Latest news with #HYROXIndia
Hans India
19-07-2025
- Sport
- Hans India
Want to make HYROX the biggest endurance fitness event in India, says Deepak Raj
New Delhi: With the sun shining brightly in New Delhi for a change, the Yashobhoomi convention centre turned into a hub of adrenaline and athleticism as HYROX, the global fitness racing event, made its much-anticipated arrival in the national capital. Just months after its first race in Mumbai attracted 1,650 participants, Saturday's event in New Delhi saw over 2,600 participants from across India and overseas be the participants. The 50% surge in turnout for the first of its kind competition in New Delhi led to Deepak Raj, Country Head of HYROX India, stating that they want to make this the biggest endurance fitness event in the country. 'We want to make HYROX the biggest endurance fitness event in India. I understand there are a lot of them, but we are on our way. We are really confident given the growth. We had 50% growth since our event in Mumbai to now.' 'So, taking to Bengaluru and all across the country, we believe we'll get there very soon. So, that's the vision of taking it to the different places and educating the masses about what this sport is about, how inclusive it is, and people willing to give it a shot,' said Raj in an exclusive conversation with IANS on Saturday. Similar views were echoed by Karthik Balagopalan, the Managing Director of PUMA India. 'It's amazing. I think we started off in Bombay a couple of months ago and the response was phenomenal. To see that 50% increase in Delhi is again, just proof that India needs HYROX, and we're very, very excited that we were finally able to get this partnership here,' he said in another exclusive conversation with IANS. For the uninitiated, HYROX features a unique blend of 8 x 1 km runs with 8 functional workouts like SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges, and Wall Balls. Moreover, it has competitions in four categories - singles, doubles, relay, and pro. With 30% women participants, and competitors ranging in age from 18 to 75, the fitness event is proving to be not just challenging, but incredibly inclusive. 'So, we have a singles event where you can do all of the whole race on your own or you can do doubles, you can do a bit of shared thing or you can do a relay with four people splitting the work, right?' 'There are different weight classes, so there's lots of ways to get into the sport when it comes to starting with the sport, and experimenting. If you like it, you can stay on. So, it's very inclusive in that manner,' added Raj. PUMA has been the market leader in the sportswear market in India since 2019, barring the Covid-19 year. But of late, it has been increasingly involved in fitness-driven events and sponsoring marathons. Quizzed on if this is a part of a broader strategy to reposition itself more toward fitness and lifestyle, rather than just be into traditional sportswear, Balagopalan said, 'For us, I mean, at least, we are really focused on, let's say, establishing ourselves as a sports first brand and something like Hyrox is our point of view when it comes to training.' 'Our running side of things, we relaunched it about six years back and it's doing exceptionally well. So I think going forward, we really want to cement ourselves as a leading sports brand, and this is helping us do that.' 'I would love to say, it has to be our people, as they really are our winning edge. But no, our belief that has always been anchored is that India needs an India for India strategy. That's what we've done, and we have been the most locally relevant, fastest and hungriest brand with the best team.'
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First Post
16-05-2025
- Business
- First Post
HYROX 2025: Registrations open for Delhi event after successful Mumbai debut
HYROX, the global fitness race combining running and functional workouts, is coming to Delhi on 19 July at Yashobhoomi after successful debut in Mumbai. Registrations are now open for individuals, doubles, and relay teams. read more New Delhi: Building on the resounding success of its inaugural event in Mumbai, HYROX, the global fitness phenomenon that uniquely blends running with functional workouts, today announced the opening of registrations for HYROX Delhi. Fitness enthusiasts throughout the National Capital Region and beyond can now sign up for the highly anticipated race, set to take place on July 19, 2025, at Yashobhoomi (India International Convention and Expo Center). HYROX Delhi will be held in a massive 12,500 square meters area at this world-class space and promises to be an unparalleled fitness spectacle. The Delhi race will deliver the same electrifying atmosphere and accessible format that captivated 1650 participants and over 1200 spectators and supporters in Mumbai. Participants in Delhi will tackle 8 x 1 km runs, and 8 distinct functional fitness stations, testing their endurance, strength, and all-around fitness. STORY CONTINUES BELOW THIS AD The event offers categories for individuals (Open and Pro), doubles, and relay teams, ensuring a competitive and engaging experience for people of all fitness levels. Notably, the Mumbai race saw participation from a wide age range, with the oldest participant being 78 years old and the youngest 16, highlighting the format's ability to offer a fitness race for every kind of body and fitness level. 'The energy and passion we witnessed at the HYROX Mumbai event were truly inspiring, and it solidified our belief in the immense potential of hybrid fitness in India. Now, we are incredibly excited to bring the HYROX experience to Delhi. We anticipate an even greater wave of enthusiasm and participation, as individuals across the region embrace this unique test of athleticism,' said Deepak Raj, Country Head, HYROX India. The Mumbai event also saw participation from PUMA - the official apparel and footwear partners for the event. PUMA athletes Gurpreet Singh Sandhu, Suresh Singh Wangjam, Sahal Abdul Samad, Srihari Nataraj, and Tejas Shirse took on the HYROX challenge, highlighting how athletes from diverse disciplines are embracing this new challenge that combines running and functional fitness. It is a recognition of HYROX's ability to test a wide range of athletic skills beyond traditional sport-specific training. Commenting on the occasion, Karthik Balagopalan, Managing Director of PUMA India said, 'HYROX truly is the fitness competition for Every Body. We witnessed firsthand the electrifying energy and community spirit at the debut race in Mumbai, and now we are thrilled to take HYROX to challenge Delhi's dynamic fitness enthusiasts. Delhi's spirit is unmatched and as the leading sports brand we look forward to equipping the capital with our world-class gear to boost their performance. PUMA's partnership with HYROX is vital in our investment and commitment towards evolving India's sporting ecosystem." STORY CONTINUES BELOW THIS AD The Delhi event will also offer qualifying slots for the prestigious HYROX World Championships, providing an added incentive for competitive athletes to put their training to the ultimate test. To register for HYROX Delhi, check
