Latest news with #Hellmann'sMayonnaise
Time Out
01-07-2025
- Entertainment
- Time Out
A mayo-themed art gallery is coming to the Lower East Side next week
Clear your calendars and prep your taste buds: Next week, Hellmann's Mayonnaise is opening a pop-up art gallery on the Lower East Side —and it's entirely mayo-themed. Dubbed The Art of the Mayoment, this playful, absurdist exhibit explores what happens when culinary joy interrupts creative genius. Spoiler alert: Sandwiches win. Opening Wednesday, July 9 at 155 Suffolk St. for one day only, the gallery is the brainchild of creator Kareem Rahma (ye of " Subway Takes" fame) and celebrates what Hellmann's calls the 'Mayoment,' that instant when a bite is so good, it halts everything else, even your art. Instead of showcasing polished, museum-ready pieces, the exhibit leans into that pause: Each featured work is deliberately unfinished, abandoned mid-stroke after the artist succumbed to the pull of a particularly great burger. Or BLT. Or anything slathered with mayo, really. 'I was halfway through an incredible sandwich —the kind that makes everything else disappear—when it hit me,' Rahma said. 'That feeling of being totally lost in the moment, that was the spark.' So, what does this all look like? Think pop art vibes, irreverent humor and high-concept hunger. Visitors can expect dramatic canvases with tantalizing gaps and half-drawn figures, their momentum clearly interrupted by creamy inspiration. And yes, there will be snacks—light bites and beverages will be served to help guests have a Mayoment of their own. View this post on Instagram A post shared by Hellmann's Mayonnaise (@hellmannsmayonnaise) The installation is part of Hellmann's broader summer campaign celebrating the emotional (and arguably artistic?) power of a perfect sandwich. It's also tapping into the Instagrammable, immersive-exhibit craze à la the Museum of Ice Cream and the Museum of Pizza before it. But where those leaned sugary and nostalgic, The Art of the Mayoment is savory, cheeky and oddly philosophical. If you can't make it to Suffolk Street, you're not totally out of luck. Starting July 10, Hellmann's is launching a giveaway on Instagram where lucky fans can win a personalized portrait, made with mayonnaise, of course. Whether you're a condiment connoisseur, an art-world irony lover or just really, really into sandwiches, this LES pop-up might be your next great cultural distraction. Or at least a solid excuse to cancel your afternoon plans. After all, nothing says New York summer like mayo and modern art.
Yahoo
11-02-2025
- Entertainment
- Yahoo
2025 Super Bowl ads for New Yorkers: Victor Cruz, Saquon Barkley and more
NEW YORK CITY - Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles will be the biggest event of the NFL season, appealing to both die-hard sports fans and those clamoring for the commercials. And this year is no different, with a host of celebrities appearing in TV ads during the Super Bowl, including Matthew McConaughey, Post Malone and Chris Hemsworth. Here's a sneak peek at some of the ads that focus on the New York City area. NYU Langone Health's new Super Bowl commercial features former New York Giants receiver Victor Cruz. In the commercial, Cruz playfully suggests that the doctors stick to medicine, yet the underlying message is clear: teamwork is as essential in healthcare as it is on the football field. FOX 5 NY's Dan Bowens got an exclusive behind-the-scenes look, where Cruz shared insights into the parallels between being part of a Super Bowl-winning team and leading a team of top-tier medical professionals. Saquon Barkley, the former Giants' running back currently playing with the Eagles, is featured in a commercial for CURE Auto Insurance, answering questions at a mock press conference. Actors Billy Crystal and Meg Ryan reunite in a new Hellmann's Mayonnaise ad to recreate a famous scene from their popular 1989 romantic comedy, "When Harry Met Sally." The commercial starts with Crystal and Ryan returning to a New York City deli for lunch, and Crystal saying, "I can't believe they let us back in this place," as Ryan responded with "nobody remembers that." Ryan admits to feeling unsatisfied with her food until she adds some Hellmann's Mayonnaise. Later in the commercial, "White Lotus" actress Sydney Sweeney makes a surprise appearance and recites a famous line from the film. Elmo pairs up with Roger Federer for a commercial for On shows, where the tennis legend has to explain to the confused "Sesame Street" star which letters are actually on the sneakers. Uber Eats is debuting two separate celebrity commercials during Super Bowl LIX. The first ad features Charli XCX and Martha Stewart. The two take part in the "We listen and we don't judge" TikTok trend, in which individuals share secrets with others with the promise they won't be judged for it. The second Uber Eats spot features actor Matthew McConaughey as he walks up to a mirror with a photo of the Chicago Bears' former head coach Mike Ditka taped next to it, dressed exactly like him. Shane Gillis andPost Malone are starring in a Super Bowl commercial for Bud Light. Post Malone and Gillis arrive at a house party together carrying cases of Bud Light. They spend time together around the front door, open a beer, and start talking to the Ring camera, letting their friends know they made it, before getting a text telling them to head to the backyard. "Beetlejuice, Beetlejuice" stars Catherine O'Hara and Willem Dafoe, collaborated to star in a new Super Bowl commercial for Michelob ULTRA. O'Hara and Dafoe see younger couples with Michelob ULTRA beer and challenge them to games of pickleball, with the winner getting the beer. Each of their opponents underestimated O'Hara and Dafoe, who were shown to win every match they played. The commercial ends with O'Hara and Dafoe holding up two full glasses of Michelob ULTRA beer in a large room lined with freezers full of Michelob ULTRA cases. Soccer legend David Beckham searches for his long-lost twin brother in a new Super Bowl commercial for Stella Artois. Beckham picks up a cold glass of beer and walks over to join his fictional parents at a table. His parents then proceed to tell him he has a twin brother whom they gave up and now lives in America, who is also named David. The commercial then concludes with Beckham grabbing baby photos of him and his brother as babies before leaving the bar to search for the other David. Drew Barrymore and Orlando Bloom star in a new Super Bowl ad for MSC Cruises. The company shared a preview of their ad on their YouTube channel. The commercial features Barrymore and Bloom on a cruise ship, as the actress is playing the piano and singing "Holiday" by Madonna. Barrymore then asks Bloom, "Was that good," to which Bloom says, "Not great. Barrymore accepts Bloom's feedback and starts singing again. Antonio Banderas is starring in a new Super Bowl ad for the German engineering company Bosch. Banderas costars in the commercial with an actor who plays the late WWE star Randy Savage, who died in 2011. The 15-second teaser for the commercial features Banderas in a tuxedo, offering to open a jar of pickles for the wrestler as he struggles opening the lid. After Banderas opens the jar, the actor playing Savage thanks him for his help. Watch the Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Tune in to pregame shows starting at 1 PM ET with the big game on at 6 PM ET. Watch on FOX [Station Brand] or stream live & free on Tubi. *Must be signed in to watch.
Yahoo
06-02-2025
- Entertainment
- Yahoo
Super Bowl 2025: Commercials you'll see at this year's big game
Super Bowl LIX is the biggest event of the NFL season, attracting millions of viewers across the globe. The spectacle will appeal to both die-hard sports fans and those clamoring for the commercials to see their favorite entertainers marketing cars and soda products. And this year is no different with a host of celebrities appearing in TV ads during the Super Bowl. Here's a sneak peek at some of the highly anticipated commercials debuting on Sunday, Feb. 9. Uber Eats is debuting two separate celebrity commercials during Super Bowl LIX. The first ad features Charli XCX and Martha Stewart. The two take part in the "We listen and we don't judge" TikTok trend, in which individuals share secrets with others with the promise they won't be judged for it. The second Uber Eats spot features actor Matthew McConaughey as he walks up to a mirror with a photo of the Chicago Bears' former head coach Mike Ditka taped next to it, dressed exactly like him. Shane Gillis andPost Malone are starring in a Super Bowl commercial for Bud Light. Post Malone and Gillis arrive at a house party together carrying cases of Bud Light. They spend time together around the front door, open a beer, and start talking to the Ring camera, letting their friends know they made it, before getting a text telling them to head to the backyard. Actors Billy Crystal and Meg Ryan reunite in a new Hellmann's Mayonnaise ad to recreate a famous scene from their popular 1989 romantic comedy, "When Harry Met Sally." The commercial starts with Crystal and Ryan returning to a New York City deli for lunch, and Crystal saying, "I can't believe they let us back in this place," as Ryan responded with "nobody remembers that." Ryan admits to feeling unsatisfied with her food until she adds some Hellmann's Mayonnaise. Later in the commercial, "White Lotus" actress Sydney Sweeney makes a surprise appearance and recites a famous line from the film. Actors Chris Pratt and Chris Hemsworth are teaming up to promote Meta's Smart Glasses in the company's new Super Bowl commercial. Few details are known about the ad, but Hemsworth and Pratt shared previews on their Instagram accounts, with posts featuring them wearing the Smart Glasses. "Beetlejuice, Beetlejuice" stars Catherine O'Hara and Willem Dafoe, collaborated to star in a new Super Bowl commercial for Michelob ULTRA. O'Hara and Dafoe see younger couples with Michelob ULTRA beer and challenge them to games of pickleball, with the winner getting the beer. Each of their opponents underestimated O'Hara and Dafoe, who were shown to win every match they played. The commercial ends with O'Hara and Dafoe holding up two full glasses of Michelob ULTRA beer in a large room lined with freezers full of Michelob ULTRA cases. Shania Twain is in a Coffee Mate commercial as the entertainer offered her voice for the company's first-ever Super Bowl commercial for their cold foam creamer. Coffee Mate shared the news onX in January. The commercial features an original song sung by Twain, promoting the product, with Coffee Mate even posting a lyric video on their Instagram, so viewers can sing along on the big day. Twainshared a video of herself wearing a pink mini dress with a halter neckline underneath a pink robe, singing the song and using a can of the cold foam creamer as a microphone. Soccer legend David Beckham searches for his long-lost twin brother in a new Super Bowl commercial for Stella Artois. Beckham picks up a cold glass of beer and walks over to join his fictional parents at a table. His parents then proceed to tell him he has a twin brother whom they gave up and now lives in America, who is also named David. The commercial then concludes with Beckham grabbing baby photos of him and his brother as babies before leaving the bar to search for the other David. Drew Barrymore and Orlando Bloom star in a new Super Bowl ad for MSC Cruises. The company shared a preview of their ad on their YouTube channel. The commercial features Barrymore and Bloom on a cruise ship, as the actress is playing the piano and singing "Holiday" by Madonna. Barrymore then asks Bloom, "Was that good," to which Bloom says, "Not great. Barrymore accepts Bloom's feedback and starts singing again. Antonio Banderas is starring in a new Super Bowl ad for the German engineering company Bosch. Banderas costars in the commercial with an actor who plays the late WWE star Randy Savage, who died in 2011. The 15-second teaser for the commercial features Banderas in a tuxedo, offering to open a jar of pickles for the wrestler as he struggles opening the lid. After Banderas opens the jar, the actor playing Savage thanks him for his help. Watch the Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Tune in to pregame shows starting at 1 PM ET with the big game on at 6 PM ET. Watch on FOX [Station Brand] or stream live & free on Tubi. *Must be signed in to watch.
