Latest news with #HOYTSCinemas
Business Wire
7 days ago
- Business
- Business Wire
HOYTS Cinemas and IMAX Relaunch Partnership with Up to Five New IMAX With Laser Locations Across Australia
SYDNEY & NEW YORK--(BUSINESS WIRE)--IMAX Corporation (NYSE: IMAX) and HOYTS Cinemas, one of Australia's leading cinema chains, today announced a new agreement for up to five state-of-the-art IMAX® with Laser systems throughout Australia. The deal reignites the partnership between the two companies, which have not operated an IMAX location together since 2019. The first new IMAX location is slated to open in Melbourne later in 2025, in advance of the release of 'Avatar: Fire and Ash'. Up to an additional four locations will be identified for future expansion. 'As the pioneer of IMAX screens in multiplex cinema in Australia, HOYTS is delighted to partner with IMAX again. Our foundation site at Melbourne Central will be open for 'Avatar: Fire and Ash,' with more sites to be announced shortly,' said Damien Keogh, CEO and President of HOYTS Group. 'Every one of our cinemas has touch points that elevate them from a usual experience: from the quality of our recliners, through to state-of-the-art technical enhancements. The opportunity to see things on IMAX is really going to enhance HOYTS' reputation as the premier destination for film experiences.' 'Australia continues to be a priority for IMAX, and this agreement with HOYTS Cinemas to expand and diversify our footprint is just the latest sign of our strong momentum in this thriving moviegoing market,' said Rich Gelfond, CEO of IMAX. 'HOYTS is an exceptional, well-established exhibitor in Australia and New Zealand, and we're looking forward to getting back in business with the company to further satisfy surging demand for the IMAX Experience.' IMAX has seen unprecedented growth in Australia, driven by strong box office performance and exceptional moviegoer demand. The company's footprint in Australia has grown from just one location in 2022 to four currently in operation and another ten set to open in the next several years. Australia currently ranks as the tenth market overall for IMAX box office — a stellar result from just four locations in the country and ranking behind powerhouse IMAX markets like the U.S., China, Japan and the UK. Last year, IMAX notched its highest grossing year since 2015 in Australia, and the country was the top market overall by per-screen-average (PSA) for IMAX, with an average of nearly $4.5 million per screen. The deal comes as IMAX continues a hot streak of Filmed for IMAX titles – in Australia, IMAX delivered nearly 6% of last weekend's debut of 'Superman,' despite only having four locations in the country. Earlier this summer, 'Mission: Impossible – The Final Reckoning' was among the top opening weekends ever for IMAX in Australia, delivering over $400K in box office. Overall, IMAX indexing in Australia has grown dramatically, going from 2.6% of the overall box office in 2024 to 4.4% in 2025 to date, with several Filmed for IMAX titles to go including next week's debut of Disney/Marvel's 'The Fantastic Four: First Steps.' The new HOYTS IMAX locations will be equipped with IMAX with Laser, IMAX's most advanced cinema experience. Developed from the ground up for maximum immersion, IMAX with Laser delivers crystal-clear 4K images, precision audio, and state-of-the-art projection technology, setting a new standard for moviegoing. The system features a groundbreaking optical engine, custom-designed lenses, and proprietary IMAX technology that delivers brighter images, deeper contrast, and the widest range of colors exclusively to IMAX screens. About HOYTS Since opening the doors of its first cinema in 1909, HOYTS has gone on to become one of the world's leading entertainment companies, with more than 500 screens and over 60,000 seats across the network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand. About IMAX Corporation IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe. IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of March 31, 2025, there were 1,810 IMAX systems (1,738 commercial multiplexes, 11 commercial destinations, 61 institutional) operating in 89 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code '1970'. IMAX ®, IMAX ® 3D, Experience It In IMAX ®, The IMAX Experience ®, DMR ®, Filmed For IMAX ®, IMAX LIVE™, and IMAX Enhanced ® are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit You may also connect with IMAX on Instagram ( Facebook ( LinkedIn ( X ( and YouTube (
Cision Canada
18-06-2025
- Entertainment
- Cision Canada
CJ 4DPLEX Partners with HOYTS Cinemas to Debut Exhibitor's First-Ever SCREENX Theater
Melbourne Central, HOYTS Flagship Cinema, will Feature the 270-Degree Panoramic SCREENX Auditorium HOLLYWOOD, Calif., /CNW/ -- CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, and HOYTS Cinemas, Australia's largest single-brand movie exhibitor and one of the country's leading entertainment giants, announced today at CineEurope, the international trade show for the exhibition industry, they are launching the HOYTS' first-ever SCREENX auditorium at Melbourne Central, HOYTS' flagship cinema in Australia. SCREENX reinvents the moviegoing experience with its revolutionary format, which seamlessly extends the screens onto the auditorium's surrounding walls on the left and right sides. Delivering this premium 270-degree panoramic display enhances key scenes with exclusive visual elements and fully immerses audiences in a one-of-a-kind cinematic adventure. The new SCREENX auditorium will be the first of its kind in Melbourne and is the first new concept to be announced as part of HOYTS multi-million-dollar refurbishment at Melbourne Central. Located inside one of the city's busiest shopping centres, the 11-screen complex is already a destination for premium cinema, private events and group outings. With the addition of SCREENX, audiences can expect a new level of immersion. Among the seating options will be HOYTS' signature recliner seats, offering comfort alongside the cutting-edge visual format. Don Savant, Chief Business Officer, CJ 4DPLEX, said, "We are thrilled to collaborate with HOYTS Cinemas to introduce their very first SCREENX auditoriums. Together, this partnership will allow us to bring our distinctive, high-end premium formats to audiences in Melbourne exclusively in theaters." Damian Keogh, CEO and President of HOYTS Group, added: "We're excited to be the first to bring SCREENX to Melbourne. It represents another step forward in redefining the cinema experience and reinforces our commitment to innovation, quality and giving audiences more reasons to choose HOYTS. Today's moviegoers seek more than just entertainment; they crave unique experiences that transcend the ordinary. Whether it's the thrill of a horror film, the spectacle of a blockbuster, or the joy of a family movie, our guests seek immersive cinema experiences that transport them into the heart of the story. The introduction of HOYTS' first SCREENX experience at Melbourne Central reaffirms our commitment to pioneering innovative cinema experiences. Partnering with CJ 4DPLEX and their SCREENX technology, we continue to deliver cutting-edge entertainment that enriches the movie-going experience." CJ 4DPLEX and HOYTS continue to expand premium cinematic offerings across Australia and New Zealand. HOYTS leading as the region's largest single-branded cinema chain, operates 60 cinemas across New South Wales, Queensland, Victoria, Australian Capital Territory, South Australia, Western Australia and New Zealand, will open the new SCREENX in November 2025 just in time for the holiday season. The new Melbourne Central SCREENX auditorium will feature a 50-foot-wide screen with panoramic projections and powered recliner seating providing an unmatched cinematic experience in the heart of Melbourne. SCREENX is set to open at HOYTS Melbourne Central in time for the biggest blockbusters of the year with Warner Bros.' Wicked: For Good, Walt Disney Studios' Avatar: Fire & Ash, and Sony Pictures' Anaconda. About CJ 4DPLEX CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', '4DX', and 'Ultra 4DX' for consumers to experience films in ways that were never before possible. CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award ®, Golden Globe ® and SAG Awards winning film, "Parasite". SCREENX is the world's first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries. 4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries. About Hoyts Since opening the doors of their first cinema in 1909, HOYTS has gone on to become one of the world's leading entertainment companies – with more than 500 screens, and more than 60,000 seats, across the network. Today, it is the largest single-brand movie exhibitor in Australia and New Zealand. For more information, visit
