08-07-2025
New Murabba Teams Up with Korea's Heerim for Architectural Innovation
New Murabba, a company backed by Saudi Arabia's Public Investment Fund (PIF), has signed a memorandum of understanding (MoU) with South Korea's Heerim Architects & Planners. The collaboration aims to explore innovative and distinctive architectural concepts that align with New Murabba's master plan, focusing on key elements such as anchor assets, linear parks, and smart city features.
The MoU was signed in Seoul by Michael Dyke, CEO of New Murabba, and Young Kyoon Jeong, Chairman and CEO of Heerim Architects & Planners, according to a press release issued today.
Heerim is internationally acclaimed for its expertise in large-scale urban projects, cultural landmarks, and iconic architectural designs, with a strong portfolio across Asia, the Middle East, and other global markets.
'Our mission at New Murabba is to drive forward Saudi Arabia's Vision 2030 by shaping the future urban fabric of Riyadh,' said Dyke. 'We're building a destination rooted in innovation, sustainability, and design excellence. Partnering with Heerim underscores our commitment to working with global architectural leaders to create a city that is iconic, immersive, and truly human-centric.'
The announcement also noted that New Murabba is developing a 141.1-square-kilometer mixed-use urban destination designed for sustainability and future-ready living. At its center lies The Mukaab, a landmark development that blends retail, cultural, tourism, hospitality, residential, commercial, and recreational offerings into a single, dynamic hub.
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