10-07-2025
Japan's Kirin to expand drinks sales in Taiwan and South Korea
Kirin Brewery President Hideki Horiguchi speaks during an interview on July 4 in Tokyo. A full-scale rollout of the Harekaze beer brand in Taiwan is planned if a three-month trial proves satisfactory, he said. (Photo by Yukinori Okamura)
YURIKA YONEDA
TOKYO -- Kirin Brewery rolled out a trial of a recently-developed beer brand in Taiwan on Wednesday, as the Japanese drinks group tries to expand beyond its home market which is in decline as the population shrinks.
Taiwan will be the first market outside Japan to sell Harekaze beer, a brand launched in April 2024 that Kirin says is popular with consumers who do not normally drink beer.
