Latest news with #Haelixa
Fibre2Fashion
24-07-2025
- Business
- Fibre2Fashion
Soorty & Haelixa expand DNA-backed traceability partnership
As global regulations tighten around greenwashing and unverified sustainability claims, Soorty, one of Pakistan's largest vertically integrated denim manufacturers, is reaffirming its leadership in circular fashion production through its deepening partnership with Swiss traceability pioneer Haelixa. Together, the two are empowering fashion brands with forensic proof of recycled fiber origin — helping them meet rising demands for transparency, due diligence, and accountability. Soorty has deepened its partnership with Swiss firm Haelixa to enhance traceability in circular fashion. Using DNA markers on recycled cotton, Soorty ensures verified fibre origin across production. This boosts brand transparency, supports the Denim Deal, and combats greenwashing with measurable, credible sustainability claims. This traceability is embedded within Soorty's SecondLife — a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility and brand accountability. Soorty applies Haelixa's DNA markers— invisible, non-toxic liquid-based tracers — directly to post-consumer textile waste before mechanical shredding. These markers survive spinning, dyeing, and garment manufacturing, enabling verification at every stage of production. 'In today's complex, global textile supply chains, trust depends on proven origin,' says Dr. Gediminas Mikutis, Co-Founder and CTO of Haelixa. 'Our partnership with Soorty shows how physical traceability builds confidence in circular claims and meets the rising demand for credible, transparent sourcing.' Backed by Haelixa's 100% reliable PCR-based DNA tracking, Soorty can authenticate fiber identity even after it moves through spinning, dyeing, and garment manufacturing — going far beyond conventional paper-based certifications. 'Our long-standing partnership with Haelixa continues to advance Soorty's commitment to circular fashion,' adds Eda Dikmen, Senior Marketing & Communications Manager at Soorty. 'By enabling reliable authentication and traceability throughout the lifecycle of the product — from our mills to the final garment, which could be traced at any time — we're solidifying our claims while also empowering our brand partners to meet their targets with proof. This shared transparency fosters deeper trust and genuinely equips end customers to make informed decisions.' The partnership also gives Soorty's brand partners the option to use a 'Marked & Traced by Haelixa' label on garments, including a scannable QR code that links to a dedicated landing page. This enables brands to tell the product's sourcing story in detail, while giving end consumers direct access to verified data about fiber origin, processing stages, and supply chain transparency. Soorty is also a proud and proactive member of the Denim Deal — a global initiative uniting brands, manufacturers, recyclers, and policymakers focused on making post-consumer recycled cotton the new normal in the denim industry. This aligns with Soorty's broader mission to promote systemic change through credible innovation and collaboration. As one of the largest global producers of denim, Soorty continues to model how ethical labor, circularity, and renewable energy can scale responsibly — without greenwashing. By focusing on traceability, trustability, circularity, and measurable impact, the Soorty x Haelixa partnership offers fashion brands a transparent path forward, redefining what credibility looks like in today's circular fashion economy. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (HU)
Fashion United
22-07-2025
- Business
- Fashion United
Soorty and Haelixa expand DNA-backed traceability partnership
Soorty, one of Pakistan's largest vertically integrated denim manufacturers, is expanding its partnership with Swiss traceability pioneer Haelixa to strengthen circularity and transparency in global denim supply chains. As global regulations tighten around greenwashing and unverified sustainability claims, Soorty and Haelixa are looking to empower fashion brands with forensic proof of recycled fibre origin, through DNA-backed traceability technology to help them meet rising demands for transparency, due diligence, and accountability. The innovative traceability technology is embedded within Soorty's SecondLife, a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility and brand accountability. Soorty applies Haelixa's DNA markers, which are invisible, non-toxic liquid-based tracers, directly to post-consumer textile waste before mechanical shredding. These markers withstand spinning, dyeing, and garment manufacturing, allowing for verification at every stage of production. Soorty x Haelixa denim traceability DNA spray technology Credits: Soorty Dr. Gediminas Mikutis, co-founder and chief technology officer of Haelixa, said in a statement: 'In today's complex, global textile supply chains, trust depends on proven origin. Our partnership with Soorty shows how physical traceability builds confidence in circular claims and meets the rising demand for credible, transparent sourcing.' The partnership also gives Soorty's brand partners the option to use a 'Marked & Traced by Haelixa' label on garments, including a scannable QR code that links to a dedicated landing page. This enables brands to tell the product's sourcing story in detail and give end consumers direct access to verified data about fibre origin, processing stages, and supply chain transparency. Eda Dikmen, senior marketing and communications manager at Soorty, added: 'Our long-standing partnership with Haelixa continues to advance Soorty's commitment to circular fashion. 'By enabling reliable authentication and traceability throughout the lifecycle of the product - from our mills to the final garment, which could be traced at any time - we're solidifying our claims while also empowering our brand partners to meet their targets with proof. This shared transparency fosters deeper trust and genuinely equips end customers to make informed decisions.'
Fibre2Fashion
05-06-2025
- Business
- Fibre2Fashion
Haelixa CEO Patrick Strumpf to speak at Global Fashion Summit 2025
Haelixa is proud to announce that our CEO, Patrick Strumpf, will be speaking on a high-profile panel at the upcoming Global Fashion Summit 2025 taking place in Copenhagen from June 3–5. The summit, organized by Global Fashion Agenda, gathering thought leaders and changemakers from across the fashion and textile industry. Haelixa CEO Patrick Strumpf will speak at the Global Fashion Summit 2025 in Copenhagen on June 4. He'll join the 'Fibre Futures' panel to discuss next-gen materials, traceability, and innovation in fashion. Strumpf will highlight Haelixa's DNA-powered solutions and the need for transparency to scale sustainable and circular supply chains industry-wide. Patrick Strumpf will join the panel discussion titled 'Fibre Futures', which will discuss the critical role of next-generation materials in transforming the fashion supply chain. With the industry increasingly shifting towards sustainability and circularity, this conversation will highlight the challenges and opportunities of scaling fibre innovations that reduce environmental impact and drive systemic change. The panel will bring together experts in fibre development, recycling technologies, and regenerative systems to discuss how innovation, policy, and investment must align to make circular models commercially viable and environmentally sound. Patrick will discuss the urgent need for transparency and traceability in the fashion supply chain – an area where Haelixa continues to lead with cutting-edge traceability solutions using DNA technology. His participation reflects our ongoing commitment to fostering a more responsible and accountable fashion industry. 'We're building bridges of trust between all supply chain partners. Our DNA-powered traceability solution creates visibility from fibre to finished garment.' Patrick Strumpf, CEO Haelixa Panel Details 'Fibre Futures' Patrick will speak on June 4th from 11:30 AM to 12:35 PM in a dynamic panel session focused on pioneering technologies and material innovation. This forward-looking discussion will explore: Pioneering technologies are redefining material innovation, transforming nature, waste and beyond into boundary-breaking fabrics From a product point of view, what are the barriers and bridges on the pathway to scaling textile and material innovation? What cutting-edge strategies and technologies can drive fibre-to-fibre by incentivising new materials, given resource capacity and demand? Joining Patrick on stage will be fellow thought leaders and innovators from across the textile innovation ecosystem, each contributing unique perspectives on scaling sustainable solutions and transforming the future of materials: Brooke Roberts-Islam Writer, Author & Consultant, Forbes, Business of Fashion, Penguin & Techstyler Andreas Dorner General Manager, RE&UP Nienke Steen Global Director for Apparel, Textiles and Footwear, Cradle to Cradle Products Innovation Institute Tana Dai General Manager, Erdos Cashmere Group Thamires Pontes CEO & Founder, Phycolabs Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (HU)
