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Embassy Suites by Hilton Gulf Shores Beach Resort Opens on the Alabama Gulf Coast
Embassy Suites by Hilton Gulf Shores Beach Resort Opens on the Alabama Gulf Coast

Business Wire

timea day ago

  • Business
  • Business Wire

Embassy Suites by Hilton Gulf Shores Beach Resort Opens on the Alabama Gulf Coast

ATLANTA & GULF SHORES, Ala.--(BUSINESS WIRE)--Embassy Suites by Hilton Gulf Shores Beach Resort ('Embassy Suites Gulf Shores'), a full-service resort-style hotel located along Alabama's renowned white sand beaches, officially opened its doors today. Developed by Peachtree Group, Woodbine Development Corporation and DD Partners LLC, the eight-story, all-suite hotel brings a beachfront experience to Gulf Shores, featuring sweeping Gulf views, distinctive food and beverage options and resort-style amenities. Peachtree Group, Woodbine Development Corporation and DD Partners LLC announced the grand opening of the Embassy Suites by Hilton Gulf Shores Beach Resort. Share "We're thrilled to open this landmark project in the heart of Gulf Shores," said Greg Friedman, managing principal and CEO at Peachtree Group. "With its irreplaceable beachfront location, resort-style amenities and vibrant gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to be a centerpiece for visitors and the community alike." For Friedman, the project carries personal meaning. 'I spent a lot of summers and school breaks in Orange Beach and Gulf Shores as a child,' he said. 'It's special to come full circle and have a hand in creating a place where more people can enjoy this incredible destination and where locals can benefit from the new restaurants, amenities and gathering spaces.' Located at 112 West Beach Blvd., the Embassy Suites Gulf Shores features 257 all-suite guestrooms, most of which offer direct Gulf views. Guests can enjoy a variety of dining, drinks and live entertainment throughout the resort. Sound Wave, the signature open-air venue perched above the beach, offers daily live music, sweeping views and an energetic atmosphere. The space features a state-of-the-art sound system and an extensive menu of food and drinks. The Cove Bar, a poolside retreat, serves refreshing cocktails, light bites and a relaxing escape from the resort's busier areas. Tide & Table blends coastal dining with Southern-inspired cuisine in a casual yet refined setting. The three-meal restaurant, situated just above street level, offers stunning water views and a grand indoor-outdoor bar with a laid-back, welcoming ambiance. The hotel also offers 13,620 square feet of enclosed meeting and pre-function space, anchored by a 7,800-square-foot ballroom, making it an ideal venue for conferences, weddings and special events. A three-story parking garage and more than 7,600 square feet of retail space, including a Starbucks, complete the property's offerings. The hotel's opening comes as Gulf Shores continues to grow as a top tourism and events destination. Situated steps from popular attractions like the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships, Embassy Suites Gulf Shores offers easy access to Gulf State Park, the Wharf at Orange Beach, championship golf courses and Foley's Sports Complex. "Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer," Friedman said. "We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community." Embassy Suites Gulf Shores ( will be managed by Peachtree Group's hospitality division, known for its expertise in hospitality operations across the U.S. "We're honored to welcome guests to Embassy Suites Gulf Shores Beach Resort and grateful to be part of this welcoming community," said Adam Bailey, general manager of Embassy Suites Gulf Shores. "From thoughtful design and resort-style amenities to the beachfront location, every detail of the hotel reflects the spirit of Gulf Shores. We're pleased to offer an experience unavailable anywhere else on Alabama's coast." This opening further underscores Peachtree Group's track record of developing distinctive hotels in high-demand markets. A multi-year winner of Hilton's Developer of the Year award, Peachtree Group has earned recognition for its consistent delivery of exceptional hotels and best-in-class guest experiences across its growing portfolio. About Peachtree Group Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit About Embassy Suites by Hilton Embassy Suites by Hilton, one of Hilton's 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers nearly 260 open hotels with 42 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at and follow the brand on Facebook, Twitter and Instagram.

Gulf Shores wants your thoughts on possible music festival extension
Gulf Shores wants your thoughts on possible music festival extension

Yahoo

time28-05-2025

  • Business
  • Yahoo

Gulf Shores wants your thoughts on possible music festival extension

GULF SHORES, Ala. (WKRG) — Gulf Shores officials are seeking residents' input on possibly extending a contract for a music festival. Gulf Shores man to compete in 50th season of CBS's 'Survivor' Hangout Music Festival has been held in Gulf Shores for 15 years, with the last festival being taken over by Morgan Wallen for the 15th year celebration, renaming HMF the 'Sand In My Boots' festival. City officials have opened two online surveys — one for residents and one for business owners — to find out whether they want the festival to continue. A community meeting has also been scheduled for June 5. Both surveys are available until June 4. 'Before we make any decision about the future of the Hangout/Sand In My Boots Music Festival, it's essential that we hear from the people who live and work here,' Gulf Shores Mayor Robert Craft said. 'We want to fully understand how the event affects our residents and businesses, both positively and negatively,' Craft continued. 'Your feedback is crucial to ensuring that any action we take reflects the best interests of our community.' Biloxi man sets Mississippi saltwater fishing record The city council will decide whether to extend the proposed contract. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

‘Sand In My Boots' fest brings $70M impact to South Baldwin, but event's future uncertain
‘Sand In My Boots' fest brings $70M impact to South Baldwin, but event's future uncertain

Yahoo

time23-05-2025

  • Entertainment
  • Yahoo

‘Sand In My Boots' fest brings $70M impact to South Baldwin, but event's future uncertain

GULF SHORES, Ala. (WKRG) — There has been a version of the Hangout Music Festival on the beach in Gulf Shores since 2010, except for the Covid years. Now, the city wants to get input from local residents about its future. UPDATE: No foul play suspected in death of woman at Pensacola Publix The big beach in Gulf Shores is 'almost' back to normal. The final remnants of the 'Sand in my Boots' festival are slowly disappearing. 'I'm just glad to have it back,' said Susan Parker, now able to set up her beach chair on her favorite stretch of sand. By all accounts, this year's festival was a huge success, pumping an estimated $70 million into the South Baldwin economy. 'It was a very good year for them, it was a very good year for our city, a very good year for all of us and to try and build on that and maintain that is going to be all of our goals,' said Gulf Shores City spokesman Grant Brown. The current franchise agreement with festival organizers expired with the end of 'Sand in my Boots,' and now the decision to be made is whether that was the final curtain for the festival or if it will return, and if it does, what that will look like. 'It doesn't matter to me whatever they do. I just miss having the beach access for the month of May,' said Parker. 'There weren't a lot of bad things that went on,' said newcomer Robin Colbert. 'I didn't see any kind of horrible stuff, so people were pretty respectful of the beach and the area. A lot of mixed feelings, I guess.' A public meeting is expected to happen in the next couple of weeks to hear the pros and cons from local residents and business owners. But, for now, the stages are gone, and the music has been replaced with the sound of the surf. Whether all that returns next year is still up in the air. UPDATE: Mobile police investigating deadly crash as homicide; man found with gunshot wound A decision will have to be made soon. The clock is already ticking on next year's planning for music festivals around the country. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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