA dealers worldwide. MSRP $225. About HOKA® HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit or follow @HOKA. #FlyHumanFly About Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit
