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Times of Oman
19-03-2025
- Business
- Times of Oman
Oman participates in Moscow International Travel, Tourism Exhibition
Moscow: The Sultanate of Oman is taking part in the Moscow International Travel and Tourism Exhibition, which showcases important developments in the tourism sector. Ten Omani tourism companies are participating in the expo and workshops with the aim of exchanging knowledge and expertise and exploring trends in the global tourism industry. The event, held annually in Moscow, constitutes one of the largest tourism exhibitions in Russia and Eastern Europe. It brings together outstanding tourism industry experts from different parts of the world. Haitham Mohammed Al Ghassani, Director-General of Tourism Promotion at the Ministry of Heritage and Tourism, explained that the ministry attaches great importance to participating in international tourism exhibitions, considering them a vital platform for enhancing the Sultanate of Oman's presence on the international stage. He pointed out that the Sultanate of Oman's pavilion at the exhibition reflects the Omani architectural style in its design, while using the latest technologies to display content that promotes the Sultanate's tourism assets. He said that the Ministry of Heritage and Tourism aims, through its participation in international tourism exhibitions, to achieve a number of objectives, most notably enhancing the Sultanate of Oman's presence in the largest international exhibitions in the travel and tourism sector, introducing developments related to the tourism sector in the Sultanate of Oman, meeting with the largest international tourism companies and institutions, and discussing joint cooperation to increase the number of tourists coming to the Sultanate of Oman through these companies, and creating an important promotional and economic platform for Omani tourism companies and institutions, including small and medium enterprises. The Director General of Tourism Promotion indicated that the Ministry of Heritage and Tourism will meet with representatives of a number of international airlines, global tourism companies, and media outlets to promote a number of tourism styles.
Times of Oman
08-02-2025
- Business
- Times of Oman
Oman to take part in 15 international exhibitions to boost tourism
Muscat: The Ministry of Heritage and Tourism continues to enhance its presence in global markets during 2025 through a promotional plan to participate in the most prominent international tourism exhibitions and organise mobile workshops in foreign markets. The Sultanate of Oman will participate in 15 international tourism exhibitions during 2025, including the most prominent tourism exhibitions in Europe, Asia and the United States. Among the important exhibitions in which it will participate are: FITUR Exhibition in Spain, ITB Exhibition in Germany, Mitt Exhibition in Russia, ATM Exhibition in the United Arab Emirates, ITB Asia Exhibition in Singapore, WTM Exhibition in the United Kingdom, in addition to many specialised international exhibitions such as IMEX Exhibition in Germany, which specialises in incentive and conference tourism, and Sea Trade Exhibition in the United States of America, which specializes in marine tourism. These efforts aim to promote the Sultanate of Oman as a distinguished tourist destination, highlight its tourist, cultural and heritage assets, in addition to shedding light on the tourist packages and offers provided by companies operating in the tourism sector. Haitham Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, stressed that the ministry pays great attention to participating in international tourism exhibitions as they are a vital platform to enhance the presence of the Sultanate of Oman in the global arena. He explained that the International Tourism Exchange Berlin, which is one of the largest exhibitions in the travel and tourism sector globally, will be the next stop for the ministry after its remarkable success at the International Tourism Exhibition in Madrid. He pointed out that participation in these exhibitions represents a great opportunity to introduce the most prominent developments related to the tourism sector in the Sultanate of Oman, and to open channels of communication with major international tourism companies and institutions to discuss joint cooperation. He added that these participations contribute to attracting more tourists by promoting diverse tourism components enjoyed by the Sultanate of Oman, and highlighting the tourism offers and programmes provided by Omani companies. He explained that the ministry seeks, through its participation in these exhibitions, to build a broader network of relations with international tourism institutions, and to participate in conferences and seminars held on the sidelines of these events to keep pace with the most prominent trends in the global tourism sector. He stressed that such participations provide a promotional and economic platform for Omani companies, especially small and medium enterprises, as they can display their services and products within the Sultanate of Oman's pavilion at these events, which contributes to supporting the tourism sector in general. The Director General of Tourism Promotion explained that the ministry will announce new promotional programmes during these exhibitions, in cooperation with strategic partners, with the aim of enhancing the marketing efforts of the Sultanate of Oman and attracting more investments in the sector. In addition to participating in these exhibitions, the ministry will organise a series of mobile promotional workshops in a number of target markets in the Gulf Cooperation Council countries, East Asia and European countries. These workshops come within the framework of the ministry's efforts to consolidate relations with local and international partners in the tourism sector, and to explore opportunities for cooperation and sign strategic partnerships. During the workshops, visual presentations are presented to introduce the Sultanate of Oman's diverse tourism assets, in addition to holding meetings between Omani tourism institutions and major tourism companies in these markets; with the aim of strengthening cooperation ties and exploring opportunities for contracting with companies specializing in the tourism sector. These participations and promotional activities also come within the monistry's strategy to achieve the goals of Oman Vision 2040, which focuses on diversifying the national economy and strengthening the tourism sector as one of the important economic pillars, which contributes to strengthening the
Zawya
27-01-2025
- Business
- Zawya
Oman's minister seeks Spanish investment in tourism sector
Madrid: The participation of the Sultanate of Oman in the International Tourism Exhibition 'Fitur 2025', in Madrid from January 22 to 26, received wide attention from major Spanish travel and tourism companies and agencies, in light of the increasing demand of Spanish tourists to the Sultanate of Oman. Represented by the Ministry of Heritage and Tourism, Oman's participation included a pavilion that included 9 tourism institutions, companies and hotel facilities, the launch of a promotional and awareness campaign for tourism and heritage sites, and the holding of a cultural evening that showcased musical arts, traditional costumes and Omani cuisine. The participation also witnessed the holding of many bilateral meetings between the Ministry of Heritage and Tourism and various government and private bodies in Spain, during which topics related to enhancing cooperation in the tourism sector between the two sides were discussed. Salim Mohammed Al Mahrouqi, Minister of Heritage and Tourism , said that participation in this international tourism forum was aimed at showcasing the great tourism potential of the Sultanate of Oman and to explore new ways to enhance cooperation with Spain, especially since both countries have achieved great accomplishments in the tourism sector in recent years. He stressed that investment in the tourism sector in the Sultanate of Oman represents a promising future based on the incentives and competitive advantages provided by the government to investors in this field, calling on the Spanish investor to benefit from the available tourism investment opportunities that can be dedicated and directed to the European tourist in general and the Spanish tourist in particular to meet his taste and requirements. Regarding the promotional campaign, Haitham Mohammed Al Ghassani, Director-General of Tourism Promotion at the Ministry of Heritage and Tourism, explained that the promotional campaign launched by the ministry on the sidelines of its participation in the exhibition's activities targeted the most important tourist sites in Madrid, and the halls of the Fitur exhibition, in which about 156 countries from around the world are participating, in addition to a number of buses that tour the city of Madrid for highlighting the distinctive features of the Omani tourism sector. The Director General of Tourism Promotion at the Ministry of Heritage and Tourism, expected that this participation would have a positive impact on increasing the tourist flow to the Sultanate of Oman in the coming period from the Spanish market and neighboring European markets. Regarding the participation of tourism companies and institutions in the Sultanate of Oman's pavilion at the exhibition, Shabib bin Mohammed Al Maamari, General Manager of the National Travel Operator, said that the operator is keen to participate in such international tourism events and exhibitions, especially the 'Fitur' exhibition, which enjoys wide participation from those interested and working in the tourism industry from various countries of the world, stressing that there is great interest from international tourism companies in the Omani tourism product. He added that the national travel operator was able to conclude strategic partnerships with various Spanish tourism companies, including a partnership with the digital platform "Destinia" to promote Omani tourism products, in addition to holding meetings with Spanish companies specialised in the field of charter flights to discuss possible opportunities to attract their flights to the Sultanate of Oman. For his part, Abdul Aziz bin Saif Al Mahrazi, owner of Al Wafra Tourism Company, stressed the importance of this participation, which is the first in the Spanish market, especially for this international tourism exhibition, noting that the Sultanate of Oman's pavilion witnessed a great turnout from Spanish visitors and from other countries participating in the exhibition. He pointed out that the company has received many requests from tourist groups from the Kingdom of Spain to visit the Sultanate of Oman in the near future, explaining that participation in such important international tourism events enhances the attraction of new tourist groups to the Sultanate of Oman and introduces it as a unique tourist destination. Amer bin Abdullah Al Zadjali, CEO of Sama Travel and Tourism, agreed with him, saying: "This participation is important, especially in the Spanish market, which is a promising tourism market, in light of the increasing demand from Spanish tourists to the Sultanate of Oman in the recent period. He added that the Sultanate of Oman's pavilion participating in the exhibition introduced the tourism environment and heritage sites such as castles, forts, museums and other elements that interest European tourists in general and Spanish tourists in particular, in addition to displaying the tourism products and services provided by the company through holding bilateral meetings with a number of Spanish companies operating in the tourism sector. On the other hand, the Sultanate of Oman's pavilion won the Best Pavilion Award at the International Tourism Exhibition 'Fitur 2025'. The pavilion received wide acclaim for its innovative design that reflects the cultural identity of the Sultanate of Oman and combines authenticity with a modern character. The design is distinguished by the use of modern technologies and multimedia presentations that highlight the heritage and tourism elements and experiences that characterise the Sultanate of Oman. The Sultanate of Oman's pavilion at the Fitur Exhibition witnessed a large turnout from Spanish visitors and participating countries, who learned about the various tourism programs that include environmental adventures, cultural festivals, sea trips, and innovative initiatives in the tourism sector. Visitors expressed their admiration for the environmental diversity and different terrains that the Sultanate of Oman enjoys, especially the beaches, seas, mountains, deserts, picturesque nature, and other tourism advantages that make it an attractive tourist destination. © Muscat Media Group Provided by SyndiGate Media Inc. 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