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Time of India
2 days ago
- Entertainment
- Time of India
From Rajnigandha to cow urine, YouTuber Karl Rock serves ‘Indian flavours' to foreigners and their reactions are pure gold
Popular YouTuber and scam-busting advocate Karl Rock recently took things to a whole new level, not by exposing the scammers this time, but by challenging his fellow creators to taste some of India's boldest, strangest, and most extreme flavours. From the minty intensity of Rajnigandha paan masala to the Ayurvedic shock of Godhan Ark (distilled cow urine), Karl served up an unforgettable tasting session to other famous YouTubers, including Pierogi (Scammer Payback), Pleasant Green, Trilogy Media, Deyo, Nanobaiter, and Matt from AnyDesk. Their raw, unfiltered reactions, ranging from laughter to disgust to utter disbelief, were nothing short of comedy gold. Extreme Indian flavours challenge goes viral Rock led the 'extreme Indian flavours' challenge at the People's Call Centre in London. Well, it is a fact that India is known for its bold, complex flavours, and what's everyday comfort food in the country can feel like a taste explosion or a complete nightmare for foreigners. Here's how these scam-busting legends handled everything from spicy candy to Ayurvedic cow urine: Hajmola—The tangy tablet that shocked everyone: First up was Hajmola, a small digestive tablet popular in India and eaten like a candy. It is commonly made with black salt and traditional herbs and delivers a sour pinch with a sulphuric undertone. While at the moment, Pierogi popped it in; he can be seen immediately gagging in the video, describing it as 'rotten sulphur eggs with lemon.' On the other hand, the Art from Trilogy Media pushed through a few chews, with tears in his eyes, before calling it a crime against candy. While Deyo enjoyed it like a kid. Uncle Chips (mint masala): The surprise crowd-pleaser: The next was Uncle Chips, a classic Indian potato chip with flavours of mint, black pepper, turmeric, and cumin. To everyone's surprise, these were a massive hit. 'Yo, these are amazing!' said Matt, reaching for more. Pulse Kachcha Aam: The candy that tricks you: Next comes the deceptive Pulse Kachcha Aam, a raw mango candy with a tangy outer shell and a spicy masala centre. It started with all smiles, sweet, sour, and familiar. But once the spicy core hit, reactions turned dramatic. Rajnigandha Paan Masala—Minty Fresh or Too Strange?: After that, the group tried Rajnigandha Paan Masala, a tobacco-free mouth freshener with crushed betel nut and intense minty notes, and the reactions were extremely hilarious. Godhan Ark (Gau Mutra)—The ultimate dare: Last but not least was the Godhan Ark, a distilled form of gau mutra (cow urine) used in Ayurvedic medicine for treating diseases like obesity, diabetes, and cough. This is also a traditional drink used in religious or medicinal contexts, rather than as a food. However, during the challenge, people hesitated but tried it. Netizens react to the reactions of the YouTubers trying out Indian flavours As soon as the video dropped on the internet, it quickly went viral, and people shared their reactions to the same. One user in the YouTube comment section wrote, "I respect traditional practices, but it's important to separate cultural beliefs from health choices. Stay safe and informed!" "Being an Indian I wouldn't have that last one. I'd have the same reaction as these guys," another added. "Karl could have taken down the entire centre implementing a taste testing session 😆... Poor Deyo looked terrified:)" To stay updated on the stories that are going viral, follow Indiatimes Trending.
Time of India
2 days ago
- Entertainment
- Time of India
From Rajnigandha to cow urine, YouTuber Karl Rock serves ‘Indain flavours' to foreigners and their reactions are pure gold
Popular YouTuber and scam-busting advocate Karl Rock recently took things to a whole new level, not by exposing the scammers this time, but by challenging his fellow creators to taste some of India's boldest, strangest, and most extreme flavours. From the minty intensity of Rajnigandha paan masala to the Ayurvedic shock of Godhan Ark (distilled cow urine), Karl served up an unforgettable tasting session to other famous YouTubers, including Pierogi (Scammer Payback), Pleasant Green, Trilogy Media, Deyo, Nanobaiter, and Matt from AnyDesk. Their raw, unfiltered reactions, ranging from laughter to disgust to utter disbelief, were nothing short of comedy gold. Extreme Indian flavours challenge goes viral Rock led the 'extreme Indian flavours' challenge at the People's Call Centre in London. Well, it is a fact that India is known for its bold, complex flavours, and what's everyday comfort food in the country can feel like a taste explosion or a complete nightmare for foreigners. Here's how these scam-busting legends handled everything from spicy candy to Ayurvedic cow urine: Hajmola—The tangy tablet that shocked everyone: First up was Hajmola, a small digestive tablet popular in India and eaten like a candy. It is commonly made with black salt and traditional herbs and delivers a sour pinch with a sulphuric undertone. While at the moment, Pierogi popped it in; he can be seen immediately gagging in the video, describing it as 'rotten sulphur eggs with lemon.' On the other hand, the Art from Trilogy Media pushed through a few chews, with tears in his eyes, before calling it a crime against candy. While Deyo enjoyed it like a kid. Uncle Chips (mint masala): The surprise crowd-pleaser: The next was Uncle Chips, a classic Indian potato chip with flavours of mint, black pepper, turmeric, and cumin. To everyone's surprise, these were a massive hit. 'Yo, these are amazing!' said Matt, reaching for more. Pulse Kachcha Aam: The candy that tricks you: Next comes the deceptive Pulse Kachcha Aam, a raw mango candy with a tangy outer shell and a spicy masala centre. It started with all smiles, sweet, sour, and familiar. But once the spicy core hit, reactions turned dramatic. Rajnigandha Paan Masala—Minty Fresh or Too Strange?: After that, the group tried Rajnigandha Paan Masala, a tobacco-free mouth freshener with crushed betel nut and intense minty notes, and the reactions were extremely hilarious. Godhan Ark (Gau Mutra)—The ultimate dare: Last but not least was the Godhan Ark, a distilled form of gau mutra (cow urine) used in Ayurvedic medicine for treating diseases like obesity, diabetes, and cough. This is also a traditional drink used in religious or medicinal contexts, rather than as a food. However, during the challenge, people hesitated but tried it. Netizens react to the reactions of the YouTubers trying out Indian flavours As soon as the video dropped on the internet, it quickly went viral, and people shared their reactions to the same. One user in the YouTube comment section wrote, "I respect traditional practices, but it's important to separate cultural beliefs from health choices. Stay safe and informed!" "Being an Indian I wouldn't have that last one. I'd have the same reaction as these guys," another added. "Karl could have taken down the entire centre implementing a taste testing session 😆... Poor Deyo looked terrified:)" To stay updated on the stories that are going viral, follow Indiatimes Trending.
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Business Standard
09-07-2025
- Business
- Business Standard
Dabur India eyes double-digit CAGR by FY27-28 with wellness focus
Homegrown fast-moving consumer goods (FMCG) company Dabur India is hopeful of achieving a sustainable double-digit growth rate by FY27–28 as it adopts a refreshed strategic vision, the company stated in its annual report released on Wednesday. The company added that improving macroeconomic factors and the forecast of a normal monsoon are among the drivers expected to improve the consumption landscape. In a letter to shareholders, Chairman Mohit Burman said he remains optimistic about a sequential recovery in consumption trends in the new financial year. 'Going forward, we remain optimistic about a sequential recovery in consumption trends in 2025–26, supported by forecasts of a normal monsoon, improving macroeconomic indicators, sustained government investment in infrastructure, and easing inflation,' Burman stated. To spur demand and support growth in the new financial year, the company has identified seven strategic pillars, which it believes will position Dabur to achieve a sustainable double-digit compound annual growth rate (CAGR) in both top line and bottom line by FY27–28. 'These will ensure Dabur remains resilient amid disruption, relevant to new generations, and responsible in its growth approach — setting the foundation for our next leap forward,' Burman added. As part of this strategy, the maker of Real fruit juices and Hajmola candy will deepen investments in its core power brands — Dabur Red, Real, Dabur Chyawanprash, Dabur Honey, Hajmola, Dabur Amla, Odonil, and Vatika — the bedrock of its portfolio, which together account for over 70 per cent of the company's sales. The company is also doubling down on its health and wellness category. It plans to expand the Hajmola and Pudin Hara franchises beyond digestives, scale up health juice offerings to capture market share in functional beverages, and accelerate newer launches like Shilajit, 'which tap into the rising demand for vitality, immunity, and endurance,' the report stated. Dabur is also reinventing its go-to-market strategy by expanding into rural and under-penetrated urban markets through targeted coverage and greater focus on improving distributor return on investment and ensuring faster turnaround times. Additionally, the maker of Amla hair oil will focus on premiumisation and contemporisation across categories, rationalise its portfolio, reinvent its operating model, monitor digital-first and founder-led brands with strong consumer traction, and tap into adjacencies in healthcare and value-added foods for inorganic growth. The company is also working on reducing sugar content by an additional 20 per cent in the Real core beverage range. 'Additionally, we are developing low-sugar and zero-sugar variants to cater to consumers who are conscious of their sugar intake. We already have a wide range of healthy juices under Real Activ with zero added sugar and coconut water, which is a low-calorie beverage with less than 20 kcal,' the report added. In FY25, the company's net profit dropped 4 per cent to ₹1,767.6 crore, while net sales rose 1.2 per cent to ₹12,536 crore.
Mint
09-07-2025
- Business
- Mint
Dabur India confident of FY26 recovery, driven by monsoon, macro factors
New Delhi: Fast-moving consumer goods companyDabur India Ltdexpects a turnaround in consumption trends by FY2025–26, backed by favourable macroeconomic indicators, a normal monsoon, continued government investment in infrastructure, and easing inflation. The firm is also betting big on premiumisation, deeper rural penetration, and digital consumer engagement to drive growth. "We have set an ambitious target to expand our rural footprint while sharpening our focus on urban markets by enhancing our portfolio of premium offerings and exploring adjacent categories to meet evolving consumer aspirations,' Mohit Burman, chairman, Dabur India Ltd, said in the company's annual report released Wednesday. Dabur ended FY2024-25 with a 3.6% jump in consolidated revenues to ₹ 12,563 crore, up from ₹ 12,404 crore a year ago; profit for the full year was down 4.1% to ₹ 1,768 crore. During the year, the company's advertising and publicity expenditure grew 2.2% to ₹ 864.6 crore. The company sells Dabur Red toothpaste, Vatika shampoo, Hajmola and Real drinks. "Our portfolio today includes three ₹ 1,000 crore brands—Dabur Amla, Dabur Red Toothpaste, and Real—alongside three ₹ 500 crore brands and 16 brands in the ₹ 100–500 crore 2024-25, we intensified our consumer engagement through interactive campaigns, community outreach, and digital initiatives that reinforced our commitment to health and well-being. These efforts enabled us to expand our market share across more than 90% of our portfolio, even during a consumption slowdown," he said. Last week, in its quarterly update, the company said its consolidated revenue in the June quarter is expected to grow in the low single digits due to a decline in beverages; consolidated operating profit growth is expected to marginally lag revenue growth. Dabur has yet to announce its Q1 (April-June) earnings. In the March quarter, the company's revenue from operations grew marginally. Last fiscal, the company expanded its retail footprint significantly, entering new villages and broadening its product range. 'Our retail reach is now among the widest in the Indian FMCG industry. A major milestone this year was the signing of a facilitation MoU with the Government of Tamil Nadu to establish our first manufacturing facility in South India. With an initial investment of ₹ 135 crore, scaling up to ₹ 400 crore over five years, this facility will generate direct employment for 250 individuals and create thousands of indirect job opportunities,' Burman said. During the year, the company also rationalised inventory in general trade channels, citing a shift in consumer behaviour with more shoppers buying goods online. This resulted in a temporary dip in Q2 (July-September) sales but strengthened the long-term health of its business and improved the RoI (return on investment) of its distributor partners. Dabur reported strong sales in rural India during the year, with demand outpacing urban India. The company draws a significant share of its business from rural markets. Meanwhile, earlier this year, the company announced a strategic vision to drive double-digit annual growth in both revenue and profit by FY28. The strategy is backed by a seven-pronged approach that includes investing heavily in core brands, expanding in premium categories, updating and modernising its product categories, shedding underperforming products, and aggressively pursuing acquisitions to build a 'future-fit' portfolio. 'Today, seven of our brands—Dabur Red, Real, Dabur Chyawanprash, Dabur Honey, Hajmola, Dabur Amla, Odonil, and Vatika—each contribute significantly to our revenues and together account for over 70% of our total portfolio. We are committed to scaling these brands exponentially,' said Burman. The company also announced plans to exit categories where scalability and profitability remain constrained, such as Vedic Tea, adult and baby diapers, and Dabur Vita; this will help unlock growth capital and sharpen focus. 'We will also be streamlining SKUs (stock keep units) across overlapping segments to reduce complexity in the supply chain and enhance distributor profitability,' he added. 'Our go-to-market transformation, strategic M&A focus, and operating model reinvention are designed to unlock new engines of value creation,' he added. During the year, the company expanded its share of the food business, with the category now contributing 6% of the revenue from its India FMCG business, up from 2% last year. It operates in the packaged ghee, spices, cooking pastes, and culinary products categories. Dabur competes with giants like Marico and Hindustan Unilever in the FMCG market. Notably, HUL has also expressed optimism about demand recovery, citing similar macro tailwinds like low inflation, a normal monsoon, and increased consumer spending.
Time of India
08-07-2025
- Business
- Time of India
Beauty, biscuits and bridal gold shine in Q1, Manufacturing News, ET Manufacturing
Advt Advt Advt Consumers spent more on packaged goods, beauty products, fashion and jewellery during the June quarter, signalling a mild revival in demand after months of sluggish urban consumption. However, early monsoon rains and ongoing geopolitical tensions kept a lid on broader growth, according to quarterly business updates issued by key Indian reported that the fast-moving consumer goods (FMCG) sector showed a sequential recovery in demand with an 'uptick in volume growth, particularly in urban markets'. The company said that while its home and personal care, as well as healthcare segments, were set to post strong growth, the beverages segment was negatively affected by a shortened summer and unexpected rainfall. 'On account of the decline in beverages, Dabur's consolidated revenue is expected to grow in low-single digits,' the company said. Dabur is the maker of products such as Hajmola and Consumer Products, which has a stronger presence in urban areas, said that volume growth has been of FMCG companies rose on Monday after Godrej Consumer's quarterly update pointed to improving demand conditions. Godrej is the third major company after Dabur and Marico to indicate a stronger-than-anticipated growth outlook. However, analysts cautioned against treating these improvements as representative of the entire industry.'A sequential improvement in volume growth and revenue growth indicated by Godrej Consumer Products, Dabur and Marico led to renewed investor sentiment,' said Ajay Thakur, research analyst - FMCG, at Anand Rathi Institutional Equities. 'A good monsoon is seen propping up rural demand and an uptick in urban demand also supports sentiment.'Marico, which has been facing the pressure of rising copra prices, said unseasonal rainfall had further worsened inflation in the commodity, continuing to squeeze gross margins. The company, which dominates the coconut oil market through its Parachute brand, raised prices by around 30% in this segment over the past year. Volumes in Parachute declined during the quarter, but the company saw growth momentum from its foods and premium personal care businesses.'...underlying volume growth in the India business continued to improve sequentially to reach a multi-quarter high, driven by positive trends in core franchises and continued scale-up of new businesses,' Marico said. It added that urban sentiment was holding steady and that easing inflation should help growth over the next few quarters. The company also said that moderating palm oil prices and stable crude oil derivatives should result in broader gains from the second half of inflation in recent quarters had led urban consumers to cut back on discretionary spending. In response, the government introduced tax incentives, and the benefits of these measures began to reflect in consumption during the June and fashion retailer Nykaa said that geopolitical tensions caused some 'loss of business' during its key Q1 sale event. However, its wide range of in-house brands and extensive distribution network helped maintain momentum in the beauty segment, which is expected to record gross merchandise value (GMV) growth in the higher mid-20% range. The company said the fashion business also performed better during the the other hand, Trent, the retail arm of the Tata Group, reported standalone revenue growth of 20% in the first quarter. This is slower than its five-year compound annual growth rate (CAGR) of 35%, showing that full recovery in consumer demand is still some time retailer Kalyan Jewellers benefited from seasonal factors. 'The recently concluded quarter was a very fulfilling one, recording consolidated revenue growth of 31%... despite multiple pauses in demand, majorly due to volatility in gold prices and geopolitical tensions,' the company said. It added that wedding demand and Akshaya Tritiya sales were key contributors to its growth in Q1.>
