Latest news with #HarshSomaiya
Fashion Value Chain
03-07-2025
- Business
- Fashion Value Chain
The Bear House Debuts in Pune with Flagship Store
Modern men's fashion brand The Bear House has opened its first standalone store in Pune, marking its growing retail expansion across India. Spanning 2,000 sq. ft. at Amanora Mall, the store offers an immersive brand experience inspired by nature and comfort. Known for its elevated essentials, The Bear House showcases a curated collection of bestselling flannel shirts, polo tees, denim, boxers, sweatshirts, and outerwear—all crafted with breathable fabrics and minimalist sophistication. Designed to reflect the brand's identity, the store merges wilderness with modernity—featuring asymmetrical architecture, bear-themed elements, and cozy interiors that mimic a bear's den. Tanvi Somaiya, Co-Founder, shared: 'Opening our first standalone store in Pune marks a significant milestone. It's not just about retail—it's about creating spaces that embody our philosophy of comfort and elevated design.' Customers can expect live styling sessions, launch offers, and interactive in-store experiences. Harsh Somaiya, Co-Founder, added: 'Pune's fashion-forward market makes it a key location for us. This is just the beginning of a larger pan-India expansion.' Founded in 2017, The Bear House has earned recognition through its sleek European-inspired menswear and online presence on Myntra, Amazon, Flipkart, Ajio, and its D2C platform. The brand also gained visibility through Shark Tank India. Store Address: Shop No. 30 & 30A, Ground Floor, East Block, Amanora Mall, Hadapsar, Pune – 411028.
Entrepreneur
10-06-2025
- Business
- Entrepreneur
Crafting Men's Confidence
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. What began as an ambition to offer Indian customers the same high-quality fashion that was being manufactured for global giants like Zara, Mango, and Marks & Spencer has today evolved into a profitable, Shark Tank-backed D2C menswear brand. The Bear House, co-founded by Harsh Somaiya, was born out of a belief that Indian consumers deserved better design, fit, and fabric—online. "We thought if an Indian factory can design and manufacture for global brands, why shouldn't Indian customers experience the same premium products and quality? At that time, there was a common perception that good quality products weren't available online. So we decided to change that narrative," said Somaiya. Built on the pillars of great design, fit, and affordability, The Bear House chose a D2C-first approach to maintain control over the entire customer experience. "That means no middlemen, no dilution of brand story," Somaiya explained. "This helped us build loyalty and get instant feedback, which shaped everything from fabric choices to fits." The brand's breakout success was its innovative take on flannel shirts—traditionally warm and heavy—which they re-engineered using lightweight 100% cotton to suit India's climate. "Our flannels have been a bestseller since day one and still contribute to 40% of our shirts revenue," shared Somaiya. With 85% of its sales coming from marketplaces like Myntra, Amazon, and Flipkart, the brand has built a strong digital footprint across over 20,000 pincodes and has a loyal customer base of 20 lakh. It has also stepped into offline retail with stores in Bengaluru and Hyderabad, and is eyeing 10–15 more stores by FY 2025–26. Quick commerce, though a non-traditional fit for fashion, is another frontier the brand is testing. "We've made select collections available on Zepto as a strategic experiment and are noticing good results," said Somaiya. "We're confident that quick commerce fashion will be essential going forward." Internationally, The Bear House has begun its foray into the Middle East and is exploring further global expansion. Closer home, tech-enabled personalisation and new lifestyle categories are on the roadmap. "From bootstrapping to now building a brand with depth, it's been incredibly fulfilling," reflected Somaiya. "At the heart of it, we believe today's men don't just want clothes—they want brands with soul." Facts:
Fashion Network
29-05-2025
- Business
- Fashion Network
The Bear House enters UAE market to kick off global expansion
Men's apparel brand The Bear House has announced its entry into the United Arab Emirates, marking its first international foray in the Gulf Cooperation Council region. The move is positioned as a strategic step towards broader global expansion, with a focus on brick-and-mortar retail and omni-channel growth across the Middle East. The brand's smart casual offering, comprising comfort-driven silhouettes and wardrobe staples, has been made available through established regional platforms including Noon, Namshi, and Amazon, The Bear House announced in a press release. These e-commerce partners were selected for their strong local presence, logistical efficiency, and ability to reach fashion-forward consumers. 'This is our first major step towards becoming a global Indian brand,' said The Bear House's co-founder Harsh Somaiya in a press release. 'The Bear House fills in the 'affordable luxury' gap for the GCC consumer, who currently has only two choices- high-end luxury brands and value brands. The UAE, being the fashion and e-commerce hub of the GCC, offers a brand like ours developed infrastructure, a ready consumer base, and market accessibility, making it an ideal gateway for expansion into the wider Middle Eastern market and a natural extension of our current business in India.' Founded in 2017, The Bear House has grown from an online-only label to having a retail presence in Indian cities including Bengaluru and Hyderabad. The brand recently raised Rs 50 crore in a Series A funding round and secured a Rs 3 crore investment on Shark Tank India Season 4.
