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Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta
Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta

Globe and Mail

timea day ago

  • Business
  • Globe and Mail

Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta

Toronto, Ontario--(Newsfile Corp. - July 22, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has secured a real-estate location for its franchisee in the city of Grand Prairie, Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). To view an enhanced version of this graphic, please visit: "We are pleased that in just over two short months we were able to secure our Heal franchisee who signed Heal's 50th franchise agreement on May 13 th, 2025, with a real-estate location expected to open in Q4 2025," said Sean Black, Chief Executive Officer of Happy Belly. "Heal Wellness continues to strengthen its development pipeline and drive consistent organic growth with a steady stream of signed franchise agreements and the securing of strategic real estate across Canada. Our progress reinforces our expansion strategy while generating long-term value creation for our shareholders. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada." To view an enhanced version of this graphic, please visit: As we move into the second half of 2025 and planning for 2026, Happy Belly remains focused on accelerating growth through both organic development and strategic acquisitions. Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first true coast-to-coast smoothie bowl brand as it gains traction across new markets, building customer loyalty and brand visibility at an impressive pace—further validating our long-term vision and the strength of our franchise model. With 195 units secured through national development agreements—Heal is delivering on its promise of scalable, asset-light expansion while deepening customer loyalty and market presence. The progress of Heal's national expansion reflects Happy Belly's core vision and commitment to building a leading force in the Canadian QSR sector." "The broader Happy Belly portfolio now boasts 616 contractually committed retail locations across various stages of development, construction, and operation. This momentum—fueled by a proven franchise model, experienced operators, and strategic site selection—is translating into meaningful and shareholder value. As we scale nationally with a repeatable, asset-light framework, we are laying the foundation for sustained and predictable growth across our entire brand ecosystem through 2026 and beyond." "We are just getting started," said Sean Black. Neighborhood Grande Prairie, Alberta presents a strong opportunity for a smoothie and açaí bowl restaurant due to its youthful, health-conscious population, growing economy, and limited competition in the health-focused fast-casual space. As a regional hub for northwestern Alberta, the city attracts not only local residents but also consumers from surrounding communities, expanding the potential customer base. The city's active lifestyle culture—supported by recreational facilities, parks, and fitness centers—aligns well with demand for nutritious, on-the-go food options. With a population nearing 70,000 and steady economic growth driven by diverse industries, Grande Prairie offers the right mix of demographics, disposable income, and market gap to support the success of a wellness-oriented food concept. About Heal Wellness Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more. Franchising For franchising inquiries please see or contact us at hello@ About Happy Belly Food Group Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly 3 To view an enhanced version of this graphic, please visit: Sean Black Co-Founder, Chief Executive Officer Shawn Moniz Co-Founder, Chief Operating Officer Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on

Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta
Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta

Yahoo

timea day ago

  • Business
  • Yahoo

Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for it's Franchisee in the City of Grand Prairie, Alberta

Toronto, Ontario--(Newsfile Corp. - July 22, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its Heal Wellness brand has secured a real-estate location for its franchisee in the city of Grand Prairie, Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). Happy Belly 1 To view an enhanced version of this graphic, please visit: "We are pleased that in just over two short months we were able to secure our Heal franchisee who signed Heal's 50th franchise agreement on May 13th, 2025, with a real-estate location expected to open in Q4 2025," said Sean Black, Chief Executive Officer of Happy Belly. "Heal Wellness continues to strengthen its development pipeline and drive consistent organic growth with a steady stream of signed franchise agreements and the securing of strategic real estate across Canada. Our progress reinforces our expansion strategy while generating long-term value creation for our shareholders. Our vision remains clear-to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada." Happy Belly 2 To view an enhanced version of this graphic, please visit: As we move into the second half of 2025 and planning for 2026, Happy Belly remains focused on accelerating growth through both organic development and strategic acquisitions. Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first true coast-to-coast smoothie bowl brand as it gains traction across new markets, building customer loyalty and brand visibility at an impressive pace—further validating our long-term vision and the strength of our franchise model. With 195 units secured through national development agreements—Heal is delivering on its promise of scalable, asset-light expansion while deepening customer loyalty and market presence. The progress of Heal's national expansion reflects Happy Belly's core vision and commitment to building a leading force in the Canadian QSR sector.""The broader Happy Belly portfolio now boasts 616 contractually committed retail locations across various stages of development, construction, and operation. This momentum—fueled by a proven franchise model, experienced operators, and strategic site selection—is translating into meaningful and shareholder value. As we scale nationally with a repeatable, asset-light framework, we are laying the foundation for sustained and predictable growth across our entire brand ecosystem through 2026 and beyond." "We are just getting started," said Sean Black. Neighborhood Grande Prairie, Alberta presents a strong opportunity for a smoothie and açaí bowl restaurant due to its youthful, health-conscious population, growing economy, and limited competition in the health-focused fast-casual space. As a regional hub for northwestern Alberta, the city attracts not only local residents but also consumers from surrounding communities, expanding the potential customer base. The city's active lifestyle culture—supported by recreational facilities, parks, and fitness centers—aligns well with demand for nutritious, on-the-go food options. With a population nearing 70,000 and steady economic growth driven by diverse industries, Grande Prairie offers the right mix of demographics, disposable income, and market gap to support the success of a wellness-oriented food concept. About Heal WellnessHeal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and franchising inquiries please see or contact us at hello@ About Happy Belly Food GroupHappy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly 3 To view an enhanced version of this graphic, please visit: Sean BlackCo-Founder, Chief Executive Officer Shawn MonizCo-Founder, Chief Operating Officer FOR FURTHER INFORMATION, PLEASE VISIT:www: or email hello@ you wish to contact us please call: 1-877-589-8805 Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location for Waterloo, Ontario's Uptown Neighborhood
Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location for Waterloo, Ontario's Uptown Neighborhood

Globe and Mail

time2 days ago

  • Business
  • Globe and Mail

Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location for Waterloo, Ontario's Uptown Neighborhood

Toronto, Ontario--(Newsfile Corp. - July 21, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands, is pleased to announce the signing of a franchise agreement and real estate location for Rosie's Burgers in Waterloo, Ontario's Uptown Neighborhood. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more. "Securing Ontario's 8 th real estate location for Rosie's marks another step forward in our 30-unit development commitment for the province. Opening of this Waterloo location is expected in Q4 of 2025. Our team is already ahead of our development schedule and have more locations scheduled for 2025 & 2026. We are actively leveraging our franchise network to drive accelerated growth and secure high-quality, strategic real estate across the country for our partners," said Sean Black, Chief Executive Officer of Happy Belly. Waterloo, Ontario, is an ideal location for Rosie's thanks to its strong demographic mix and consistent foot traffic driven by its two major post-secondary institutions: the University of Waterloo and Wilfrid Laurier University. With tens of thousands of students, faculty, and staff moving through campus areas daily, the city offers a built-in customer base seeking fast, satisfying, and affordable meals. This dense concentration of young, on-the-go consumers creates a natural fit for our Rosie's brand that delivers bold flavor and quality service. Beyond the university crowd, Waterloo's booming tech and innovation sector attracts professionals and families who appreciate high-quality yet casual dining experiences. The constant energy in the town core and surrounding neighborhoods, combined with Waterloo's reputation for embracing new, on-trend food brands, makes it a prime market for us as we believe this to be a premium location for our newest Rosie's location. Rosie's Burgers 2 To view an enhanced version of this graphic, please visit: "As Happy Belly continues to grow its footprint in the Canadian QSR sector, we're witnessing strong nationwide momentum, supported by an influx of prime real estate opportunities for our brands. Our asset-light franchising approach—paired with careful site selection, comprehensive training programs, focused marketing initiatives, and consistent operational support—sets our franchise partners up for long-term success. The trust placed in our platform by experienced operators is a testament to the credibility of our systems, the strength of our leadership, and the clarity of our brand vision. We remain actively engaged in conversations with groups coast to coast to accelerate the expansion of Rosie's Burgers and the broader Happy Belly portfolio. As we continue to add new locations and solidify our presence in key markets, our focus remains on building a scalable, disciplined growth engine and delivering sustained value for our shareholders as Canada's leading restaurant consolidator. "With 115 Rosie's locations already secured under Multi-Unit and Area Development agreements across key provinces—including Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan—the brand is set to scale rapidly in the years ahead. Our dual expansion strategy, combining franchised growth with targeted corporate store openings, reinforces our commitment to accelerating Rosie's development. With a proven track record in the burger space, a solid foundation in organic growth, and a high-performing franchise model, Rosie's Burgers is on track to become Canada's leading smash burger brand. Rosie's Burgers 3 To view an enhanced version of this graphic, please visit: "With 616 retail locations for all brands across our Happy Belly portfolio under Multi-Unit and Area Development agreements—spanning projects in development, under construction, or already open—our franchise pipeline is growing. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026. " We are just getting started," said Sean Black. About Rosie's Burgers Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburgers and French fries to strawberry shakes and onion rings—we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right? Franchising For franchising inquiries please see or contact us at hello@ Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly Food Group To view an enhanced version of this graphic, please visit: Sean Black Chief Executive Officer Shawn Moniz Chief Operating Officer Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on

Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, Alberta
Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, Alberta

Yahoo

time11-07-2025

  • Business
  • Yahoo

Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, Alberta

Toronto, Ontario--(Newsfile Corp. - July 11, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of a franchise agreement and real estate location for Rosie's Burgers in Calgary's Marda Loop District, Alberta. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more. Happy Belly 1 To view an enhanced version of this graphic, please visit: "Securing a franchisee and real estate for Rosie's 3rd location in Calgary marks an important early step in our 20-unit development commitment for the province. With more locations scheduled for 2025, we are actively leveraging our franchising expertise to drive accelerated growth and secure high-quality, strategic real estate across the country for our partners."Marda Loop in Calgary presents an exceptional opportunity for Rosie's due to its vibrant, walkable community filled with young professionals, families, and food-savvy locals. As one of the city's most dynamic and rapidly growing neighborhoods, Marda Loop offers high foot traffic, a strong local economy, and a diverse population with a taste for unique, high-quality dining experiences. The area boasts a thriving mix of boutique retailers, cafés, and established eateries, creating a destination atmosphere ideal for fast-casual concepts like our smash burger brand Rosie's. With its blend of residential density and commercial vitality, Marda Loop provides the perfect environment to attract loyal, repeat customers and capitalize on Calgary's expanding food scene. Happy Belly 2 To view an enhanced version of this graphic, please visit: "As Happy Belly continues to organically expand its presence in the QSR space, we are seeing strong momentum across the country, with numerous high-quality real estate opportunities emerging for our portfolio of brands. Our asset-light franchise model, combined with strategic site selection, operational training, targeted marketing, and continuous business development support, empowers our franchise partners to thrive. The confidence shown by our experienced operators is a direct reflection of the strength of our systems, leadership, and brand direction. We are actively engaged in discussions with groups across Canada to accelerate the growth of Rosie's and our broader brand portfolio. As we secure additional locations and deepen our footprint, we remain focused on delivering predictable, disciplined growth and creating long-term shareholder value as Canada's leading restaurant consolidator." "With 115 locations for Rosie's secured under Multi-Unit and Area Development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario and Quebec, Rosie's Burgers will continue to scale at an accelerated pace for years to come. With new locations currently under construction and additional openings slated for 2025 & 2026, we are advancing growth through a dual-track approach with corporate store development alongside our franchise model. Backed by our deep expertise in the burger category, a strong record of organic growth, and a robust franchising platform, Rosie's is well-positioned to become Canada's leading national smash burger brand." Happy Belly 3 To view an enhanced version of this graphic, please visit: "With 616 retail locations for all brands across our Happy Belly portfolio under Multi-Unit and Area Development agreements-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026." "We are just getting started," said Sean Black. About Rosie's BurgersDeliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburgers and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?FranchisingFor franchising inquiries please see or contact us at hello@ Happy Belly Food GroupHappy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly 4 To view an enhanced version of this graphic, please visit: Sean BlackChief Executive Officer Shawn MonizChief Operating Officer FOR FURTHER INFORMATION, PLEASE VISIT: www: or email hello@ you wish to contact us, please call: 1-877-589-8805 Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, Alberta
Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, Alberta

Globe and Mail

time11-07-2025

  • Business
  • Globe and Mail

Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, Alberta

Toronto, Ontario--(Newsfile Corp. - July 11, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of a franchise agreement and real estate location for Rosie's Burgers in Calgary's Marda Loop District, Alberta. Rosie's Burgers ("Rosie's") is a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more. "Securing a franchisee and real estate for Rosie's 3 rd location in Calgary marks an important early step in our 20-unit development commitment for the province. With more locations scheduled for 2025, we are actively leveraging our franchising expertise to drive accelerated growth and secure high-quality, strategic real estate across the country for our partners." Marda Loop in Calgary presents an exceptional opportunity for Rosie's due to its vibrant, walkable community filled with young professionals, families, and food-savvy locals. As one of the city's most dynamic and rapidly growing neighborhoods, Marda Loop offers high foot traffic, a strong local economy, and a diverse population with a taste for unique, high-quality dining experiences. The area boasts a thriving mix of boutique retailers, cafés, and established eateries, creating a destination atmosphere ideal for fast-casual concepts like our smash burger brand Rosie's. With its blend of residential density and commercial vitality, Marda Loop provides the perfect environment to attract loyal, repeat customers and capitalize on Calgary's expanding food scene. To view an enhanced version of this graphic, please visit: "As Happy Belly continues to organically expand its presence in the QSR space, we are seeing strong momentum across the country, with numerous high-quality real estate opportunities emerging for our portfolio of brands. Our asset-light franchise model, combined with strategic site selection, operational training, targeted marketing, and continuous business development support, empowers our franchise partners to thrive. The confidence shown by our experienced operators is a direct reflection of the strength of our systems, leadership, and brand direction. We are actively engaged in discussions with groups across Canada to accelerate the growth of Rosie's and our broader brand portfolio. As we secure additional locations and deepen our footprint, we remain focused on delivering predictable, disciplined growth and creating long-term shareholder value as Canada's leading restaurant consolidator." "With 115 locations for Rosie's secured under Multi-Unit and Area Development agreements across Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, Ontario and Quebec, Rosie's Burgers will continue to scale at an accelerated pace for years to come. With new locations currently under construction and additional openings slated for 2025 & 2026, we are advancing growth through a dual-track approach with corporate store development alongside our franchise model. Backed by our deep expertise in the burger category, a strong record of organic growth, and a robust franchising platform, Rosie's is well-positioned to become Canada's leading national smash burger brand." Happy Belly 3 To view an enhanced version of this graphic, please visit: "With 616 retail locations for all brands across our Happy Belly portfolio under Multi-Unit and Area Development agreements-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026." " We are just getting started," said Sean Black. About Rosie's Burgers Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburgers and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right? Franchising For franchising inquiries please see or contact us at hello@ About Happy Belly Food Group Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada. Happy Belly 4 To view an enhanced version of this graphic, please visit: Sean Black Chief Executive Officer Shawn Moniz Chief Operating Officer Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management. Cautionary Note Regarding Forward-Looking Statements All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on

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