4 days ago
Hard Rock bringing Reverb hotel to downtown Florence
FLORENCE, Ala. (WHNT) — Hard Rock International has officially announced the plans for a Hard Rock Reverb hotel in downtown Florence.
For over 15 years, the Days Inn hotel has stood vacant in the heart of Florence, but that's about to change.
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'I am very excited to see that it was released the press release from International Hard Rock Reverb Hotel yesterday, so it's really exciting to see this finally coming to fruition,' says Kaytrina Simmons, Florence Council President.
Simmons tells News 19 about some of the features that people can expect with the new hotel.
'It's gonna have like 155 hotel rooms, it's gonna have conference centers. It will have two restaurants in there, and just rooftop, and just everything that you would want it will have,' Simmons said.
Simmons added that there is a need for more lodging options in Florence.
'There is certainly a shortage of hotels. People come here to our beautiful little hidden jam as a destination spot, and they're having to drive as far as Decatur or perhaps sometimes even Athens just to have a place to stay in a hotel, so this is certainly going to be an asset,' Simmons said.
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And with a new business, that can only mean more jobs are created.
'It's slated to bring around 200 jobs to the area within management and they're typical jobs that come with a hotel, and restaurants', Simmons said.
Simmons tells me, construction is set to begin this fall, and the projected opening date is set for 2028.
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