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Business of Fashion
an hour ago
- Health
- Business of Fashion
Beauty's Great Menopause Conundrum
In the early to mid 20th century, beauty brands such as Elizabeth Arden and Helena Rubinstein touted an ingredient that later became long-lost: Oestrogen. A 1949 ad for Arden's Joie de Vivre hormone cream warned that '30 is often the critical age for beauty,' telling women just exiting their 20s that they needed the cream's 'abundant supply' of 'natural hormones.' Regulations classifying oestrogen as a drug helped to bring an end to the fad at the beauty counter. But more recently, oestrogen skin creams are back in full force, thanks to telemedicine startups like Alloy and Midi, with more on the way. They join a wider wave of wellness and beauty labels tapping into opportunities in skincare, telemedicine and hormone alternatives such as All Golden, Naomi Watts' Stripes and Womanness. Investors see big profit potential for an underserved consumer, driven by celebrity- and influencer-led visibility and retailer demand. A report by women's health VC firm Amboy St. Ventures valued the US menopause wellness market at $131 billion in 2025, calling the category an overlooked 'ghost market' estimated to include around 63 million US women. In September 2024, Ulta Beauty launched menopause wellness brand Joylux and expanded it to 300 physical stores this month, growing a roster of brands that started with Womaness in 2022. Walgreens released a torrent of advertisements this summer intending to 'reframe' the stage — #MenopauseIsHot — and directing customers to the supplements and medicines stocked in its pharmacy. 'They're really doubling down on women's wellness, and specifically menopause, because that really resonates with their customer base,' said Joylux founder and CEO Colette Courtion. But whether brands can successfully marry menopause with beauty is another question. Some early companies in the space have already shuttered or had to relaunch, and newcomers have honed their messaging and widened their audiences. They also face challenges speaking to customers who have long felt ignored, or overmarketed to. 'There's, unfortunately, a lot of mistrust, gaslighting and dismissal of women in the health care system today, especially when it comes to menopause,' said Ally Tam Tumasova, a former investor who left the VC world to co-found the menopause wellness platform Respin Health with actress Halle Berry. Can Beauty Mix With Menopause? Beauty and wellness have long been intertwined, but menopause is a category where their links are strongest, tying together endocrine system support with claims about looking and feeling better. Demand for these prescriptions has led directly to a boom in hormone telemedicine startups like Alloy and Midi, created in response to women's difficulty in obtaining hormone therapy — and ushering in an oestrogen skincare resurgence. Menopause-focussed company Alloy expanded its two-year-old M4 oestrogen skincare into a multi-product line with serum and eye cream last week. Respin launched hormone telemedicine on July 28 so its audience could access prescription-strength solutions, and later plans to enter skincare with an oestrogen offering in luxe packaging. These join a market of oestrogen skincare offerings from other telemedicine companies like Midi and generalist Musely. 'It was just this really sort of hidden secret that not many people knew about,' said Anne Fulenwider, the co-founder and co-CEO of Alloy Women's Health and former editor in chief of Marie Claire. The 'beautification' of menopause isn't a good idea to everyone. Dr. Jen Gunter, an OB/GYN known for criticisms of Goop's health claims, took aim at the oestrogen face cream market in a February 2025 article for her newsletter 'The Vajenda.' She described the products as 'woefully understudied' and lacking in oversight from the FDA, given the fact that they're made from compounding pharmacies that are frequently used by telemedicine companies. 'It sure seems that for some influencers, the need for women to have quality science is flexible based on what is making money or getting a video to go viral. And right now the gold rush is fueled by [oestrogen] face cream,' she wrote. To address scientific doubts, Alloy commissioned clinical studies in both 2023 and 2025 to back up its claims. The M-Word Beyond telemedicine, early 2020s launches have already resulted in some failures for menopause-centred beauty startups. Glossier's former president Henry Davis created the skincare brand State of Menopause with influencer Stacy London, which closed in 2023, while 'menopause-centric' skincare brand Pause Well-Aging shut down in 2024. Others have undergone revamps. Stripes is still in business after being sold at auction for $500,000 in 2023, while P&G-backed Pepper & Wits was eventually rebranded to Kindra. According to founders who have launched brands for the 40+ shopper since then, the earlier brands were a bit too enthusiastic about using the m-word in their marketing, and are taking a different approach by emphasising positive ageing. 'There are a bunch of brands that really jumped in the market very focussed on menopause, which on the one hand, was great that it wasn't stigmatised and people were talking about it, but on the other hand, it was like, 'Okay, now am I just about my menopause?'' said Sarah Kugelman, who launched skincare brand All Golden for the 45-plus age group in December 2024. (Kugelman previously founded the brand Skyn Iceland, which was acquired by the Amerikas in 2024.) She uses the word menopause 'a little bit' in marketing language, instead focusing on 'well ageing' and product innovation. She's doubled down on TikTok traction for All Golden's full-eye wraparound mask. Others like Jones Road, Sarah Creal Beauty and Yse Beauty have avoided the word, instead positioning themselves as brands for Gen X or 'mature skin.' As Yse Beauty founder Molly Sims told InStyle earlier this year, 'I don't want to talk about beauty during menopause or being someone's grandmother.' Still, the conversation is flourishing as beauty businesses approach the category. Mainstream brands are starting to co-opt the terminology, targeting elder Millennials with discussion of perimenopause: Paula's Choice's offers a Phytoestrogen Elasticity Renewal Serum and L'Oréal-owned Vichy has a Neovadiol Peri-Menopause Day Cream. As celebrity founders and influencers are also helping to drive chatter, some hope that stigmas around talking about menopause are finally waning. 'I didn't even use the word menopause ever on the air as a journalist; we never talked about this,' said Tamsen Fadal, a former broadcast journalist and the author of the book 'How to Menopause,' who discusses menopause with her 1.6 million followers. She's planning on launching her own menopause brand, which she said will be squarely in the wellness arena rather than beauty. 'We just didn't even have the conversations, more or less, the opportunity to use the words.' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.
The Sun
17-07-2025
- Entertainment
- The Sun
Singapore's Biggest Beauty Sale Returns with $1 Deals, Rolex Prizes, and a BYD Electric Car Giveaway
SINGAPORE - Media OutReach Newswire - 17 July 2025 - Beauty Fiesta 2025 is set to dazzle beauty lovers once again with its most spectacular edition yet. Taking place at Singapore EXPO Hall 6A across two weekends (25–27 July and 1–3 August), the event promises over 6,000 beauty deals, exclusive daily drops from $1, and grand prize giveaways including a Rolex timepiece and a BYD Atto 3 electric car. With more than 100,000 attendees in previous years, this year's Beauty Fiesta is poised to be the ultimate destination for luxury beauty steals and viral must-haves — all under one roof. Unmissable Deals & Star Buys – By Category Skincare Don't miss the Helena Rubinstein Re-Plasty Night Cream — now just $328 (U.P. $659), one of the lowest prices in Singapore for this luxury icon. Other steals include SK-II Facial Treatment Essence 230ml at $148, La Prairie Eye Complex 15ml at $89, Masks (5s) at $8, and Decorté Prime Latte Emulsion for only $18. Makeup Snag cult-favourites like NARS Air Matte Lip at $15 (U.P. $48), Lancôme Cushion Compact for $39, and Givenchy Prisme Libre Powder at $39 — luxe formulas at bargain prices. Fragrance Fragrance lovers will find iconic scents like Jo Malone English Pear 100ml at $109, Armani Prive The Yulong at $168, and Burberry 100ml EDPs from $49. Even bigger steals include Elizabeth Arden 5th Avenue 75ml for just $19 and Issey Miyake 123ml at $49. Hair & Body Care Score essentials like Olaplex LashBond Serum for $19, Aveda 1L Shampoo at $49, and Shu Uemura Cleansing Oils 450ml for $65 — perfect for self-care restocks. $1 Deals Select daily drops start at just $1 — revealed on-site only. Come early before they're gone. Video: First 400 Guests Daily Receive a $388 Goodie Bag Spend $300 or more and be among the first 400 shoppers each day to redeem a $388 goodie bag, packed with full-sized products from beloved beauty brands. While stocks last. Daily Lucky Draws – Ticket-Holders Automatically Entered All ticket holders are automatically entered into the daily lucky draws, held three times per day. Prizes include: -> Luxury beauty gift sets -> Labubu & Crybaby blind boxes -> Viral favourites featured by influencers Grand Prizes: -> Rolex Draws on 27 July & 2 August -> BYD Atto 3 Electric Car on 3 August (requires min. $500 spend in one receipt) Winners need not be present to claim. Event Details Dates: 25–27 July and 1–3 August 2025 (Friday to Sunday) Opening Hours: 10:00 AM to 9:30 PM daily Location: Singapore EXPO, Hall 6A Admission: $10 per ticket Buy Tickets Now: Only $8 with promo code 'Special'. Don't miss the biggest beauty sale of the year. Official Website: Why You Shouldn't Miss It -> Over 200 beauty, skincare, fragrance & haircare brands -> Exclusive event-only pricing — not available online or in stores -> Free entry to all lucky draws with every ticket -> $1 steals and up to 90% off luxury and trending products -> Goodie bags worth $388 for top 400 spenders each day -> Easy access via Expo MRT, fully air-conditioned venue -> Proven success — 100,000+ shoppers at past Beauty Fiestas A Word from the Organiser 'This year's Beauty Fiesta isn't just about discounts — it's about celebrating self-expression, discovery, and the joy of beauty,' said the organising team. 'Whether you're a skincare devotee, fragrance collector, or simply love a great deal, this is the one event you won't want to miss.'
Malay Mail
17-07-2025
- Entertainment
- Malay Mail
Singapore's Biggest Beauty Sale Returns with $1 Deals, Rolex Prizes, and a BYD Electric Car Giveaway
Luxury beauty gift sets Labubu & Crybaby blind boxes Viral favourites featured by influencers Rolex Draws on 27 July & 2 August BYD Atto 3 Electric Car on 3 August (requires min. $500 spend in one receipt) Over 200 beauty, skincare, fragrance & haircare brands Exclusive event-only pricing — not available online or in stores Free entry to all lucky draws with every ticket $1 steals and up to 90% off luxury and trending products Goodie bags worth $388 for top 400 spenders each day Easy access via Expo MRT, fully air-conditioned venue Proven success — 100,000+ shoppers at past Beauty Fiestas SINGAPORE - Media OutReach Newswire - 17 July 2025 - Beauty Fiesta 2025 is set to dazzle beauty lovers once again with its most spectacular edition yet. Taking place at Singapore EXPO Hall 6A across two weekends (25–27 July and 1–3 August), the event promises over 6,000 beauty deals, exclusive daily drops from $1, and grand prize giveaways including a Rolex timepiece and a BYD Atto 3 electric more than 100,000 attendees in previous years, this year's Beauty Fiesta is poised to be the ultimate destination for luxury beauty steals and viral must-haves — all under one miss the Helena Rubinstein Re-Plasty Night Cream — now just $328 (U.P. $659), one of the lowest prices in Singapore for this luxury icon. Other steals include SK-II Facial Treatment Essence 230ml at $148, La Prairie Eye Complex 15ml at $89, Masks (5s) at $8, and Decorté Prime Latte Emulsion for only $ cult-favourites like NARS Air Matte Lip at $15 (U.P. $48), Lancôme Cushion Compact for $39, and Givenchy Prisme Libre Powder at $39 — luxe formulas at bargain lovers will find iconic scents like Jo Malone English Pear 100ml at $109, Armani Prive The Yulong at $168, and Burberry 100ml EDPs from $49. Even bigger steals include Elizabeth Arden 5th Avenue 75ml for just $19 and Issey Miyake 123ml at $ essentials like Olaplex LashBond Serum for $19, Aveda 1L Shampoo at $49, and Shu Uemura Cleansing Oils 450ml for $65 — perfect for self-care daily drops start at just $1 — revealed on-site only. Come early before they're Spend $300 or more and be among the first 400 shoppers each day to redeem a $388 goodie bag, packed with full-sized products from beloved beauty brands. While stocks ticket holders are automatically entered into the daily lucky draws, held three times per day. Prizes include:Grand Prizes:Winners need not be present to 25–27 July and 1–3 August 2025 (Friday to Sunday)Opening Hours: 10:00 AM to 9:30 PM dailyLocation: Singapore EXPO, Hall 6AAdmission: $10 per ticketBuy Tickets Now: Official Website: "This year's Beauty Fiesta isn't just about discounts — it's about celebrating self-expression, discovery, and the joy of beauty," said the organising team. "Whether you're a skincare devotee, fragrance collector, or simply love a great deal, this is the one event you won't want to miss."Hashtag: #Beureka The issuer is solely responsible for the content of this announcement.
Fashion Network
03-07-2025
- Business
- Fashion Network
Adriana Lima is the new face of Helena Rubinstein
Helena Rubinstein announced on Wednesday the appointment of supermodel Adrian Lima as the beauty brand's newest face. The L'Oréal -owned skincare brand said its new partnership with the Brazilian model "opens a significant new chapter, uniting the brand's avant-garde spirit with Adriana Lima's remarkable journey, to empower women to reach new heights." With a modelling career that spans two decades, Lima, aged 44, has graced countless magazine covers and runways, including a long-serving stint as one of the original Victoria's Secret angels. In commenting about her new role as brand face, Lima referenced Rubinstein's well-known quote," there are no ugly women, only lazy ones," adding, "I have to agree. To achieve greatness in any form, [...] there is discipline, there is organization, there is preparation. [...] It's the act of taking care of yourself. It's the act of caring for you," concluded Lima. Helena Rubinstein founded her namesake beauty brand in 1902. Since its inception, the luxury skincare brand has garnered a reputation for its scientific and potent formulas, and hero products such as its Replasty Age Recovery Night Cream. In 1973, Helena Rubinstein was sold to Colgate-Palmolive, before the consumer goods giants offloaded the beauty brand to French cosmetics giant L'Oréal, in 1984, where it remains today under the L'Oréal Luxe division.
Fashion Network
03-07-2025
- Business
- Fashion Network
Adriana Lima is the new face of Helena Rubinstein
Helena Rubinstein announced on Wednesday the appointment of supermodel Adrian Lima as the beauty brand's newest face. The L'Oréal -owned skincare brand said its new partnership with the Brazilian model "opens a significant new chapter, uniting the brand's avant-garde spirit with Adriana Lima's remarkable journey, to empower women to reach new heights." With a modelling career that spans two decades, Lima, aged 44, has graced countless magazine covers and runways, including a long-serving stint as one of the original Victoria's Secret angels. In commenting about her new role as brand face, Lima referenced Rubinstein's well-known quote," there are no ugly women, only lazy ones," adding, "I have to agree. To achieve greatness in any form, [...] there is discipline, there is organization, there is preparation. [...] It's the act of taking care of yourself. It's the act of caring for you," concluded Lima. Helena Rubinstein founded her namesake beauty brand in 1902. Since its inception, the luxury skincare brand has garnered a reputation for its scientific and potent formulas, and hero products such as its Replasty Age Recovery Night Cream. In 1973, Helena Rubinstein was sold to Colgate-Palmolive, before the consumer goods giants offloaded the beauty brand to French cosmetics giant L'Oréal, in 1984, where it remains today under the L'Oréal Luxe division.
