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Strategic Reset Fails to Resolve Under Armour's (UAA) Struggles with Profitability
Strategic Reset Fails to Resolve Under Armour's (UAA) Struggles with Profitability

Business Insider

time4 days ago

  • Business
  • Business Insider

Strategic Reset Fails to Resolve Under Armour's (UAA) Struggles with Profitability

In the early 2000s, Under Armour (UAA) seemingly emerged from nowhere to challenge leading athletic brands, capturing market share and becoming a household name in the process. Yet, after an extended slide in its share price, founder Kevin Plank returned as CEO with a commitment to returning the brand to its glory days. However, one year into the turnaround, the company continues to face revenue decline and negative profitability. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. While the stock trades at a relative discount following its decline, the path to sustainable growth remains uncertain. I prefer to maintain a Neutral stance on the stock until I see meaningful progress on revenue stabilization and margin improvement (perhaps at its earnings call on August 6th, which will hold some good news in that regard). Under Armour Struggling to Regain Its Swagger Since its founding in 1996, the Baltimore-based company has built its reputation as a leading manufacturer of performance athletic apparel on technical fabric innovations, particularly its moisture-wicking HeatGear and ColdGear products, which cater to athletes across various sports and climates. Last year, founder Kevin Plank returned to the CEO role to spearhead a 'strategic reset' focused on premium brand positioning and operational efficiency improvements. This has included shifting from the previous product-focused approach to a more consumer-centric, category-managed operating model, designed to better serve the needs of athletes. The company's recent Q4 FY2025 results suggest it has yet to get meaningful traction with its turnaround efforts. Revenue declined 11% year-over-year to $1.2 billion, with weakness evident across major markets, as U.S. sales fell 11%, international revenue dropped 13%, and the Asia-Pacific region declined 27%. Weak top-line performance and ongoing restructuring expenses have resulted in the company posting a net loss for the year of $201 million, with an earnings per share loss of $0.47. Evaluating UAA's Valuation and Momentum The stock currently trades near the midpoint of its 52-week range, $4.78 to $11.89. It reached its all-time high in 2015, trading above $50, then cascaded down over the following years, falling to under $5 earlier this year. However, over the past three months, the stock has experienced a notable rise, climbing 27% during that period. Despite the recent price run-up, the stock still trades at a relative discount, with a price-to-sales ratio of 0.61x, compared to 1x for the Consumer Discretionary sector, 2.42x for Nike (NKE), and 1.61x for Adidas (ADDYY). The shares exhibit positive price momentum, trading above most major moving averages (except for the 200-day moving average, though it is closing in on surpassing that level as well). Other technical indicators are neutral-to-bullish. Is UAA a Good Stock to Buy? On Wall Street, UAA stock carries a Hold consensus rating based on four Buy, 13 Hold, and three Sell ratings over the past three months. UAA's average stock price target of $6.84 implies approximately 4.5% downside potential over the next twelve months. Analysts following the company have taken a cautious stance, with many lowering their price targets for the shares. For instance, Goldman Sachs analyst Brooke Roach recently lowered the firm's price target on the shares to $6.50 (from $7) while maintaining a Neutral rating, noting the potential impact of elevated tariff rates. Similarly, Truist's Joseph Civello lowered the price target on Under Armour shares to $7 while reiterating a Hold rating, citing Q1 FY2026 guidance that came in well below expectations. In a research note, the analyst declared himself 'incrementally cautious' about the company's future outlook, with the impact of potential tariffs yet to be resolved. Conversely, Simeon Siegel at BMO Capital kept an Outperform rating on the shares while lowering his price target to $9 (from $12). He observed that Q4 results marked ongoing improvement in gross margins on lower revenue, as management works to turn the business around. He maintains that focusing on improving margins can act as a lever to enhance profitability and drive share growth over time. UAA Stock in Summary Under Armour is undergoing a turnaround effort aimed at regaining brand momentum and strengthening its market position. The company's strategic reset centers on leveraging its core strength in technical performance wear to deliver premium products and stand out in a highly competitive landscape. However, continued revenue declines across all major regions suggest deeper structural issues that won't be resolved quickly. Negative profitability further clouds the path to sustainable cash flow, especially as well-capitalized competitors like Nike and Adidas maintain pressure on market share. While the firm's bold reset has delivered some early signs of progress, reversing persistent revenue losses and restoring profitability remains a formidable challenge. Until Under Armour demonstrates measurable improvement in these key areas, the turnaround is likely to remain stalled. The stock trades at a relative discount, but this valuation appears to reflect market doubts about the company's ability to execute a successful transformation. Analyst price targets indicate limited upside in the near term, given the associated risks. I maintain a Neutral stance on the stock and will look for signs of margin improvement that could support a more constructive view going forward.

Huge Under Armour Prime Day sale is live from $10 — here are my 21 favorite fitness apparel finds
Huge Under Armour Prime Day sale is live from $10 — here are my 21 favorite fitness apparel finds

Tom's Guide

time09-07-2025

  • Lifestyle
  • Tom's Guide

Huge Under Armour Prime Day sale is live from $10 — here are my 21 favorite fitness apparel finds

Prime Day is here — and if you're hoping to upgrade your fitness apparel, we have some great deals for you. Under Armour makes some of our favorite athletic apparel and right now, you can shop hoodies, leggings t-shirts and more from just $10. Looking for a new pair of shorts? The Under Armour Fly by Shorts are just $19 in the sale. Hoping to snag some new workout tees? I recommend the popular Under Armour Tech 2.0 T-Shirt that's starting at just $10. If your goal is to get your steps in this season, there's also tons of great deals on top-rated sneakers. Keep scrolling to check out the rest of my favorite Under Armour finds this Amazon Prime Day. Plus, don't miss our Amazon promo codes page for more ways to save. This piece of original go-to training gear is back on sale and it's perfect for keeping you cool while on the go. UA Tech fabric is famed for being quick-drying and ultra-soft. Want a breathable tank without sacrificing coverage? Look no further than this tank made of super soft pinhole mesh that wicks sweat and dries really fast. The classic racerback tank is the perfect performance baselayer. Ideal for any running workout, the material wicks sweat away from your body and dries fast, with breathable mesh panels that prevent heat build-up, and a built-in brief for extra coverage. There's dozens of colors to choose from, however, discounts will vary. Super-light HeatGear fabric means lightweight coverage and sweat-wicking. These shorts offer 4-way stretch construction and stay secure on the skin without rubbing. There's nothing like a good pair of flare pants — and this stretchy, breathable pair will help you move better in every direction. They're super comfortable and feature a flat waistband that sits just right on the hips. "Comfortable, warm and soft" were a few adjectives used by happy customers to describe this oversized hoodie. Made of ultra-soft cotton-blend fleece, you'll love the versatile, lightweight hoodie that will keep you warmed up and ready for pretty much anything the day has in store. Save on Under Armour's most legendary HeatGear leggings with sweat-wicking material for fast-drying action. The leggings have 4-way stretch construction and ergonomic flatlock seams, so that you can avoid nasty chaffing. There's also dozens of other colors to choose from, but you'll have to sift around to find the best deals in your size. This stylish jacket is made of ultra soft fabric that is both breathable and comfortable. Similar to the flare pants above, it features four-way stretch material that helps you move in any direction. This lightweight t-shirt is ideal for runs in warm conditions and the medium, large and x-large sizes of the men's black t-shirt are all available in the sale from $10. These men's leggings work best as a base layer during workouts. Lightweight, stretchy and sweat-wicking, they offer superior coverage and performance so you can look and feel comfortable while you train. Need a training shirt with long sleeves? Look no further than this Tech 2.0 top that features loose and light fabric to keep you cool. Available in a sea of colors, the shirt is ultra comfortable, wicks sweat away from your body and dries really fast. This compression top is made from a lightweight wicking fabric that helps to keep you cool during intense runs. It's perfect for longer runs as well as team sports, and it's been reduced in the Amazon sale. Plus, there's dozens of colors to choose from. Under Armour's golf polo is a great staple for all golf-lovers out there. As much as you enjoy hitting the links, you'll appreciate its breathable material even more. It wicks sweat and dries fast, plus its anti-odor technology prevents the growth of odor-causing microbes — meaning you're less likely to stink after playing your round. Durable joggers are hard to come by — which is why we love this versatile pair from Under Armour. They come with a ribbed waistband, an external drawcord and plenty of pocket space. Whether you're heading to work, the gym or the golf course, this storm sweater will keep you protected from the elements thank to its storm repellant qualities. It's stylish, comfortable and has an overall looser fit for extra mobility. I don't know about you, but finding any cap for $19 feels like a bargain to me, especially when it's sweat-resistant and made by the UA brand. Be comfy in style with these Graphic Slide Sandals. They feature an adjustable strap and comfortable soft foam lining, as well as an EVA outsole with traction pods. Make sure to check the different color options in your size for the best deal. This Under Armour duffle is now on sale from $28. It's water repellent, and there are internal pockets to keep your stuff organized. One pocket is vented, so it's perfect for stashing your clothes or shoes after the gym. Make sure to check all the different colors for the best deal. It also comes in several different sizes. Need to keep all your stuff safe? This Under Armour Hustle 5.0 backpack has a water resistant finish, an air-mesh padded back panel and adjustable HeatGear shoulder straps. There's a padded pocket inside with enough space for a 15-inch laptop and a separate bottom pocket to store shoes or laundry. The Charged Assert 10 is a comfortable running sneaker that's ideal for beginners, and also great for daily use as a cushioned walking shoe. There are discounts available across the range of women's and men's shoes , with the price dropping as low as $52 in some colors. Featuring a mesh upper and Under Armour's Charged Cushioning and Comfort Deluxe System, this shoe is billed as perfect for runners who need a balance of flexibility and cushioning. Make sure to check the different color options in your size for the best deal.

The best lightweight joggers for summer
The best lightweight joggers for summer

Chicago Tribune

time26-06-2025

  • Lifestyle
  • Chicago Tribune

The best lightweight joggers for summer

There's nothing quite like a good pair of joggers. They're super comfy, you can wear them with a cute tank and sandals to dress them up or pull on a pair to lounge around the house all day. There are even pairs made from breathable fabrics that make them perfect for summer. We've found a few pairs of joggers that work great, even on the warmest of days. These popular style of comfy pants aren't sweatpants. While loose, like sweatpants, they're made from stretchy fabric rather than all cotton, have a fitted waistband and pockets. They're also more formfitting, tapering at the ankle. Summer joggers usually come in material like spandex or nylon, and joggers made from a blend of materials are usually the best for warmer weather. Under Armour Women's Heatgear Pants These joggers are made with 100% polyester HeatGear fabric, which makes them ultralightweight. The material wicks sweat and dries quickly, and these joggers have two pockets and a drawstring. Dragon Fit Joggers for Women These joggers are designed with two side pockets, high-waisted tummy control and a fitted tapered leg. They come in 14 different colors. G Gradual Women's Joggers These highly-rated joggers are made from 87% polyester and 13% spandex, making them extra stretchy. They've got zippered pockets, an elastic waistband and are perfect for everything from hiking to running errands and relaxing at home. CRZ YOGA Athletic High-Waisted Joggers for Women These joggers are designed for hiking, are made from a lightweight ripstop fabric that's quick-drying, stretchy and tear-resistant and come in 21 colors. Libin Women's Cargo Joggers This pair of joggers has five pockets, comes in regular, petite or tall, and has UPF 50+ protection, which makes them great for outdoor activities. Soothfeel Women's Joggers When you put on these joggers, you'll immediately appreciate the soft and stretchy fabric, the high-rise, wide waistband, the two deep side pockets and the large zippered pocket on the waistband that's perfect for a phone. Adidas Women's Essentials Three-Stripes Pants If you want an iconic design for your joggers, this pair has the classic Adidas three-stripe design. They also offer a ribbed cuff, a slim fit and a drawcord on the elastic waist. BestReviews spends thousands of hours researching, analyzing and testing products to recommend the best picks for most consumers. BestReviews and its newspaper partners may earn a commission if you purchase a product through one of our links. Distributed by Tribune Content Agency, LLC.

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