Latest news with #HasselbladX2D
Techday NZ
4 days ago
- Business
- Techday NZ
OPPO & Hasselblad extend imaging partnership for new phones
OPPO has announced the continuation of its collaboration with camera manufacturer Hasselblad to jointly develop a next-generation mobile imaging system for future smartphones. The partnership, which began four years ago, focuses on pushing the capabilities of mobile photography through close technical cooperation between OPPO and Hasselblad research and development teams. The announcement included details about new imaging technologies and highlighted OPPO's broader efforts in mobile camera innovation. Collaboration continues Pete Lau, Chief Product Officer at OPPO, said: "The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience. Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO's global users. With the extension of our collaboration, we will push the boundaries of mobile imaging even further." The two companies have focused on developing features that bring the Hasselblad camera legacy to OPPO's mobile devices. This includes engineering efforts to integrate several imaging tools into the Find series, OPPO's flagship smartphone line, since the start of the collaboration. Technical achievements Among the technical milestones achieved during the partnership are the adaptation of the Hasselblad Natural Colour Solution for smartphones and the introduction of Hasselblad Portrait Mode, which replicates a classic bokeh effect similar to Hasselblad's traditional cameras. The teams have also developed a professional Master Mode for colour accuracy, drawing on the colour science of the Hasselblad X2D camera, as well as Hasselblad XPAN Mode, which mimics the wide aspect ratio of the iconic XPAN camera. Both brands indicated that their joint development efforts will continue to focus on combining Hasselblad's visual aesthetics with OPPO's mobile imaging technology, aiming to provide users with distinction in image quality and creative potential. A new benchmark OPPO and Hasselblad are collaborating on a next-generation mobile imaging system, designed to establish a new standard for image quality in smartphones. Full details about the system are yet to be announced. OPPO's imaging timeline OPPO highlighted its 17-year history in mobile imaging, referencing its release of what it claims was the world's first stacked CMOS sensor in the OPPO Find 5 in 2012. OPPO also highlighted several previous milestones, including the deployment of pixel binning technology in 2016 with the OPPO R9 and the launch of a periscope telephoto camera the following year. Over successive generations of its Find X flagship devices, OPPO said its approach has covered hardware, software, and visual design. The current flagship device, Find X8 Ultra, is equipped with a Penta Camera System, featuring a True Chroma Camera for colour accuracy and an AI Bokeh Engine for subject-background separation in portraiture. The Find X8 Ultra also features the updated Master Mode, which supports image capture at ultra-high resolutions with 50MP JPEG Max and 16-bit 50MP RAW Max files. Photography Awards announced OPPO also announced the OPPO Photography Awards 2025, centred on the theme 'Super Every Moment', with a total prize pool exceeding USD $100,000. The contest is open globally to users of OPPO devices, with the submission period running until November 20, 2025.
Time of India
17-07-2025
- Business
- Time of India
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad . The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography . Explore courses from Top Institutes in Select a Course Category Public Policy Cybersecurity Finance Product Management Others Data Science Design Thinking Healthcare others Technology MCA Degree Project Management healthcare Artificial Intelligence Data Science Data Analytics Operations Management Management CXO Digital Marketing Leadership PGDM MBA Skills you'll gain: Duration: 12 Months IIM Calcutta Executive Programme in Public Policy and Management Starts on undefined Get Details Skills you'll gain: Economics for Public Policy Making Quantitative Techniques Public & Project Finance Law, Health & Urban Development Policy Duration: 12 Months IIM Kozhikode Professional Certificate Programme in Public Policy Management Starts on Mar 3, 2024 Get Details OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can do. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Four Years of Technical Co-Development OPPO and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution , adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode , which recreates the brand's signature 65:24 wide aspect ratio. Next-Gen Mobile Imaging System: Aiming for a New Standard Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging system. The goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image quality. Further details are expected to be shared later this year. OPPO's Journey in Mobile Imaging At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in 2017. Since the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. OPPO Photography Awards 2025 Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.
Economic Times
17-07-2025
- Business
- Economic Times
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad. The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography. OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution, adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode, which recreates the brand's signature 65:24 wide aspect ratio. Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image details are expected to be shared later this year. At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.
