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Metro
24-06-2025
- Entertainment
- Metro
Who is Addison Rae? How TikTok fame led to one of the year's biggest pop albums
Addison Rae has recently transitioned from Internet stardom to full-blown mainstream pop royalty. After racking up a following of more than 88million on TikTok, Addison has recently transitioned to music, releasing her debut album, Addison, to critical acclaim earlier this month. As a result, she's been tapped to open for Lana Del Rey on her upcoming tour and has even announced a headline tour, much to the delight of her quickly growing legion of fans. Her recent Los Angeles hometown show attracted more than 100,000 fans in the ticketing queue for a venue that holds just 2,300 people, revealing a massive demand for the social media star-turned pop diva. Previously, she was named the highest-earning creator on TikTok, ahead of Charli, with Forbes estimating that she earned $5million (£3.5m) in 2020. Addison – full name Addison Rae Easterling – was a competitive dancer from a young age, before she started posting dance videos on TikTok when it first gained popularity in 2020. Ambitious and driven, she sometimes shared up to eight videos a day as she built a larger and larger following. At time of writing, she has nearly 90million followers on TikTok. She's also an actor, businessperson, podcaster, and breakout pop superstar. The Louisiana native briefly attended Louisiana State University, but dropped out when she started blowing up on TikTok, and moved to Los Angeles. @addisonre @Alani Nutrition 💟💟💖💖 ♬ original sound – . Addison is 24 years old. She was born on October 6, 2000, and was raised in Lafayette, Louisiana, by her parents, Monty Lopez and Sheri Easterling. Rae has two younger brothers, Enzo Lopez and Lucas Lopez, and an older half-sister, Macye Neumeyer. She's also made friends with the Kardashian clan through her TikTok fame, following in their footsteps as a businesswoman after launching her own beauty brand, and has often opened up about her close bond with Kourtney Kardashian. Revealing the advice the reality star gave her when it comes to being in the public eye, Addison told Glamour magazine: 'Something that she told me was, 'Make sure you're always enjoying what you're doing because this is the life you're living. Make sure it's something that you're proud of and you're continuing to do the thing you love.'' The pair met through their mutual friend, YouTube star David Dobrik, when he filmed a video with Kourtney, and have stayed close ever since. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video The 24-year-old has branched into acting, starring in the 2021 Netflix romantic comedy He's All That, a gender-bending remake of the 1999 teen classic She's All That. She's also had roles in a handful of other projects, including the 2023 horror movie Thanksgiving. Addison is also set to appear alongside Ryan Reynolds, Aubrey Plaza, Jason Momoa, and Dan Levy in the upcoming animated action comedy Animal Friends, releasing in October. Addison told The New York Times of her musical aspirations back in 2020: 'Pretty much from the jump, I was like, 'I don't want to cut demos, I want to write,'' she said. 'So I at least know what I'm doing, or can connect with the things that I'm singing. Especially because I was so new to it.' Eventually, all that practice led her to release her first single, Obsessed, in 2021 – which was critically panned. But that didn't stop her from trying again. Addison then released her first EP AR in August 2023, to marginally more success. But things really started to take off in 2024, when she signed with Columbia Records and collaborated with Charli XCX on the remix of her song Von Dutch. This bolstered her name recognition, which helped earn her first Billboard Hot 100 hit in 2024 with her single Diet Pepsi, which peaked at 54. This month, after years of hard work, her studio album, Addison, debuted at number four on the US Billboard 200. Since its release, the album has been lauded by fans and critics alike. The album includes tracks like New York, Life's No Fun Through Clear Waters, and Summer Forever. The debut earned an impressive 8.0 from Pitchfork, with the publication writing: 'Rae's debut album, Addison, floats in on a swell of goodwill following a string of improbably great singles, each one a little weirder than the last.' Aptly titled The Addison Tour,Addison Rae is going on tour this fall. The tickets went on sale on June 20, while pre-sale kicked off on June 18. Addison will kick things off in Dublin, Ireland, at the National Stadium on August 25, followed by Manchester Academy in Manchester, England, on the August 28. More Trending The tour will run till November 17, when Rae will make a final stop in Sydney, Australia, at the Enmore Theatre. AUGUST 26 – Dublin, Ireland National Stadium 28 – Manchester, England Manchester Academy 30 – London, England O2 Forum Kentish Town SEPTEMBER 2 – Paris, France L'Olympia 4 – Brussels, Belgium Cirque Royal 5 – Amsterdam, Netherlands Melkweg 7 – Berlin, Germany Uber Eats Music Hall 8 – Cologne, Germany Live Music Hall 22 – Austin, TX ACL Live 25 – Dallas, TX South Side Ballroom 27 – Nashville, TN The Pinnacle 28 – Atlanta, GA The Eastern 30 – Washington, DC The Anthem OCTOBER 1 – Brooklyn, NY Brooklyn Paramount 5 – Boston, MA Roadrunner 7 – Philadelphia, PA The Fillmore Philadelphia 8 – Toronto, ON Rebel 10 – Chicago, IL Riviera Theatre 13 – Denver, CO Mission Ballroom 16 – Oakland, CA Fox Theater 19 – Los Angeles, CA The Wiltern NOVEMBER 11 – Melbourne, Australia Forum Theatre 14 – Brisbane, Australia Fortitude Music Hall 17 – Sydney, Australia Enmore Theatre @brycehall not alone this time @addisonre ♬ Wet Shoota – sound remixes Addison Rae previously dated fellow TikToker Bryce Hall in a very public relationship that ended in 2020. She began dating music producer Omer Fedi in 2021, and while she has largely kept the relationship out of the public eye, its believed that the pair are still together. In a 2025 interview with Rolling Stone, Addison said: 'I'm very guarded when it comes to relationships because my first public relationship taught me a lot about myself,' Rae said, speaking of her ex Bryce Hall. 'That was a s*** show. He was very vocal about everything, and it was a mess.' Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: The 'memeification' of World War Three reveals a troubling truth about society MORE: Inside the 'humiliating' influencer marriage break-up 7 months after the wedding MORE: Thousands of people got a phone alert asking them if I was hot


Canberra Times
18-06-2025
- Entertainment
- Canberra Times
'The Addison Tour': Addison Rae announces Aussie stops on first world tour
Rae rose to fame on TikTok, collecting more than 88 million followers before transitioning into acting in the Netflix movie He's All That, and then music with her first single Obsessed in 2021.

17-06-2025
- Entertainment
Addison Rae announces debut global headlining tour
Addison Rae is going on tour. Following the release of her critically acclaimed debut album, "Addison," the "Diet Pepsi" singer has now announced her first headlining world tour. The Addison Tour will kick off Aug. 26 in Dublin, traveling through the U.K. and Europe before arriving in North America on Sept. 22 with a show in Austin, Texas. That leg of the tour wraps Oct. 19, after which Rae will head to Australia for shows starting Nov. 11. Presales for the tour start June 18 at 10 a.m. local time. The general sale begins June 20 at 10 a.m. local time. Visit for tickets and info. "THE ADDISON TOUR IS REALLY REAL!!!!!!" the " He's All That" star wrote in the caption of an Instagram post Tuesday. "I can't believe I get to sing and dance for you (and with you) this Fall. Are you coming?" "Addison," which features the songs "Diet Pepsi," "Aquamarine" and "Fame is a Gun," debuted at No. 4 on the Billboard 200 album chart.


Toronto Sun
10-06-2025
- Entertainment
- Toronto Sun
Addison Rae is making the pivot from influencer to pop star look easy
Published Jun 10, 2025 • 3 minute read Addison Rae attends a special screening of "He's All That" at NeueHouse Los Angeles on Aug. 25, 2021. Photo by Vivien Killilea / Getty Images for Netflix In a world that requires celebrities to broaden themselves into multi-hyphenates, let's stop acting perplexed when a media personality takes up a new line of work. Especially if it's in the tower of song. Why are fame's transitive properties so fluid in pop music? Maybe because the fundamental nature of the gig involves transposing life experience into sound. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account We're probably more familiar with this than we'd like to be. As an early reality star, Paris Hilton embarked on pioneering adventures through the attention economy that surely taught her something about a head-turning pop hook. Being named NBA Rookie of the Year likely gave Shaquille O'Neal that extra smidgen of confidence necessary for making straight-faced rap records. And obviously, the platinum career arcs of Britney Spears, Justin Timberlake, Miley Cyrus and many others have proven that the Disney Channel is something like pop's MIT. So instead of being surprised by the fact that TikTok influencer Addison Rae just released one of this year's very best pop albums, let's try to tune our ears to all the things she learned while plowing the fields of digital content creation. The 24-year-old Louisiana native got her start dancing to songs that were trending on social media, then quickly branched out into everything else. A little podcasting here. A little Netflix acting there. With her follower count on TikTok currently standing at 88.4 million, she remains finely tuned to what audiences are drawn to, what they return to, how to perpetually delight them without boring them, how to surprise them without scaring them off. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Her fantastic debut album, 'Addison,' was co-written with Elvira Anderfjärd and Luka Kloser, two Swedish song factory supervisors who know how to push synthesizer patches and bass melodies in all kinds of unexpected directions. As for Rae, she's clearly a student of Lana Del Rey's dead-eyed sotto voce ('Diet Pepsi'), Madonna's regal pomp ('Aquamarine'), Ariana Grande's aspartame coo ('Summer Forever'), with her overall aesthetic falling square in the nuclear green shadow of Charli XCX – and if this is the first great post-'Brat' album, may a hundred summers bloom. Timbre-wise, though, Rae's closest contemporary parallel is Billie Eilish, an intimacy-minded singer who understands our ears as well as she understands her own voice. There's a breathy, ASMR-like softness tucked into most of Rae's songs – as well as some louder fourth-wall breakage during the finale of 'Money Is Everything' when a fleet of Addisons materializes to shout along with the refrain, prompting us to do the same. On the album opener, 'New York,' the big cue to heed Rae's loudness-softness is lyrical, describing the thump of a nightclub subwoofer and a masticated rhythm that only exists inside your head: 'Kick drum, chew gum.' This advertisement has not loaded yet, but your article continues below. Even better is 'Fame Is a Gun,' a dreams-come-true anthem that spins Gwen Stefani's 'What You Waiting For?' and Laurie Anderson's 'O Superman' into a new kind of cotton candy. 'There's no mystery. I'm gonna make it, gonna go down in history,' Rae sings in the exquisite second verse. 'Don't ask too many questions. God gave me the permission,' her voice suddenly shooting upward in the middle of the word 'permission' as if she were nudging heaven. Is it a perfect pop song? There's no such thing. We're reminded of that whenever someone gets this close. And so it seems that the best way for an influencer to truly supplant a pop singer in this overstimulated digital world is to literally become one. It's hard to imagine the thrill of amassing nearly 90 million TikTok followers – or becoming a television star, or winning an NBA scoring title – coming anywhere close to having made something as wonderful as music like this. Love concerts, but can't make it to the venue? Stream live shows and events from your couch with VEEPS, a music-first streaming service now operating in Canada. Click here for an introductory offer of 30% off. Explore upcoming concerts and the extensive archive of past performances! Toronto Maple Leafs Toronto Blue Jays NHL Columnists World

Business Insider
07-06-2025
- Entertainment
- Business Insider
Addison Rae and the art of the rebrand
The business of being Addison Rae was booming. It was March 2021, and the then-20-year-old had recently become the world's top-earning TikTok star, dancing and lip-syncing her way to nearly 80 million followers and a vast portfolio of brand deals. She'd dropped out of school at Louisiana State University to sign with an agent and move to LA, was preparing to launch her own cosmetics line, and had already secured a second season of her Spotify-exclusive podcast. That summer, she'd make her film debut in Netflix's "He's All That," a role that would lead to a multimillion-dollar deal with the streamer. There was only one thing left to do: Become a pop star. But when the single and music video for Rae's debut single " Obsessed" dropped that month, listeners were anything but. The song was panned as phoned-in influencer slop. "This is proof that nowadays it's so easy to get into the music industry by using the clout you have," one YouTube commenter wrote. Critics weren't much kinder. "'Obsessed' proves she should stick to lip syncing," Langa Chinyoka wrote for entertainment blog Popdust. While the song's reception was almost unanimously negative, the real inciting factor was Rae's audacity to release original music at all: How dare an influencer best known as a purveyor of corny TikTok dance trends envision herself as an actual artist worthy of any stage bigger than an iPhone? Back then, no one could have predicted Rae's debut album, "Addison," would arrive Friday amid a flurry of praise from pop heads and critics alike. Four years after "Obsessed" became a spectacular flop, Rae has masterfully rebranded as the music industry's newest "It" Girl. This time, her strategy is working: her face is back on major magazine covers, she's collaborating and associating with pioneering pop stars like Charli XCX and Rosalía, and is being anointed " the new pop princess" by fans on social media. Against all odds, Rae has pulled off a rare pivot, trading a massive but unenthusiastic audience of passive social media scrollers for critical acclaim and a passionate niche of die-hard fans. As Walden Green wrote for Pitchfork, "Addison Rae has achieved something arguably more impressive than success: coolness." How did she do it? Act I: Flipping the script Rae is hardly the first celebrity to switch lanes, but the transition from TikToker to bona fide celebrity is particularly difficult — just ask Charli D'Amelio or Bella Poarch, both of whom boasted more followers than Rae in 2020, but have so far failed to parlay social-media fame into traditional Hollywood prestige. Lili Colwell, the vice president of digital at Night, a talent representation platform for online creators, said her clients face greater stigma when transitioning into a new discipline, as skeptics often assume that influencers are lazy trend hoppers, not creative forces in their own right. "They don't give these people enough credit," Colwell said. "They're like, 'Oh, they have no talent.'" Growing an audience on TikTok demands a constant churn of content. Rae recently told The New York Times' Popcast she was posting "ridiculous amounts of videos" at her peak popularity, sometimes up to 12 videos per day. Meanwhile, carving a fruitful path in the music industry demands discernment and a distinct point of view. The biggest stars like Taylor Swift and Beyoncé deploy tightly controlled communications strategies to keep their brand identities compelling and consistent. Tara Goodwin, a PR expert and founder of Goodwin Consulting, said for Rae to be taken seriously beyond social media, it was essential that she rejected TikTok's ethos of oversaturation and began sharing with more intention. "On TikTok, she had random posts all the time, never any rhyme or reason," Goodwin said. "Now, it's very curated, it's very strategic." In May 2025, Rae only shared 12 videos on TikTok for the entire month, mostly to promote music videos that were painstakingly styled, shot, and edited — a far cry from the off-the-cuff, low-effort clips that defined her early days on the app. Now, if she's going to lip sync or dance, it's to her own songs. Taking a step back from algorithmic ubiquity not only gave Rae more control over her narrative but also added a crucial layer of mystique to her persona — a key element in transforming her reputation from regular Louisiana girl with a knack for nailing TikTok dances to an aspirational, slightly unknowable celebrity and artist. "She's releasing bits and pieces to intrigue the audience and make them want more," Goodwin said of Rae's current social media strategy. "She's actually now creating a story." Online and in interviews, Rae has managed to sell her rebrand as an earnest progression in her creative coming-of-age. She told The New York Times that, after her TikToker days of hustling for mass appeal and millions of followers, she can finally afford to take risks. "I have this luxury now to be able to play and explore," she said. The fact that it's taken four years for Rae to re-emerge with a different, more adventurous musical persona only makes this arc more convincing. Her evolution didn't happen overnight; instead, Rae's dogged commitment to her new vision is a selling point. "She's no longer just an influencer making music — she's a pop artist who happens to come from an influencer background." Sara Andréasson, PR expert Rae has proudly told news outlets about how she convinced Columbia Records to give her another chance after the failure of "Obsessed" by presenting an elaborate mood board that laid out her new sound and aesthetic in buzzwords ("intense," "glitter"), colors (aquamarine, hot pink), and iconic pop performances. She has been working to personify that character ever since, with every carefully selected public appearance, red carpet look, and new song revealing another layer of her new self-mythology. Sara Andréasson, cofounder of Michele Marie PR, told Business Insider that this strategy has created demand and curiosity. "She's no longer just an influencer making music — she's a pop artist who happens to come from an influencer background." Act II: Finding a backer During her TikTok reign, Rae told BI, "You are who you hang out with." Though she was speaking at the time about how close she was with her family, the statement has become a key tenet of the Rae Rebrand. Rae's music earned its first major stamp of approval from the alt-pop star Charli XCX, who, after hitting it off with Rae in a studio session, asked to contribute a verse to "2 Die 4," a ringtone-era throwback track that was included on Rae's 2023 EP "AR." Before Charli XCX had her major crossover moment in the summer of last year with the ubiquitous acid-green rollout of her album "Brat," the British singer was known as a platinum-selling songwriter for other artists and an ahead-of-the-curve pop prophet in her own right. Her interest in supporting and collaborating with Rae, whom she'd also recruit for the remix of her "Brat" single, "Von Dutch," around the same time, legitimized Rae's artistic pursuits. DJ Louie XIV, a music critic and host of the Pop Pantheon podcast, said he's "keen to ascribe agency" to Rae, even if it could seem like her fame has been propelled by her shrewd choice of collaborators. It's not that he believes Charli is pulling the strings — it's that he trusts her eye for talent. "Maybe I'm buying the hype," he told BI, "but I think if Charli sees something in her, that means something to me." Rae's connection to Charli introduced her to a wider audience, made her more chic by association, and staved off doubts about her staying power. As Brat Summer raged on, Rae took a page out of Charli's cool-girl playbook, crashing parties and smoking cigarettes with club kids, and winning respect from celebrated songwriters like Lorde and Lana Del Rey. To top it off, she generated buzz when she joined Charli onstage for surprise performances during the singer's tour stops at Madison Square Garden and Coachella, and cheekily announced her album release date via a pair of pink underwear while performing the "Aquamarine" remix with Arca at the festival. Act III: Dressing the part Having good style is relatively easy; making your fashion serve a narrative purpose is harder. Rae is largely focused on the latter, using her outfits to signal her new priorities. Gone are the Brandy Melville sweatpants and backward baseball caps that made her look laid-back and accessible, like the average girl at Erewhon. Instead, she's worked closely with Interview magazine fashion director Dara Allen to execute a series of looks that aren't simply pretty or well-fitted, but edgy, flamboyant, and evocative. Rae savvily uses her clothing to evoke movie stars and pop icons and project herself into that lineage, landing a series of indelible fashion moments, from her pap walk in a baby tee accessorized with Britney Spears' memoir to the white satin lingerie set she wore for her VMAs red carpet debut, which Vogue described as "'Swan Lake' meets Las Vegas showgirl." Andréasson, who has experience dressing A-list celebrities for events, said Rae's style evolution stands out for its use of surrealism and storytelling. Rae in 2021. Gotham/GC Images Rae in 2024. XNY/Star Max/GC Images "She does a great job avoiding the costumey elements of nostalgia and instead reinterprets it with modern tailoring and fresh beauty choices," Andréasson said. "Nostalgia only works when it's recontextualized, and Addison seems to understand that." In a media landscape where rewearing a historic Marilyn Monroe gown or recreating a memorable look from a '90s sitcom are easy ways to score headlines, Rae has avoided the plug-and-play approach. Her style may be full of references, but crucially, she doesn't mimic other celebrities or copy exact outfits. Instead, she prefers to arouse a broader feeling of familiarity. For example, Rae cited the 2006 friendship comedy "Aquamarine" as an inspiration for her song of the same name and her mermaid-inspired look for the 2024 CFDA Awards — not in terms of the movie's content or plot, but in how watching it made her feel. "I wanted to find what aquamarine meant to me," she said. Act IV: Living up to the hype Rae's flair for refracting nostalgia through her own original lens is evident in her new music as much as in her aesthetic. Her debut album "Addison" is full of dreamy, mid-tempo pop that flirts with its influences, from Madonna's "Ray of Light" and Björk's "Post" to Spears' "Blackout" and Del Rey's "Born to Die." As the tracklist dances between decades, genres, and moods, Rae's personal touch fills the gaps. This kaleidescopic technique isn't always radio-friendly, but Rae no longer seems to be aiming for immediate chart success (none of the album's five singles have yet cracked the Billboard Hot 100's top 40, with "Diet Pepsi" peaking the highest at No. 54). And why should she? If there's anyone who knows the drawbacks of an abrupt rise to fame without a sensible plan to sustain it, it's Rae. Instead, she and her team are executing a strategy that prioritizes artistic legitimacy and real staying power, something Rae hinted at in a recent interview with Elle. "I feel like I've surpassed Addison Rae," she said. "It's just Addison now." Going mononymous is a shorthand for prestige: think Madonna, Cher, Beyoncé. Rae hasn't earned that level of name recognition yet, but if her journey thus far is any indication, her ambition, marketing savvy, and willingness to play the long game are not to be underestimated — at least, not anymore. "Back in the '50s, people were discovered in Hollywood by sitting at a lunch counter on a stool. TikTok was her stool," Andréasson said. "It's going to fade away, and all of the new things that she's doing are what she's going to be known for. That's just going to be a postscript in the Addison story."