Latest news with #HeroCosmetics
Daily Mail
3 days ago
- Business
- Daily Mail
We've been writing about Amazon Prime Day for years - these are the best early deals that are worth buying
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Amazon's annual Prime Day sale starts July 8 2025 and sees four days of non-stop deals exclusively for Prime members. The event first came to life for customers in July 2015, and as shopping editor's we've been collectively writing about the sale extravaganza for the last five years. With thousands of products slashed in price, sometimes as much as 70 per cent off, it's a great time to find an absolute bargain, or buy something you love for less than the original price. But with so many reductions on offer and messaging around the sales, it can feel quite overwhelming and off putting. So to help you cut through all the noise and get inspiration for key pieces to invest in, the Shopping Finder team has shared the brands and products they think are worth shopping early from Amazon Prime Day, including the pieces they may just have to buy for themselves. Wonderskin Lip Rehab Serum Oil When it's time to restock our bathroom shelf, there's no time better than the Amazon Prime Day sale and we've already spotted this top deal on the phenomenally popular and well-loved Mighty Patch Original Spot Patches by Hero Cosmetics. Waging a war on spots, these are made from a hydrocolloid material that draws pus and excess oil out of the spot for faster healing. Almost 100,000 shoppers rate them 5-star and they're a must-have for emergency spot situations this summer. £11.69 (save £6.30) Shop Ring Battery Video Doorbell (Satin Nickle) + Ring Indoor Camera (Black) Amazon Prime Day is the best time to snap up incredible deals on Amazon devices, and if you're looking to upgrade your home security then don't miss out on this 63 per cent off deal on the Ring Battery Video Doorbell (Satin Nickle) + Ring Indoor Camera (Black). Amazon devices usually sell out over the sale period so it's wise to snap up this early deal while you can. £54.99 (save £94.99) Shop Tan-Luxe x Paris Hilton The Future Collection I am a self-confessed tan novice and have always stuck to gradual tanners if I need an extra bit of colour but I used the Tan-Luxe X Paris Hilton collab this year and was so impressed by how seamless it was to use. The application was faultless, not a streak in sight and the colour looked like I had been away on holiday. I'll be grabbing this whilst it's on sale. £27.50 (save £11.50) Shop Havaianas For a relaxed, easy summer day outfit you cannot go wrong with a pair of jeans or trousers with flip flops and I've yet to be without a pair of Havaianas in my wardrobe. Currently on sale for 22 per cent off, I'll be picking up a classic black pair. £18 (save £4.60) Shop 12 PCS Large Packing Cubes If you're guilty of overpacking then packing cubes can make all the difference. Keeping you organised, these will prevent your suitcase spiralling out of control and will make unpacking seamless when you get to your destination. These will be added to my shopping bag whilst they're on sale for 29 per cent off. £16.98 (save £7) Shop Cobbe Hard Water Filter Shower Head and Hose If you live in a city and are struggling with lacklustre hair and dry, itchy skin, it might be time to change your shower head. With a powerful, 20-layer filtration system, this shower head removes chlorine, heavy metals and impurities, helping to maintain healthy skin and soft, shiny hair. Not only that, but it also boasts six modes to choose from, including rain and massage functions for an enjoyable shower, every time. Plus, for under £20 right now, it's an absolute steal. £19.98 (save £16.01) Shop Marvis Smokers Whitening Toothpaste 85ml A whitening toothpaste is an essential, and this one might just be our favourite. With over 3,000 five-star reviews, this toothpaste - designed to be used by smokers - cleans the tooth enamel to promote natural whitening of the teeth. With a strong, intense minty taste for fresh breath all day long, the formula is also incredibly effective at removing plaque and offers complete care for the teeth and gums. In fact, some customers have said its the 'best toothpaste they've ever used'. £7.88 (save £1.27) Shop Cotsoco Super Quiet Deep Tissue Massage Gun Currently on offer for an impressive 33 per cent off, there's never been a better time to add this deep tissue massage gun to your recovery process. Ideal for athletes or those who suffer with tight muscles and tension, the high-tech design boasts six adjustable speeds to help ease tight muscles and release lactic acid, as well as four interchangeable heads to target the neck, shoulders, legs and back. £19.99 (save £10) Shop Philips OneBlade 360 Face, Hybrid Electric Beard Trimmer & Shave Sick of razor bumps and ingrown hairs? This Philips OneBlade comes highly recommended not just for men, but women, too, delivering a close shave without irritation. This clever razor features an innovative 360 blade that flexes in all directions to enable constant skin contact and control, easily trimming and shaving even the most difficult-to-reach areas. £34.99 (save £20) Shop Garmin Forerunner 255 GPS 46mm Running Smartwatch In a bid to achieve a 10k run this year, I'm on the lookout for a running-specific smart watch to help me train better - and this Garmin Forerunner has been receiving rave reviews for doing just that. Helping you track your sleep and health as well as exercise and training status, this clever watch is like a personal trainer on your wrist. Better still, you'll receive free adaptive training plans from Garmin Coach for a 5K, 10K and half-marathon, ideal if, like me, you've got a goal in mind. £187 (save £112.99) Shop Lossga Ryanair Cabin Bags Underseat Anti Theft Carry-on If you're looking to save on luggage this summer then you're going to want to get your hands on this roomy cabin bag, designed to fit within the free carry-on luggage requirements. Measuring 40x20x25cm, this bag can slide easily under your seat and boasts a roomy front zip pocket for easy access - not forgetting a handy wet pocked for your valuables. £24.99 (save £8) Shop Tefal Pure Pop Slim Handheld Clothes Steamer Designed with a 70ml water tank and 15-second heat up time, the compact Tefal Pure Pop Hand Steamer is ideal for quickly tackling creases. Lightweight, it's portable enough to take with you on trips away, too - ideal when you don't have an iron on hand. I will be packing this for weddings abroad this year. £29.99 (save £29.99) Shop O'Keeffe's Healthy Feet Value Size Jar, 180g Summer is here and top keep my feet in sandal-ready condition I'll be snapping up the super popular O'Keeffe's Healthy Feet for under a tenner. Containing glycerin, which works to pull moisture from the air to keep the skin hydrated, the O'Keeffe's Healthy Feet foot cream is developed to hydrate and relieve extremely dry cracked feet, providing long-lasting results. £9.50 (save £4.96) Shop
Buzz Feed
02-07-2025
- Health
- Buzz Feed
28 Things To Help With Kinda Embarrassing Issues
A set of cold sore healing patches that are SUPER discreet and help to reduce the pain and blistering that can come with those pesky guys while aiming to prevent post-sore scabbing in the process. A patio crack weeder tool if your unkempt driveway/patio is something you're constantly finding yourself apologizing for when you have guests visiting. This thing makes it easy to pull those little suckers. Now, you'll be able to accept compliments on how clean and polished it looks instead! Schick Silk touch-up tools perfect for painless, precise eyebrow shaping, cleaning up peach fuzz hairs on your face, and even clearing away dead skin. Whether you're on the go or just want a quick beauty refresh, these tools are your new best friend. A set of antimicrobial toothbrushes featuring "floss" bristles that are designed to reach between your teeth (bye bye little food bits hiding in there) and are formulated with nano-silver, which may help kill off microbes left on the bristles. Your other toothbrushes simply cannot relate!!! A mold and mildew spray great for using on a plethora of surfaces both inside and outside your home, because let's be real, it's not exactly the most sightly thing to see on your shower walls and backyard fencing. A set of Hero Cosmetics acne patches you can apply over a popped whitehead. Simply put the patch over a zit, let it sit overnight or throughout the day, peel it off, and watch it take all the pore-clogging gunk with it. Bio-Oil, a skincare oil for aiding in reducing the appearance of scars left behind by acne, pregnancy, injuries, or surgeries thanks to a powerful (but gentle) combo of vitamin A oil, vitamin E oil, sunflower oil, lavender oil, and chamomile oil. An oven cleaning spray so next time you open the oven door and pop in dinner, you're not tempted to puke all over it because of the yucky buildup you've let your oven accumulate. A tonsil stone removal kit to assist in seamlessly saying goodbye to those little annoyances hiding out in the back of your throat. It's gonna be so gross seeing them come out, but oh so satisfying! A pumice toilet bowl ring remover so you can easily scratch away at those yucky stains without leaving behind scratch marks in the bowl. Now you won't have to apologize in advance any time one of your house guests uses the restroom. Compound W One Step Pads for applying to plantar warts — they just look like bandages, but really, they're working hard to remove those stubborn little guys. Just stick one on and go about your day while the salicylic acid gets to work behind the scenes — it's like a tiny undercover agent for your feet. How's that for low-effort wart removal? A callus-removal gel so you can experience the baby-soft feet you not only want but truly deserve. Sure, you could just go to the salon and get a pedicure, but when this entire bottle costs a fraction of the price of ONE it's a no-brainer, isn't it? Not to mention, you can stay home and wear your pajamas. A win-win. O'Keefe's Working Hands Cream that will make dry, cracked hands feel as if they were just treated to a 5-star manicure (without having to change out of your pajamas and leave the house). A hairbrush cleaning tool because in the long run, it'll be a heck of a lot cheaper to get rid of the combo of hair, dust, and fluff residing between the bristles than it will be to keep buying new hairbrushes. A bottle of nail and cuticle care oil you'll wish you'd bought sooner. With consistent use over time, this incredible solution helps make your nails look fresh and healthy. Evidence of a once-bad biting habit combined with questionable at-home manicure decisions, begone! A twice-daily antiperspirant hand lotion made with eucalyptus oil and absorbing powders to help provide relief to sweat-prone hands on the hottest of summer days. Finally, you'll feel less awkward shaking hands with your distant cousins at those family parties when your hands don't feel all clammy from simply being outside in the humidity. Cleaning tablets that'll make you realize the important task of sanitizing your retainer, dentures, night guard, or any other dental appliances you use can be quick and easy. Simply drop a tablet and your dental appliance into warm water and let it soak! A KP body scrub for buffing away red bumps. Use it one to two times a week for smoother skin — it's like a microdermabrasion treatment at a fraction of the cost and without leaving the house. Consider it a little upgrade for your shower routine, minus the extra effort. A scalp shampoo brush that'll not only aid in giving you a deeper clean when shampooing your hair, but will also feel so relaxing and soothing on your scalp. A FlexiSnake for unclogging your hair-filled drain. Simply ~snake~ this tool down there, let it grab the hair, pull it back up, and then decide whether you should marvel at its abilities or gag. A Squatty Potty that'll help make squatting while using the restroom more seamless and comfortable. Constipation is never fun, but this genius invention here may just help make getting through it more tolerable. Plus, it's actually better for your body to squat than sit, just FYI. An ingrown hair oil whose combo of jojoba, grapeseed, and tea tree oils may help reduce the appearance and soften the skin around post-shaving and waxing bumps, ingrown hairs, and redness. A portable carpet and upholstery cleaner that boasts strong spray and suction, so cleaning stubborn stains will feel effortless. Mess left behind by pets shouldn't mean permanently ruined carpets, furniture, or car interiors. An ultra-hydrating lip balm rich in antioxidants, vitamin E, and green tea that your dry-as-heck lips are gonna be sure to savor. A set of Kegel exercise weights for strengthening your pelvic floor muscles a little bit with each exercise (they recommend doing it for 15 minutes a day). Some benefits reviewers love from these are a decrease in incontinence and an increase in more pleasurable sex. A stainless-steel odor-absorbing soap bar because garlic, onion, and fish may taste delicious in your meal, but their smell is pretty yucky, ESPECIALLY when it lingers on your hands hours after cooking. A liquid drain clog dissolver to help save the day from showers, sinks, and toilets clogged from hair, toilet paper, soap scum, or anything else. It's a lot better than having to explain to your house guests that the toilet may or may not flush before they use it. Sweat-absorbing bra liners because under-boob sweat feels pretty darn don't get me started on how it looks to have sweat stains show in that ~area~ through your clothes. We get the struggle and we're here to help.
Buzz Feed
29-06-2025
- Health
- Buzz Feed
28 Products That Help Solve Common Problems
A set of cold sore healing patches that are SUPER discreet and help to reduce the pain and blistering that can come with those pesky guys while aiming to prevent post-sore scabbing in the process. A patio crack weeder tool if your unkempt driveway/patio is something you're constantly finding yourself apologizing for when you have guests visiting. This thing makes it easy to pull those little suckers. Now, you'll be able to accept compliments on how clean and polished it looks instead! Schick Silk touch-up tools perfect for painless, precise eyebrow shaping, cleaning up peach fuzz hairs on your face, and even clearing away dead skin. Whether you're on the go or just want a quick beauty refresh, these tools are your new best friend. A set of antimicrobial toothbrushes featuring "floss" bristles that are designed to reach between your teeth (bye-bye little food bits hiding in there) and are formulated with nano-silver, which may help kill off microbes left on the bristles. Your other toothbrushes simply cannot relate!!! A mold and mildew spray great for using on a plethora of surfaces both inside and outside your home because let's be real, it's not exactly the most sightly thing to see on your shower walls and backyard fencing. A set of Hero Cosmetics acne patches you can apply over a popped whitehead. Simply put the patch over a zit, let it sit overnight or throughout the day, peel it off, and watch it take all the pore-clogging gunk with it. Bio-Oil, a skincare oil for aiding in reducing the appearance of scars left behind by acne, pregnancy, injuries, or surgeries, thanks to a powerful (but gentle) combo of vitamin A oil, vitamin E oil, sunflower oil, lavender oil, and chamomile oil. An oven cleaning spray so next time you open the oven door and pop in dinner, you're not tempted to puke all over it because of the yucky buildup you've let your oven accumulate. A pack of extra-strength Gas-X chewable tablets to keep on hand in case you're seeking relief from bloating and gas — both of which we all deal with at some point, but if it happens at an inopportune time, well, you might want to see if these work for you. A pumice toilet bowl ring remover so you can easily scratch away at those yucky stains without leaving behind scratch marks in the bowl. Now you won't have to apologize in advance any time one of your house guests uses the restroom. A tonsil stone removal kit to assist in seamlessly saying goodbye to those little annoyances hiding out in the back of your throat. It's gonna be so gross seeing them come out, but oh so satisfying! Compound W One Step Pads for applying to plantar warts — they just look like bandages, but really they're working hard to remove those stubborn little guys. Just stick one on and go about your day while the salicylic acid gets to work behind the scenes — it's like a tiny undercover agent for your feet. How's that for low-effort wart removal? O'Keefe's Working Hands Cream that will make dry, cracked hands feel as if they were just treated to a 5-star manicure (without having to change out of your pajamas and leave the house). A hairbrush cleaning tool because in the long run, it'll be a heck of a lot cheaper to get rid of the combo of hair, dust, and fluff residing between the bristles than it will be to keep buying new hairbrushes. A bottle of nail and cuticle care oil you'll wish you'd bought sooner. With consistent use over time, this incredible solution helps make your nails look fresh and healthy. Evidence of a once-bad biting habit combined with questionable at-home manicure decisions, begone! A twice-daily antiperspirant hand lotion made with eucalyptus oil and absorbing powders to help provide relief to sweat-prone hands on the hottest of summer days. Finally, you'll feel less awkward shaking hands with your distant cousins at those family parties when your hands don't feel all clammy from simply being outside in the humidity. Cleaning tablets that'll make you realize the important task of sanitizing your retainer, dentures, night guard, or any other dental appliances you use can be quick and easy. Simply drop a tablet and your dental appliance into warm water and let it soak! A KP body scrub for buffing away red bumps. Use it one to two times a week for smoother skin — it's like a microdermabrasion treatment at a fraction of the cost and without leaving the house. Consider it a little upgrade for your shower routine, minus the extra effort. A scalp shampoo brush that'll not only aid in giving you a deeper clean when shampooing your hair, but will also feel so relaxing and soothing on your scalp. A FlexiSnake for unclogging your hair-filled drain. Simply ~snake~ this tool down there, let it grab the hair, pull it back up, and then decide whether you should marvel at its abilities or gag. A Squatty Potty that'll help make squatting while using the restroom more seamless and comfortable. Constipation is never fun, but this genius invention here may just help make getting through it more tolerable. Plus, it's actually better for your body to squat than sit, just FYI. An ingrown hair oil whose combo of jojoba, grapeseed, and tea tree oils may help reduce the appearance and soften the skin around post-shaving and waxing bumps, ingrown hairs, and redness. A portable carpet and upholstery cleaner that boasts strong spray and suction, so cleaning stubborn stains will feel effortless. Messes left behind by pets shouldn't mean permanently ruined carpets, furniture, or car interiors. A set of Kegel exercise weights for strengthening your pelvic floor muscles a little bit with each exercise (they recommend doing it for 15 minutes a day). Some benefits reviewers love from these are a decrease in incontinence and an increase in more pleasurable sex. An ultra-hydrating lip balm rich in antioxidants, vitamin E, and green tea that your dry-as-heck lips are gonna be sure to savor. A stainless-steel odor-absorbing soap bar because garlic, onion, and fish may taste delicious in your meal, but their smell is pretty yucky, ESPECIALLY when it lingers on your hands hours after cooking. A liquid drain clog dissolver to help save the day from showers, sinks, and toilets clogged from hair, toilet paper, soap scum, or anything else. It's a lot better than having to explain to your house guests that the toilet may or may not flush before they use it. Sweat-absorbing bra liners because under-boob sweat feels pretty darn don't get me started on how it looks to have sweat stains show in that ~area~ through your clothes. We get the struggle, and we're here to help.
Business Wire
25-06-2025
- Business
- Business Wire
Aria Growth Partners Closes $152 Million Fund-II Continuing Specialized Focus on Emerging Consumer Brands
NEW YORK--(BUSINESS WIRE)-- Aria Growth Partners, a leading growth equity firm that provides capital and elevated partnership to extraordinary consumer brands, today announced the closing of its second fund with $152 million in capital commitments. The oversubscribed fund will continue the firm's winning strategy of serving founders of high-growth consumable product companies across several categories in the rapidly changing, multi-trillion dollar global industry. "Our strategy is predicated on partnering with founders who aren't actively seeking capital per se, but are very much looking for something different – a partner who's insightful and dedicated to service." Share Founded in 2020 by consumer investment veterans Trevor Nelson and Jackie Dunklau, Aria provides $10-30+ million to companies in the food, beauty, personal care, supplements and household products categories. "We've identified a compelling opportunity in the market where many specialist consumer funds have grown too large to serve founders at the stage where we see the greatest potential," said Trevor Nelson, Co-Founder and Partner of Aria Growth Partners. "We're excited to stay in the part of the market where we can provide the most value to founders and to our investors." This focused approach has already yielded results for the firm's first fund, with exits by portfolio companies Hero Cosmetics and LesserEvil. Hero Cosmetics, purveyor of the popular Hero Mighty Patch ® and other acne treatment products, was acquired by CPG giant Church & Dwight for $630 million. The sale of fast-growing organic snack maker LesserEvil to The Hershey Company was announced in April. "Our strategy is predicated on partnering with founders who aren't actively seeking capital per se, but are very much looking for something different – a partner who's insightful and dedicated to service," said Jackie Dunklau, Co-Founder and Partner. "We help ensure they make the right moves between now and an eventual exit, providing a roadmap based on our experience of what makes companies attractive to strategic acquirers." Hero Cosmetics was Aria's first investment, setting the foundation for Aria's approach to partnering with founders. 'Aria was more than just an investor – they were a true thought partner who brought deep consumer expertise, strategic clarity and unwavering support as we scaled Hero,' said Ju Rhyu, Co-Founder and CEO of Hero Cosmetics. 'Jackie, Trevor and their team knew how to help us grow intentionally; they coached us as we scaled and set us up for a successful acquisition. For founders looking for values-driven investors who really get today's modern consumer landscape, Aria is exactly the kind of partner you want by your side.' The firm received an outpouring of support from Fund-I investors for Fund-II with nearly all of them increasing their commitment size. The firm has also attracted new investors, including university endowments, fund-of-funds and sophisticated family offices. 'We are excited to welcome back our Fund-I partners and a great group of new investors for Fund-II who share our belief that consumer growth is a compelling place to invest in any market environment. The brands we invest in typically provide value-based, non-discretionary products that align with consumer values around health, sustainability and transparency – purchases that tend to remain resilient even in downturns," added Dunklau. Aria sees significant opportunity in the continued market share shifts occurring across consumer categories, as legacy brands face challenges from innovative newcomers leveraging new distribution channels and addressing evolving consumer preferences. The firm is focused on finding founders with clear product vision who are often solving personal pain points, creating products that have mainstream potential while delivering meaningful improvements over existing offerings. As Aria deploys Fund-II, it will continue searching for extraordinary founders and deepen the ways it helps them maximize the potential of their brands. Aria Growth Partners Founded in 2020 and based in New York City, Aria Growth Partners is a leading consumer growth equity firm that provides capital and elevated partnership to extraordinary consumer brands. Aria typically invests $10-$30 million for minority stakes in growth-stage companies, some of which include Hero Cosmetics (exited to Church & Dwight), LesserEvil, The INKEY List, Ultra Violette, JOYRIDE and Onda. For the last decade, Aria's principals have been growth partners to many of the most successful emerging brands across beauty, personal care, food, beverage, household, baby and pet products. Learn more at
Yahoo
17-06-2025
- Business
- Yahoo
Circana's 2024 New Product Pacesetters Report Highlights Continued CPG Commitment to Innovation and Consumer Connections
New Game-Changing Consumer Products Earned $8.4 Billion in Year-One Sales Chicago, June 17, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today unveiled its 2024 New Product Pacesetters report, identifying last year's most groundbreaking innovations across the food, beverage, and nonfood consumer packaged goods sectors. Now in its 30th year, the report reveals exciting shifts in consumer preferences, highlighting products that deliver convenience, compelling brand stories, and enhanced functionality. This year's report underscores consumer packaged goods (CPG) companies' commitment to consumer-centric innovation, prioritizing solutions that solve for evolving lifestyle and occasion needs. New offerings successfully address today's demand for convenience, elevated wellness benefits, and trusted brand solutions. The 2024 Pacesetters achieved an impressive $8.4 billion in combined year-one MULO+ sales. Brands embraced newer formats, nutritional enhancements, and extensions into new categories, often in partnership with other brands or licensed entities, capturing consumer interest across diverse lifestyles. 'Innovation remains at the heart of growth and consumer connection,' said Lisa Maas, principal and practice lead, Innovation, at Circana. 'The 2024 Pacesetters tap into the emotional and practical needs of modern consumers. Whether it is indulgence paired with protein, enhanced wellness, or iconic brands solving for evolving needs in new spaces, these products resonate because they make life easier, better, and more enjoyable.' The Top 10 Food and Beverage New Product Pacesetters for 2024: Just Bare® Lightly Breaded Chicken Dr Pepper® Strawberries & Cream C4 Energy® Red Bull® Sea Blue Edition MrBeast™ Feastables™ PRIME® Energy Legendary Foods® Golden Island® Real Good Foods® Lightly Breaded Chicken CELSIUS® Essentials™ The Top 10 Nonfood New Product Pacesetters for 2024: Charmin® Ultra Soft™ Smooth Tear™ Cascade® Platinum Plus ActionPacs™ Hero Cosmetics® Cirkul ® Swiffer® PowerMop™ Lume® Gain® + Ultra Oxi™ PrettyLitter® TEMPTATIONS™ Dry Cat Food Bloom® Driving Success Through Innovating Key CategoriesThe 2024 New Product Pacesetters list proves the CPG industry's ability to adapt. Last year's top-ranking food and beverage products, including Just Bare Lightly Breaded Chicken, PRIME Energy, and Legendary Foods, delivered high value and versatility in their respective categories. Consumers continued to prioritize convenience without sacrificing flavor, functionality, or quality, reflecting a shift toward accessible and gratifying at-home experiences. Nonfood leaders like Charmin Ultra Soft Smooth Tear and Hero Cosmetics highlight the importance of delivering a superior experience and sustainable self-care in daily routines. 'Consumers' tastes and preferences continue to evolve,' said Joan Driggs, vice president of Content and Thought Leadership at Circana. 'This year's Pacesetters embody the trends shaping markets today, from protein-powered foods to elevated hydration solutions and co-branded new-to-market products. These innovations demonstrate how CPG leaders meet consumers where they are while opening doors to new occasions and usage opportunities.' Key Innovations Shaping Consumer BehaviorThe report identifies significant innovation themes driving change across the industry. Protein Power: High-protein offerings from the traditional to the transformative, such as Just Bare Lightly Breaded Chicken and Legendary Foods protein snacks, fulfill increasing wellness demands. Restaurant-to-Retail and Trusted Brands in New Spaces: Iconic brands like Sonic Tots and IHOP launched products that recreate restaurant experiences at home. Functionality and Flexibility: Solutions like REV Energy & Electrolyte Gum and MiraFIBER Gummies cater to on-the-go consumers seeking enhanced benefits. Bare to Bold Beauty: Innovations range from all-in-one and plant-based formulas like COVERGIRL Lash Blast Cleantopia to super-bold products with dramatic color or long-lasting results. Small and Medium-Sized Manufacturers Drive InnovationThis year's report shows that innovation from companies of all sizes is imperative to meeting diverse consumer needs. Extra-large and large manufacturers made a rebound of sorts in 2024, increasing their dollar contribution to 64% of all Pacesetters and increasing the number of Pacesetter products from 23% in 2023 to 32%. 'The fluctuation around the role of company size in dominating the new product space serves as a reminder that even established brands need to think out of the box, challenge brand norms, and work to engage with different customers,' said Maas. 'At the same time, challenger brands continue to bring their A-game with distinct benefits, and we see younger consumers outspend on products from these companies.' About the ReportThe Circana 2024 New Product Pacesetters report is available exclusively from Circana, the leading advisor on the complexity of consumer behavior. The findings of this report were compiled based on insights from Circana's New Product Innovation Practice's powerful suite of analytical and decision-making tools, as well as the 2024 Circana New Product Survey. Circana WebinarCircana's Lisa Maas and Joan Driggs will host a webinar, New Product Pacesetters and the Commitment to Innovation: Strengthening CPG and Consumer Connections, on June 18, at 2 p.m. CT. Register here for this free webinar. *Source for all insights: Circana's 2024 New Product Pacesetters Report About CircanaCircana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at CONTACT: Shelley Hughes Circana +1 312-731-1782 in to access your portfolio
